An Instagram Approach for Your Brand for the Holidays

An Instagram Approach for Your Brand for the Holidays

The holidays are an important time for any business to get a big boost in their sales and start to get new customers interested in their brand through seasonal marketing strategies. Your marketing approach on social media is especially crucial because it can help drive a lot of traffic to your site and generate more online sales. Instagram offers an easy way to showcase your products visually and create more engagement with your brand through comments and likes.

To get the most out of your Instagram during the holidays it is a good idea to develop a plan for how you want to reach people and market your products as potential gifts. Using holiday themes and posts can help people associate your brand with the season and they will think of you when they are coming up with their shopping list. You can also come up with ways to get people more engaged with your posts throughout the holidays and build up your brand’s presence online.

Visual Holiday Themed Profile and Posts

People love to engage with visual content online and Instagram is one of the best resources for visually appealing posts. You can start getting ready for the holidays by updating your profile with a holiday themed bio and photo and maybe even updating the link to a holiday landing page. Your bio is important especially for mobile users to get directly to your website.

It is a good idea to make as many holiday-related posts as you can but make sure to keep them varied and unique so that they don’t seem repetitive. You can frame some of your posts as advice and provide gift ideas so that people feel that they are getting useful information from you. Make sure that you take the time and effort to craft your images by experimenting with angles, lighting and filters especially when you are posting photos of your products.

People always appreciate great images and content that tells a story. Your posts can introduce holiday crafting or gift wrapping tips and other DIY ideas that can get them involved with your profile. You use your content to showcase your products in a way that really connects with your audience and will keep them interested.

Encourage Engagement with Interactive Posts

Throughout the holidays people are viewing a lot of advertisements on different platforms and it can be hard for your business to stand out. To stay competitive with other brands you can generate more interest in your company by boosting engagement. Create posts that are designed to get people talking and interacting with you in a meaningful way.

A popular type of interactive post is the “this vs. that” photo comparing two different items and asking your audience their opinion on which they prefer. These types of posts that tend to stir up controversy can get people to engage by commenting and getting involved in discussions with you and other followers. If you create these posts with holiday themes such as “egg nog vs. hot chocolate” people will be thinking about your brand more during the holidays.

An easy way to get people to engage more with a post is to ask an open ended question that gets people to talk about themselves in a conversational way. You can keep questions short, simple and specific but with the intention of creating deeper engagement with your customers. You can ask about their holiday traditions and post an appealing holiday themed photo to get people in the spirit.

Getting people involved through contests is also a good strategy during the holidays especially when it incorporates your products. Brands tend to benefit a lot from user generated content and a contest asking followers to post a photo with your product along with a hashtag can get people more familiar with your brand and spread the word about a new product you want to advertise. Create an incentive for people to get involved in the contest with a giveaway for the best photo.

Promote Holiday Sales

An Instagram Approach for Your Brand for the HolidaysEngagement is necessary but what you want most out of your holiday Instagram campaigns is to convert customers to purchase your products as gifts. Make sure to use Instagram to promote any holiday sales and discounts that you are offering throughout the season. You can create short video ads providing information about the sale and include a link to your website or a landing page for the discounted products.

If you offer people good prices as well as fun, engaging posts then you can benefit enormously from holiday content. Stay creative and keep things light so that you aren’t selling your products too hard and are maintaining positive interactions with fans. The more you promote your brand during the holidays the more people will turn to your products for their holiday shopping.

8 Tips to Market Your Products for the Holidays

8 Tips to Market Your Products for the Holidays

The holidays are always a major boost in sales for most businesses, and getting a head start on marketing will help you get the most out of this time of year. Starting your holiday marketing plan early can ensure that you are prepared to for what the holidays might bring and also allow you to meet your sales goals. Here are some ideas on how to market your products for the upcoming holiday season.

  1. Think of Ways to Market Products as a Gift

Certain products may lend themselves to being sold as gifts but others may need a different approach so that consumers think of your products as options for their holiday shopping. Gift certificates and gift cards are always an easy way to get customers to think of you during the holidays. Even obscure products can work for the holidays if you come up with right angle and market it as a great gift idea through social media and your website.

  1. Use Repetition and Remarketing

People decide to do their holiday shopping at different times throughout the season, so marketing and remarketing often can get people to think of your product when they finally reach the buying stage. You can send multiple emails, direct mailers or holiday cards announcing sales so that your ads aren’t overlooked.

