Why Your Business Shouldn’t Be On Snapchat

Why Your Business Shouldn't Be On SnapchatSnapchat has become one of the most popular social media platforms among young teens in the past few years and marketers are beginning to set their sights on the app to reach new people. It might be useful for certain industries but does every business need to be on Snapchat?

Businesses might feel that they are missing out on an opportunity if they are not involved in every new trend but the reality is that a platform like Snapchat is not going to be an effective marketing tool for everyone. It really is only useful for certain people and certain brands.

Your Target Demographic and Brand

One important thing to realize about Snapchat is that in spite of the enormous hype, the platform is really only popular among a relatively niche demographic. The majority of users on Snapchat are between the ages of 13 to 34 and about 70 percent of them are women. If this is your target audience then Snapchat might be something to at least look into but otherwise it might not be worth the effort.

If you are the type of brand that needs to be “on trend”and  relatable to teens or appeal to young people in general then you might genuinely be missing out if you are not on snapchat. Other brands might actually hurt their reputation by using Snapchat if they are trying to hard to be relatable to an audience that will not respond to them. If you typically get the most response for your brand from middle-aged men, then they are not likely to be on the app themselves and the younger audience might simply ignore you.

You need to be consistent with your brand and the kind of content you produce. If Snapchat does not allow you the opportunity to accurately reflect your brand’s voice then you don’t need to be on it. Trying to fit your brand into the style of the app just because it’s popular will be detrimental to the image that you have already established.

Snapchat Demographics

 

Your Goals for Growth

The people that do well on Snapchat typically already have large audiences on other platforms or are brands with enough resources to spend a lot of money on marketing. If you are a small to mid-sized business and are mainly using social media to help grow your brand then Snapchat is probably not the best choice.

Most successful businesses on Snapchat are personality-based and have already grown an audience through other means. They are simply using Snapchat to help create a more intimate relationship with their existing audience. The platform does not really offer newer businesses a chance to expand their audience and start establishing themselves.

If you really want to get involved in Snapchat then you might benefit from spending time on another platform that is more growth friendly first such as YouTube or Instagram. Once you have a bigger audience that is within the Snapchat demographic then you might find the app more useful for marketing.

Your Resources, Time and Energy

One thing to realize about an app like Snapchat is that can be expensive and time-consuming to start a marketing campaign. Some of the tools that the platform offers can be costly such as Snapchat Filters which can cost up to $200,000 per day and Snapchat Discover which can be up to $700,000 per day. Bigger brands with a lot of money might be more willing to gamble on a new app but others might not have the same kind of means.

Another issue with Snapchat is that the younger demographic tends to be much more active online and your brand will have to keep up. Posts on the app are designed to disappear after they are viewed so users on the site tend to continue posting several times throughout the day to stay involved. If you want to be visible on the app you can’t rely on the type of content schedule that you use for platforms like Facebook.

If you create a Snapchat you need to make sure that you have the time and energy to be as active as your audience is. A company account that rarely creates content will leave a bad impression on followers. When your business doesn’t seem interested in engaging, followers will lose interest.

Even though it might seem appealing to try to be a part of something new and trendy that seems to have a big audience, you need to make sure that it will actually be worth it to you. Everyone wants to be a part of the next big thing but in some cases it might not be the best choice.

Before jumping into Snapchat, make sure that you will benefit from the app based on your audience and resources. Otherwise, focus on platforms that better suit your brand and your marketing goals.

The Top 3 Facebook Marketing Strategies

The Top 3 Facebook Marketing Strategies

Facebook is one of the more established social media sites that has been around much longer than newer trends like Instagram or Snapchat. Even though it is one of the first major social media platforms it has not lost its relevance especially for marketers that need to represent their brand and connect with customers. The platform actually more to offer businesses than many other sites as far as advertising.

As a business it might be difficult to find the right focus for your Facebook marketing strategies so that you are having as much impact as possible. How do you make sure that your Facebook is effective at reaching your target audience? Here are the top marketing strategies that will help you get to results you want on Facebook.

1. Study Demographics and Locate Your Target Audience
Facebook is one of the most universally enjoyed social media sites with a wider range of demographics. There are millions of people scrolling through Facebook everyday so you will need to do some research to figure out who you want to reach and how. Studying up to date demographics is also important as the audience on the site has fluctuated over the years.

