5 Ways to Incorporate Off-Page SEO

5 Ways to Incorporate Off-Page SEO

When people develop an SEO strategy they usually focus all their energy toward on page tactics within their own website to increase search rank. Creating content for the site, optimizing the speed, internal linking and all the other ways we make our website more search friendly is considered on-page SEO. However, off-page SEO can be equally useful in increasing your site’s search engine rank.

Off-page SEO is any kind of technique beyond website design that promotes your site and helps make you more visible online. Here are 5 off-page SEO strategies that can be helpful to incorporate into your overall SEO plan.

  1. Link Building

Probably one of the most popular off-page SEO strategies is link building because it is one of the most effective tools to increase search rank. By building more external links to your website you can increase your page’s relevance and start to bypass your competition. If someone else links to your website it tells search engines that you offer useful information and your page qualifies as an authority.

Link building has to be accomplished legitimately because if you try to trick search engines with artificial links to your site you could be penalized and your rank will suffer. You should make an effort to build natural links by publishing interesting and useful content that other sites will be more likely to reference by linking to you. You can always boost your links by contacting other people or sites that might find your content relevant and ask them to link to you.

  1. Social Media Presence and Marketing

While your main concern is always the ranking of your company web page, you can help manage your online reputation and build traffic to your main page through social media sites like Facebook, Instagram and Twitter. It is more important than ever to have a strong presence on social media because it helps people learn more about your brand and interact with you directly.

Having a good social media presence means being as responsive as possible to people and engaging with them as much as you can. You can answer people’s questions and get them involved so that they become loyal customers and spread the word about your company. You should try to be proactive on social media and post interesting content on a regular basis so that you generate more engagement all the time.

  1. Forums and Discussion Boards

Getting involved in forums that are related to your site’s niche can help create more interest and discussion about your brand. Find the right forums online and get involved within the community by replying to threads, answering people’s questions and offering useful advice. This will all help build up your reputation as an expert within your company’s niche.

Make sure to also use “Do-Follow” forums so you can include a link to your site within your signature and help to boost your backlinks. You can get more quality links to your site while getting engaged on discussion boards so that people know more about your company. If you are regularly active on a few discussion boards you will start to see more traffic on your site.

  1. Blogging and Social Bookmarking

If you already have a blog on your site it is important to make sure it is always updated with new and varied types of content including video, photos and articles. You can start to promote your blog by submitting it to blog directories that are related to your niche as well as to blog search engines. You can post comments on other blogs and include your link in the comment section so that people will check out your blog as well.

You can submit your content to bookmarking sites like reddit, stumbleupon, scoop.it and delicious to help promote your blog. The content on these sites is updated very frequently which is great for ranking on search engines. If you use social bookmarking carefully and handle the tags properly you can greatly increase traffic to your site.

  1. Local Listings and Reviews

If you are a local business within a certain niche you might benefit from listing your company in local directories. Using local listings is a way to avoid facing huge competition and instead narrowing it down to your city or area. If you list your site locally search engines can easily view your website and crawl the content.

You can reach a more targeted audience by submitting to sites like Google Maps and Yelp which will show customers where you are located and include a brief introduction to your business. Your website will show up when people search for your niche in your local area. You can also encourage people to review you on yelp which will give you more validity in the eyes of search engines

How to Deal with Search Rank Fluctuations

HowToDealwithSearchRankFluctuations

If you are involved in an SEO marketing strategy then you are probably concerned with your website’s rank and check it on a regular basis. Your rank helps you determine if your SEO efforts are working and tells you how your website is fairing in a specific marketing. It is common for your rank to switch back and forth between a few numbers in the same range but if it is fluctuating all over the place then this can be a problem.

In order for your SEO rankings to work well there has to be some type of consistency. It can be frustrating for business owners to see their search results page rise one day and then have trouble locating it just a week later with the same keywords. Ranking fluctuations are a part of Google’s algorithm so it is important to do all you can to protect your page rankings.

What Causes Fluctuations

Before you can learn how to minimize rank fluctuations, you need to understand why they happen. There a few different factors that can go into causing a rank change but they tend to occur more often on pages that are lower down on the results page. Higher ranking pages might have smaller fluctuations but they also happen more often.

