Early Google Days

Just read this interview with Larry and Sergey, the founders of Google, and was inspired to post a link here. This interview was done when Google had 6 employees! Larry and Sergey both saw Google as being a leader in the search space back in a time when the dot-coms were ramping up to hit the ceiling in the dot-com bubble explosion in March 2000. They continue to drive inovation and are continusioly coming out with new products and improving on their current products. emarketed strives to learn from Lary and Sergey and hope to one day bring emarketed to the eyes of the public as one of the worlds premeir web marketing design firms.

Dealing with Google

I’m going to be frank with my opinion here. Just because Google is an innovative, booming company, one which will change—and probably already has changed—the way our world accesses and manages information, that doesn’t mean by any stretch of the imagination that Google should be treated with some sort of ivory-tower, holier-than-thou deference.

Believe me when I say, Google is as successful as it is specifically because they have done so much to shed the image of traditional mega-corporations. If you tried to call up your brokerage firm for some support and advice, you might get it, eventually. If, however, you are running a Google Adwords or Adsense campaign and you find yourself needing some questions answered, Mr. Google is more than happy to put down his trillions and his yacht and answer your phone call.

This sounds funny, but I mean it. Google has revamped the image of the consumer-conscious company. Their customer support professionals managing the Adwords and Adsense departments are nothing short of spectacular when it comes to helping you iron out your difficulties. But even though I’ve seen this in my own business and with dozens of eMarketed’s clients, some members of our industry fail to realize the significance of Google’s strong commitment to customer service.

In short, if your online venture should take you past the gates of Google, don’t be afraid to knock. They are not your average company. They do not want to be your average company. They want to be bothered, constantly. Their young employees play video games at work and eat gourmet meals three times a day. However, as a testament to their hiring process, Google is staffed entirely with young upstarts who will drop their unicycles and forks at a moment’s notice to answer a client’s call or email. These kids are dedicated to their job, period.

Google’s goal with creating Adwords and Adsense was to level the playing field between the small business and the mega-corp. As a result, small businesses have a leg up because they’re used to handling issues with suppliers and other businesses face-to-face or over the phone. Larger and more traditional businesses will have to adapt their thinking or be left in the dust when it comes to customer service and business solutions in the post-Google Age.

Free Live Search Business Listings

Just came across this today and added emarketed to the Local Listings section of Live Search. Live Search is MSN’s new search engine. It took about 15 minutes to add and is similar to the Google Local listing. At the end you are notified that you will be sent a letter via snail mail to your business address to complete the process.

You have the ability to add additional website links, pictures (up to 10), list of services, hours of operation, additional phone numbers, and of course your address!

Click here to submit your business to Live Search Local Listing Center today.

Search Engine Friendly Web Designs

Websites can also have landing page optimization done to help with SEO and PPC campaigns. The higher the website ranks in the list, the greater the chances of being viewed and the higher the conversion rate. This is what most website designers should strive to attain. Landing page optimization helps the search engine find relevant content and in most cases has higher conversions since the content is optimized to what the user is searching for.

To achieve this, a website has to be made by professional web designers who know exactly what a search engine friendly web design looks like and what the search engines are actually looking for in regards to content. Search engine friendly web designs are guaranteed to attract more traffic to the site. This task demands the expertise of professionals like Los Angeles web designers and natural optimization consultants who are technically equipped with the different strategies in order to bring your site to the top search engine results pages.

While it is true that SEO content is very essential in organic optimization, SEO content alone is not enough, even if it practically contains a large number of targeted keywords. Natural optimization consultants say that making it to the to the top in search engines is a combination of SEO content and SEO web design -visually pleasing, easy to navigate, and is regularly updated.

The bottom line here is that search engine friendly web designs are the ones that make it to the top in search engine result pages. Being in the social media marketing industry, this is supposed to be your goal: make it to the top in search engine results pages in order to have more chances of being viewed and get more traffic to your site.

PPC Landing Page Optimization

Rising up in search engine results pages does not happen by pure luck or mishap. It is not a result of a single technique, but of an extensive internet marketing campaign combined with SEO, PPC, Social Media Marketing, and much more.

Natural optimization consultants maintain that finding and using the right keywords is still the most basic and yet the most grueling task in search engine optimization. PPC Consultants are equipped with the technical know-how in pay-per-click advertising and in ppc management.

PPC landing page optimization brings in a lot of benefits for your online business. Unlike organic optimization, ppc landing pages can be launched quickly, so there is no need to wait till search engines crawl your site.

With the expertise of PPC consultants and SEO content writers pay per click advertising will also increase your market reach. PPC consultants and SEO content writers perform rigorous keyword research and analysis of highly competitive words for your sites. As a result, you also get more traffic to your site.

The best thing in ppc landing page optimization is increased return of your investment. According to most Los Angeles web designers, pay per click advertising yields more traffic and higher conversion rate compared to other marketing strategies. This way, you get more profit from your investment in no time.

SEO Links from other sites

Are links from other sites important?

Links from other sites to your website are also known as “backlinks.” These are as important—if not more so—than links from your site to other (thematically similar) sites. Search engines consider these backlinks as a measure of the value, popularity or importance of the content to be found on the site to which they are linked.

