Knowing When to Quit Blogging

February 29th, 2012

quit bloggingAll good things must come to an end – or so they say. Is it time to quit your business blog? If you’ve had this feeling for quite some time, or feel that your blog isn’t a useful asset to your company, it’s time to take a comprehensive look at what you can do to go through with it or to change your outlook completely.

Whether browsing client-specific industry blogs or getting ideas from other online marketing blogs, I find it interesting to see a growing amount of un-updated and un-interesting blogs. I can’t help but ask myself, why are these blogs still here? Sure, it might take some time to come up with a blog topic but seeing posts from 2009… really?

Blogging takes commitment, perseverance and time management. If you don’t have any of these qualities or aren’t willing to hire anyone who does, it might be time to shut your blog down all together. Some people argue that they would rather see no blog, than to see a blog that hasn’t been updated for months or even years. Here are some other signs that you should quit blogging:

- No new visitors to your blog
- Your blog isn’t bringing traffic to your main site
- You don’t want dedicate yourself to blogging
- You feel burnt out and lack inspiration
- You’d rather invest your time and resources to other forms of online organic marketing

These are all valid reasons to quit blogging. And this doesn’t have to be a permanent move. You can also hide your blog from main view on your site until you’re ready to pick it up again or start anew later. Because really, if there’s a blog button front and center on your home page – people are going to expect recent and interesting news!

If you still have some inkling of hope that your blog can make it, chances are that it can! If your blog has some hefty content from the the past, it might be worth it to suck it up and continue blogging every so often. As PageRank improves over time, these pages will become a valuable and some-what permanent asset to your business. You’ll be surprised at the different ways customers can find you online – it doesn’t have to be just through your main site.

For more information or help on maintaining your business blog, contact us today!

http://www.emarketed.com/articles/blogging-tips-social-media-marketing

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Happy Valentine’s Day!

February 14th, 2012

Wishing our readers a very Happy Valentine’s Day! Whether you have a special someone or not, Valentine’s Day is another holiday to spread the happiness to your friends and loved ones.

To celebrate, here are some links you’ll love:
- Top Ten Pickup Lines for SEOs (Search here often?)
- Affordable Valentine’s Day Romance in Eagle Rock (Mmm… heart shaped pizza)
- 10 Valentine’s Day Cards for Your Special Tech Geek (Awww)
- 20 Valentines Day Marketing Ideas for Ecommerce (Check out male vs. female spending)
- Valentine’s Day Ecards for the Cynical (Yes, you)

And remember, SEO should be like a continuous labor of love and not just something you have to do once a year!

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What’s on Your SEO Wishlist?

December 21st, 2011

Have you been a good SEO this year? There are always things we would like to help us with web copywriting and content optimization. Here are 3 things that are on our wishlist this year!

Good Links from Niche Sites – Diversified links from high ranking and relevant sites are still important. It would be nice to get some links from sites with PR of 5+, don’t you think? How about some .edu and .gov links while you’re at it?

A Reputable Back Link Analyzer – Since we faced the tragic loss of Yahoo! Site Explorer last month, it would be great to get a free & reliable alternative. (Here are a few, but they don’t feel quite the same!

A Magic Touch to Work out all the Problems with Local – Local and social marketing go hand in hand nowadays. But don’t even get me started on fixing problems with local listings! Updating existing listings can be a pain and it’s no fun trying to work with suspended pages.

An Online Organic Keyword Generator – Sometimes, I’d like to imagine access to a self-populating list of terms that people actually look for online. But that would make things too easy, wouldn’t it? It’s a good thing that we have a formulaic and proven method for keyword research! (But a tool like this would be helpful…)

Feel free to share your other wishes and wants with us. Big or small, we’d like to hear them all!

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More Info on Content Management Systems

October 27th, 2011

When updating your website it is important to keep in mind key aspects of your business and employees. The system in which you upload information or add photos, etc., is called a content management system (CMS). It is smart to use an easy CMS that accessible to people of varying levels. There is always information that should be added to your website, because hopefully your business will have advertising strategies. Ultimately, you want to update your system once.

Be sure to do research on the Internet and learn how you want your website to be seen by others. Find the best content management system for your specific needs. Use a website management can be costly, but having a plan and understanding exactly how you want to communicate with you clients is key to creating a website that you will like and be able to use often. Also, you want to be able to control your content, look for a simple content management system and begin you update. There aer so many options when it comes to the Internet, the key is knowing what you want and going after it. Be sure to talk to a company who understand your needs and is willing to work with you in order to reach all your Internet goals.