One of the reasons fluctuations occur is due to search engine algorithm updates which can cause your rank to increase or drop for a few weeks temporarily. Sometimes smaller updates go unannounced so you might not understand why your rank changed. Updating your own content and making major changes can also cause your rank to fluctuate as search engines crawl your new content.

If your website is having certain technical issues it also might affect your search rank and cause it to fluctuate. If you have implemented new strategies or incorporated some complicated code which is slowing down your site speed it could drop your rank due to lack of accessibility to crawlers. Other changes such as new inbound link strategies can cause a fluctuation because of the sudden influx of links which will cause your rank to rise dramatically.

How to React to Fluctuations

When you experience a serious fluctuation in your search engine ranking, you should avoid panicking and making more changes right away to combat the fluctuation. Since the rank drop may be due to recent changes to your site, going back and changing more tactics will not help the situation in the long run. Instead you can decide to wait and see if any negative fluctuation will bounce back on its own once it has adjusted to recent changes.

If you are really concerned about your site’s fluctuations it can also be a good idea to watch your competitors’ sites and see if they are experiencing similar changes in their rank. If this is the case then it might be due to the search terms being used. You should always make sure that keywords and tags are placed properly in order to help the situation.

Internal Linking and Site Speed

To help avoid rank fluctuations there are a few strategies that can allow you to keep a more consistently rising rank overall. One tactic is to use internal linking to help leverage keyword targeting in your own site. You should try to diversify and avoid using rich anchor text to prevent rank changes.

Another thing to keep in mind is that your site speed is included in Google’s search ranking algorithm. This has to do with the user experience because if a site loads too slowly, people are more likely to close your site and move onto something else. Always make sure that your site is loading quickly and efficiently to avoid any problems with your ranking.

Link Building Strategies

If you build a lot of links too quickly, search engines will recognize your site as gaining links at an unnatural rate especially when they are only to one page. This type of link building will set off red flags and might lead to even more ranking drops in the end.

A better strategy is to build links to a variety of different pages without using any rich anchor text. Using links to different pages can help stabilize and ultimately increase your search rankings without setting of any red flags. This type of link building will contribute to the authority of your site as a whole and boost your keywords at a site wide level.

Any time you notice search rank fluctuations, you can wait it out before making any changes or eventually start using more careful strategies to ensure that your page has a consistent rank. Being cautious about the strategies you use and keeping your page up to date can help you prevent any further fluctuations and allow your rank to steadily rise.

Using Instagram Ads to Boost Traffic

UsingInstagramAdstoBoostTraffic

Instagram offers a great opportunity for organic marketing and promoting your brand but as the app gets more popular it also becomes more competitive for businesses. More and more brands are joining Instagram to try to reach their target audience which can make it hard to stand out. It can be much easier to engage with specific groups on the app through their paid ad service called Instagram ads.

Instagram ads were launched in 2015 using the Facebook advertising system which helps businesses target certain users and place sponsored ads in their newsfeed. These sponsored ads on Instagram look almost no different from a normal post and can often entice users to click through if their interests line up with what you are offering. Users tend to see these ads as less invasive because they appear occasionally as part of their normal newsfeed and don’t interrupt their experience.

To get started using Instagram ads you can think about what type of audience you are targeting as well as the type of image and copy that you believe would appeal to them. You will also need to learn more about the technical aspects of how to make the ad and consider how it will fit into your marketing budget.

Creating Your Instagram Ad

Getting started with an Instagram ad program can be fairly simple especially if you have ever set up a Facebook Ad before. The Instagram Ad system is essentially the same as Facebook because they use the same platform. You can create the ad either through your Facebook Ads Manager page or within the Instagram app.

When using the Facebook Manager page you will need to go through several steps including:

– choosing a marketing objective

– naming your campaign

-defining your audience, placements budget and schedule

-creating the ad itself

The first step is choosing a marketing objective which includes a few different options to choose from. You can boost your posts, send people to your website, increase conversions on your site, increase installs or engagement on your app or get video views. You can click through these options and choose which objective you think will best suit this particular campaign.

