New Digital Marketing Trends for Black Friday

Most bigstock--153245096holiday shoppers count on Black Friday deals to get a head start on their Christmas shopping. Retail stores traditionally focus much of their energy on the boost in sales during Black Friday that can determine their success for the rest of the year. In the past, sales after Thanksgiving could often make or break a company and they might prepare for the event months in advance. However, the role of Black Friday has changed significantly over time and trends point to a greater emphasis on online sales and other strategies to win over consumers throughout the holiday weekend. Black Friday is now more than just crowds rushing to brick and mortar stores for a one day sale. With the influence of new concepts like Cyber Monday and businesses pushing their deals earlier to provide more options for consumers to save, Black Friday is an even bigger business opportunity that requires new marketing strategies.

Online Sales and Deal Websites

In the past few years the sales numbers for brick and mortar stores have fallen as online sales became increasingly more important. Now with the addition of Cyber Monday and the days preceding it, post-Thanksgiving sales often make up a five day period rather than a single day.  Businesses continue to elongate the holiday sales season and some even see greater sales numbers in the days before Thanksgiving. Online marketing and digital sales have become extremely important as Black Friday continues to change. Once businesses determine which products they can sell to be the cost leader among their competition they can create deal specific landing pages to handle a lot of online traffic and use those pages to advertise online and in-store sales over the weekend. A current trend among consumers is to use deal or coupon websites like Google Shopping to compare prices among different businesses in order to find the best deal. Smart web marketing means putting seasonal deals on these websites especially those that are focused on Black Friday sales.

Loyalty Rewards and Search Marketing

Since shoppers will often go to any store to get the best deal it is important for retail companies to offer loyalty rewards to their current customers. Offering deals to existing customers can be most effective through social media outlets that reach current followers and can help to build more brand loyalty in the sale season. Mobile apps are also crucial for marketing to current customers through push notifications which can effectively create more engagement in the shopping experience. In reaching past or existing customers, the classic strategy of email marketing is still just as useful as ever as for boosting Black Friday sales. Email is a way for businesses to speak directly to their customers and provide them with the information that efficiently drives sales. In order to extend their reach beyond existing customers, companies also tend to focus on search engine marketing. Typical Black Friday search terms tend to increase in volume throughout November. Organic search strategies should focus on the most popular search terms like “Black Friday Deals” as well as searches related to their brand. As always companies tend to focus on relevant content that is shareable in order to get the most benefit.

Although Black Friday has changed significantly in the past few years, retail companies can still take advantage of holiday sales to see some increased revenue. Putting energy into a number of different marketing strategies especially in digital marketing can have the most impact on driving up numbers over the holiday weekend.

12 Benefits of Social Media For Your Business

12 Benefits of Social Media For Your BusinessFacebook was launched in 2004. Since then, it has grown to 1.7 billion users in 2016, making it larger than the population of any country on earth. Clearly, social media has taken the world by storm. At first, “friends” used social media to connect with each other and share free, personal content. However, it didn’t take long for companies to realize the potential the medium has for bringing their message to millions of potential customers. Here are the reasons you should consider using social media as part of your marketing strategy.

1. Drives Traffic
Content that goes “viral” can be seen by thousands of people almost instantly. This level of publicity can attract a lot of attention that you can use to promote your company. It is now easier than ever for people all over the world to see your content and spread your messages to each other.

2. Allows Relationship Building
Unlike many traditional forms of advertising, social media marketing is not one-sided, but interactive. Tweets and status updates from your customer base allow you to become “friends” with your supporters, knowing about their lives, and being able to tailor your message to something that will appeal to them. People will begin to view your company less as a faceless corporation, and more like a group of people with a vision with which they can connect.

3. Customizable and Targeted
With social media, you can create content targeted towards a particular audience, showing a chosen niche group content designed to appeal to them. Facebook in particular offers opportunities to customize your advertising like never before, so you can specifically choose to broadcast your message to people likely to respond positively.

4. People are More Respective
For many people, “advertising” has a negative reputation as something unwanted or manipulative. Therefore, the most effective marketing shouldn’t feel like you are actively trying to sell something. Most users view Facebook, Twiter, and Instagram as ways to connect with people, and are thus less likely to reject your message as marketing, and therefore more likely to connect with it.