  1. Offer Great Deals or Discounts

People are spending more during the holidays than they do the rest of the year and they will appreciate discounts wherever they can find them. If you can bundle your products or services into a deal customers will be more inclined to choose you for their holiday shopping. Create a gift pack of several products that they can buy for family or friends at a good price.

Offering discounts on different days throughout the season can help you target people based on when they tend to shop for their gifts. You can reach people who are last minute shoppers and need to find a good deal right before Christmas.

  1. Create Seasonal Ad Word Campaigns

If you are working on an online campaign for your products you can add in holiday related search terms for your ad campaigns on Google. If you create a campaign to target holiday shoppers you can add in terms like “gift” or “holiday” and also create specific landing pages that offer incentives to shop at your store such as free shipping or free gift wrapping. Make sure the copy you use in your ads and landing pages is seasonal and festive to get people in a holiday shopping mood.

  1. Use Holiday Themes on Social Media

During the holidays, make sure to add lots of seasonal posts and incorporate certain festive touches here and there so that people associate your products with the season. You can even include a holiday giveaway on social media to get people involved on your site. Make sure to ask for engagement as part of the giveway such as comments, shares or likes to boost your posts.

  1. Incorporate Holiday Email Marketing

Using holiday themes in your email marketing campaigns is just as important as social media themes. Fun, seasonal emails can entice shoppers to read your message especially if they are looking for holiday deals or gift ideas. Make sure to include seasons words in your email subject line to catch the reader’s eye and also include any holiday discounts in the subject as well.

  1. Have a Black Friday or Cyber Monday SaleHave a Black Friday or Cyber Monday Sale

The biggest shopping day of the year is Black Friday and many people get a good percentage of their holiday shopping done on the day after Thanksgiving. Many businesses are beginning to extend their Black Friday sales over the whole weekend to get an even bigger boost in sales and incorporate an online sale on Cyber Monday. Make sure to promote every sale online and through email so that people know in advance what to expect.

  1. Tailor and Personalize Your Campaigns

Marketing campaigns during the holidays can be more effective if you create segmented campaigns that target a person’s specific interest. Make use of any user data you have to set up more personalized holiday marketing tactics by advertising to people who have expressed interest in certain products or services. Always use ad copy that is relevant to the user’s interest so that they will be more likely to engage.

Marketing during the holidays can be one of the best opportunities to reach new customers, get bigger sales numbers and expand your following. Incorporating holiday themes and promoting discounts and sales are some of the most effective ways to get people to buy your products throughout the season. Holiday marketing helps people associate your company with Christmas shopping and they may even end up being a returning customer next year.

5 Reasons Why You Need to Start Looking at Voice Search for Your Business

5 Reasons Why You Need to Start Looking at Voice Search for Your Business

The way people search for things online has been slowly changing because of voice command options like using Siri on an iphone or the Amazon Echo in their home. Instead of physically typing in something you are looking for, you can easily activate a voice command option and save time and effort. When people are on the go they might prefer to interact with a device through voice command to get an immediate answer.

Because voice search has become much more prevalent in our daily lives it is now more important than ever for businesses to start thinking about using it for marketing and optimizing for voice command searches. These are some of the key reasons why businesses should be looking into voice search as part of their marketing plans.

  1. Voice Searches and Devices are Growing

Although physically typed searches still represent the majority, the amount of people using voice command to find specific answers is growing rapidly. It is estimated that by 2020 at least 50 percent of all searches will come from voice commands. As the searches themselves grow, the amount of devices catered to voice search continues to expand with new technology.

When Amazon released the Echo device, it represented a major shift in smart devices because it acts as a home assistant that can play music, answer questions and control other devices. With the popularity of the Echo, other companies like Google and Apple are now planning to release their own versions to compete with the product. It is likely that the market for smart devices that incorporate voice search will only continue develop and gain momentum.

  1. Keywords for Voice Searches are Different

Something that businesses using search engine optimization must consider is that when people use voice search they tend to use different terms and phrases to find what they are looking for. When people physically type something in, especially on their smartphone, they usually keep the search pretty short. Typically a typed in search would be about two words so that the user can quickly get a result and they don’t have to waste time typing in a long query.