Targeting to a Specific Audience

When choosing your audience you will have a lot of different options available to help narrow down exactly who you want to advertise to. If you don’t know the exact demographics yet you can play around with different options until you find the one that works the best. You can target the ad based on things like:

– location

-gender

-language

-demographics

-generation

-interests

-behaviors

-connection

In addition to these factors you can also create a custom audience to reach people who have already been engaging with your business online. After you choose your target audience the Ads manager will show you how broad your audience is and your estimated reach for the ad. You can then choose the placement of the ad whether you want it on both Facebook and Instagram or only one of the apps.

Setting Your Budget and Schedule

Once you have specified your audience you can start the next step which is determining how much you will spend on the ad. You can set a daily or lifetime budget meaning that you can limit the average amount that you’ll spend on ads every day or the total amount you’ll spend over the lifetime of your ads. With the daily budget the algorithm will automatically pace your spending per day as the ad runs continuously throughout the day.

You will then need to set your schedule and figure out exactly when you want your ad to start running and when it will finish. You can set parameters so that your ad runs only during certain hours of the day or specific days of the week. You can also do an accelerated delivery of your ads to reach your audience quickly if you have time sensitive ads.

Formatting and Making an Ad

Once you have set all of these parameters you can start creating the ad itself. You will start by naming the ad set so that you can identify it later. Then you can decide on the format such as single image, carousel (multiple images), slideshow, or video. Adding multiple images comes at no extra cost and might be useful for a particular type of ad format.

Once you choose the format you can upload the media you have such as your images or video and type in a caption. Instagram typically uses a square image format so it is recommended that you use an image size of about 1080x 1080 pixels. The last step is to add in a website URL so that you can drive more traffic to your site through the ad and use a call to action button so that users will click on your ad to reach your site.

7 Ways To Grow Your Email List

7 Tips for Getting New Email SubscribersYour email marketing strategy is only effective if you are reaching new customers and getting more people to opt-in to read the content you send out. Getting new subscribers every day is crucial to counteract any losses through unsubscribers or people changing their email addresses. How do you increase the number of people subscribing to your email list?

  1. Include a Call to Action in Email Signature

Any time you send out an email it is an opportunity to get another subscription to your list. If you include a hyperlinked call-to-action button in your email signature, any recipient can turn into a subscriber. The link you include in your signature could point to a landing page or your home page where you have your opt-in form for people to type in their email.

  1. Use a Simple Opt-in Form on your Site

When a customer sees your opt-in form asking them to subscribe to your email list, it should be as quick and straightforward as possible. You should minimize the number of clicks that it takes to get to the opt-in form by placing it in the sidebar. You can also use scripting to make sure any text in the box such as “enter your email address” disappears as soon as the user clicks in it to start typing.

Avoid asking for any extra information such as the user’s name, birthday or anything else aside from their email address. Most of the time you don’t need any other information and it can deter people from signing up. Make your opt-in as simple as you can so that people don’t think twice about typing in their email.

  1. Offer Some Incentive to New Subscribers

One of the easiest ways to entice people to sign up for your email list is to offer them a deal or some kind of incentive to subscribe. You can offer them something useful like a free ebook with helpful information, a free trial of one of your products or exclusive access to content like a video they can’t see anywhere else. Any type of incentive can help boost your number of subscribers pretty quickly.

  1. Promote Your Email List on Social Media

If you have an opt-in form on your main website but don’t mention it on social media then you are missing out on a lot of potential subscribers. You can include links to your landing page in your bio on Twitter or pin a tweet with a link to your email magnet. Pinning a tweet makes it the first tweet that people see when they look at your page.

You can use the same strategy on Facebook by pinning a post that includes a link to sign up for your email list to the top of your page. A pinned Facebook post is highly visible and is going to get more engagement than a normal post which could result in more email subscribers.

  1. Improve Your Button Copy and Appearance

If you have a call-to-action button that you use for people to click and sign up for your email list you should consider whether it needs to be updated. The color, appearance and copy written on the button can all have an effect on whether people respond to it. Use a color that stands out from the rest of the page and makes the button look appealing.

