Why You Need To Do Paid Search Marketing

Why You Need To Do Paid Search MarketingThe trend of selling products and services online has become very common because the world is now a global village that allows people to easily connect and communicate via the Internet. Therefore, it has been easier for anyone to sell products online and be able to earn a living. You can now find various online shopping websites and marketplaces where people are selling different kinds of products. Almost any product sold in the real world can now also be found online. The practice of online selling and buying becomes more important every day.

Therefore, a person who launches a new brand and wants to sell products online prefers to do paid search marketing. When you first start a new business and launch a new brand, no one knows about your new endeavor. Once you start doing paid marketing, then people see the ads on search engines and visit your site to get to know about your products and services. This is the first step to getting recognition of a brand via paid search marketing. There are different kinds of paid search marketing that you can use for branding purposes.

Pay per Click

This is one of the most common paid search marketing tools that people do via Google AdWords. Through PPC, you can run the ads of a website for certain keywords and when anyone searches that specific keyword, your website ad will appear in the top position. There is a also a good possibility that a user will click directly on your ad and visit the website. This increases the conversion ratio. Pay per click is very common around the world and many businesses use it for marketing.

Paid Link Submission

Paid link posting is also done in the search engine optimization process. Basically, in the off page search optimization, you have to do a submission of your website pages’ links to a highly ranked website. These sites do charge a certain amount for posting the link. Therefore, you have to do a paid link submission to increase the chances of getting a good ranking. It is this type of paid search marketing that businesses do to boost their website’s ranking.

In addition to the strategies mentioned above, there are many other types of paid marketing platforms available to help your business get recognition.

Tips For Etsy Marketing

etsyThere are several types of effective marketing techniques that you can use for selling products and offering services online, but you need the an expert when it comes to marketing your site. Setting up your own store online and making a living with e commerce is easier than ever these days with sites like Etsy, eBay, and others. But simply listing your products on sites like these isn’t enough. This is where marketing expertise comes into play. Here are the few tips that you can consider for Etsy marketing and other sites.

Use Good Product Photography

The first way to grab the attention of potential customers who are browsing through numerous listings is with good photography. Photos should always be clear, well lit, and make it easy for users to understand what you’re selling at first glance. Good product photography will also make your business look more professional and give the impression that you’re an honest, knowledgeable seller.

Take Advantage Of Social Media

Social media plays a vital role in making any brand stronger and more successful, and this is also true with sites like Etsy. You can make a page on social media sites like Facebook, Instagram, and Pinterest to showcase new and upcoming products, as well as post content that you feel is relevant to your brand. Fresh and interesting content will keep your store’s followers happy and inform them of any updates with your store.

Experiment With SEO

Search engine optimization is one of the best ways to promote any brand. People browsing for products on Google or other search engines can be directed right to your store. Therefore, if you get your website into the top ten search results, then people can click and visit your website. This is a great way to use SEO to draw customers from all over the web. Etsy also allows sellers to add a number of keywords to their listings.

Quality Customer Service

Customer service is especially important with a site like Etsy. When you start making your first sales, communicate with buyers to make sure they’re happy with their purchase and resolve any issues quickly. Feedback ratings are visible to everyone who visits your shop, so be sure to communicate with any buyers who leave less than satisfactory ratings and try to resolve them. Shipping items out in a timely manner and answering buyer questions quickly will also result in happy customers.

Promotions and discounts

Buyers love a good deal, and a great way to incorporate that into your store is to regularly offer promotions and discounts. It is one of the factors in a brand’s success. The Etsy On Sale app allows sellers to easily create promotions in their stores on multiple items for a set amount of time. Planning promotions around holidays or other special events is a great way to keep users interested in your store.

Send Promotional Email

You can also participate in email marketing and send promotions and discount offers via your email list to engage customers in new products and services.

How Useful Is Amazon Selling

How Useful Is Amazon Selling

Thousands of people and businesses are selling their products on Amazon because the site allows a variety of businesses to sell on their platform. It is one of the most recognizable and popular sites to sell any kind of product and make a good profit. Amazon provides an easy and simple to use admin portal from which you can manage listings, users, customers, orders, marketing, and many others. Amazon has provided a complete platform that enables you to easily manage all your listings and sell products.