Some studies have shown that women tend to use Facebook more often than men and the core age group is 18 to 29. That being said there are still a variety of different age groups on the site including those 65 and older which tend to use Facebook rather than any other social media platform.

As you research demographics on Facebook you can start narrowing down your audience based on age, location, gender, and interests to focus on more specific groups who you are hoping to market to. You can also use tools on the site such as graph search or audience insights to find what type of people like your page and what other pages they like as well.

It is important to understand your target audience and have a better idea of where they are coming from including their related interests, where they live and their income level. The more you know about who your target audience is, the easier it will be to find new ways to connect with them.

2. Get People to Engage and Interact with Them
The most successful Facebook pages are the ones that fans are the most active on. It is up to you to keep up the communication and do everything you can to try to get people to engage with your Facebook. Remember that social media is not just about promotion, it is about facilitating a relationship with customers that will keep them coming back.
In order to get people to engage you need to have both compelling content and an angle that will get people talking so that you create a two-way conversation. Sometimes the easiest way is to simply ask questions about something you know your audience is interested in and will be passionate about discussing. Open-ended questions will spark a discussion get people to respond in the comment section.

Another way to get people to interact with your page is to set up contests that will require people to get involved. This could mean having them post a photo of themselves with your product or simply having them comment in response to a question. When you give people the opportunity to express themselves and potentially win something they are more likely to remember you and keep coming back to your brand.

3. Invest in Facebook Ads
Your business’ Facebook page can work as an effective type of free advertising tool so that you can reach and interact with fans. However, you can get more out of your Facebook and reach new people if you come up with a strategy for using paid ads. Organic reach can only go so far on social media so having an extra boost from Facebook Ads can help you reach your business goals faster.

Facebook Ads act as a cost-effective way to drive conversions if you have specific goal in what you want to build such as likes or engagement. The ads themselves should be high-quality and engaging with something that will catch the attention of your audience either by being witty or offering them a great deal.

To avoid spending too much on paid ads you need to make sure that you are effectively targeting people who are interested in what you provide. The ad should be relevant to the people who are seeing it, unless your goal is to advertise to a very broad audience. This can be helpful at times but ultimately you will save money and see better results with targeted ads.

Make sure to keep your ad content fresh because it will be seen often by people scrolling through their newsfeed.

7 SEO Strategies To Get Your Site Found

7 SEO Strategies To Get Your Site Found
If you are trying to improve your website’s search results then you might consider looking into the types of SEO tools that can change your rank more quickly and effectively. While one of the main focuses of SEO is using certain keywords to your advantage, there are also other factors that can affect your rank. Familiarizing yourself with all of the strategies that get the best results will help you use SEO more efficiently.

1. Use High Quality Content
When users spend more time on your website it tends to increase your search rank. You can get users to stay longer by providing them with useful content that they will want to read through in its entirety. Longer content that is full of relevant information tends to improve search rank the most because it has more value to the user and more keywords overall.

Your SEO strategy overall will be more effective if you make an effort to create well-written content that attracts users because it provides them with answers to their questions.

2. Do Keyword Research
Your content needs to have plenty of keywords but you have to make sure that you are using the right ones. It is always beneficial to research which keywords are likely to drive the most traffic and will be the least competitive in your industry.

Using the most effective keywords and placing them strategically in high quality content is what tends to create the best results. You will need to research what types of keywords tend to work well in your industry and focus on long tail keywords with more specific descriptions of what the customer is looking for. There are plenty of keyword research tools available that can help you discover the right terms to use.

3. Focus on Backlinks
Aside from the links in your own content, you can also look for ways to get other people to link to you. Powerful backlinks can work to quickly increase your search rank because it generates more quality links to your site.

You can create more backlinks by contacting popular blogs in your niche or submitting press releases about another company. Recommending your content to influencers and people interested in your industry will help you develop more backlinks and get better SEO results.

4. Optimize for Mobile
Search rankings can suffer if you do not have your site properly optimized for use on a smartphone or other mobile device. Although it may not have had a significant impact on your ranking several years ago, now it is crucial to have a mobile-ready website.

You need to make sure that your site is designed to account for different screen sizes and will load quickly and work efficiently on a smartphone. You can also get a higher ranking on Google if you apply SEO to your app if you currently have one.