If your button uses generic copy such as “subscribe” or “sign up” you may be missing some of the appeal that can pull in more subscribers. If you are including an incentive for subscribing you can mention it in the button copy such as “start my free trial” or “send me my ebook”. Including first person pronouns and personalized words like “my” leads people to click more often than generic terms.

  1. Use an Opt-in Form When Users Exit

Whenever people leave your site there is a strong possibility that they will never return. To avoid losing these customers you can draw them back in by prompting them to subscribe as they click off of your page. This is done using exit-intent technology that detects user behavior shows them an opt-in form whenever they are about to leave your site.

  1. Include Sharing and Forwarding Functionality

If people find your email newsletter interesting and useful, it might help to encourage them to share it with their friends. Including “forward to a friend” functionality will make it easy for people to send the newsletter to others. Make sure that they can click a link to compose their message online and send it directly.

Some email providers make it possible for people to share your newsletter directly to social networks. Look for any ways that make it easier for people to share your emails with friends so that more people find out about your newsletters and decide to subscribe themselves.

4 Common Social Media Marketing Myths

4 Common Social Media Marketing Myths

The way that people use social media and the way that businesses market on different platforms continues to evolve and change every year. Brands that are new to social media marketing may have trouble figuring out what their best strategy or approach should be. There are a number of myths and misconceptions that can hinder your ability to be successful on social media.

Understanding these common marketing myths can help you learn more about how to use social media to your advantage.

  1. You Need to Market on Every Social Media Platform

There are social media apps that come and go with their popularity but businesses might feel pressure that they need to be using every new platform available. Some companies might make the extra effort to engage with people on as many social networks as they can but in a lot of cases it may not be necessary. Expending extra energy on a platform that doesn’t suit your brand or where your target audience doesn’t hang out won’t make sense in the long run.

Instead of spreading yourself too thin and diluting your presence online it is a better strategy to focus on platforms where you will get the best results. Even if you are only on a few major platforms it won’t matter as long as you are able to target your audience and reach them directly through those networks. You can also think about which options help to showcase what your brand is about and represent your product or service most effectively.

As long as you focus your attention on a few platforms and are able to generate the results that you want from them there is no reason to add new social media sites to your marketing strategy.

  1. Your Audience Will Come Naturally

Some companies may feel frustrated when they aren’t able to get the type of results they want simply from posting high quality content. People in marketing may believe that as long as you are creating the right material that people want to see then the audience will naturally follow. Unfortunately this is not always the case especially for startups or lesser known brands that are struggling to find their audience.

Even with good content you might need the initially push from paid ads and promotional campaigns to get people to see your brand. Once people are more aware of your company you might see more organic growth through sharing among the audience members. The best strategy however is to start out with some sponsored ads until you see the kind of results you are looking for from social media.

  1. You Need a lot of Followers to Be Successful

While it is always good to have a large amount of followers, it doesn’t always mean that you are getting the kind of interaction that you want from them. Many of your followers may not even be reading your posts or engaging with them which makes the number less meaningful. For smaller companies, the goal is not always just to increase the number of followers but rather to increase engagement.

The number of followers you have can be a good metric for knowing how many people know about your brand and like you enough to subscribe to your posts. When it comes to the audience members that actually are making purchases and getting involved with your brand, that usually is based on engagement. Your success on social media can be determined by how many meaningful interactions you have with your audience and not just the size of the audience itself.

You can start to measure the impact that your ads or regular posts have on social media by looking at engagement data such as likes, comments and shares. Keeping track of these can give you a better idea of your success on social media.

  1. Social Media Strategy is Separate from Other Marketing

Although in some ways social media marketing can stand on its own as an independent strategy, it actually works best when it is used in conjunction with other tactics. It is a good idea to connect your social media strategy with your content marketing, SEO, influencer marketing and personal branding. Even if you have figured how to target your audience and know the best times to post you also need the right kind of content to encourage engagement

Your other marketing strategies draw support and power from your efforts on social media and vice versa. Even if your social media strategy is going well you will need to continue your other marketing efforts and combine them for the best results.

Once you break through these myths about social media marketing you might have a better idea of how to make the most out of all of your advertising and promotional strategies online.

