Marketing Conferences 2017

Marketing Conference 2017

The marketing world is constantly changing, especially with the impact of digital marketing, this industry its more exciting than ever.

It’s important to stay ahead of new trends rather than linger slowly behind and utilize outdated or ineffective marketing methods. Attending a marketing conference can not only put you first in line to hear new ideas but also meet others that want their business strategy to be ahead of the trend.

Each conference can emphasize a different aspect of marketing and attending one that fits your needs is important. Whether it be about social media, seo, marketing technology or marketing strategy you will leave the conference with a better understanding of this every changing industry and a solid plan of action to hit your goals.

Check out these sites to find out about the latest marketing conferences:

Forbes- Marketing Conferences To Check Out in 2017

Marketing Insider Group- Best Marketing Conferences 2017

2017 Digital Marketing Conferences

Social Media Tactics For Your Business

Social Media Tactics For Your Business

Mastering Social Media is no easy feat. Its relatively new when looking at the history of the web, but we can learn a thing or two from the pros when it comes to connecting with your audience on a deeper level, and making Social Media work for your business. It’s all about your approach. If you’re a business struggling to make the most of social media, we’ve gathered some pro tips to simplify your efforts.

First off, it’s vital to be different. There are tens (if not hundreds) of thousands of companies just like yours. With that kind of competition, try telling out-of-the-box stories. Create content that aligns with your value proposition. Even if your industry is not traditionally “exciting”, there’s always a chance to spice things up a bit with intriguing blog posts, fun explainer videos, unique narratives and more.

If there’s one thing to acknowledge in the millennial generation, it’s that attention spans are at an all-time low. According to global studies, 50% of users only stay on sites for a maximum of 10 seconds. Hence the call for short but sweet micro-content. Less text, more visuals. Less detail, more vibrancy, color and design. Use simple words that get straight to the point, and ALWAYS use a POWERFUL call-to-action.

Another concept making waves in the world of social media is the ability to connect in real-time through live video. Periscope and Facebook are at the top of the global list. Live videos allow you to hold “in-the-moment” Q&As, show your customers what your business looks like during work hours, and most importantly, ignite more loyalty – giving you the chance to amplify your personality.

Social media marketing isn’t easy for businesses, but if you’ve got patience and a knack for keeping up with the times, it’ll be much easier than you think. Engage, engage, engage, and make sure your efforts always align with the heart of your proposition. Good luck – and don’t hesitate to get in touch with us at any time for more advice!

Is Twitter Still Effective for Marketing My Business?

Is Twitter Still Effective for Marketing My Business?

We are living in an online world, where Social Media is king. There are ongoing debates as to who is the strongest of them all, and one of the main conversations revolves around twitter. Countless businesses still use the platform to market their businesses. While some have enjoyed success, a lot have also moved on to platforms that provide ‘better’ marketing results such as Facebook. Every company differs.

Twitter is a fantastic way of getting short and sweet messages out to the public – be it colleagues or customers. Yes, Twitter can be a great marketing tool. But it can also be your worst enemy. Let’s say you sell cars, and your customer isn’t happy. He tweets about it, and the whole world sees it thanks to the reality of hashtags. If you’re going to be active on Twitter for your business, make sure you know how to keep your customers smiling.

On a more positive note, Twitter is ideal for use as a media outlet – such as posting news or updates. It’s vitally important, however, to use “Twitter Etiquette”. The easiest way to adhere to this is to write a quick, catchy sentence about your latest news/product, leaving a link to a longer article should the readers wish to continue.

Massive companies such as Dell regularly post promotions on Twitter – with great success. Twitter is mainly about instant conversation and breaking news, not lengthy status updates or rants. Make it conversational and personalized. People look to TV for ads. Not to Twitter, which is essentially all about conversation. It’s a chance for your customers to tag you and communicate with you directly, developing a stronger bond – and more powerful marketing efforts.

If you’re not tweeting yet, or are worried about the platform’s worth, there’s still plenty of merit in it. Just always be cautious, do your homework, and you’ll be fine! Don’t hesitate to get in touch with us at any time to find out more hints and tips with evolving Social Media trends.

SEO Changes for 2017

SEO Changes for 2017SEO is not a steady force. It changes like the wind, and any SEO expert can tell you about the bets they made for 2016’s SEO evolution. In the blink of an eye, 2017 is here, and we’ve collected the low-down on this year’s SEO trends set to help plan and strategize for SEO success this year.

In an effort to develop a more user-friendly web, Google are introducing an updated standard when it comes to the building of web content for mobile devices. This new initiative goes by the name of AMP, short for Accelerated Mobile Pages Project. It comprises a set of rules that, together, create a much lighter version of HTML.

