Social media marketing isn’t as easy as it’s cracked up to be. I’ve recently ran into a couple problems and it’s taken me awhile to
1) Problem: You want to clean up your Twitter account but are stuck with too many inactive, irrelevant followers. Maybe, you’re following too many people who aren’t reciprocating.
Resource: With ManageTwitter, you can quickly go through your followers and weed out the inactive ones. It’s a handy tool and sure beats doing it manually.
2) Problem: Your business isn’t showing up right in Google’s Local Business Center.
Resource: Check out the Google forums and you’ll see how many other business owners are in the same boat. We haven’t figured out a better/fast solution so if you have any insight, please let us know!
3) Problem: You don’t know where to start with link building
Resources: Look no further than Lee Odden’s open letter to spammers and 101 ways to build link popularity
#1 by SEO Article Directory on March 19, 2010 - 3:22 pm
Great post. Those are all common problems we all face. Twitter friends lists can literally eat up all of your time. I think a lot of people don’t see the benefits of really optimizing your Twitter account with relevant-active followers.
Google’s local business listings are ranked on a myriad of different variables. No one that I’ve ever read can offer up too much assistance on it except for “fill out everything you can”, using the same exact address across the web (even street abbreviations) – stay consistent, and choosing relevant categories. From what I’ve seen though the actual categories have not influenced Google Local Business rankings that much.