5. Improve Readability and Design
Your website will tend to rank better and get more active users if it is easy to read and designed well enough so that users can quickly navigate through to find what they want. Your text needs to be easy to read and understand so that users don’t lose interest and click away from your site.

You need to review the type of font, the size of the type and the line height and length to make sure that users can quickly read through content. Sans-serif fonts are much easier to read onscreen such as Arial and Helvetica and the size should be big enough to read but not so big that it takes up too much space, usually around 16 pixels is best.

6. Incorporate Social Media
Sites like Facebook, Instagram and Twitter are becoming more important than ever in terms of promoting and getting more recognition for your brand. You will tend to get more interaction on these sites if you apply some SEO strategies to incorporate social media platforms and increase their search rank.

It is important for your main website to show up first in search results but following closely behind in rank should be your Facebook and other sites that are updated and full of engaging content. Users will then have the option of clicking either on your website or your social media sites to have a sense of your brand and what you can offer them.

7. Benefit from Product Images
While content filled with useful information may be the number one focus of SEO, you can also consider how your images rank online. Users who are searching for products may not only look at the main search engine, they might also review image results. As long as you include quality images of your products on your site with relevant keywords you can have images that rank well in the results.
Users will be more likely to click on an image which will lead them to find your store and ultimately drive up more traffic.

10 Reasons Why You Need A New Website

  10 Reasons Why You Need A New Website

Your company’s website often creates a first impression on a potential customer who is just beginning to get to know your brand. The look, feel and functionality of your website is crucial in how you represent your brand and how people interact with your business. If you are wondering whether you need to redesign your website or create a new one here are some reasons why you might need a change.

1. Your Site Looks Out of Date or Stale
If your company designed and put up your website a decade ago, then chances are your customers will notice it is outdated. The appearance of websites always changes over time and if you haven’t updated any time recently then it is probably time to make some adjustments. Modern websites are clean and simple with text that is easy to read so try to incorporate these elements as you update.

2. Your Competitor’s Sites are Better
It is a good idea to review what the competitors in your industry are doing online to evaluate your own site in comparison. If their websites seem more up to date, with better content and design then you probably need to step up your game. When a competitor’s website looks more professional and modern, your potential customers might be more inclined to choose them.

3. Your Site is Hard to Navigate
Customers should be able to look at your site and be able to have all their questions answered relatively quickly. Visitors need to be able to find what they need in only a few clicks otherwise they will give up and move on. Users today have higher standards of ease and functionality than they had in the past so make sure that your site complies with the current expectations.

4. Your Loading Time is Too Slow
In the same way that people have higher standards for appearance and navigation, they also expect a site to load quickly without any issues. People have little patience for a slow site and if your website has too many images or other types of content and won’t immediately load then customers will click away from you.

A slow site also means a lower search ranking on Google since load times are taken into account so improving the speed of your site will help your company in more ways than one.

5. Your Site Isn’t Mobile Friendly
More than half of all search are now done on mobile devices such as smartphones and tablets rather than desktop computers. If your site isn’t optimized for mobile use it could appear tiny and unreadable on a smartphone which means customers will avoid it.

A website that isn’t mobile friendly is missing out on a lot of traffic and potential sales. You should think about optimizing for smartphones if you are considering a redesign.

6. You Aren’t Selling Products Directly from Your Site
It is relatively easy now to set up an online store so that customers can buy your products on your site instead of having to click somewhere else or go into your physical location. Even if you are using Amazon or another site to sell you should also include an option to buy on your website so that customers don’t have to waste time and can immediately make a purchase. Your redesign should include setting up a shopping cart if you don’t already have one

7. Your Analytics Show Poor Results
If you have run some website analytics and are getting low numbers for average time on the page or average number of page views per visit then it might have to do with your site design. A high bounce rate could also indicate issues with your site that is causing people to leave too quickly.
Another thing to consider is your search rank if it seems relatively low. Google takes the efficiency of your website into account for ranking so any issues could affect your visibility online.

8. Your Content is Old or Poorly Made
It is crucial now to have fresh, compelling content that is updated as often as possible. If you have had the same content on your website for a while and it doesn’t reflect people’s current interests then you might need to update it. Adding a blog and posting new content every so often can ensure that your website remains interesting and is worth checking out periodically for new information.

