5 Reasons Your Web Pages Aren’t Indexed

slow-website-crawl Does it seem like Google is painfully slow at indexing your site, especially the inside web pages? There might be good reason to look into why your website isn’t being crawled, indexed, and cached as frequently.

1) Google Will Never Index All Your Pages

Plain and simple: Google Webmaster Trends Analyze John Mueller has publicly stated that Google will “never index all pages”. As disheartening as that sounds, there are just some things that are beyond your control. In the mean time, take a look at all the back end things that are within your control to make sure that you are doing everything possible to ensure the proper indexing of your website.

2) Check Your robots.txt File and Meta

Sometimes, after a redesign or website changes, funny things can happen to your robot.txt file or meta tags. This is especially true for WordPress sites where “NOFOLLOW,NOINDEX” can easily be applied to all or some of your web pages. Make sure that these options are disabled and that pages are set to FOLLOW,INDEX.

3) Domain or Partial Domain Penalty

If your website or some web pages have a penalty, the consequence is that they won’t show up or be indexed by Google. A good place to check for that is in the Manual Actions section in Google Search Console. This is extremely helpful for manual penalties but sites facing algorithmic penalties may have a harder time. If you still suspect some type of website penalty, check for duplicate and thin content.

4) Is Your Website Hacked or Infected?

Search Console is also a good place to check to see if Google thinks your site has been infected. If this is the case, Google has a legitimate reason to not index your website to prevent users from harm from the malicious content.

5) Not Enough Signals to the Web Page

If you have a really good, informative web page, it’s probably not the best idea to just add it to your website and have that be the end of things. Google will surely never see or find it that way. That is why it’s important to keep an updated sitemap and sitemap.xml file, to make it easier for Googlebot to crawl. Linking from the home page and relevant places in the navigation is also important. Aside from linking on your own website, it’s also necessary to link elsewhere: social media websites, third party review sites, relevant directories, and niche listings. The more helpful a website or web page is, the more likely it is that it will be linked to from a diverse amount of other websites.

PPC: Should I Advertise on Bing?

pac-man-ppc-chart As of July 2015, it is officially correct to say that on desktop searches, Google controls 65% of the search market share while Bing controls about 33%. You can read more about that here on comScore’s findings.

Bing’s Market Share

Because Google owns so much of the search “pie”, Bing has to make drastic and innovative changes in order to stay relevant. With the competitiveness of PPC on Google, it’s a valid time to question or consider paid search on Bing. Apple is straying away from Google as its default search engine and has its eye set on Bing. If you’ve noticed in the referrals section of Google Analytics, you may have noticed an increase in visits from Yahoo or Bing. Some industry experts expect this trend to continue, which is why some small business owners are already making the move to Bing PPC ads. On top of that, Bing is also expected to power AOL search.

Non-Google PPC

Whether it is Facebook, YellowPages, or LinkedIn, there are many different options for paid search campaigns outside of Google’s vast network. Search volume is the number one reason why business owners pursue paid ads on Google. But the price to pay can be hefty, especially if there is aggressive competition in your industry. Bing PPC ads may be an untapped market for your business. But the basis of your success ultimately depends on volume, CPC, and ROI. This gives businesses a good opportunity to experiment to see if Bing Ads is the right choice.

Questions About Pay Per Click?

If you are interested in PPC ads for Bing, don’t hesitate to call us at 1 800-WEB-5421 or email info@emarketed.com for more information. Our PPC experts will help analyze your account and make the best recommendations for your business and budget.

How to be Smart about Your SEM Efforts

business-plan A failure to plan is a plan to fail. As a business owner, monitoring your marketing plan is just as important as your taking initiative on your actual business plan. There are mistakes that owners new to online marketing make – don’t fall victim to these mentalities:

1) Don’t throw everything at the wall just to see what sticks

Whether you are throwing money, time, and/or resources at internet marketing, it’s crucial to have a step by step plan and measure the progress along the way. If you are first starting out, it may seem like a good idea, or even necessary to do it all: SEO, PPC, local, social, email, video, and more. With this approach, it is also hard to track which tactics work and which don’t. Instead of going full speed on all aspects of online marketing, focus and do research to see which medium would be best for your business.

2) Do not obsessively compare your business to competitors

Competitive research is a necessary step when starting out and part of a regular routine. It gives a good idea of effective strategies for your business model. Just because something seems to be working out for a competitor (or at least, if that’s what you hear or they tell you), remember that it is not the whole story. So the next time you hear that a competitor is benefiting from something, whether it is: paid links, broad terms for PPC, billboard, radio, or TV ads, think again.