5. Instant Response to Problems
Not only are you able to send messages, but you are able to receive them as well. If there is a problem with your company or product, social media can be a convenient way for the message to get back to you. If you are able to deal with the problem in a timely and satisfying manner, your professionalism will be on display, in a way bound to increase your brand’s reputation.

6. Fast And Responsive Content
The ideal social media content is short and punchy, and can be created and shared in a manner of minutes. An effectively created and placed post may be looked at by hundreds or thousands of people minutes after it is posting, allowing for instantaneous feedback. You don’t have to wait for a publisher or television studio to put your advertisement out there, because social media content can be seen right away, at your control.

7. A Large (Mostly) Level Playing Field
If you are a small business with a low amount of capital to invest in advertising, you are not at a significant disadvantage competing against larger internationally-known corporations. If you are able to create clever, creative, attention-grabbing, and useful information, and post it in strategic you can generate a very high level of web traffic and online sales.

8. Expand Your Customer Base
There are lots people out there who may be interested in what your business has to offer, but may not know you exist. There are many different ways social media enlarge your business by creating awareness. Twitter can connect you with people using keywords that might indicate interest in your products, Facebook allows you to join groups related to your customer base or industry, and Quora can help you answer industry-relevant questions and show off your expertise. All of these can be important avenues for disclosing your business.

9. Costs Very Little
Setting up a social media account is free with an email address, meaning that you can start creating content and sharing it with the world for free, generating interest and awareness in your products without spending any capital. Even if you do hire an online firm to manage your social media output, you are likely to see a huge return on your investment. For example, using Google Adwords will cost you $1-2 per click, whereas a targeted Facebook or Pinterest post can cost as little as $0.12 for each person who checks you out.

10. Fun and Creative
Social media is designed to be fun. You are able to interact with people directly. Displaying a creative and playful side can both make your message more likely to be shared, and be a joy to be a part of. You can host a twitter chat to celebrate a new product launch, create a meme to communicate an idea, or share a poll with your fans.

11. Know Your Competitors
Other people and companies have social media pages as well. Often, these can be very important sources of information about what trends they may be up to, or actions you can respond to or follow.

12. Know Your Customers
People use social media to share about themselves. If somebody publically declares they are a fan of your company, they are telling you important information about themselves. This can help you think about what they like, dislike, believe, and value, in a way that can strengthen how you communicate with them.

10 Reasons You Should Be Using Online Marketing To Grow Your Business

For entrepreneurs and business owners, the landscape is rapidly changing in exciting ways. Many traditional ways of adver10 Reasons You Should Be Using Online Marketing To Grow Your Businesstising are quickly being supplanted by internet and social media based forms of marketing. Here are some of the ways creating a strong online presence can be some of the strongest ways to market your business in today’s world.

1. A Level Playing Field
Traditional marketing often related on mediums such as billboards and television ads, that were controlled by outside forces. They are very expensive, requiring a huge investment that smaller and starter companies often could rarely afford. By contrast, a website, that you can set up and control yourself, is much more inexpensive, and something you can do to spread the word about your business from the very beginning. This enables smaller and medium companies to be able to become just as recognizable among some people as huge corporations.

2. Cost-Effective
A report from HubSpot shows that online marketing can generate 3 times as many leads as traditional advertising, and yet cost 62 percent less. With a website, you can spend less money on content that will be seen by far more people. If you are a small business struggling to find the capital to do the necessary work of advertising, online tools are the most cost effective opportunities to let people know about the services you can provide for them.

3. Targeted Audiences
Traditional advertising is seen by everybody, with no way to control who gets the message or focus only on the people likely to be responsive. In contrast, paid online marketing allows you to choose the people who receive your marketing content, or tailor your message to a specific audience. Knowing and controlling the people with whom you communicate can dramatically increase the effectiveness of your message.

4. Building Credibility
Online communication is instantaneous and interactive. When you deliver on your promises, it can make a huge difference with your customers. The internet gives these satisfied customers a platform to share their positive experiences with others. In this way, your online presence can be significantly amplified as loyal customers become your brand ambassadors, tellings other about the services you provide.

5. Possibilities of Search Ratings
According to Internet Live States, 88.5 percent of people in the U.S. have access to the internet through a cell phone or computer. This means almost everyone has gotten used to using a search engine as one of their primary ways to find information. With the help of experts at Emarketed, we can show you how to increase your search ratings so they are likely to be found on the first page of someone’s search results. This will enable your company to come to the awareness of anyone who might be seeking your services.

