Halloween, or any other holiday for that matter, is a great time for you to brainstorm and think about topics that will expand your blog audience outreach. No matter what your industry is, holiday-friendly topics are a great way to cover different material and get readers who wouldn’t normally stop by your blog. Here are a few more reasons you should think about blogging about Halloween:
Since your blog posts should be shared on your different social networking accounts, Halloween topics will give your blog a greater and more broad exposure than what you normally write about alone. You can write about Halloween outside of your regular topics. But you can also bring it in and actually tie a Halloween theme to your normal post. This will help enhance your blog posts by adding a unique spin on an otherwise mundane topic.
Clickworthy Content Brings Social Shares
During this time of year, people are bound to search for creative costumes, scary stories, origin stories and all things related to Halloween. Blogging about these topics will help bring more readers to your site/blog during the holidays. Check out Jezebel, Huffington Post, Buzzfeed and Cracked for examples of clickworthy headlines and content.
Get Local Recognition
Halloween is a great time of year to write about safety tips for children and trick-or-treating. Local blogs and newspapers (and parents!) pick up on these types of stories all the time during October. But you can also take advantage of the local aspect of your neighborhood to write about something new and fun. Being in Los Angeles, we have a lot of opportunities to write about events for Halloween, best trick-or-treating neighborhoods, and real haunted spots. Blogging about local events, landmarks and history will show that you’re a resident with community pride.
Blog posts shouldn’t just be cranked out on an automated manner. This can be boring for readers and won’t give them a reason to care why you’re writing. Blogs written without a sense of personality or the human touch aren’t getting the clicks that you want them to get. Being in a certain industry or niche, you might feel compelled to stick to the same old things. Blogging about holidays like Halloween will bring something different to the table and is actually fun for the writer and the reader! Remember, you don’t have to go so outside the box that the post doesn’t match the rest of your blog. But you can weave in a piece of the holiday spirit that will give your posts an extra boost.
Take a look at our past Halloween related blog topics below for some ideas of your own!