SEO, PPC, Web Design and Video Production located in Los Angeles, CA.
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Make the Most Out of Video in Social Media Marketing

January 18th, 2015

The current trend for social media sites is to make business pages less like a static, boring old newspaper and more like an robust, engaging video channel. Check out this example of video as it’s featured on the ABC News Page. The video section on Facebook is becoming more in-your-face and this format is rolling… read more

Avoid Getting Burned Out When Optimizing For Different Locations

January 12th, 2015

Marketing one website and location can be hard enough. Some businesses face the obstacle of optimizing and marketing multiple locations through one website. While franchisees have the benefit of branding and name recognition, small to medium sized businesses with multiple locations may have a much more difficult time when it comes to SEO and local… read more

Is Organic Social Media Marketing Reliable?

January 9th, 2015

What is Organic Social Media? Social media is “free” in the sense that there is no barrier to entry and any business can join. While signing up is essentially cost-free, there is much more to it. Joining Facebook, Pinterest or Twitter doesn’t mean instant success. The idea that free or organic social media is reliable is… read more

Do Google Updates Affect PPC?

January 6th, 2015

Each year, there are hundreds of Google algorithm updates ranging from minor, everyday adjustments to a handful of major roll-outs. SEOs can never seem to get a break from these constant changes. As to whether or not (and how) these organic updates affect paid search, isn’t so clear. But paid search managers still need to… read more

PPC Success for 2015

December 28th, 2014

Pay-per-click campaigns are an excellent choice for businesses of any size. But beware, changing search and user behaviors will make it more difficult for PPC success. From understanding goals & budgets to setting realistic landmarks, it’s time to start NOW to ensure the success of your business tomorrow. Learn About the New Things Nothing is… read more

How Often Do You Monitor Your Website’s Links?

December 27th, 2014

Website backlinks can be a tricky subject in SEO. Good, bad, toxic, follow/nofollow? It is possible to monitor all the incoming and outcoming links with a plan. Let’s take a look at the elements you need to keep track of: Review Google Webmaster Tools Regularly for incoming links as well as links that are not… read more

4 Signs Your Website Design is Ahead of Your Customers

December 21st, 2014

There is much more to a good website design than looking cool. Having a great website design is awesome, but what if it’s too complicated or “sophisticated” for your clients and potential customers? When choosing a new website design, remember that function is just as important as the layout. Here are four signs that your… read more

SEOs Beware: Pandas Don’t Hibernate!

December 17th, 2014

Historically, during the holiday season, Google has announced that there would be no “major” Panda updates until the new year. This year, many SEOs speculate that this may also be the case, as there have been no Panda updates since late October. That’s a long time for Google to go without a major Panda update…. read more

Google Identifies Mobile-Friendly Pages

December 8th, 2014

What you see on Google’s search results on a desktop computer should match up to what you see on a mobile device but the landscape is changing. For search results shown on a phone, Google is incorporating more local and mobile-friendly factors, making the actual results differ greatly from the desktop version, depending on your… read more

What To Do If Your PPC Campaign Has ‘Hit the Wall’

December 2nd, 2014

When managing a pay per click campaign, unfortunately there may come a time when you feel like you’ve hit the proverbial wall. Due to exhaustion, time constraints, budget or maybe you just don’t know… but your campaign may not be working for whatever reason and you just don’t know what to do about it. Instead… read more