Does your website lack personality? If so you should invest some time into social media marketing, a process of personalizing your site to attract potential customers. You want your homepage to effectively illustrate who you are and the services you are offering. In order to create interest among internet browsers, with the average attention span of 3 seconds, you need to be original. Using multi media such as images, video, and blogs is important in sustaining a successful business online. It is also important to increase traffic to your site, creating higher visibility and creating a greater potential online customer base. Video marketing is an increasingly popular marketing tactic that has grown in favor because it is a succinct, entertaining way to connect with your customer. If you are concerned or intimidated about the idea of using video, you should consider starting a YouTube account. Starting a YouTube account is simple, free, and it will help get your website more visibility. Also if you post a video about your business on YouYube you can easily attach to your website. This is beneficial because it not only puts interesting video on your website, but it also exposes you to a much larger audience of people and communities networked through YouTube.