Amazon also provides one of the best CMS tools to sellers through which you can easily create a listing, run advertising campaigns, and receive payments. As an Amazon seller, you can quickly and easily receive payments directly to your bank account. All you have to do is add your account information and Amazon will automatically transfer payments approximately every 15 days. A credit card can also be used as a backup funding source. Sellers are only able to begin using the CMS portal once a credit card is linked to the account.

Millions of Amazon users are purchasing a variety of products everyday. Users have the confidence to purchase on the site because of its reputation. In addition, Amazon provides buyers with an A to Z claim guarantee of 100% money back if they are not satisfied with their purchase. If a customer is not happy with a product and wants to return it, Amazon will file an A to Z claim and refund 100% amount of the customer’s purchase even if they purchased from a seller who does not offer returns. This guarantee is why many customers prefer to purchase on Amazon rather than choosing to buy from an individual.

Buyers can also find a huge variety of products on Amazon from sellers who offer them at a lower price. If you are a new seller and want to sell on the site, you can start out simply by creating an account and getting approval for your brand. Next, begin listing your products. Amazon is a wonderful place to sell any product, but as a seller, you have to maintain your account’s reputation and continue to sell high quality products. Keeping customers satisfied is necessary because feedback is another important part of being a successful seller on Amazon.  Potential customers can view comments and reviews from past buyers on each listing.

2017 Ecommerce Conferences

If you are involved in any aspect of ecommerce you will no doubt want to keep up to date with all the latest developments and news that could have an impact on this rapidly evolving and growing sector.2017 Ecommerce Conferences

One of the best ways to do this is to network with other people who share a common interest and find a way to get the lowdown on new developments in the pipeline.

Conferences are designed to tick all of those boxes and more, so you might want to make use of this comprehensive list of ecommerce conferences  to check out what events are scheduled.

You can use filters to find the unmissable events that are relevant to you and put them in your diary so you don’t miss out.

E-Commerce Stores to Benefit from Google’s Buy Button?

buy-google-button In the wake of competitive retailers such as Amazon and eBay dominating the e-commerce landscape, Google has announced that they will be adding a “Buy” buttons option on some mobile paid ads. The Buy button feature will only be for some paid ads, NOT organic listings. Macy’s will reportedly be amongst Google’s first batch of retail partners. Finally!

Benefits

On the consumer side, giving customers the option to buy from search results will create a more seamless user experience. Depending on the product, they may even be able to choose the amount, size, and color. This will no doubt make search result space more competitive, giving consumers more choice and variety.

From a marketer’s point of view, if you’ve been struggling with PPC landing pages and optimization, this option will allow you to bypass that part of the paid ad process. Most of all, this will help Google increase their share in the world of e-commerce.

Potential Downsides

By implementing this streamlined version of the checkout process on SERPs, the long term outcome is still unknown for retailers. We still don’t know if this will become the new future of online shopping or if it’s just another Google feature that will die out. For businesses, the most real downside is that potential customers won’t be able to (or care to) interact on your website with your brand. This is what marketing and engaging in consumer relationships is all about. If this part is taken away, it could be detrimental to businesses in the long run… especially in terms of branding.

For now, all we can do is stay tuned for the Buy buttons to appear. Let us know what you think and contact us today if you need help with your pay per click marketing campaigns.

Tablet Shoppers Changing the Face of Ecommerce

The holiday shopping season is almost here! Monetate recently released an infographic (which you can view here), which shows the changing landscape of online shopping due to tablet shoppers. Take a look at this snippet below:

tablet-ecommerce

Tablet Surfing Explosion for Online Stores

From 2011 to 2012, ecommerce traffic from tablets increased by 348% while PC traffic fell for ecommerce from 94% to 88% from 2011 to 2012. By 2015, the number of iPad users in the US is expected to reach over 90.8 million users. And one more surprising note, the fastest growing demographic for tablet users is the 65+ age group with 134% grown in 2012.

Why Does this Matter?