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Learn About SEO CMS

October 21st, 2011

Before creating a website it is important to know and understand what you want out of it. Many people approach the Internet in way that makes it a lot more complicated than it needs to be. There are plenty of easy content management systems available that can help shed light on the situation. Not only that but it is smart to think about how much traffic you want to generate towards your website. If you are interested in finding clients through you website it is a smart idea to look into seo cms because that way you can be ranked higher.

Ultimately, you need to know what you want out of your website, but also you should upgrade your system in a way that allows you to have an easy cms that functions great. Having a cms that is accessible for all your employees to work with is key to a great website or blog upgrade. You do not want to be spending an unnecessary amount of money on a cms and website design that you will not be able to change easily. Time passes quickly on the internet, be sure to find a system that can change as quickly and easily.

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Are You Guilty of SEO Overkill?

October 12th, 2011

Google PandaEven though it’s 2011, it’s amazing how many people still associate keyword stuffing with effective SEO. Sometimes, being too results-driven can cloud your thoughts and make you forget the most important thing – effective content is written for people not robots.

Optimization could involve brand new content or pages that already exist. Whatever the case, keyword research is always the first step. This will help you determine the keywords you want to use for meta descriptions, titles and tags. It’s also important to incorporate these chosen keywords into H1 tags. They key here is to do so sparingly. When you have natural and well-optimized content, your site will rank better and become more trustworthy to human readers as well as search engines.

In honor of the recent Google Panda Updates here’s an example of a paragraph that has gone too far (hopefully, content like this doesn’t remind you of your own!):

Panda Toy Palace – the best online store for panda toys! As a panda toy store in Los Angeles, we offer the best in panda accessories, panda clothing, and panda supplies! If you can think of a panda-related product, we have it! We love panda toys and are happy to share our love of panda products with all our fans. Panda Toy Palace is the only Panda toy place that you’ll ever need!

We get it. If your key products are panda toys posting content like this is neither helpful or relevant. It’s just a really long and drawn out way to promote your products and Panda Instead, you can write about natural or “natural” panda toys. Maybe a post about panda toys to coincide with upcoming holidays like Halloween and Christmas? You can even highlight a few products and ask customers for their opinions. Your content needs a good reason to exist!

Panda Updates are cracking down on “spammy” content that is overstuffed with keywords. Many legitimate sites have had trouble because of these updates and it’s just a reminder for everyone else to be mindful of their optimization tactics. Remember to keep your eye out for signs of over optimization and overkill – the Panda is always watching!

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Where Do You Promote Your Local Blog?

September 13th, 2011

Sometimes, your small business blog needs a helping hand. After all, you want as many locals as possible to get their eyes on your content. While social media marketing does its part, it’s very time sensitive and the clicks you’ll get are likely to bleed out over time (per post) – that’s why blog content is more useful in the long run.

Local news/blog sites are important for small businesses and their blogs. Patch.com is a great example of a community-specific news site that you can use to directly and indirectly promote your blog. You can participate on relevant news stories by commenting or just browsing to learn more about your customers and what they do and do not like. Each neighborhood Patch has a section where you can promote your events and invite others. Patch sites give local businesses the best of both worlds in terms of online promotion and the opportunity to meet with customers face to face.

Placeblogger.com is another site where you can submit your local blog. Let’s say for example, that you’re a real estate agent looking for a place to submit your local blog. Straight from their FAQs section, it states, “If your blog is simply new listings, there are many sites for you to use to spread the word — but Placeblogger is not one of them.” Simply put, this is a place for community driven news that’s actually helpful and interesting to people, not just search engines.

Check out these other location based sites and let us know what you think of “hyperlocal” sites:

Outside.In
LOCQL
Spot.us
EveryBlock
Fwix

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7 Blog Topic Ideas for Your Small Business

September 6th, 2011

How was everyone’s Labor Day weekend?

Getting back from a looong weekend can be hard, especially when it comes to thinking of new blog topics for your business. If you start to feel tired about blogging about your business, chances are that your readers will feel it too. There are only so many ways to keep content fresh, meaning blog topics and the format that you use. Don’t worry, your business has more to work with than you think!