>>read more “Importance of Backlinks”

SEO keywords on website

How do I incorporate specific keywords into my website?

There’s a simple answer and a complicated answer to this question.

First, the simple answer: Use those keywords anywhere in the text of your site. “Welcome to Purebred Dog Sitters” on your home page is an easy way to start (yes, we’re back to the pet analogy again). Use the specific search terms in describing your product or service anyplace text appears—even in the captions or file names of photographs or illustrations.

Use your keywords in the URLs of secondary web pages (those following the home page). These are on the highest level search engines look to determine relevance (even higher than the actual content of the text on those pages).

Now for the complicated answer, which begs another question: Which specific keywords?

If you’re asking this question because you want to use certain keywords another site owner may have already bid for in a Paid Search Engine Marketing situation, your only option may be to out-bid that competitor.

But before you do that, consider whether those specific keywords are really the best (or the only) way to reach your prospects. The more general the terms, the more competition you’ll face in a bidding contest.

Sometimes, the most popular keywords aren’t the ones that will deliver real qualified prospects to your site.

My sites not showing up on Google

My new website shows up on Yahoo, but not on Google. Why?

In our answer to Question #1, we mentioned “each search engine uses different algorithms to determine the relevance of a website’s content, the objective is the same: to find text within the site that correlates to a specific set of search terms.”

When your site shows up on one search engine, but not another, the reason can usually be traced to the difference between those algorithms.

Another possibility may be at play here, as well. Perhaps your site shows up in a highly-ranked position on one search engine, but it’s so low in another search engine’s rankings, you can’t even find it. Why?

It’s simple. Yahoo (for purposes of this discussion) thinks your site is relevant. Google, on the other hand, doesn’t think your site is any more relevant than all the other websites that do show up in higher             positions.

There are several things you can do to get your site listed higher in all search engine rankings, and these steps are the essence of all Search Engine Marketing activities:

1. Optimizing your site to target specific search terms your prospects
would use to find your product or service. These terms need to be within
the visible text on the home page (the first place search engines will
look). Google isn’t going to consider your site relevant if those terms
don’t even appear on your most important page.

2. Building your site’s “link popularity” with other thematically similar sites.
According to the editors of the website MarketingTerms.Com, link
popularity (also known as “link pop”) can be defined as “a measure of
the quantity and quality of [other] websites that link to your site. It is an
example of the move by search engines towards ‘off-the-page’ criteria
to determine quality content. In theory, off-the-page criteria adds the
aspect of impartiality to search engine rankings.”

3. Improving and adding to your site’s content on a regular basis, including
more information that’s valuable to your target prospects. This will result
in your site becoming more popular among potential customers, as well
as being considered more relevant to search engines.

Link Question Regarding SEO

How can links help my SEO efforts?

It’s been mentioned elsewhere that search engines can only determine relevance through a website’s text. Beyond that, search engines are blind to all other efforts by site owners to create beautiful websites. Complicated Flash animations don’t get search engine’s attention. Beautiful photographs or illustrations won’t cut it either. Text is the only thing that registers with them—except links.

Why do links matter to search engines? They offer a level of impartial validation. Search engines can only match specific keywords against text on your website and decide your site contains relevant information. But what happens if many other sites also contain information that’s just as relevant?

Search engines assign brownie points for all the links from your site to other thematically consistent websites, and from those other sites linking to yours.

The reason for giving brownie points to these links is because each one effectively serves as a citation (as when one scholarly text references another), validating the worthiness of your site’s information. If the content of your site wasn’t any good, why would another site owner want to link with you? There would be no “What’s in it for me?” benefit. Search engines algorithms are designed to account for this, and so they consider the number of links on your site as a measure of credibility.

For more about how links can help you achieve higher search engine rankings, look for the section on Google’s PageRank program (elsewhere in this blog). You’ll learn how PageRank works, and how you can take advantage of its parameters to improve your ranking by developing solid links with other related websites.

Why doesn’t my website show up in search engine rankings?

Why doesn’t my website show up in search engine rankings?

This question can be dealt with on many different levels. At its most basic, it’s not any easier to get your website noticed by search engines than it would be to get customers to a store in the middle of nowhere, just by opening the door. Just as it takes an effective advertising campaign to draw customers into a store, there’s an analogous process for getting search engines to pay attention to your website. Accomplishing that goal is the reason why Search Engine Marketing was developed.

On a deeper level, there may be problems inherent in your website that make it difficult for search engines to find. As an example, one client came to us with an existing website that had been created almost completely as a collection of Photoshop elements. Even the text blocks were composed in Photoshop! The site looked beautiful, but there was virtually nothing in their site search engines could recognize. Search engines can only search through text, and if the text is technically a piece of artwork, every search engine in the world will pass it right by.

There is a process for submitting your website to search engines. Many companies offer this as a paid service, but it’s relatively easy to do. When a site is submitted, the search engine sends out a “spider” to review the site’s text and assign a mathematical value to the keywords appearing on your website.

A “spider” in this case isn’t an eight-legged creature; it’s a piece of software used to index all the pages on a site. Yahoo calls its spider the “Content Acquisition Program.” Although each search engine uses different algorithms to determine the relevance of a website’s content, the objective is the same: to find text within the site that correlates to a specific set of search terms.