Why Your Business Shouldn’t Be On Snapchat

Why Your Business Shouldn't Be On SnapchatSnapchat has become one of the most popular social media platforms among young teens in the past few years and marketers are beginning to set their sights on the app to reach new people. It might be useful for certain industries but does every business need to be on Snapchat?

Businesses might feel that they are missing out on an opportunity if they are not involved in every new trend but the reality is that a platform like Snapchat is not going to be an effective marketing tool for everyone. It really is only useful for certain people and certain brands.

Your Target Demographic and Brand

One important thing to realize about Snapchat is that in spite of the enormous hype, the platform is really only popular among a relatively niche demographic. The majority of users on Snapchat are between the ages of 13 to 34 and about 70 percent of them are women. If this is your target audience then Snapchat might be something to at least look into but otherwise it might not be worth the effort.

If you are the type of brand that needs to be “on trend”and  relatable to teens or appeal to young people in general then you might genuinely be missing out if you are not on snapchat. Other brands might actually hurt their reputation by using Snapchat if they are trying to hard to be relatable to an audience that will not respond to them. If you typically get the most response for your brand from middle-aged men, then they are not likely to be on the app themselves and the younger audience might simply ignore you.

You need to be consistent with your brand and the kind of content you produce. If Snapchat does not allow you the opportunity to accurately reflect your brand’s voice then you don’t need to be on it. Trying to fit your brand into the style of the app just because it’s popular will be detrimental to the image that you have already established.

Snapchat Demographics

 

Your Goals for Growth

The people that do well on Snapchat typically already have large audiences on other platforms or are brands with enough resources to spend a lot of money on marketing. If you are a small to mid-sized business and are mainly using social media to help grow your brand then Snapchat is probably not the best choice.

Most successful businesses on Snapchat are personality-based and have already grown an audience through other means. They are simply using Snapchat to help create a more intimate relationship with their existing audience. The platform does not really offer newer businesses a chance to expand their audience and start establishing themselves.

If you really want to get involved in Snapchat then you might benefit from spending time on another platform that is more growth friendly first such as YouTube or Instagram. Once you have a bigger audience that is within the Snapchat demographic then you might find the app more useful for marketing.

Your Resources, Time and Energy

One thing to realize about an app like Snapchat is that can be expensive and time-consuming to start a marketing campaign. Some of the tools that the platform offers can be costly such as Snapchat Filters which can cost up to $200,000 per day and Snapchat Discover which can be up to $700,000 per day. Bigger brands with a lot of money might be more willing to gamble on a new app but others might not have the same kind of means.

Another issue with Snapchat is that the younger demographic tends to be much more active online and your brand will have to keep up. Posts on the app are designed to disappear after they are viewed so users on the site tend to continue posting several times throughout the day to stay involved. If you want to be visible on the app you can’t rely on the type of content schedule that you use for platforms like Facebook.

If you create a Snapchat you need to make sure that you have the time and energy to be as active as your audience is. A company account that rarely creates content will leave a bad impression on followers. When your business doesn’t seem interested in engaging, followers will lose interest.

Even though it might seem appealing to try to be a part of something new and trendy that seems to have a big audience, you need to make sure that it will actually be worth it to you. Everyone wants to be a part of the next big thing but in some cases it might not be the best choice.

Before jumping into Snapchat, make sure that you will benefit from the app based on your audience and resources. Otherwise, focus on platforms that better suit your brand and your marketing goals.

The Top 3 Facebook Marketing Strategies

The Top 3 Facebook Marketing Strategies

Facebook is one of the more established social media sites that has been around much longer than newer trends like Instagram or Snapchat. Even though it is one of the first major social media platforms it has not lost its relevance especially for marketers that need to represent their brand and connect with customers. The platform actually more to offer businesses than many other sites as far as advertising.

As a business it might be difficult to find the right focus for your Facebook marketing strategies so that you are having as much impact as possible. How do you make sure that your Facebook is effective at reaching your target audience? Here are the top marketing strategies that will help you get to results you want on Facebook.