On the business side of things, duplicating a competitor certainly won’t give you the same success. It’s about differentiating your business in what you do best – and it may even be something a competitor is missing out on, like good customer service and word of mouth referrals.

3) Instead of just talking about your goals, write it down and revisit often

It’s easy to get carried away and go off on tangents when brainstorming about your website and business. Make sure to take notes of what you want to achieve and what you see is going well or not so well. By putting your goals down on paper, you are more likely to follow through. Make it your mantra! Once the notes are laid out, you can develop a strategy and build a road map that will help you reach those goals. It may take some time and be frustrating but it is important to have a central place for all your goals and progress. Reasonable time frames will also help motivate your team to meet goals. Goals and thoughts won’t get put into action if they just sit there!

Reasons Why a Large Site Should be Reorganized

SEO Friendly URL Structure

site-structure Over the years, you have probably accumulated many pages, articles, and press releases – some that probably have overlapping or duplicate topics. Organizing a big, messy site is a challenge but luckily it can be done in steps. The biggest mistake you can make is not starting.

It begins with taking inventory of all the pages on your website. Don’t forget about folders, folders in folders (if applicable), and any subdomains or other strange anomalies. Use a tool like Screaming Frog, Moz, or LinkSleuth to extract header/title tag information. In a spreadsheet, you can see which topics overlap.

Once the pages are organized by main category, you can rename them with an SEO friendly URL, minimizing repeating keywords and/or dashes where necessary. Take a look at this article: https://moz.com/blog/15-seo-best-practices-for-structuring-urls for some tips.

Easy to Navigate

For Users: Why should you bother to reorganize and restructure a website you ask? The #1 reason would be for enhancing user experience. With pages put in the appropriate directory, with URLs that accurately describe the content, potential customers will be able to easily tell where they are going and where they are.

For Internal Linking: Restructuring URLs to be more organized and intuitive will enhance with your own internal linking and SEO. Having a structured system means that your website is more easily crawled by search engines and that is always a good thing.

Reevaluate What You Really Need

The content on your website should be intuitive, intentional, and serve a specific purpose. If you have a random collection of content, it might not be the best to hold onto everything hoping that it will capture some of the right traffic. Having multiple pages on the same topic isn’t all that helpful and can even be diluting your link juice and ranking ability. Instead of having pages compete against each other on your own site, it may be helpful to combine them to make a longer, informative web page.

Technical Issues When Redirecting

Remember, pages can’t just be deleted and left alone. 301 redirects and changes in the .htaccess are important and your newly renamed URLs may cause havoc if these steps aren’t taken properly. You may need the assistance of an experienced webmaster to make sure that the right measures are taken so that your site doesn’t suffer from broken links and bad user experience.

Improve Mobile Conversion with These 5 Tips

Daily time spent on a mobile device is at an all time high. Today, people spend about 3 hours on their mobile device. Five years ago, the average time spent was less than 1 hour a day! The results from this study are clear – if your website isn’t responsive or properly optimized for mobile devices, your business is missing out. Take a look at how you can improve mobile conversions with these 5 tips:

time-spent-mobile

1) Put contact forms and other important fields well above the fold

The obstacle with optimizing for mobile devices is the fact that users have to scroll so much to see what they want to see. So it is intuitive that a contact form on your mobile site fits above the fold, before users have to scroll down to input more information. Name, phone number and/or email address are the standard fields to include. Forget about address, where did you hear about us from, favorite color, first pet’s name, etc.!

2) Improve the checkout process

shopping-cart-conversion Nowadays, customers want to buy with ease. Instant gratification is at their finger tips, so make the buying process as easy as possible. Less clicks, shorter contact forms with less fields are a bonus because the font is bigger and allows more space for typing (or big fingers). Bonus tip: Don’t forget to have the proper SSL certificates installed.

3) Use local info and content

Ranking well in search results for a mobile device is more competitive than regular desktop results. Results on a phone are based on user location and many times, ranking in Google Local is the only way to get visibility. As you know, the map listings are more prominent and take up more space in results. As well as being in the actual city, optimizing your business NAP, having regional content is also a must have. Take a look at more best practices here.

4) Create and promote a sense of urgency

Want your customers to call immediately, book a reservation, or simply checkout? Having a call to action button that is visible and prominent is the key to promoting mobile conversions. On top of that, you can also promote deals or discounts for customers who act immediately: 10% off if you buy within the next 15 minutes, Happy Hour until 6pm, etc.