With voice command devices, people tend to say longer phrases out loud because it requires less effort than typing and they can get more specific results. People are more likely to ask the voice search a longer question such as “where can I get the best vacation deals” instead of just typing “vacation deals”. People often ask things in the form of a question when using voice searches because they expect it to understand and respond like a human would.

  1. Stronger Search Intent

One of the things that marketers are trying to identify with certain search terms is the exact intent of the user when they are looking for specific information. The type of short two word phrases that normally occur when someone is typing a search can make it hard to figure out the person’s intent in their search. With voice searches, people tend to show much stronger intent that can be easily interpreted by search engines and ultimately benefits marketers.

When people use voice search they are usually using longer phrases that include question words like who what and where which tend to indicate a greater readiness for action. Marketers can start to optimize for these question keywords for voice searches and be able to convert customers who are ready to make a purchase.

  1. Local Businesses Benefit the Most

While most SEO is optimized for location, voice searches more often include terms such as “near me” or “nearby” which can bring in a lot of business to local stores. Mobile voice search is actually three times more likely to be used to find local establishments than through text searches. Businesses with a local physical presence stand to benefit the most from optimizing for voice search.

  1. Faster Response, Faster Results

One of the reasons people tend to favor voice searches when they are on the go is so they can get a quick answer and take immediate action. This is great news for businesses that want to convert customers and are able to get to the top of voice search results. People searching may choose you for the product or service they want without spending too much time comparing and reviewing other websites.

As long as you have listing on sites like Yelp with your hours, location and phone information you can get customers who need your services immediately.

Marketing for voice search can help businesses tap into a lot of new opportunities. Voice search is only going to become more important as people adjust to new devices that focus on voice command. Make sure to incorporate voice search in your digital marketing and SEO plan to get the best results.

Things to Know about Instagram Influencers

Things to Know about Instagram Influencers

Social media sites have become a platform that allows people to develop into internet celebrities that people follow to hear about trends and products. A social media influencer manages to establish credibility in whatever industry they are in and they become an authority on things like fashion, makeup, food or whatever they have a strong opinion about. One of the reasons people tend to pay attention to these influencers’ opinions is because they are authentic, everyday people who are sharing their lives and true thoughts on everything.

The good news for businesses marketing their products is that you can establish a relationship with social media influencers and have them promote your brand for you. This is especially useful on Instagram where people tend to follow influencers for ideas on what kinds of products to buy. The visual elements of Instagram allow people to immediately see the influencer wearing or using your product and it will give them a context, making the product more appealing.

Saving Money on Marketing

One thing to know if you are considering reaching out to Instagram influencers is that they can help you save money on your marketing campaigns. Since many marketing plans can be expensive and ineffective, influencers can offer you a chance to get a better return on your investment for a good price. A recent study found that influencer marketing can drive ROI 11 times higher than other types of online marketing

Influencers tend to have reasonable rates and they can create a lot of exposure for your brand or any new products you want people to know about. Eighty four percent of influencers actually charge less than $250 for one branded Instagram post and as much as ninety seven percent charge less than $500 per post. For a small price you are guaranteed to get your product seen by a large audience that respects the influencer’s opinion and taste making them more inclined to buy from you.

Instagram influencers also tend to generate more high quality leads which can lead to a higher return on investment. People following the influencer are already interested in the types of products that they showcase and they have most likely made purchases based on their reviews in the past. The influencer can easily boost visibility for your brand especially if they have a large following and their content is relevant to your business.

Finding the Right Influencer

Before you start to commit to a relationship with an Instagram influencer you should look for certain qualities in their posts and their online presence that will be most beneficial to you. It is important to find someone who will best represent your brand and has access to the type of audience that you want to target. You want to make sure that you are making a good investment before you spend money on a sponsored post.

You will need to find an influencer that has a strong, visually appealing aesthetic especially on Instagram which is a highly visual platform. Their aesthetic should also match your brand as best as possible. If you have bright colorful clothing, you shouldn’t choose an influencer who posts with dark colors or black and white photos for example.

A good Instagram influencer who is worth investing in will also be very consistent with their posts and will add interesting content on a regular basis. People tend to lose interest quickly in influencers if they are not posting often enough and providing them with new content. Someone who posts inconsistently most likely does not have a strong relationship with their audience and doesn’t spend enough effort on their social media presence.