6. Trackable Data
WIth traditional advertising, it is sometimes difficult to evaluate the difference your marketing was doing. It was often hard to tell how many people see a television or print advertisement, or how it affected their purchasing decisions. Online marketing comes equipped with different tracking and analytics tools, so you can see who visited your website or saw your content, in real time. These resources allow you to see just how effective a marketing campaign is, or whether you should make changes.

7. Give Convenient Ways To Respond
Marketing’s primary goal is to get potential customers to respond to a call to action, by buying the product or service being offered. Online marketing content can easily also be an online store, allowing someone to respond to your message instantaneously upon hearing it. This allows for a degree of impulsivity when your messsage is likely to reach maximum impact, and a convenience that creates few barriers to allow a customer to respond.

8. Test-Drive New Ideas
Whether it’s through a website, social media, or e-mails, there are a wide variety of options and different ways to create online content that communicates a desired message. There is room for creativity, trying out new things. Lower costs mean lower risks for experimenting, and seeing how effective a particular message can be. The possibilities are potentially limitless.

9. Generating Higher Revenues
For all these reasons, online marketing can greatly help your business’ revenues. According to Google, effectively used digital marketing strategies can make a business grow 2.8 times better than expected otherwise. This is especially true for smaller businesses, that can increase their revenues by as much as 3.3 times as much. Online marketing can be like rocket fuel that causes your business to take off, and find opportunities for customers that are otherwise not possible.

10. Go Where Customers Are
The internet is already being used by most people on earth, giving people access to receive information that before would not have been possible. In the future, even more people will come more and more to rely on the internet as one of their main sources of information. If your business doesn’t have an online presence, you are missing out on one of the biggest ways to attract attention to your business. Just a few simple steps can open your way to limitless possibilities for your business’ growth.

Website Copywriting

WebsiteCopywriting
We live in a generation where customer demands are on the rise, and attention spans are plummeting. In other words, it’s super important to be able to craft concise copy in as few words as possible, to get your short and sweet message across, loud and clear.

Unfortunately, writing doesn’t come naturally to a lot of people. That’s where the pro wordsmiths come in, who know that active voice is always better than passive voice. Headlines that stand out are vital. Save all of your big fancy words for enticing dinner conversation. Readers want to a short story with their quick burger. Not an extensive extravagant novel of superb brilliance to complement their roasted duck with raspberry glaze. We mean, that sounds just dandy, but not when you need to get straight to the point.

Now, if you’ve heard of SEO, you’ll know that this refers to Search Engine Optimization. But this shouldn’t be so much of a focus when it comes to writing for website pages. This is the prime time to focus on unleashing the creative beast that dwells in the heart of every dedicated copywriter.

In other words, copywriting is our thing. So let our thing take on your thing, and call 800-WEB-5421, and let’s get typing.

“If You’re Not On the First Page, You Don’t Exist.”

They say a picture speaks a thousand words – but we beg to differ. Never underestimate the power of well-crafted copy written by a true wordsmith of the millennial generation. If you run a small to medium sized business in today’s fast-paced world, commissioning a talented and seasoned copywriter is one of your first keys to success.

You’ve probably heard of a little something called SEO. If you have – great. If you haven’t, this stands for Search Engine Optimization, and involves writing copy full to the brim with keywords that possess strong findability on search engines. Obviously, “If You’re Not On the First Page, You Don’t Exist.”Google being the top priority.

It’s all about optimizing your web page, and making sure it pops up on the first page of Google. After all, as the unwritten rule goes – if it’s not on the first page, it doesn’t exist. Flawlessly crafted copy in this regard will not only pump your recognition, but create something that people want to share, which will in turn boost your SEO even further.

But this is just the beginning, and we’re fully equipped with all of the word-molding tools to shift the global focus to your business, and slowly move your competitors to the sidelines.

Never underestimate the power of SEO copywriting! Call 800-WEB-5421 to take your business to the next level today.

New In-Ad Maps for Facebook

City Map With Pins And An Intelligent HouseFacebook just recently added a new map feature to its location-based awareness ads so that brands will see a higher number of people visiting their locations. The social media website also has the ability to tell each company how many people visited their locations based on the ad. While most ads on the site in the past had included some sort of link to offer the store location, in many cases the landing pages at the end of the links were designed for desktops so that mobile customers were not able to use them effectively. Since the ads normally run on mobile phones, Facebook decided to include maps that are a part of the ad format so that there will be no issues with users being able to view the location of the brand.