5) Check and improve site speed

Last but not least, continuously work on improving your mobile site speed. A bad connection or clunky code could cause a contact form not to load properly or not at all. As much time as users are spending browsing from a phone, they don’t have time for a slow site to load.

Will Windows 10 Affect Search and SEO?

windows-10 Unlike Microsoft’s previous fails (ME & Vista), their latest and final version, 10, is now available. It has been announced that this will be the final version of Windows because going forward, new and frequent releases will only occur on this version. Take a look as Forbes compares Windows 7, 8, & finally 10.

Cortana and Search Queries

Cortana is Microsoft’s personal assistant software and Siri’s counterpart. As more searchers use Cortana, the way they search will be different than traditional short queries or keywords. Much like how people use Siri, searching will now consist of longer, more natural language instead of just simple keywords. On a traditional desktop, a user might search “cheap cell phone repair”. Using Windows 10, a user might ask, “Cortana, what’s the cheapest cell phone repair store near me?”.

If you have been adapting content after the Hummingbird Update, you are on the right track. Optimization now includes much more emphasis on questions and related topics and explanation – rather than the keyword itself. This only further marks SEO’s movement away from generic and static keyword choices for optimization. Using this strategy in your content will only help your website across all platforms and deices in the years to come. Additionally, Bing Ads anticipates an increase of 10-15% more search volume by September 2015.

Windows 10 – Fully Responsive OS

Other cool feature of Windows 10 is that it is the first fully responsive operating system – this means across browsers, screen sizes, and applications. Which is all the more reason to go responsive with your website design. As devices and screen sizes grow and broaden, Microsoft Windows 10 will adapt.

If you have any comments or questions about Windows 10 and search, feel free to drop us a line on our Facebook page.

Boost Facebook Engagement with Videos

facebook-video-engagement

Now that Facebook users have more control of what they see in their News Feed, give them a reason to engage with your business through video.

Did you know that Facebook counts a view of a video as something that has been watched for 3 seconds or less? Take advantage of this engagement factor today. By publishing short videos directly onto Facebook, your Page will potentially get more visibility as well as an increase in Likes, Shares, and comments – all of which are very vital to your Page’s success.

Here are few types of short videos you can share on your Page:

Relevant Tips and Advice

This is a generic category for videos but it can be as broad or specific as you like. Share tip directly related to your products/services, industry, or neighborhood. Consistent and helpful or entertaining videos can draw more engagement which leads to a wider audience reach.

Meet and Greet

Take fans behind the scenes of your business. It can be something as small as showing your unique desk space, the shared coffee machine, or the office pet. Short clips like this are personable, fun, and interesting. Take advantage of popular social media tags and themes such as: #MondayBlues #HumpDay #ThrowbackThursday.

Ask and Answer Short Q&A

Use video on Facebook as a platform for fans to ask questions and set aside a regular time during the week to answer them in a short video. Sometimes, a video is a much better way to answer a frequently asked question… especially if you give a clear and straightforward answer!

Connect with Emarketed

Join us on Facebook to learn more about video and Facebook marketing. We also offer a full range of services for scripted videos and ads.

Also, if you are in the Los Angeles area and are interested in a FREE workshop with Google about how to get your business online, register today. We have two dates for your convenience: Wednesday, July 29, 2015 and Wednesday, August 12, 2015 and look forward to meeting you!

People are Viewing Google SERPs Differently – How to Adapt

user-google-different

Through the years, the way that Google has displayed search results has drastically changed. The space for paid ads have changed and been formatted differently (underlined, boxed, shaded, marked as paid ads, etc.) Local search results and the local pack has been making its way in and out of search results. Google Authorship photos have showed up and disappeared as quickly as they rose. Not to mention that organic results are pushed down more than ever. Because of the changing landscape, it shouldn’t be a surprise that user behavior has also changed when it comes to viewing Google search results.

Results of Eye Tracking Study

Examining user behavior in a recent study, the emphasis lies on debunking the myth of the “golden triangle” and a preference for horizontal scanning of results. In a study in 2005, it was thought that most users only look in the space that encompasses the top left hand side of SERPs, covering the top 4 organic searches and trickling down to form a triangle shape. This would skipping even the right hand section for paid ads.

The more recent study shows that eyes linger more on the first page of SERPs. Instead of just focusing on the left hand side, users start at the top left and gradually scan downwards. The scrolling back and forth behavior indicates looking at videos, local, maps, news, Knowledge Graph, and more in search results.

