Produced by Econsultancy in partnership with Adobe, download your copy of Quarterly Digital Intelligence Briefing: 2014 Digital Trends today. The global study includes responses from 2,500+ marketers from all over the world. Let’s take a look at what the findings were:
The top 3 most exciting opportunities for 2014 look to be 1) customer experience 2) mobile 3) content marketing. We’ve covered all of these topics extensively in previous blog posts and it’s great to see that companies and agencies are feeling the same way. When you break it down, all the other options have to do with customer experience in some part. The rule of thumb here is to work hard to please customers first and then optimize afterwards.
This word cloud gives you a better visual representation of what marketers will be experimenting with this coming year. Notice that automation, personalization, video, and engagement are growing in interest. As you can also see, social, media, mobile, and content are the big ideas here.
Push marketing vs content, or pull marketing. While an overwhelming amount of respondents (80%) agree that push marketing is quickly becoming a thing of the past, it’s interesting to see that a good minority (17%) are neutral. This might mean that they’re on the fence or haven’t been familiar enough with content marketing to make a definitive decision.
The survey shows that understanding how mobile users research has grown in the past 3 years. In 2012, only 47% of respondents believed that this was important. But by 2014, 62% of respondents believe it will be important. This is a surprising find because I thought these numbers would be higher, especially since everyone and their mother now has a smart phone!
And finally, the survey concludes with exciting digital marketing trends in the near future of 5 years. Personalization is a crucial opportunity and can really tie into every other option. Customer experience has been and should always be at the top of the list. Unfortunately, even though video bottoms out at the last of the list in terms of “excitement”, we still believe that it has the potential to play a big role in content marketing for years to come.