Any pages that comply with AMP will load faster than ever on mobile devices across the globe. It was only launched in February 2017, and SEO experts are still approaching the concept with caution. Is it just another whimsical fad, or will it stand the test of time?

Any SEO guru will know the rule of thumb – never overdo redirects. A few months back, Google shocked the SEO world to the core with the announcement that redirects will no longer cause loss of PageRank. People are free to utilize any 3xx redirection – minus the fear. But it’s not all sunshine and roses. Christoph C. Cember (LinkResearchTools) believes 301 redirects can do more harm than good, interfering with how pages pass their topic relevance through anchor text.

2017 will see voice search continue to become the frontier of online searches.

Brand new sites are going to have a harder time ranking on its SERPs that a site with indexed age.

Google wants to see that you’ve got a quality link profile boasting authority, as well as underlying content.

This is just the beginning. If you want to dominate SEO in 2017, it’s vital to stay ahead of the times. With more than 200 factors influencing online success, continuous homework is a necessity! We hope this helped. Don’t hesitate to contact us at any time to demystify the fluctuating world of SEO.

2017 Ecommerce Conferences

If you are involved in any aspect of ecommerce you will no doubt want to keep up to date with all the latest developments and news that could have an impact on this rapidly evolving and growing sector.2017 Ecommerce Conferences

One of the best ways to do this is to network with other people who share a common interest and find a way to get the lowdown on new developments in the pipeline.

Conferences are designed to tick all of those boxes and more, so you might want to make use of this comprehensive list of ecommerce conferences  to check out what events are scheduled.

You can use filters to find the unmissable events that are relevant to you and put them in your diary so you don’t miss out.

New Digital Marketing Trends for Black Friday

Most bigstock--153245096holiday shoppers count on Black Friday deals to get a head start on their Christmas shopping. Retail stores traditionally focus much of their energy on the boost in sales during Black Friday that can determine their success for the rest of the year. In the past, sales after Thanksgiving could often make or break a company and they might prepare for the event months in advance. However, the role of Black Friday has changed significantly over time and trends point to a greater emphasis on online sales and other strategies to win over consumers throughout the holiday weekend. Black Friday is now more than just crowds rushing to brick and mortar stores for a one day sale. With the influence of new concepts like Cyber Monday and businesses pushing their deals earlier to provide more options for consumers to save, Black Friday is an even bigger business opportunity that requires new marketing strategies.

Online Sales and Deal Websites

In the past few years the sales numbers for brick and mortar stores have fallen as online sales became increasingly more important. Now with the addition of Cyber Monday and the days preceding it, post-Thanksgiving sales often make up a five day period rather than a single day.  Businesses continue to elongate the holiday sales season and some even see greater sales numbers in the days before Thanksgiving. Online marketing and digital sales have become extremely important as Black Friday continues to change. Once businesses determine which products they can sell to be the cost leader among their competition they can create deal specific landing pages to handle a lot of online traffic and use those pages to advertise online and in-store sales over the weekend. A current trend among consumers is to use deal or coupon websites like Google Shopping to compare prices among different businesses in order to find the best deal. Smart web marketing means putting seasonal deals on these websites especially those that are focused on Black Friday sales.

Loyalty Rewards and Search Marketing

Since shoppers will often go to any store to get the best deal it is important for retail companies to offer loyalty rewards to their current customers. Offering deals to existing customers can be most effective through social media outlets that reach current followers and can help to build more brand loyalty in the sale season. Mobile apps are also crucial for marketing to current customers through push notifications which can effectively create more engagement in the shopping experience. In reaching past or existing customers, the classic strategy of email marketing is still just as useful as ever as for boosting Black Friday sales. Email is a way for businesses to speak directly to their customers and provide them with the information that efficiently drives sales. In order to extend their reach beyond existing customers, companies also tend to focus on search engine marketing. Typical Black Friday search terms tend to increase in volume throughout November. Organic search strategies should focus on the most popular search terms like “Black Friday Deals” as well as searches related to their brand. As always companies tend to focus on relevant content that is shareable in order to get the most benefit.

Although Black Friday has changed significantly in the past few years, retail companies can still take advantage of holiday sales to see some increased revenue. Putting energy into a number of different marketing strategies especially in digital marketing can have the most impact on driving up numbers over the holiday weekend.

12 Benefits of Social Media For Your Business

12 Benefits of Social Media For Your BusinessFacebook was launched in 2004. Since then, it has grown to 1.7 billion users in 2016, making it larger than the population of any country on earth. Clearly, social media has taken the world by storm. At first, “friends” used social media to connect with each other and share free, personal content. However, it didn’t take long for companies to realize the potential the medium has for bringing their message to millions of potential customers. Here are the reasons you should consider using social media as part of your marketing strategy.

