Search Engine Marketing Blog

I get daily emails from Search Engine Land. They continue to provide high quality news on search engines. I suggest signing up with their daily email if you’re serious about learning more about search engine marketing. One of my favorite sections is the Search Illustrated column since I’m able to learn some helpful information within a minute or so. They present different illustrations on search marketing. I’ve referred to these images in the past. They are created by a Elliance and you can view all of the past images on the Elliance … Continue Reading

I recently read about this tool and was inspired to test it out. The program is called Xenu and I was able to get it going in a few minutes. The download was small and the program setup in less then a minute. You just pop in your URL (http://www.yourdomain.com) and the tool goes to your site and checks your pages for the following criteria: size, title, last update, outgoing links, inbound links, and much more! I’ve included a screen shot below of the start up menu where you enter your domain and an … Continue Reading

Just watched this video and thought it would be helpful to post here. It’s pretty basic but a lot of people out there using search engines don’t nessasarily know that you can use these methods to search to help narrow down your search results. The video teaches you how to do this in non technical jargon.
Enjoy! Let me know your thoughts.
Web Search Strategies in Plain English from leelefever on Vimeo.

It’s becoming more and more apparent to me that you must learn how to blog to stay ahead in search marketing. Search engines love fresh content and blogs allow you to easily add fresh content. In the last 2 years I’ve noticed entire sites in our industry turn their entire site into a blog. The blog platforms out there are very robust and offer you many benefits.

Here are 6 tips to create a successful blog:

1. Get a unique domain name. If you sign-up for a blogger account or a wordpress account you’ll get a sub domain and it will be … Continue Reading

I’d recommend using Google AdWords Editor if you manage over 100 words for your pay per click campaigns. Google is at it again with a new version just released. You can download AdWords Editor 6.5 and load your user ID and password in and be managing your account within minutes, We’ve been using the editor for a few years now and it saves us hours of frustration, tears, and sweat on a weekly basis.

A few of the new features from the latest update:

• Horizontal scrolling when viewing data
• Updated calendar so you can view statistics
• New keyword opportunities … Continue Reading
  

The below image explains where you can insert your keywords and how you can use content for article optimization that is posted to your site on other article sites. It is important to wait until Google is picking up your article first though before submitting. Some might think this would be getting into duplicate content areas but you’ll just need to make sure that the article you submit is in fact your content and also make sure to read the guidelines of the site where you submit your article. Ezine articles is one … Continue Reading

We will be offering a free search marketing workshop on November 12th for business owners in the Los Angeles area. We will be covering the following topics: blogging, local search engines, social bookmarking, and ways to monitor your business on the Internet

Lunch will be provided along with FREE blog hosting and setup for all attendees.
Please click here to RSVP and find out all the details. We look forward to seeing you!

We tend to get asked this question many times throughout the week:  What is search engine friendly web design? I’d like to clarify this for our readers.

So here’s a quick list of things you should be considering when creating search engine friendly web design:

1.) Loads quickly (no heavy flash loading files or quick time movies)

2.) Have clean code (programming on the back end - click view source in your browser to view the programming of a web page - some programs throw in a lot of code that slows your page down)

3.) Have … Continue Reading