1. Study Demographics and Locate Your Target Audience
Facebook is one of the most universally enjoyed social media sites with a wider range of demographics. There are millions of people scrolling through Facebook everyday so you will need to do some research to figure out who you want to reach and how. Studying up to date demographics is also important as the audience on the site has fluctuated over the years.

Some studies have shown that women tend to use Facebook more often than men and the core age group is 18 to 29. That being said there are still a variety of different age groups on the site including those 65 and older which tend to use Facebook rather than any other social media platform.

As you research demographics on Facebook you can start narrowing down your audience based on age, location, gender, and interests to focus on more specific groups who you are hoping to market to. You can also use tools on the site such as graph search or audience insights to find what type of people like your page and what other pages they like as well.

It is important to understand your target audience and have a better idea of where they are coming from including their related interests, where they live and their income level. The more you know about who your target audience is, the easier it will be to find new ways to connect with them.

2. Get People to Engage and Interact with Them
The most successful Facebook pages are the ones that fans are the most active on. It is up to you to keep up the communication and do everything you can to try to get people to engage with your Facebook. Remember that social media is not just about promotion, it is about facilitating a relationship with customers that will keep them coming back.
In order to get people to engage you need to have both compelling content and an angle that will get people talking so that you create a two-way conversation. Sometimes the easiest way is to simply ask questions about something you know your audience is interested in and will be passionate about discussing. Open-ended questions will spark a discussion get people to respond in the comment section.

Another way to get people to interact with your page is to set up contests that will require people to get involved. This could mean having them post a photo of themselves with your product or simply having them comment in response to a question. When you give people the opportunity to express themselves and potentially win something they are more likely to remember you and keep coming back to your brand.

3. Invest in Facebook Ads
Your business’ Facebook page can work as an effective type of free advertising tool so that you can reach and interact with fans. However, you can get more out of your Facebook and reach new people if you come up with a strategy for using paid ads. Organic reach can only go so far on social media so having an extra boost from Facebook Ads can help you reach your business goals faster.

Facebook Ads act as a cost-effective way to drive conversions if you have specific goal in what you want to build such as likes or engagement. The ads themselves should be high-quality and engaging with something that will catch the attention of your audience either by being witty or offering them a great deal.

To avoid spending too much on paid ads you need to make sure that you are effectively targeting people who are interested in what you provide. The ad should be relevant to the people who are seeing it, unless your goal is to advertise to a very broad audience. This can be helpful at times but ultimately you will save money and see better results with targeted ads.

Make sure to keep your ad content fresh because it will be seen often by people scrolling through their newsfeed.

7 SEO Strategies To Get Your Site Found

7 SEO Strategies To Get Your Site Found
If you are trying to improve your website’s search results then you might consider looking into the types of SEO tools that can change your rank more quickly and effectively. While one of the main focuses of SEO is using certain keywords to your advantage, there are also other factors that can affect your rank. Familiarizing yourself with all of the strategies that get the best results will help you use SEO more efficiently.

1. Use High Quality Content
When users spend more time on your website it tends to increase your search rank. You can get users to stay longer by providing them with useful content that they will want to read through in its entirety. Longer content that is full of relevant information tends to improve search rank the most because it has more value to the user and more keywords overall.

Your SEO strategy overall will be more effective if you make an effort to create well-written content that attracts users because it provides them with answers to their questions.

2. Do Keyword Research
Your content needs to have plenty of keywords but you have to make sure that you are using the right ones. It is always beneficial to research which keywords are likely to drive the most traffic and will be the least competitive in your industry.

Using the most effective keywords and placing them strategically in high quality content is what tends to create the best results. You will need to research what types of keywords tend to work well in your industry and focus on long tail keywords with more specific descriptions of what the customer is looking for. There are plenty of keyword research tools available that can help you discover the right terms to use.

3. Focus on Backlinks
Aside from the links in your own content, you can also look for ways to get other people to link to you. Powerful backlinks can work to quickly increase your search rank because it generates more quality links to your site.

You can create more backlinks by contacting popular blogs in your niche or submitting press releases about another company. Recommending your content to influencers and people interested in your industry will help you develop more backlinks and get better SEO results.