9. Your Site Doesn’t Incorporate Social Media
It is no longer possible in the current business climate to ignore the importance of social media in all aspects of promoting your brand. Integrating social media on your site as much as possible will help boost followers and engagement across the board. You need a link somewhere on your site for each of your social media profiles so people can find them quickly and easily.

10. Your Site No Longer Represents Your Brand
When it comes to deciding whether or not to redesign your site it can be as simple as thinking about the evolution of your brand. If your current site does not reflect how you have grown and changed as a company then it is time to update. The bottom line is that your website should be something that you are proud of and anything less needs to be changed for the better.

5 Things You Need To Know About Email Marketing

 5 Things You Need To Know About Email MarketingEmail marketing is a great way to connect directly with customers or potential customers by sending them messages straight to their inbox. What makes email marketing so effective is the fact that you are for the most part speaking directly to people who have already purchased something from you in the past or have previously been interested in your company. If you aren’t doing any email marketing right now then you might want to consider starting an email campaign to see some great results.

Whether you are new to email marketing or have had some experience with it, there are a few things you should focus on as you create a new campaign. Here are five things that can help you improve your email marketing strategy and get your messages read by customers.

1. Personalization Can Lead to Better Results
Recent marketing studies have shown that emails with personalized subject lines are 26% more likely to be opened. You can also tailor your ads and send emails to a specific group by segmenting your email list based on feedback and sales.

An easy way to begin personalization is by changing your email list sign up forms to include the customer’s name, gender, or particular interests. That way you can send emails about the types of products the customer is more likely to buy such as sending men’s styles to men and women’s styles to women for example.

You can begin to segment your email list based on the categories of customers you have available. You might make a separate list for customers based on how much they have spent on your website and their past purchases, their location, age, gender, job title and interests.

2. Timing is Important
In order to get the best response rate from your email marketing campaign, you might also think about when you are sending out your emails. Your customers’ inboxes may be flooded with emails at certain times of the day or they may not be checking their email at that time and your message simply gets buried.

In order to get your emails read you will need to plan out the best times to send out your most important messages. Typically, people check their email in the morning during the working week but marketing studies have shown that click through rates are actually higher at night after 8pm. You can send your own test emails and analyze the results to figure out when certain emails are more likely to be opened.

3. Messages Need a Call to Action
Even if your goal is simply to get certain information out there and make sure customers are reading your newsletters, you will benefit the most by including some type of call to action. People need to know what they can do with the information that you are giving them in the email so that they can respond right away.

Your call to action could include a link directly to buying a product, subscribing for a service or providing personal information to access a special offer. If your call to action includes a link then you need to make sure that you have the right kind of landing page that is directly related to your email message. Customers may give up or lose interest if they have to look through your website to find the relevant information.

4. Compelling Content is More Effective
Every time you get involved in an email campaign you need to make sure that you have compelling and well-written content at the core. This includes the subject line and the text of the message so that both are able to capture the viewer’s attention while also communicating important information.

The subject line should use actionable language that makes it clear what the user can actually do with the information you are giving them. It should compel them to open the email by making it clear what the message is about so that they don’t assume it’s something they can discard.

It is very important for the body of your email message to line up exactly with what you are promising in the subject line to improve click through rates. Clarity is the most important thing to consider in your message so that the information is brief, to the point but still appealing to the reader.

5. Images Can Help Increase Impact
While the most important part of your email message is relevant content, in certain cases including images can make the information more effective. Images help add context and help readers visualize the ideas presented in the message.

Not all email marketing campaigns need to include images, but they can be helpful and necessary when you want to showcase certain products or highlight key information. As long as you avoid adding too many images which can clutter the message, they will bring power to your email marketing strategy.

8 Secrets To Instagram Marketing

8 Secrets To Instagram Markting

Instagram has slowly become one of the major social media platforms where businesses want to establish their presence and engage with people. One of the things that people tend to like about Instagram is how visual it is, especially marketers hoping to promote their products with carefully crafted and appealing images. Although the sheer amount of content on Instagram can make it hard to stand out you can still get some great results if you focus on a few strategies.

1. Use Hashtags Effectively
By now most people understand the importance of hashtags in getting more visibility for your posts and increasing engagement. If your post is marked with the right hashtags, users browsing through photos with these tags will most likely stumble on your photo and respond or even begin following you.