Increasing Customer Visits

What makes the built-in maps even more useful is the fact that they are not Facebook’s own map product used to plot a location as part of the website’s mobile app. Instead of creating their own map product, the in-ad maps use the mapping tools that are built into people’s phones such as Google Maps or Apple Maps as part of their GPS system. When a mobile user views the ad on their mobile phone they will be able to click on the map built into the ad and immediately get directions to the store as well as view its hours and retrieve its phone number. This new feature in Facebook ads is a part of a bigger goal of helping brands push people into visiting physical locations and tracing their digital ads to determine the results. Google has been pushing this same goal by showing mobile ads that highly businesses near a person’s location as well as putting ads in Google Map’s search results. Facebook and Google are both part of a race to use location tools to increase customer visits to stores based on viewing digital ads.

Tracking Foot Traffic

Facebook will be able to estimate how many people visit brands by taking advantage of users that share their location and even tracking when people appear near a business location. The website will also poll people to determine whether they in fact visited these locations. Advertisers that use these new ads with map tools will be able to see how they affect their foot traffic and as well as the age and gender of visiting customers. They will also be able to see how these stats have changed over the past few days, week or month. This new feature of Facebook ads could be a useful way for companies to get involved in location advertising so that they are able to bring more people into their physical locations.

 

The Role of Technical SEO

Businessman suggested effective 'SEO' optimisation approach. HanWhile technical SEO is an important aspect of search engine marketing, some businesses rely too heavily on their technical optimization strategies instead of focusing on something more substantial to stand out against competitors. Technical SEO can seem like a crucial skill to marketers who have little experience with HTML code but aside from following Google best practices there is not much more you can accomplish with it to improve your search rankings. Differences between types or methods of technical SEO are very minor and insignificant so putting too much time or energy into this aspect of marketing will not help you get closer to your goals. Technical SEO strategies do not offer much possibility for distinguishing yourself from competition and it is more important to focus on creativity as well as unique and memorable content.

Focus on Content and Strategy

The technical aspects of SEO are of course very important groundwork and they do play a role in marketing that is impossible to ignore. In a sense, SEO is standard for most businesses and your competitors will have many of the same practices in place for their technical SEO. Without SEO of course you would risk losing all of your organic traffic but it does not do much to further increase your traffic over time. If you want to go beyond just using technical SEO that means focusing on less superficial aspects of marketing online such as strategy, content and backlinks. It is vital to think about the bigger picture with SEO and how you can use it as a tool to solve problems and reach business goals. Having something meaningful to provide website visitors like a good piece of content is a more valuable pursuit in order to increase traffic. The user experience is most important when it comes to SEO because they need quality and relevant websites available for their search.

Creativity and Relevance

When you consider who you want to run your SEO campaign, consider more than just technical skill. You should think about their role as a creative problem solver and marketer who has their finger on the pulse of social media. Marketers should of course consider technical SEO as a necessity but it is the minimum when it comes to creating a successful effort for increasing traffic. Working on SEO also means finding creative and unique ways to make your company more attractive and useful to consumers so that you are truly providing them with what they need. Your website and content must give your customers the information they are looking for so that you are creating traffic through relevance rather than technical tools.

Millennial Marketing- Reaching the Young Generation

Millennial Teenage Girl Smiling Taking A Selfie On SmartphoneAllowing your company to grow and expand in a competitive market can mean targeting new demographics or finding different ways to reach a larger consumer base. One of the important groups that marketers must focus on now is the millennials who represent the next generation of consumers. Millennials are part of the younger generation who reached adulthood in the new millennium and they may have unique needs when it comes to making buying decisions. People in this demographic are especially attuned to technology because they grew up with internet access in an electronics-filled environment. Marketers need to consider special tactics when trying to reach this demographic so that they can stand out and keep up with competitors.

Stay Current with Social Media Trends

To gain the attention of the younger generation it is important to know where they are and place yourself there. Most marketers are well-versed in Facebook and Twitter but newer social media sites are growing in importance such as Instagram, Snapchat and Vine which are used mainly by the younger generation. Having a brand presence in places where millennials hang out can help you get your foot in the door.  Being creative and engaging on these sites with content that makes people laugh or contains interesting ideas and stories can have a real impact. The most important thing is to be where they are and have fun rather than directly or aggressively promoting your brand. Communicating to millennials can be easier if you understand their language and talk the way they talk. Paying attention to how the younger generation communicates with each other and what they respond to most often should be a key element in your marketing strategy. A great way to stay current with what millennials are interested in is to hire some so that they can tell you what is hip and relevant for their generation.