The Instagram influencers that you want to look for are the ones that foster a relationship with their fans by interacting with them. In the same way that you want to interact with your own customers, you also want your influencer to represent you by answering questions, engaging with people and presenting a positive image. People that interact with their followers tend to care more about their role as an influencer and they will do a better job at promoting your brand.

Using Influencers to Promote

You might be able to find an influencer that you really trust by seeking someone who is already a fan of your brand and loves your products. Your partnership will seem more authentic to both your followers and the influencer’s audience if they genuinely like what you do and are able to express that in their posts. Whatever influencers you are able to find, make sure that they are doing their best to boost sales and are getting the results that you want.

Once you find the influencers that you want to work with you can continue asking them to promote your products periodically. You can use them as extra exposure whenever you launch a new product and want to generate interest. Influencers can be the perfect way to save money on marketing but still create enough buzz around your product for it to really sell.

The Importance of Social Media for Your Brand

The Importance of Social Media for Your Brand

There are now many facets to marketing your business online and one strategy that continues to grow is social media. More people than ever are joining social media sites and the amount of people using them daily is only expected to keep growing. Social media is not just a place for friends to connect anymore, it represents a huge opportunity for businesses to build their brand and reach a bigger audience.

Because social media has become so important for businesses, ignoring sites like Facebook and Twitter is not really an option anymore if you want to stay competitive in your industry. If people on these sites are more familiar with your competitors because of their social media marketing tactics then you are probably missing out on a lot of key demographics. Marketing on social media is not just a matter of moving with new trends, it is simply a means to communicate in the place where your target audience hangs out.

Engaging with Your Audience

Social media is a very useful marketing tool because it allows you to actually interact with your audience, gauge their interest in your products and your content while also letting you tailor your marketing strategies to what they want to see. Using social media can also help you provide better customer service to your audience which can build up your reputation and create loyal followers. Building up a positive image of your brand on social media can make your overall marketing strategy much easier.

One of the biggest reasons to get your brand active on social media is that your customers will expect you to be available on these sites so that they can learn more about your company. They also expect you to answer their questions and listen to their feedback. There are now millions of businesses using social media sites and not having your brand available on sites like Facebook could mean missing out on a huge audience.

Using Social Media for Ad Campaigns

A major benefit of getting your brand on social media is that you can create tailored and highly focused ad campaigns to market to specific groups. Most social media platforms offer their own paid advertising service such as Facebook Ads and Instagram Ads. These ad services are becoming more important to businesses as they experience a significant boost whenever they launch a social media campaign.

Social media ads make sense for businesses because they are much cheaper than more traditional advertising methods such as tv, radio and print media. You are also able to create your own free promotional posts for organic growth as often as you want. In other words, you can run social media ad campaigns periodically but post regular content on the site to save money.

What makes these ad campaigns especially desirable for businesses is the chance to tailor them to a specific audience through targeted reach strategies. You can show the ad to only certain demographics in order to increase conversions and get a better return. Other types of advertising can be wasteful because they are created for everyone and are often just a shot in the dark in terms of gaining people’s interest.

Another reason social media ad campaigns are helpful is that they provide real time analysis of how your campaigns are performing. You can gauge how much your audience is view and interacting with your ads to make sure you are getting a positive response. You will be able to constantly keep track of how well your ad is doing and find ways to tailor it so that you eventually get the type of results that you are looking for.

Building Brand Awareness

Even if you aren’t using social media ad campaigns very often, simply being involved on social media will help you build brand awareness. Most business leaders agree that social media has a definite impact on people’s familiarity and image of a brand. With social media you are in control of your brand image, can communicate with people and get direct feedback on how people see your brand.

You can use social media to start to build a more loyal following of people who know and love your brand. They might share your content with friends and mention you online so that your positive reputation continues to build. The more that you engage in conversations with people and share valuable content, the more you will be able to build up your brand awareness.

If you haven’t spend much time on social media, it is never too late to start working on your site and launching ad campaigns to get the ball rolling. Once you create a social media strategy you will be able to tailor your content based on your immediate results. The more time you spend on your social media platforms the more you will experience the benefits.