One thing to keep in mind is that while more general hashtags may get you more likes, they will not be as effective at getting new followers and engaged fans as more relevant tags that are specific to your product or location. If you can include a trending hashtag that happens to be relevant to your business then that will have the most impact.

2. Keep Drafts and Schedule Your Content
Social media marketing works best if you have a consistent stream of content that is posted periodically throughout the week. In order to make sure you have enough content it is a good idea to have a queue of photos ready to post. You can keep drafts of posts when you come up with an idea and publish them later.

Scheduling content is also a great way to have a store of posts that you’ve already created that will be posted at specific times. Scheduling and using drafts can help save you time and you won’t have to worry as much about what you should post on instagram every day.

3. Post User-Created Content
A good way to keep your content unique and also get fans engaged with your brand is to post photos from followers that include some of your products or are taken at your retail location. You can do this either by creating a contest or simply asking fans to post photos with a certain hashtag.

Remember that Instagram is a platform for original content and does not have a reposting feature so you will have to make sure that you have permission to use any photo that your fans publish. Most fans of your brand will be excited to be included in your official instagram.

4. Mix Videos and Photos
Although it was initially a photo app, Instagram added a video feature a few years ago that allows you to post short clips for your followers to watch. Make sure to have a good balance between some photo posts and some video so that your content does not seem to repetitive and you are taking advantage of both features. You can upload a pre-made video or use the Instagram app to record a few different shots and quickly edit it for posting.

5. Take Advantage of Sponsored Ads
Another more recent addition to Instagram has been the paid ads tool which allows you to promote a post to people who are not yet following your account. Sponsored ads are now becoming a regular occurrence on users’ timelines and they can help you reach your target audience and expand your fanbase. You can focus your advertising both to existing fans and potential customers on Instagram.

6. User Graphics that are Shareable
When creating your content you can mix in some different types of graphics so that you are not heavily focusing on products or promotion. A graphic with an inspiring quote or a practical tip can be more shareable than a photo in some cases. Quotes tend to be popular on Instagram and including a number of relevant hashtags in the caption can increase the chances that it will be shared.

7. Reach Out to Influencers
Just like YouTube, Instagram is a social media platform that creates its own internet celebrities. Influencers often are interested in industries like fashion, beauty, wellness, food or fitness and usually have a large following that trusts their opinion on these subjects. If you connect with these influencers they might partner with you to review your products or help promote your brand.

8. Post Discounts and Promotions
Brands often focus on the aesthetic of their Instagram or establishing their presence and forget about driving revenue on the platform. Occasionally posting discounts or promotional sales can quickly get people to become customers who are following your account or viewing your sponsored ad. If you post special promotions from time to time, customers are more likely to continue following you so they won’t miss out on any good deals.

Top Email Marketing Strategies

Business Related Email Concept ShotWhile email may seem like a more traditional type of marketing compared with the hype of social media and other tools, email marketing is still alive and well in 2016. Marketing directly to interested customers through email newsletters can prove to be a valuable resource that can keep them connected to you and allow you to share the information you want them to hear. When you have a plan in mind as well as rich and interesting content you can gain a lot from your email marketing strategy. Setting up a newsletter template with a theme and varying content on a predictable schedule can be an effective way to reach people on a regular basis.

Content and Mobile Use

One of the important things to keep in mind when working on your email marketing campaign is to personalize the messages you send out based on your customer’s demographics and buying habits so that you are communicating directly to them. Think about your target market and how to overcome any obstacles that prevent them from buying. You should collect as much information as you can through helpful tracking tools and customer surveys so that you understand all of your customers’ needs and cater to them appropriately. Another important strategy when it comes to email marketing is optimizing your newsletters for mobile use. Most customers take their shopping experience with them on the go so your emails must use a simple layout that translates well onto a smart phone. An email that is too complicated will not load well and you risk people unsubscribing due to technical issues.

Choosing Topics and Tracking Results

When you are sending out marketing newsletters it is crucial to think about content and creating quality information that is useful to readers. Emails that are too “salesy” are likely to be ignored but educational topics that are full of helpful tips are something that customers are more inclined to take the time to read. Topics for email newsletters should be closely related to your products or services but also provide information that is universal. Content that addresses the concerns which most affect your customers will be more appreciated than an email simply asking them to buy something.