  1. Use different media – Slideshows, podcasts, videos, and Twitter chat transcriptions can all serve as a great alternative to a “normal” blog post.
  2. Show your audience how a recent event is related to your industry. Discussing current news can help increase the social media shareability of your blog post.
  3. Case studies: Highlight a successful client and show the problems you helped them overcame.
  4. Linking out and name dropping too much is never a good thing. But you can always come up with a small list industry-specific blogs that you keep up with.
  5. Debunk a  widely believed and incorrect myth within your industry
  6. Showcase your staff or have an employee spotlight. You can also go on to explain how your business is different from competitors.
  7. Talk about what you love about your business. While you’re at it, you can also talk about things that you don’t like so much. The key is to tie it into a positive at the end. For example, sure the social media industry is always changing which can be confusing, but on the up side, you’re always learning new things.

Business blogging doesn’t always have to just focus on your products/services. No one likes a straight up sales pitch and blogging is not meant to be that way. Thinking of these other ideas will help bring more readers to your blog and website so that. If those topics don’t do it for you, feel free to brainstorm some more until you’ve found the right one that you can elaborate on.

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What Ice Cream Flavor Would Your Blog Be?

July 13th, 2011

nullMmm mint chocolate chip, vanilla or even… bacon? Maybe it’s because I’ve been watching too much of the Food Channel, but have you ever thought of your blog in terms of ice cream? The types of different  flavors are countless and customer demand is limitless!

People learn and like things through experience, so you can maximize user experience by giving your customer what they really want. When visitors come to your website or blog, you don’t want them to be bored by just a one dimensional site. You know the ones I’m talking about, just text to no end for the sake of having content. That would be very vanilla…

What are some things that make your blog stand out? Is it your knowledge of hot industry topics? Infographics, user polls, personal stories or interaction with readers? Ultimately, these are the things that will help you establish credibility in your community and industry so that users will come to you when they need a product/service you provide.

Nowadays, people are interested in something new that will really catch their attention. This is where social media and video marketing come into play. Think of these as the sprinkles and tasty toppings that go well with your ice cream blog. You don’t want this content to overpower your blog, but just enough to make your content a little more interesting.

And everyone likes free samples! So of course, you can do the same with your content – whitepapers, downloads and email newsletters are a great way to entice your customers so that they come back for more of the real thing.

It’s amazing how you can make sugar, ice and milk turn into something that’s so much more. Like ice cream, blogs are a great thing. So, when it comes to your blog, don’t just think of it as a blob of words. Mix it up with different components of content to make it a blog that people actually want to read!

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Why Should Businesses Blog?

June 8th, 2011

blog

For most people blogging can be seen as an enjoyable way to showcase your creativity. But what about businesses? Is there really a point in business blogging? The answer is, YES – of course!

Blogging is great for your business and you an also express your brand in an unlimited platform. Before all the fancy social media sites were available, blogging was it and nowadays, it’s still the foundation of social sharing. If you’re still  not convinced of the power of blogging, hopefully these reasons will help convince you otherwise!

  1. Attract local customers – If you have a small business, it’s important to be connected to the neighborhood, events and its people. If you’re part of your city/town’s Chamber of Commerce, you can extend your local efforts when blogging. Whether you’re focusing on promoting local business, participating in family events, volunteering for notable causes or just sharing fun company events, blogging  will help give your brand a personal touch. The upside is that you’ll be able to promote this content on multiple social networking sites so that the SEO power doesn’t stop just at your blog.
  2. Dominate the competition – As a small business, you can use blogging to set yourself apart from the competition. Relevant and regular blogging will help if your competitors aren’t blogging (or blogging consistently as you do). Use geographic key terms to get that edge and over time, this permanent asset can bring your site more traffic.
  3. Showcase your knowledge – Learning is a big part of blogging. When you write useful information that’s intended to help others, it also benefits your business. It can reinforce what you already know in your area of expertise, as well as learn more about other things and what your peers are doing.
  4. Serves as a reminder. Forcing yourself to blog can be a pain if you don’t have the time. Ultimately, blogging is a great way to remind customers that you’re still around and that you’re still relevant. Blogging keeps you on your toes and also serves a great self-reminder as to why you’re still in business!

If you can handle blogging in house, more power to you! There are also outside help that can assist with your SEO  efforts. Contact us if you’re interested in how blogging and keyword advertising can help your business grow.

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