Guide To Recovering From An Unnatural Link Warning

unnatural link warning

You open up your email one day and receive an ominous email from Google about an unnatural link warning. But what does it mean? How did this happen? In an effort to reduce overall web spam and increase the quality of search results Google has been issuing manual web spam penalties to sites that they believe violate their quality guidelines. It’s very important to address this issue and resolve it, because a spam action can drastically affect the number of visitors who find your site and can negatively affect your business and your bottom line.

1. Review Your Spam Action

manual spam action

First review in webmaster tools the particular kind of manual spam action you’ve received. There are two types of manual actions, site-wide matches and partial matches. Site-wide matches are penalties that are applied to the entire site, where as partial matches are a penalty that only applies to certain inbound links. Site-wide matches are more severe and often times connected to a drastic drop in rankings and organic traffic. Partial matches still often times affect traffic, but not to the degree of a site wide match.

2. Research Your Link Profile

Links To Your Site

Now that you know you have links that are in violation of Google’s quality guidelines it’s time to research your entire link profile and decide which links are good and which ones are bad. Refer to Google’s quality guidelines to help determine whether it’s a quality link or not. You can find a list of links to your site in Google Webmaster Tools, or you can use a third party tool like ahrefs or Open Site Explorer.

3. Remove Low Quality Links & Disavow When Needed

disavow tool

Once you’ve identified the problem links removal is the next step. Contact the webmasters hosting the links and ask them to remove the offending links. Google realizes you may not be able to control all the links pointing to your site, so if you can’t remove a link you can disavow it using their disavow tool. Be careful here, disavowing positive links can hurt your site and you want to make sure you are blocking out only spam links.

4. Reconsideration Request

reconsideration request

After you’ve removed or disavow’d all the spam links it’s time to ask Google to reconsider your site with a reconsideration request. The more thorough the better, explain the actions you’ve taken to correct the measure (feel free to link to Google docs highlighting your work). Also, if you hired an outside SEO company who was responsible for the links include that information in the request as well.

5. Rejoice, Repeat or Reach Out

spam aciton revoked

The next step is to await news from Google. It may take a couple weeks, but Google will let you know if the action has been revoked or if the site still violates the guidelines. From there you can either repeat the steps and re-examine what you may of missed or feel free to contact Emarketed for a free consultation to see how we can help revoke the action and restore your site.

Contact me directly and I’ll be happy to provide you with a free review of your unnatural link warning issue.

Going From Google Mail To Google Author

Sign into your Gmail. In the upper right hand corner you will see your Google profile picture. Click it. Then click view profile.

Google Author Tutorial

That will take you into your Google+ profile. Click the About section at the top. Then scroll down to the section labeled Links and hit Edit. It will be listed just under the Contributor To section.

Google Authorship














Under the Contributor To section hit ‘Add Custom Link’. Label: Your Blog Link: Then click Save.

Google Plus Contributor

















Now that you are back at your Google+ profile window. Copy your Google+ URL.

Google+ Profile URL









Now in your blog post link your name to your Google+ page. Make sure to include ?rel=author at the end of the link instead. So in my case the text ‘Blog post by: Sean Green’ is linked to the URL Your URL obviously will be slightly different because your Google+ page will have a different number.

Linking To Your Google Profile Page











Okay, but how do I know if it’s working? Good question, go to Google’s Structured Data Testing Tool. Enter in the URL of your blog post.

Google Structured Data Tool