The final strategy that can help improve your email marketing campaign is using tracking techniques so that you know what works and what doesn’t. Determining the level of reader engagement through your email newsletters can help you gauge how to alter or tailor your emails to better suit your audience. Tracking to find out if customers are opening your emails, clicking on links, sharing, responding or even unsubscribing can give you a better idea of how effective your current campaign may be. Making adjustments and tracking their effects can be a great way to fine-tune your newsletters so that they are getting the results that you want for your company.

 

How to Get More Mileage Out of Your Social Media Posts and Website Assets

content-social-mileage With social media marketing, it’s usually a “one and done” type of deal. A post is posted, shared, or Tweeted, never to be repeated again. At least, that used to be the idea of how things were to be done. Nowadays, there are ways to extend the life of your website assets and even share them multiple times on social media. Here are a few ways you can get more mileage from your website assets through social media marketing:

Take Advantage of Trends Like #TBT and #FBF

Throwback Thursdays and Flashback Fridays are very popular social media trends and the good thing is that you can participate every week! Whether it’s re-sharing an old post, or re-posting a nostalgic Instagram post, these are all acceptable ways of keeping your old content and social media posts alive. As we near the end of 2015, sites like Facebook are keen to remind us of past events. Don’t be afraid to incorporate these trends into your social media campaigns.

Keep Adding to Evergreen Pages and Let People Know About It

The purpose of evergreen content is that they stand the test of time. This wouldn’t be possible if you weren’t constantly adding new content, information, and features. Even though the content exists on the same web page and URL, feel free to re-share it on social media once you get a new features such as: video, Q&A, infographics, reviews, and more.

Create a Multi-Part Series and Post the Old Ones to Refresh Peoples’ Memory

Do you have a particular popular blog post that you’re proud of? Feel free to follow-up on that subject to make a part 2,3 or A,B. This also creates linking opportunities for SEO.

If you have an engaging Facebook post with a lot of engagement, you can easily take a screenshot of that and re-ask or ask additional questions. Even if you want to just focus on one particular comment, you can take a screenshot or create a new image from that UGC (user-generated content) to give that topic new life.

Tie Your Existing Content to Current News and Trends

There are many ways that your products/services can relate to current events. For example, if a skateboard manufacturer can tie their posts into recent news of hoverboards catching on fire… specifically to show people that their skateboards don’t spontaneously combust. Be creative!

Repurposing content and social media posts/ideas doesn’t have to be repetitive or trite. The key is to not overdo it and reuse at appropriate times! Check us out on Twitter and Facebook for more information and ideas.

Refresh Your Social Media Campaigns

Refresh Your Social Media CampaignsRunning a social media marketing campaign without a clear plan is like sailing a ship without a captain. You don’t want to be left aimlessly floating at sea or even worse… shipwrecked. If your campaigns have been on auto pilot for awhile, it’s easy to feel burned out. But don’t give up yet!

Keep Updating

Consistency is one of the hardest parts of maintaining an active social media account. If you feel tired or burned out, it’s not a good reason to give your social accounts a break. Regular posts are needed to keep your accounts in active order. Even if it means posting about articles that aren’t your own, interesting videos, inspirational quotes or pictures. These are also things that will help break up the monotony of your usual “business” posts. Although it can seem tedious, it’s the beginning of the battle into keeping a fresh social media account.

Get Interactive

You may have seen athletes, big businesses, or even local accounts incorporate prize giveaways into their social media posts. On Instagram, EnjoyPasadena does a good job of promoting a scavenger hunt through a series of posts and getting followers to use the hashtag. The idea is that EnjoyPasadena posts a clue or riddle about a location in the area where the prize is located. The first Instagram follower to find it will get the prize! This is much like the Hidden Cash Social Media accounts that caused a frenzy last year. But when done in this matter, encourages engagement while promoting local businesses.

Align Your Business Goals with Social Media Goals

Synergy. Your business is more likely to succeed when the goals are aligned. Luckily, this is very possible through social media. For example, if your business aims to increase referrals you can attack it from all social angles: email blasts, Facebook posts (and Sponsored posts), Twitter updates, and Instagram pictures.

Revive Your Outlook on Social Media

Nowadays, it’s rare that you’ll discover a new social media tactic that hasn’t been utilized before. But the purpose is to try what’s new and effective for your industry. Follow us on Twitter, Instagram, Facebook, and Google+ and contact us for more information or ideas for your social campaigns.