4. Optimize for Mobile
Search rankings can suffer if you do not have your site properly optimized for use on a smartphone or other mobile device. Although it may not have had a significant impact on your ranking several years ago, now it is crucial to have a mobile-ready website.

You need to make sure that your site is designed to account for different screen sizes and will load quickly and work efficiently on a smartphone. You can also get a higher ranking on Google if you apply SEO to your app if you currently have one.

5. Improve Readability and Design
Your website will tend to rank better and get more active users if it is easy to read and designed well enough so that users can quickly navigate through to find what they want. Your text needs to be easy to read and understand so that users don’t lose interest and click away from your site.

You need to review the type of font, the size of the type and the line height and length to make sure that users can quickly read through content. Sans-serif fonts are much easier to read onscreen such as Arial and Helvetica and the size should be big enough to read but not so big that it takes up too much space, usually around 16 pixels is best.

6. Incorporate Social Media
Sites like Facebook, Instagram and Twitter are becoming more important than ever in terms of promoting and getting more recognition for your brand. You will tend to get more interaction on these sites if you apply some SEO strategies to incorporate social media platforms and increase their search rank.

It is important for your main website to show up first in search results but following closely behind in rank should be your Facebook and other sites that are updated and full of engaging content. Users will then have the option of clicking either on your website or your social media sites to have a sense of your brand and what you can offer them.

7. Benefit from Product Images
While content filled with useful information may be the number one focus of SEO, you can also consider how your images rank online. Users who are searching for products may not only look at the main search engine, they might also review image results. As long as you include quality images of your products on your site with relevant keywords you can have images that rank well in the results.
Users will be more likely to click on an image which will lead them to find your store and ultimately drive up more traffic.

10 Reasons Why You Need A New Website

  10 Reasons Why You Need A New Website

Your company’s website often creates a first impression on a potential customer who is just beginning to get to know your brand. The look, feel and functionality of your website is crucial in how you represent your brand and how people interact with your business. If you are wondering whether you need to redesign your website or create a new one here are some reasons why you might need a change.

1. Your Site Looks Out of Date or Stale
If your company designed and put up your website a decade ago, then chances are your customers will notice it is outdated. The appearance of websites always changes over time and if you haven’t updated any time recently then it is probably time to make some adjustments. Modern websites are clean and simple with text that is easy to read so try to incorporate these elements as you update.

2. Your Competitor’s Sites are Better
It is a good idea to review what the competitors in your industry are doing online to evaluate your own site in comparison. If their websites seem more up to date, with better content and design then you probably need to step up your game. When a competitor’s website looks more professional and modern, your potential customers might be more inclined to choose them.

3. Your Site is Hard to Navigate
Customers should be able to look at your site and be able to have all their questions answered relatively quickly. Visitors need to be able to find what they need in only a few clicks otherwise they will give up and move on. Users today have higher standards of ease and functionality than they had in the past so make sure that your site complies with the current expectations.

4. Your Loading Time is Too Slow
In the same way that people have higher standards for appearance and navigation, they also expect a site to load quickly without any issues. People have little patience for a slow site and if your website has too many images or other types of content and won’t immediately load then customers will click away from you.

A slow site also means a lower search ranking on Google since load times are taken into account so improving the speed of your site will help your company in more ways than one.

5. Your Site Isn’t Mobile Friendly
More than half of all search are now done on mobile devices such as smartphones and tablets rather than desktop computers. If your site isn’t optimized for mobile use it could appear tiny and unreadable on a smartphone which means customers will avoid it.

A website that isn’t mobile friendly is missing out on a lot of traffic and potential sales. You should think about optimizing for smartphones if you are considering a redesign.

6. You Aren’t Selling Products Directly from Your Site
It is relatively easy now to set up an online store so that customers can buy your products on your site instead of having to click somewhere else or go into your physical location. Even if you are using Amazon or another site to sell you should also include an option to buy on your website so that customers don’t have to waste time and can immediately make a purchase. Your redesign should include setting up a shopping cart if you don’t already have one

7. Your Analytics Show Poor Results
If you have run some website analytics and are getting low numbers for average time on the page or average number of page views per visit then it might have to do with your site design. A high bounce rate could also indicate issues with your site that is causing people to leave too quickly.
Another thing to consider is your search rank if it seems relatively low. Google takes the efficiency of your website into account for ranking so any issues could affect your visibility online.

