I just stumbled across this ebook on Facebook advertising by Matt Dickman. I’d suggest checking it out to get a better idea of how Facebook advertising works and to learn more about social media marketing. As Facebook and social networking sites continue to grow this will become more important. It’s literally changing the search marketing industry! The days of running search engine optimization and paid search campaigns alone to drive traffic to your site is becoming outdated. Reaching a broader audience through Facebook, YouTube, MySpace, LinkedIn, Twitter and other social sites is imperative to your search marketing campaign.
emarketed now offers this as a stand alone service or as an addon to current search engine optimization and paid search customers. Stay tuned for more social media updates as this emerging method of advertising expands. You can also follow us on twitter for short updates.
Just came across PETA (People for the ethical treatment of animals) website last night through facebook. One of my facebook friends had an award PETA had won for a blog posted on her profile. So I checked out the blog and the various PETA web properties, one of which was their YouTube channel. They have over 3,000 subscribers on YouTube and over 200 videos. Some of these videos are commercials that have been banned from TV. They also have a sexy celebrity channel. I’m sure they get a ton of traffic from these sexy videos so of course I had to check some of them out. 😉 I was doing some market research! They didn’t have the same volume of traffic as the blender YouTube channel we blogged about last week but some of their top videos were brining in over 100k views in a 90 day period. You can check this one out with Jenna Jameson below. Sex sells so PETA is using this to their advantage in promoting their message! Brillant job PETA!
Back to business here. I almost fell down the YouTube hole where one video leads to another and all of a sudden you’ve watched 20 short 2 minute videos. 😉 I was very impressed with PETA’s use of social media buzz on their site. They do a good job of highlighting their different social media properties through links to Facebook, Myspace, and YouTube. They also have PETA TV where they promote these videos directly on their site. Another site the promote is peta2.com where you can find tools for helping animals, class projects, online activism and much more. Another site they highlight is the petakids.com website where they have games and contests for kids. All of this is creating social media buzz for their mission. They seem to have content for all ages and demographics from sexy ads to games for kids.
Take some time to go through a few of the PETA web properties to get some ideas on how to market your business through social media buzz. I’d love to find out how emarketed can start promoting some sexy models on YouTube to drive traffic for our business. But in the end it comes down to conversions and would this traffic really be ideal for emarketed? It would be fun and exciting to do but would be very expensive and not generate the type of traffic that would lead to conversions.
PETA gets an A+ in our book for creating social media buzz!
I just attended a webinar today put on by HubSpot that discussed search engine optimization, blogging, and social media. I will write a blog post later today about the webinar. It was filled with great content! But the moderator pointed out a viral campaign on YouTube that was very impressing!
So I did a search on YouTube for “blender” and found a bunch of videos put out by this blending company called Blendtec that sells a high end blender. The videos are very entertaining and the video I watched is below. I don’t know if they used some special effects here but they blended an iphone. At the end they pour out a bunch of ash and parts. The videos they put out are called “Will it blend?” and it seems they just choose different items to put in their high powered blenders. They’ve litterly received millions of views since their YouTube channel went live in July of 2007. The iphone video alone received over 6 million views.
At this point after watching the video I was still not really sure what the company was about that was promoting this video so I went to their YouTube channel and found their company website which sells the high end blender. If you visit the website you’ll see on the right column links to their videos and a seperate site that just promotes these funny videos. They also have a banner promoting a free trip to blendtec.
Blendtec gets an A+ in my book for viral marketing. This is a great case study and something to strive for with regards to viral marketing. The costs for putting these videos on was probably pretty high but the exposure they’ve gotten from YouTube and other channels was well worth the investment.
Well I just mentioned Twitter in my last blog entry and just came across this link with over 140 twitter tools! I will devote some time later this week to go through this page and pickout some helpful tools that can help with your Twitter social media campaign. Stay tuned for some Twitter tips. Try saying that 10 times fast! 😉
I just finished a webinar by ClickZ titled “Conversational Marketing: How to Develop a Successfull Social Media Strategy” presented by Dave Evans, author of Social Media Marketing: An Hour a Day. The webinar should be available later today or tomorrow to watch. Dave Evans is a social media guru and was able to do a good job in the limited time he had to discuss this subject.
One of the key takeaways for me was that you can’t ignore social media. It’s here to stay and he gave a great example of a user that created a fake ExxonMobil twitter account and amassed a huge following while ExxonMobil was not aware of this. They finally found out and shut down the twitter account. Click here to see this shut down account. Mr. Evans thought that the better use of this twitter account with the following it had amassed would of been for the company to actually take it over and start using the twitter account for PR. I agree.
The webinar also talked about how social media is just one function of your overall marketing campaign and how this should be integrated in with your print, tv, and any other advertising campaign you’re running.
Social media involves participating with your potential customer or existing customers. Social media inlcudes some of the following mediums: blogs, microblogs (twitter), photos, audio, and videos
Get started today! emarketed currently is ramping up as well with social media and is offering this as a service to enhance your search marketing campaign. Sign up for a Twitter account today and start following us on Twitter and follow other companies in your related industry to see what they are doing in the social media space. Also start a blog with a free account through WordPress and follow other bloggers in your space. Also signup to YouTube as well if you have some videos or presentations to share with others. We’ve been using YouTube more agressively over the last few months and have found it beneficial to our business. You can preview our channel to see some of the videos we’ve created for our clients which has been part of a social media campaign for our clients which involved website video marketing. And lastly also sign up for a Facebook account and start using facebook even if you don’t plan on using it for your business right away. It’s imperative that you start using Facebook so you can see how people are using it and how adverters are starting to target their demographics.
Well if you’re still not convinced that YouTube and video marketing is important to your search marketing campaign the below numbers will blow you away. The Google properties (just in case you didn’t know, Google bought YouTube several years ago for several billion dollars) tallied over 100 million video views in October, 99.5 million of which were on YouTube.
In the upcoming months we will be blogging more in depth on how to drive traffic to your site and/or blog through video marketing. There are millions of potential customers on YouTube and we hope to help our readers crack the YouTube code on website video marketing. Stay tuned!
Google just released another tool to help you find keywords for your pay per click campaign and/or your overall search marketing campaign. First you’ll need to input your website and some of your target keywords and click submit to see the results. See below for a screen shot of the search results that I received when testing this out. I entered in emarketed.com and the following keywords: seo, ppc, web marketing, web design, website video marketing, cms, seo cms, organic cms, search engine optimization
And it gave me 810 suggestions showing me monthly searches, competition level, and search trends. You can click the magnifying glass icon to see the search trends for a specific keyword. A new window will open with Google Insights for Search which provides some very interesting data. You can see how many searches are done wordwide and have it broken down by country, state, and city level. The below screen shot shows what I found when I drilled down on “web design” and then selected United States and California. I was able to see that San Francisco had the most searches for this keyword with Los Angeles coming in 4th. It also displayed “google web design” as a rising search term so this would be a good word for us to optmize. Please disregard this last statement if you’re an SEO and/or web design company. Wink Wink 😉