How are Blogs Linked to Traffic and Leads?

Are you still doubting the power of blogs, even for small businesses? Hubspot’s study of over 7000 businesses titled “Marketing Benchmarks for 7000+ Businesses”, shows just how powerful blogs are when it comes to increasing website traffic and generating leads. The study also analyzes number of content pages and social media use –  you can download the report here.

Let’s take a look at a few graphs from Hubspot’s study:

The number of new leads greatly increases the more you blog. Look at how much of an increase you can get by just posting once a month!


Having more monthly blog posts benefits large companies the most. But even smaller companies with 1-10 employees can greatly increase the amount of inbound traffic they see.


No surprise here either, more blog posts per month means more inbound leads. This means more potential to convert these into sales!


You can see a sharp increase in inbound leads after 15 blogs a month. Is this enough motivation to get you to blog?

Some other notable findings:

– Companies that blog 15 or more times a month get 5 times more traffic than companies that don’t blog at all.
– Companies that blog 3-8 times a month almost double their leads
– B2B companies that blog only once or twice a month generate 70% more leads than those who don’t blog at all

Blogging can greatly increase your business’ success and it doesn’t take much. If you don’t have time or ideas, blogging a handful of times a month is better than nothing at all. This strategy can only benefit your company in the long run. So, don’t forget to download the study and take advantage of small business blogging today!

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