1. Drives Traffic
Content that goes “viral” can be seen by thousands of people almost instantly. This level of publicity can attract a lot of attention that you can use to promote your company. It is now easier than ever for people all over the world to see your content and spread your messages to each other.

2. Allows Relationship Building
Unlike many traditional forms of advertising, social media marketing is not one-sided, but interactive. Tweets and status updates from your customer base allow you to become “friends” with your supporters, knowing about their lives, and being able to tailor your message to something that will appeal to them. People will begin to view your company less as a faceless corporation, and more like a group of people with a vision with which they can connect.

3. Customizable and Targeted
With social media, you can create content targeted towards a particular audience, showing a chosen niche group content designed to appeal to them. Facebook in particular offers opportunities to customize your advertising like never before, so you can specifically choose to broadcast your message to people likely to respond positively.

4. People are More Respective
For many people, “advertising” has a negative reputation as something unwanted or manipulative. Therefore, the most effective marketing shouldn’t feel like you are actively trying to sell something. Most users view Facebook, Twiter, and Instagram as ways to connect with people, and are thus less likely to reject your message as marketing, and therefore more likely to connect with it.

5. Instant Response to Problems
Not only are you able to send messages, but you are able to receive them as well. If there is a problem with your company or product, social media can be a convenient way for the message to get back to you. If you are able to deal with the problem in a timely and satisfying manner, your professionalism will be on display, in a way bound to increase your brand’s reputation.

6. Fast And Responsive Content
The ideal social media content is short and punchy, and can be created and shared in a manner of minutes. An effectively created and placed post may be looked at by hundreds or thousands of people minutes after it is posting, allowing for instantaneous feedback. You don’t have to wait for a publisher or television studio to put your advertisement out there, because social media content can be seen right away, at your control.

7. A Large (Mostly) Level Playing Field
If you are a small business with a low amount of capital to invest in advertising, you are not at a significant disadvantage competing against larger internationally-known corporations. If you are able to create clever, creative, attention-grabbing, and useful information, and post it in strategic you can generate a very high level of web traffic and online sales.

8. Expand Your Customer Base
There are lots people out there who may be interested in what your business has to offer, but may not know you exist. There are many different ways social media enlarge your business by creating awareness. Twitter can connect you with people using keywords that might indicate interest in your products, Facebook allows you to join groups related to your customer base or industry, and Quora can help you answer industry-relevant questions and show off your expertise. All of these can be important avenues for disclosing your business.

9. Costs Very Little
Setting up a social media account is free with an email address, meaning that you can start creating content and sharing it with the world for free, generating interest and awareness in your products without spending any capital. Even if you do hire an online firm to manage your social media output, you are likely to see a huge return on your investment. For example, using Google Adwords will cost you $1-2 per click, whereas a targeted Facebook or Pinterest post can cost as little as $0.12 for each person who checks you out.

10. Fun and Creative
Social media is designed to be fun. You are able to interact with people directly. Displaying a creative and playful side can both make your message more likely to be shared, and be a joy to be a part of. You can host a twitter chat to celebrate a new product launch, create a meme to communicate an idea, or share a poll with your fans.

11. Know Your Competitors
Other people and companies have social media pages as well. Often, these can be very important sources of information about what trends they may be up to, or actions you can respond to or follow.

12. Know Your Customers
People use social media to share about themselves. If somebody publically declares they are a fan of your company, they are telling you important information about themselves. This can help you think about what they like, dislike, believe, and value, in a way that can strengthen how you communicate with them.

10 Reasons You Should Be Using Online Marketing To Grow Your Business

For entrepreneurs and business owners, the landscape is rapidly changing in exciting ways. Many traditional ways of adver10 Reasons You Should Be Using Online Marketing To Grow Your Businesstising are quickly being supplanted by internet and social media based forms of marketing. Here are some of the ways creating a strong online presence can be some of the strongest ways to market your business in today’s world.

1. A Level Playing Field
Traditional marketing often related on mediums such as billboards and television ads, that were controlled by outside forces. They are very expensive, requiring a huge investment that smaller and starter companies often could rarely afford. By contrast, a website, that you can set up and control yourself, is much more inexpensive, and something you can do to spread the word about your business from the very beginning. This enables smaller and medium companies to be able to become just as recognizable among some people as huge corporations.

2. Cost-Effective
A report from HubSpot shows that online marketing can generate 3 times as many leads as traditional advertising, and yet cost 62 percent less. With a website, you can spend less money on content that will be seen by far more people. If you are a small business struggling to find the capital to do the necessary work of advertising, online tools are the most cost effective opportunities to let people know about the services you can provide for them.

3. Targeted Audiences
Traditional advertising is seen by everybody, with no way to control who gets the message or focus only on the people likely to be responsive. In contrast, paid online marketing allows you to choose the people who receive your marketing content, or tailor your message to a specific audience. Knowing and controlling the people with whom you communicate can dramatically increase the effectiveness of your message.