5 Ways to Snapchat Like Gary V

Gary Vaynerchuk

Social media pioneer and expert, Gary Vaynerchuk, has been touting Snapchat as the one of the most valuable marketing tools available. He uses his own Snapchat to push his personal brand and make meaningful connections with his followers. Even though many marketers ignore Snapchat assuming it only works for a teen audience, Gary V has found it works for him and his target audience – businesses who want to understand social media.

Here are some of the secrets to use Snapchat effectively like Gary:

1.Get Familiar with the Platform

If you have never used Snapchat then you should put some time into getting to know the app. Follow other brands that are similar to yours and see what type of content they are creating. Look at influencers on Snapchat and become more familiar with their strategies and how they use it to engage with people.

Snapchat marketing will be most effective when you put in the time to understand the app and what is unique about it. The app is very different from more basic tools like Facebook and Twitter so you will need to do some research and work on figuring it out before you can jump into it.

2. Focus on Great Content

In order to get the most out of Snapchat you need to know that you have the talent and ability to put out content that people will respond to. Even before you have built up a following you need to start by putting out the best content that you can even if no one is listening yet. If you are patient and use strategies to build up your Snapchat you will eventually get the audience that you want but only if your content is up to a certain standard.

3. Use Other Channels to Boost Your Snapchat

Once you have enough quality content you can try to build up your audience by promoting your Snapchat through all your other channels. Add a link to your Snapchat at the bottom of your email signature or send out an email specifically asking people to follow you. You can also post about it on Facebook, Twitter and Instagram linking to your Snapchat so people will know about it.

4. Interact and Respond to People

The key to being successful on social media always has to do with engagement and giving back to your followers. If you don’t take the time to respond to people’s comments and just talk to people online then you will not be able to build up a loyal fanbase. People are on social media for interaction and you need to care enough about your fans to give them what they are looking for.

Many Snapchat marketing Los Angeles companies start a profile but don’t realize that they need to put in a lot more work to get people interested. Putting in some effort to engage is all it takes to be better at the app.

5. Get to Know Influencers

Every social media app has its major influencers that dominate the channel and have a huge fanbase. Find out about influencers on Snapchat, especially those in a similar industry to your own business. You can talk to them and even ask them to cross promote with you so that they can help boost your audience.

Snapchat influencers may be open to connecting with you and they can also give you ideas on how to reach people every time you view their content. Take notes on how they operate on the app so that you can make content as effective as theirs.

If you can’t afford to hire Gary Vaynerchuk for your Snapchat campaign give us a call at 800-WEB-5421.

5 LinkedIn Marketers To Follow

5 LinkedIn Marketers to FollowLinkedIn has become a much more powerful platform for marketing and helping businesses connect with a target audience as well as other businesses. What’s especially useful about LinkedIn is that it allows you to follow thought leaders and experts in marketing that can provide you with up to date tips.

LinkedIn influencers are providing people with insights into different kinds of marketing tactics and how to approach their efforts in new ways.

More people are turning to LinkedIn to find useful advice rather than spending time and money on the latest conference of thought leaders. Once you follow these LinkedIn marketers you can benefit from seeing their posts appear on your homepage so that you won’t miss any of their valuable insights.

Here are 5 of the best marketers to follow on LinkedIn:

  1. Beth Comstock – Chief Marketing Officer at GE

Comstock focuses on important topics like business innovation which has become central to how General Electric operates.

She references the tv show “MacGyver” as a model for how businesses can rediscover their innovation and creativity to solve problems. She also shares personal stories and advice on how to deal with leadership challenges and her experiences with the “lean in” trend.

  1. Brian Solis – Principal at Altimeter Group

The Altimeter Group produced a report called “The Six Stages of Social Business Transformation” and Solis is known for discussing social business strategy with some of these insights.

Solis believes that businesses need more than just a social presence but also a greater strategic process on social media. He provides information on the best ways for businesses to evolve and improve their social media efforts in order to get the results that they want.

  1. David Edelman- Partner at McKinsey and Company

Edelman specializes in digital marketing strategies and discusses topics such as how to improve the content you create and change your approach for better results.

His insights into digital marketing are well-balanced as he educates people on subjects like social media, big data and analytics as well as consumer research.

Edelman also analyzes issues of communication in marketing and discusses how we can potentially use language to more effectively connect people in the marketing world.

  1. Don Peppers – Co-founders of Peppers and Rogers Group

Peppers focuses not only on marketing but how to improve your business and get ahead in order to reach your goals. He encourages followers to keep striving for more and learning about new technologies and business models so that they can evolve in their company.