Strive to Be Genuine

A crucial thing to keep in mind for marketing to millennials is to focus on campaigns that are authentic and original. The next generation is always searching for something that is unique and original and they love the new ideas that can come with technology. Engaging in new technology in an authentic and interesting way can help you communicate in a way that reaches millennials effectively. It is impossible to plan a viral video because what makes something viral is always a genuine moment experienced by a real person. For marketers, you need to focus on being as real as possible and making something fresh, funny and engaging that will reach a new audience.

Reaching Customers through Geolocation

Smart Phone With Map And Geolocation. 3d Rendering ImageMobile has been one of the most transformative technologies for marketers with numerous opportunities to reach people through their smart phone use. Location based marketing is now a huge element that many in the advertising world are not utilizing to its full extent. What makes tools like geolocation important to marketers is that it can provide the chance to be relevant, contextual and helpful rather than producing advertisements that people don’t want to see. Using location data for advertisements has been proven to improve campaign performance by as much as 45 percent. Geolocation has become a part of a consumer’s routine in their everyday life and it represents a useful tool for marketers to connect with people based on where they are and how that relates to their buying decisions.

Location Information for Consumers

Consumers use geolocation as a way of looking for a place to eat or drink as well researching products while they are in a store. Their smart phones are something that they rely on to help them make more informed decisions as a consumer through information related to their current location. Marketers that provide product information and content based on location can give customers a more valuable interaction in real time. Research has shown that 72% of consumers will respond to call-to-action advertising messages when they are located near the retailer. It is surprising that with this data only 23% of marketers are using geotargeted data in their mobile strategies. Marketers incorporating geolocation strategies will be taking advantage of a huge opportunity.

Advertisements and Alerts

Marketers can use geolocation to alert consumers about promotions, gifts or sales to help drive customer loyalty. Incentive campaigns can include some type of alert using geolocation data to reach people near the retailer. Marketers should develop and implement an effective geolocation strategy to stay relevant and take advantage of a modern advertising tool. Competitors may already be involved in strategies known as geo-conquesting where they target other similar brands’ locations with their own aggressive offers to local consumers. Creating your own geolocation campaign can help prevent other companies from taking over the market share because they are more adept at using mobile marketing tools.

Marketing with Google Competitors

SeoWhile many SEO efforts and other types of marketing strategies are focused solely on a company’s search rank on Google, there may be other websites to consider for a more effective campaign. Google is traditionally thought of, especially in the marketing world, as the most common place for people to input their search terms. Although the Google market share is currently at 63.8 percent, other search engines like Bing at 33.5 percent are now being considered a competitive threat. Even if the majority of your marketing efforts center on Google, it might be useful to consider competitors as another place to become more visible online.

Looking at Threats to Google

Even though Google may seem like the one and only place that people search for the information they are looking for, the company has to consider competitors like Bing and Yahoo because they have a similar format. However, in spite of the existence of these other search websites Google’s most significant competitor is actually Amazon. People are beginning to go to Amazon for product searches much more often than they do on Google. Another major competitor is Apple because they support ad blocking that prevents content from loading and especially ads from Google’s Double Click for Publishers and Double Click Ad Exchange which is a major blow to their revenue. Facebook is also broadly known as a significant competitor to Google because it is more effective at driving traffic to a website through a news cycle. Competition for Google can even come in the form of messaging and texting as people simply ask their friends instead of performing a search.

Incorporating Competitors

When considering Google’s competitors and the threat that they may pose to the major search engine, it can be an opportunity for marketers to expand their strategies. Instead of focusing all SEO efforts on Google, marketers can begin to develop a campaign for scaling their sales on Amazon and targeting results from product searches. With the ad blockers that Apple has created now harming Google, it might be a good strategy to incorporate native advertising as a way to promote on the web. Facebook advertising is also a very important aspect of marketing with the amount of referral traffic it can produce to other websites. Other social media websites can be incorporated as well but Facebook represents a significant platform to pay attention to. Since messaging and recommendations from friends are also a threat to search engines, think about building your brand so that you become a company that people will suggest as a solution. Google may be at the core of most marketing strategies, but branching out and diversifying to its competitors can help build a more effective campaign that reaches a wider range of customers.