8. Your Content is Old or Poorly Made
It is crucial now to have fresh, compelling content that is updated as often as possible. If you have had the same content on your website for a while and it doesn’t reflect people’s current interests then you might need to update it. Adding a blog and posting new content every so often can ensure that your website remains interesting and is worth checking out periodically for new information.

9. Your Site Doesn’t Incorporate Social Media
It is no longer possible in the current business climate to ignore the importance of social media in all aspects of promoting your brand. Integrating social media on your site as much as possible will help boost followers and engagement across the board. You need a link somewhere on your site for each of your social media profiles so people can find them quickly and easily.

10. Your Site No Longer Represents Your Brand
When it comes to deciding whether or not to redesign your site it can be as simple as thinking about the evolution of your brand. If your current site does not reflect how you have grown and changed as a company then it is time to update. The bottom line is that your website should be something that you are proud of and anything less needs to be changed for the better.

5 Things You Need To Know About Email Marketing

 5 Things You Need To Know About Email MarketingEmail marketing is a great way to connect directly with customers or potential customers by sending them messages straight to their inbox. What makes email marketing so effective is the fact that you are for the most part speaking directly to people who have already purchased something from you in the past or have previously been interested in your company. If you aren’t doing any email marketing right now then you might want to consider starting an email campaign to see some great results.

Whether you are new to email marketing or have had some experience with it, there are a few things you should focus on as you create a new campaign. Here are five things that can help you improve your email marketing strategy and get your messages read by customers.

1. Personalization Can Lead to Better Results
Recent marketing studies have shown that emails with personalized subject lines are 26% more likely to be opened. You can also tailor your ads and send emails to a specific group by segmenting your email list based on feedback and sales.

An easy way to begin personalization is by changing your email list sign up forms to include the customer’s name, gender, or particular interests. That way you can send emails about the types of products the customer is more likely to buy such as sending men’s styles to men and women’s styles to women for example.

You can begin to segment your email list based on the categories of customers you have available. You might make a separate list for customers based on how much they have spent on your website and their past purchases, their location, age, gender, job title and interests.

2. Timing is Important
In order to get the best response rate from your email marketing campaign, you might also think about when you are sending out your emails. Your customers’ inboxes may be flooded with emails at certain times of the day or they may not be checking their email at that time and your message simply gets buried.

In order to get your emails read you will need to plan out the best times to send out your most important messages. Typically, people check their email in the morning during the working week but marketing studies have shown that click through rates are actually higher at night after 8pm. You can send your own test emails and analyze the results to figure out when certain emails are more likely to be opened.

3. Messages Need a Call to Action
Even if your goal is simply to get certain information out there and make sure customers are reading your newsletters, you will benefit the most by including some type of call to action. People need to know what they can do with the information that you are giving them in the email so that they can respond right away.

Your call to action could include a link directly to buying a product, subscribing for a service or providing personal information to access a special offer. If your call to action includes a link then you need to make sure that you have the right kind of landing page that is directly related to your email message. Customers may give up or lose interest if they have to look through your website to find the relevant information.

4. Compelling Content is More Effective
Every time you get involved in an email campaign you need to make sure that you have compelling and well-written content at the core. This includes the subject line and the text of the message so that both are able to capture the viewer’s attention while also communicating important information.

The subject line should use actionable language that makes it clear what the user can actually do with the information you are giving them. It should compel them to open the email by making it clear what the message is about so that they don’t assume it’s something they can discard.

It is very important for the body of your email message to line up exactly with what you are promising in the subject line to improve click through rates. Clarity is the most important thing to consider in your message so that the information is brief, to the point but still appealing to the reader.

5. Images Can Help Increase Impact
While the most important part of your email message is relevant content, in certain cases including images can make the information more effective. Images help add context and help readers visualize the ideas presented in the message.

Not all email marketing campaigns need to include images, but they can be helpful and necessary when you want to showcase certain products or highlight key information. As long as you avoid adding too many images which can clutter the message, they will bring power to your email marketing strategy.