Comments on: Facebook Advertising Case Study

By: Getting Busy With Social Media Marketing! « lab seek

Getting Busy With Social Media Marketing! « lab seek — Fri, 02 Apr 2010 22:46:17 +0000

[...] seem. For the social media novice interested in taking his or her business to the next level, Facebook advertising is an excellent place to start. For starters, Facebook offers several different levels of [...]

By: Drug and Alcohol Rehab Centers

Drug and Alcohol Rehab Centers — Wed, 25 Mar 2009 22:28:31 +0000

I just wanted to say that I love this site

By: seo

seo — Tue, 20 Jan 2009 23:48:02 +0000

Just got some feedback from facebook on this campaign:

I took a look at your campaigns and things look like they are going well. Your click through rate is on the lower side, so there are a couple of things you can try to increase that.

* Image: Images of people seem to work really well on our site. I would suggest having a couple variations of this ad, some with images and some with the Capo By the Sea logo to see which perform better

* Targeting: You may want to expand your targeting a little bit to include iterations of partying, different kinds of alcohol (vodka, captain morgan’s, specific beers, etc)

* Call to action: The call to action in your ad is requesting that users call for more info. If you want them to click on the ad, I would suggest using language like “Click Here” to find out more. If you are judging the success of this campaign on telephone calls and not clicks, then this is great.

By: seo

seo — Tue, 13 Jan 2009 17:33:48 +0000

To date the campaign has received 73 clicks and over 300k in impressions with a total spend of $35. This comes out to an average cost per click (CPC) of 0.48 cents. There was an increase over the weekend since the terms being targeted were related to drinking and drugs and the activity for this type of activity increases over the weekend.

By: Internet Marketing Tips

Internet Marketing Tips — Mon, 12 Jan 2009 19:43:24 +0000

Here’s a link so that you can get a $100 credit towards your first facebook advertising campaign.

http://www.facebook.com/apps/application.php?sid=b3b719782eb261ade3b7ca7476e0b2f8&id=24249628048&ref=s

By: seo

seo — Sat, 10 Jan 2009 01:53:14 +0000

Well it came down to us not using a period at the end of a sentence with a phone number.

Not acceptable: Call Now 800-898-8999

Acceptable: Call Now 800-898-8999.

Wow!

By: seo

seo — Sat, 10 Jan 2009 01:27:28 +0000

Our initial ad was not approved. Here’s a link to Facebook common ad mistakes. http://www.facebook.com/ads/mistakes.php
I’m not sure what we did wrong but will review this and post what we did to get the ad approved.