He also discusses how to become trustworthy in the eyes of your audience and gain customer loyalty by growing and developing that trust.

  1. Steve Rubel- Chief Content Strategist at Edelman

Rubel offers advice for businesses on how to boost creativity and create a content engine inside your company that make marketing more effective. He believes that for modern marketers to be successful they first need to master content marketing.

Rubel provides steps on how brands can develop their content engine to become successful publishers and reach more of their marketing goals with less of a struggle when it comes to writing and producing content.

These LinkedIn influencers are all experts in their field and understand how to grow and evolve as digital marketing continues to change. They stay current with the latest trends and following them will help keep you connected to what’s new in the marketing world.

There will soon be many more LinkedIn influencers as the program expands but these are the essential leaders that can give you the advice that you can use to immediately benefit your business.

5 Steps to Social Media Domination

5 Steps to Social Media Domination

When it comes to marketing on social media, some companies may not know where to begin and how to get more people involved with their sites. Having an effective social media strategy means understanding what works on certain platforms and what doesn’t.

Performing well on social media does not necessarily mean hitting it hard with a lot of aggressive marketing and posting. It means tailoring your content to reach a target audience and being consistent in your efforts to voice your brand and get people involved. Following up each campaign by studying analytics and constantly fine tuning your techniques can also make a big different in the impact you have on social media.

Here are 5 ways that you can boost your social media strategy:

  1. Focus on the Right Platforms

There are more options than ever for social media channels where marketing can work but you need to make sure that they make sense for your particular brand. Instead of setting up a profile on every social media site you can find, instead look at the demographics of who hangs out on certain channels and consider whether it would benefit you to be there. If you’re not sure you can start with the basics such as Facebook marketing and Twitter posts and then decide if you want to expand to options like Pinterest or Snapchat.

Remember that more social media profiles does not always equal better when it comes to market. Focusing your energy on just a few sites and getting high engagement rates is more useful in the long run than balancing several that aren’t performing as well.

  1. Find Your Audience

While more general social media marketing campaigns may seem like they have broad appeal, it is actually more effective to create custom campaigns that target specific groups. For each campaign you create you can think about your ideal customer based on their age, gender, occupation, interests and other traits to really narrow down the market.

Social media lends itself to this kind of focused marketing because people make this information readily available on their profiles. Tools like Facebook Ads allow you to create custom advertisements that will be shown to the type of audience you choose.

  1. Work on a Content Calendar

As important as what you post is also when and how often you post. Adding content too often can deter people from following you because they will be overwhelmed with too much information. Too little content could mean that people forget about your company and engage more with something else.

It can be helpful to schedule your posts so that you can keep track of the frequency of what you’re posting and don’t end up alienating followers in any way.

  1. Boosting Engagement

One of the crucial aspects of social media marketing is not just creating content but making sure that people interact and engage with it as much as possible. Try to take time to respond to followers and answer their questions or get them involved through tactics such as photo contests. The more you engage with them the more likely they are to remain interested in your brand.

  1. Use Analytics to Your Advantage

In order to understand what works and what doesn’t on your social media page you need to measure engagement and make use of the analytics the site offers. You should always track your social media ROI to determine if your campaigns were successful. Measuring results often allows you to constantly tailor your marketing efforts so that you know what strategies are working as you go.

Why SEO Isn’t Dead

Why SEO Isnt Dead

Search engine optimization has been an element of online marketing for nearly two decades since its earliest beginnings in the mid 90s. The technique has changed significantly over time but it has never completely lost its relevance. Even though some in the marketing world may believe that SEO is dead, it has simply evolved.

In a sense, the old way of doing SEO is over because so much about search engine optimization has changed. The earlier formula of simply optimizing H1s and meta tags is not enough to increase search rank. Now there is no one formula for getting results from SEO; instead there are different approaches that work differently for every business.

There have never been any guarantees that certain SEO practices will work immediately to increase search rank. If someone is unable to get results from traditional SEO then they might write it off as ineffective and assume that SEO is dead. The reality is that SEO works but you simply have to evolve with it as it continues to change.

How SEO has Changed

While in the past certain tweaks such as adding keywords to title tags may have worked to increase rank, there is now a lot more to consider. When Google Panda was released, it caused SEO to change significantly. The emphasis now is on creating a high quality experience for users through great content instead of “spammy” content for the sake of SEO.