Less Time to Scan

Whether it’s due to experience or impatience, users are spending less time scanning. From the initial study 10 years ago, people would spend 15 seconds scanning. Now, that time is down to about 8 seconds. The difference is that users spend more time scanning vertically but less time before actually making their decision.

Takeaways from Search Behavior

As a small business, this information should be used to your advantage where possible. This means:
– Using short, concise, and straight to the point language in copy for meta descriptions and paid ads.
– Being relevant to the searcher. This means including geographic locations, phone numbers with local area codes, and important identifying adjectives to set yourself apart from the competition (free, best seller, highest rated, etc.)
– Expanding your brand reach and not putting all your eggs in one internet marketing “basket”. Focusing all your efforts into just one aspect of online marketing just won’t cut it anymore. In order to be successful, your business needs to diversify, including: organic, videos, local, social, paid ads, third party reviews, and more.

If you have questions about organic SEO and how you can improve your website’s visibility, call us at (323) 340-4010 for a free consultation and website review.

Top 5 PPC Fails to Avoid

Whether you’re a PPC novice or have been doing paid search for a long time, there are certain mistakes you especially want to avoid. Some of these mistakes are trivial, while others can lead to a more serious problem. Don’t fall victim to these common fails!

1. Typos and Misspelled Words in Ad Copy

seo-moz-fail This can even happen to the biggest and best brands. Typos reflect badly for a brand and make paid ads look unprofessional and possibly even untrustworthy. Another pet peeve is awkward and grammatically incorrect ad copy. You’re limited by word character but come on! Put a little effort into it by running everything through spell check and reading it aloud.

2. Not Using Geographic Targeting Or Using It Incorrectly

In California, doing a search for something in Hollywood shouldn’t bring up a PPC ad for Hollywood, FL! Similarly, Pasadena searches shouldn’t bring up Pasadena, TX and Mesa searches shouldn’t display Mesa, AZ ads! This is a novice mistake but it can definitely cost you.

3. Not Evaluating Negative Keywords List

Negative keywords are a must. On top of that, your PPC manager should analyze and update the list on a continuous basis. In PPC, the emphasis on the words that do matter can be overwhelming. But this doesn’t mean that the negative keyword list should be neglected, as it can be equally important.

4. Pushing Paid Ads to the Home Page Instead of a Specific Landing Page

This still happens more often than it should. When a potential customer clicks on a PPC ad, they should be taken to a specific page with the information they are looking for. 99.99% of the time, this page should NOT be the home page of your website. If you have an outside company handling paid ads, occasionally check the ads by scrolling over the URL to see what landing page it is being pushed to.

5. Failure to Test, Monitor, and Improve Ads

Although paid ads seem like a good place to perform experiments… it really isn’t! The ads, landing pages, copy, and calls top action should be carefully planned out, like a controlled scientific experiment. This means that the best ad copy is tested, progress is measured, and the dead weight is clear. Ask your PPC manager about the steps that are taken to ensure that your PPC ads are working most effectively and efficiently.

Need an Experienced PPC Consultant?

At Emarketed, we are a Google Partner certified in Search Advertising. If you need assistance with advertising on Google, advanced AdWords support, or overall execution of an online marketing plan, call us today (323) 340-4010 for a free consultation.

Google’s Core Algorithm Update: Summer 2015

google-core-update

Notice a drastic change in SERPs this summer? Google denies a Panda or Penguin refresh or even an update to benefit sites that went HTTPS. The volatile update has been dubbed a core update to the algorithm.

Results of Update

Reports confirm that news and magazine sites benefited from the Google update. Sites like the Wall Street Journal, USA Today, Time and the Daily Mail saw a 11-20% increase in SEO visbility! Of course with all this shifting, many smaller businesses and brands were pushed down.

Freshness of Web Content

Since this update, there has been much speculation to what Google is trying to achieve. On one hand, it seems unfair that the bigger brands and news sources are getting a drastic push because let’s face it, a small business can’t compare with Time Magazine or Wikipedia. To continue with Google’s goal of satisfying the consumer, Google has been favoring recent and even real time news over static web pages and sites. In this way, it makes sense why they would prioritize reputable news sources and give them a boost with this recent update.

Assess Your Website’s Health

If you’ve suffered a drop in rankings or traffic, it’s time to assess your website’s health. Take a look at Google Analytics and Search Console to see if the drops coincide with the timeline of the core update. If the drops go back even further, your website may have suffered from the Quality update in May or even Mobilegeddon in April of 2015. Contact the SEO specialists at Emarketed today for a free site review and consultation. If you’re still suffering from a Google Penalty and aren’t sure what to do, we can help.