In the competitive world of blogging, writing strategies have to adapt to make sure that they’re up to par with the current state of SEO. If you’ve been writing the same way for years while ignoring the state of search marketing and blogging best practices, it’s time to STOP!
An important aspect of content creation that has drastically improved is linking and keyword density. Instead of focusing on hitting a certain keyword ration or word limit, an emphasis is placed on the quality of the content you create. Whereas these types of blogs used to bring in the link juice that your site needed, the power of guest blogging and article spinning has decreased over the years.
The argument is that those types of links can be easily bought or manipulated. While quality sites practicing white hat techniques should be rewarded for working harder to earn those good links. Quality over quantity is the mantra to aim for.
Another aspect of blogging that has changed for the better is integration with social media. Nowadays, you can’t just write a post, expect it to stay dormant on your domain and bring in the linking power. Sharing posts on social media sites is an important part of bringing in more readers and showing search engines that your blog is relevant through social shares.
Lastly, content freshness through blogging has become a convenient and easy to way to keep your website active. On-site blogs that accumulate social shares will bring a wider audience to your website. This will help establish your voice as an authority in an industry and also get search engines to consistently crawl your site for new content.
Off-site blogs have also become a useful tool for businesses to use for branding, reputation and relevant co-citations. Although these don’t necessarily need to be tied directly to your website, it’s a great alternative to building authority.