January 14th, 2009
Just read an interesting blog post that I thought I’d blog about. First of all I subscribe to about 20 blogs and they all get fed into my Google Reader which is great. I also just added a gadget to my iGoogle home page so the most recent blog posts are displayed. Now I’m not able to read all of these everyday but I do read headlines and this headline caught my eye today. The topic was something I’m interested in but it was also tied into a movie that I like which was a double whammy for me. So of course I read the article. Here’s the headline and a link to the blog post:
What Jason Bourne Can Teach You About Social Media
With the amount of conent out there you have to figure out ways to get people to read your content and having a great topic is sometimes not enought. So try and figure out the double whammy for your niche and I’ll do the same.
Tags: blog, blogging, social media
Posted in Uncategorized | No Comments »
January 13th, 2009
I thought this topic would be relavant to our customers as well as others out there that work with a search marketing company or consultant. I recently spoke to one of our paid search and search engine optimization (SEO) customers today and discovered some interesting data. The orginal intent of the call was to followup on a new 800 number to better track the calls coming through. The customer went on to discuss what keywords are most effective for their paid search and SEO campaigins. This customer surveys all potential customers to find out what search engine they found them on, what keyword was specifically used to find them, and what state they’re calling from. With these 3 pieces of data we were able to make adjustments in real time to their paid search campaign. The SEO campaign does not have this flexibility but when it’s time to renew thier SEO campaign we can add some of these words to their campagin. So make sure to keep your search marketing company up to date on what’s working for you. The more information you can provide, the better the company or consultant will be able to fine tune the search marketing campaign. This could be done through a weekly phone call or a weekly email. If you’re not already tracking this information, start today. It’s your money so you might as well get the best value out of your marketing spend.
Here’s a list of some helpful things you can do yourself to get the most out of your search marketing campaign:
- Track site traffic through free Google Analytics
- Use free Google Webmaster Tools (You might need some help from a webmaster to get this initially setup)
- Track your data on a spread sheet (what search engines you were found on, what words, was it organic or a paid search ad?, etc.)
- Stay in touch with your search marketing company on a weekly basis
- Stay current with search marketing trends by reading blogs like ours and one or all of these: Search Engine Land, Search Engine Guide, or SEOMoz (I currently subscribe to these and 6 others through Google Reader which is a nice way to feed all of these sites into one reader.
- Request your paid search log-ins for Google, Yahoo, and MSN and log-in yourself to see what’s working and what words are being advertised. Some search marketing companies will not give this information out and provide generic reports. At emarketed we give access to your accounts if you request this information. You can login and run all types of reports to find out what’s working and what’s not.
Well that’s it for now. I will post more tips to this post in the future so stay tuned. Please also feel free to comment if you have some ideas that can help.
Tags: consultant, google analtyics, google reader, google webmaster tools, search engine guide, search marketing company, seo campaign, seo moz, seomoz
Posted in Google, Search 101, Search Marketing, paid search | 1 Comment »
January 10th, 2009
We just launched a Facebook advertising campaign today targeting a demographic that likes to drink alcohol and/or use drugs. It will be interesting to see how this campaign does. The campaign is for a drug rehabilitation center located in Orange County, California. The ad management page is below along with a copy of the ad and the demographics. It’s currently targeting close to two hundred and fifty thousand Facebook users with an ad spend set for $100 per day. The cost per click (CPC) is set to 0.55 cents a click. Stay tuned for updates on this campaign.
Facebook advertising ad
Facebook advertising ad manager
Tags: case study, cpc, facebook advertising
Posted in Search Marketing, facebook | 7 Comments »
January 7th, 2009
Just started to browse this list of lists for 2009 marketing predictions put together by Search Engine Land. You could spend a week going through these lists. If you’re in a hurry I’d focus on these:
That should be a fairly comprehensive list to get 2009 off to a great start and get you on track to bringing in new business through your marketing efforts. Stay tuned for emarketed’s 2009 prediction list.
Tags: 2009, marketing predictions, search engine land, social media
Posted in Search Marketing | No Comments »
January 7th, 2009
Google is at it again with another update for the Google AdWords Editor. I look forward to testing this out. First page bid estimates for your keywords is now used in this version while the minimum cost-per-click (CPC) bids are no longer used. The quality score is now displayed for your keywords. You can also now change the language and location for the Keyword Opportunities tool within the Google AdWords Editor. There are some other updates but these are the biggest.
Here’s a quick recap for you newbies out there that aren’t sure what I’m talking about. This tool allows you to manage your Google AdWords account offline through a software interface. If your managing 100 words or less than this tool might not be for you. It’s really geared for larger campaigns and is idea for search marketing companies or consultants that manage multiple accounts. Some of the more tedious work such as updating your ads online can be done fairly quicking with the editor. All you need to do is download the software and install. It will ask you for your user and password and then it will download your AdWords account info so that you can start editing. Your changes are pushed through to your account when you save your data.
Tags: cost-per-click, cpc, google adwords editor, keyword opportunities, keywords
Posted in Google, paid search | 1 Comment »
I attended a webinar today on advanced business blogging by Hubspot. Don’t let the advanced part in the title scare you away. Hubspot, an online marketing company similar to emarketed, does a great job on providing webinars. Today’s webinar focused on blogging and can be viewed here. A few notes about the actual webinar that really made this interesting. First they had a powerpoint of the webinar that can be accessed here through SlideShare and a live video feed of the presenter that was being pulled from Mogulus. You can view Hubspot’s channel here. Mogulus provides a free service and a paid version which removes the advertisements. There were no advertisements on the webinar but when I viewed the video on Mogulus there were advertisements. So I’m assuming that Hubspot is using the free version. They have over 800 viewers on the webinar today! You can view all of their shows on their Mogulus channel or here on their site. Hubspot also integrated their Twitter account into the presentation so you could ask questions through Twitter during the webinar. There were also links to Facebook and LinkedIn as well from the webinar page. These are all free tools that any one can use. The use of these social media tools was very impressive and is definately something that we’re looking to integrate into our next version of our emarketed site. They were able to utlize these free services which can be used by anyone: Twitter, SlideShare, Facebook, & Mogulus