4. Building Credibility
Online communication is instantaneous and interactive. When you deliver on your promises, it can make a huge difference with your customers. The internet gives these satisfied customers a platform to share their positive experiences with others. In this way, your online presence can be significantly amplified as loyal customers become your brand ambassadors, tellings other about the services you provide.

5. Possibilities of Search Ratings
According to Internet Live States, 88.5 percent of people in the U.S. have access to the internet through a cell phone or computer. This means almost everyone has gotten used to using a search engine as one of their primary ways to find information. With the help of experts at Emarketed, we can show you how to increase your search ratings so they are likely to be found on the first page of someone’s search results. This will enable your company to come to the awareness of anyone who might be seeking your services.

6. Trackable Data
WIth traditional advertising, it is sometimes difficult to evaluate the difference your marketing was doing. It was often hard to tell how many people see a television or print advertisement, or how it affected their purchasing decisions. Online marketing comes equipped with different tracking and analytics tools, so you can see who visited your website or saw your content, in real time. These resources allow you to see just how effective a marketing campaign is, or whether you should make changes.

7. Give Convenient Ways To Respond
Marketing’s primary goal is to get potential customers to respond to a call to action, by buying the product or service being offered. Online marketing content can easily also be an online store, allowing someone to respond to your message instantaneously upon hearing it. This allows for a degree of impulsivity when your messsage is likely to reach maximum impact, and a convenience that creates few barriers to allow a customer to respond.

8. Test-Drive New Ideas
Whether it’s through a website, social media, or e-mails, there are a wide variety of options and different ways to create online content that communicates a desired message. There is room for creativity, trying out new things. Lower costs mean lower risks for experimenting, and seeing how effective a particular message can be. The possibilities are potentially limitless.

9. Generating Higher Revenues
For all these reasons, online marketing can greatly help your business’ revenues. According to Google, effectively used digital marketing strategies can make a business grow 2.8 times better than expected otherwise. This is especially true for smaller businesses, that can increase their revenues by as much as 3.3 times as much. Online marketing can be like rocket fuel that causes your business to take off, and find opportunities for customers that are otherwise not possible.

10. Go Where Customers Are
The internet is already being used by most people on earth, giving people access to receive information that before would not have been possible. In the future, even more people will come more and more to rely on the internet as one of their main sources of information. If your business doesn’t have an online presence, you are missing out on one of the biggest ways to attract attention to your business. Just a few simple steps can open your way to limitless possibilities for your business’ growth.

Website Copywriting

WebsiteCopywriting
We live in a generation where customer demands are on the rise, and attention spans are plummeting. In other words, it’s super important to be able to craft concise copy in as few words as possible, to get your short and sweet message across, loud and clear.

Unfortunately, writing doesn’t come naturally to a lot of people. That’s where the pro wordsmiths come in, who know that active voice is always better than passive voice. Headlines that stand out are vital. Save all of your big fancy words for enticing dinner conversation. Readers want to a short story with their quick burger. Not an extensive extravagant novel of superb brilliance to complement their roasted duck with raspberry glaze. We mean, that sounds just dandy, but not when you need to get straight to the point.

Now, if you’ve heard of SEO, you’ll know that this refers to Search Engine Optimization. But this shouldn’t be so much of a focus when it comes to writing for website pages. This is the prime time to focus on unleashing the creative beast that dwells in the heart of every dedicated copywriter.

In other words, copywriting is our thing. So let our thing take on your thing, and call 800-WEB-5421, and let’s get typing.

“If You’re Not On the First Page, You Don’t Exist.”

They say a picture speaks a thousand words – but we beg to differ. Never underestimate the power of well-crafted copy written by a true wordsmith of the millennial generation. If you run a small to medium sized business in today’s fast-paced world, commissioning a talented and seasoned copywriter is one of your first keys to success.

You’ve probably heard of a little something called SEO. If you have – great. If you haven’t, this stands for Search Engine Optimization, and involves writing copy full to the brim with keywords that possess strong findability on search engines. Obviously, “If You’re Not On the First Page, You Don’t Exist.”Google being the top priority.

It’s all about optimizing your web page, and making sure it pops up on the first page of Google. After all, as the unwritten rule goes – if it’s not on the first page, it doesn’t exist. Flawlessly crafted copy in this regard will not only pump your recognition, but create something that people want to share, which will in turn boost your SEO even further.

But this is just the beginning, and we’re fully equipped with all of the word-molding tools to shift the global focus to your business, and slowly move your competitors to the sidelines.

Never underestimate the power of SEO copywriting! Call 800-WEB-5421 to take your business to the next level today.