Even though content needs to focus more on a positive user experience, that content still needs to be optimized and that is where SEO still maintains its relevance. SEO keywords can still be used effectively within the right content to get better results. Content needs to be seen by the largest possible audience and SEO can play a major role in helping that happen.

Old practices like title tag keywords have actually been found recently be much less effective than previously thought. A study discovered that the correlation between a keywords in a title tag and the ranking of that keyword was actually very minimal. Since Google has gotten better at understanding the context of a page keyword targeting doesn’t need to be nearly as explicit as it was in the past.

Now businesses working with SEO often benefit from more longer form content because it naturally includes terms that describe the topic and will be noted by Google. These terms that are related to the topic are now known as entities and are just as important as keywords once were in SEO. Businesses can now go beyond traditional keyword research into entity research to find more terms to be included in content.

Social Media and SEO

More businesses are focusing their marketing strategies on social media as it continues to expand its influence through different sites like Facebook and Instagram. SEO can helpful for social media marketing by boosting the rank of links to social media pages and ensuring that users will be led to those pages. People also use social media channels to search for things and search engine optimization can be useful in affecting these types of searches.

One thing to remember about SEO is that optimizing content can take on many different forms and does not have to follow what is traditionally thought of as SEO. Every business will still need to take efforts to ensure that their high quality content is seen by an audience online.

As SEO continues to evolve and change, people will always use it differently to reach the ultimate goal of boosting traffic. As long as people are able to get these results in new ways, SEO will continue to live on as a viable choice for marketing.

5 SEO Mistakes You Shouldn’t Make

5 SEO Mistakes You Shouldn’t Make

The strategies for search engine optimization have changed significantly over the past few years as SEO continues to evolve from its more traditional forms. SEO can still be a powerful way to boost traffic and bring users closer to making a purchase on your site. Because SEO is always shifting, it is important to stay on top of what the most successful modern practices are every year.

If you use SEO incorrectly you might not get the kind of results you are looking for and end up frustrated. Some practices may even be harmful in the long run so you should review what strategies are currently the norm. Here are some of the most common SEO mistakes to avoid making.

  1. Using the Wrong Keywords

You are not optimizing for the right keywords then most of your SEO efforts will be in vain. If you focus on generic or global keywords instead of more focused and localized words then you won’t be attracting the right kind of visitors to your site. Long-tail keywords usually work best because people that type very specific phrases are more often looking to buy something.

More generic keywords might attract people that just browsing, are not interested in what you offer or are not looking to make a purchase. Broad keywords can also have a lot more competition making it harder to boost your rank. Do some keyword research first or use an SEO company that specializes in finding keywords to start a more effective campaign.

2. Not Using Unique Title Tags and Meta Descriptions

In addition to having the right keywords you also need to focus on title tags and meta descriptions that are the most effective. If all of your pages have similar titles then it can be damaging to your SEO strategy. You need unique titles that are optimized and include specific keywords that are related to the content on the page.

Meta descriptions can also be useful for SEO because they appear within search results. A meta description should be persuasive and act as a sales pitch for your page. Each page throughout your site should include a meta description with some relevant keywords that will entice people to click on your link in search results.

3. Focusing on Quantity instead of Quality Links

Links are important in SEO but if you have a high number of bad links then you are only causing more harm than good. The quality of links is important when search engines are evaluating them for your ranking. One link from a popular blog will boost your rank more than hundreds of lesser quality links.

SEO Los Angeles strategies will get the most results from links that are relevant to your website and come from trusted sources rather than spammy sites.

4. Creating Unrelated Content

One of the problems that people experience with SEO is the tendency to produce content that isn’t directly related to your keywords. This happens when people want to rank for a certain keyword but are not effective at focusing the text on that topic. Google is looking for content that is the most relevant for search terms users type in and if your doesn’t answer the search specifically then your rank on the search engine results page will suffer.

5.Not Optimizing for Mobile

People use their smartphones for searches more than ever and it is a huge missed opportunity not to invest in a mobile friendly site. The quality of your website, especially how it performs on a mobile phone can be very crucial for your search rank. If your site isn’t mobile friendly, Google and other search engines will recognize it which can negatively affect your rating.