More tablet users means that it’s becoming increasingly important to show up in mobile search as well as be tablet-friendly. As we are already in the boom age of tablet use, you want to really make sure that your business and website is prepared for 2014. Otherwise, be prepared to leave your users in the dust as they’ll be deterred by slow load time and navigation that’s tablet unfriendly. Even if you think your website is perfect the way it is, it really isn’t if you don’t have a tablet or responsive version.

Tips for Tablet Optimization

Some tips for tablet optimization include adding larger buttons for navigation, pages that are swipe-friendly and of course, responsive design. Remember to think in terms of fingers and taps instead of clicks and typing. This also means incorporating features like auto save for forms. Matt Cutts recently talked about this at Pubcon 2013, and it’s something that hopefully most websites will soon implement. Another viable option is engaging in real-life user testing, there are many different companies that specialize in this. Basically, you pay a user to test and review your website. You can create a prompt and very thorough directions and questions for a web user tester who will then give you specific feedback. This is helpful to get insight from a real-life potential customer who doesn’t have the bias of knowing everything about your industry. 2014 will definitely be the year for tablet surfers, don’t forget it!

Use a CMS to Maintain Your E-Commerce Site

The 2013 holiday shopping season is just around the corner. Wouldn’t it be nice to easily maintain your e-commerce site? Using a CMS can be a simple, convenient and cost-effective way for a business owner to sell products online. Check out some benefits of using a content management system:

ecommerce-shopping

No experience necessary: Handling your website or e-commerce store can be as easy as blogging. You don’t need any experience with web design or coding in order to make updates. This is important as e-commerce stores often have a lot of pages and keeping track of updates can be difficult if you don’t know what you’re doing.

You could always go with a WordPress theme. But if you like the idea of having a custom design, there are WordPress plugins that can be smoothly integrated into your unique e-commerce site.

Time-sensitive updates: Sales and promotions are happening earlier each year. The sooner your online store is prepared, the better the shopping season will be. It’s not unusual to hear about Black Friday sales even before Fall officially starts. By using a CMS, you can make easy edits to product names, descriptions, price and quantity. You can even add more pictures and display the best selling inventory. This is especially crucial to keep up with competitors and other sales.

UGC and social proof: User generated content and testimonials are one of the easiest ways to add social proof to your products. Potential customers love reading specific reviews about products that they’re interested in. By using a CMS, you can quickly add good reviews and showcase customer photos and social comments.

Personalization: As a business owner, and not a professional webmaster, you might have a more simple outlook on what customers look for in browsing a website. Using your custom CMS, you can tailor the content and layout of the product pages as you best believe customers will appreciate. This different point of view will help you personalize your website and show customers that your business as the special human touch that only you can add.

Try a Content Management System Today
The DIY approach to e-commerce may seem like a daunting task but it doesn’t have to be. Your CMS will come to you fully ready for all your product updates. Call us today at (323) 340-4010 to learn more about getting your own CMS. We also offer training and are here to answer any troubleshooting questions you may have.

Infographic: Social Sharing and Sales

Father’s Day is just around the corner and that means a lot of opportunities for shoppers to buy and for businesses to advertise. A post on Bing’s blog shows that 30% of shoppers make purchases two weeks prior, 28% one week prior and 12% are last minute shoppers.

Last year, Father’s Day shoppers spent about $12.7 billion in gifts and 2013 is expected to be an even bigger year! This is why it’s even more important to better target their ads, to ensure a relevant and useful shopping experience. (Psst, make sure to contact us if you need assistance with display ads, retargeting and more!) Check out the different categories here:

Social sharing has become an important part of online shopping. Take a look at this full here, where AddShoppers analyzed $5 million worth of ecommerce from over 10,000 online retailers via transactions on their platform.

Actually, it’s not surprising to see Google+ drive most shares to electronics and business. Just browsing the profiles you can see the the types of products fit the audience very well! On the other hand, Facebook drives most sharing to apparel, clothing, children, jewelry and all that good stuff.

This portion of the infographic probably contains the holy grail of information for businesses who are looking to market on social networking sites. It’s all about ROI and it’s nice when you can actually put a number (or average) to different sites.

Who knew that shares on Google+ were more valuable than on Facebook? It can be argued that the smaller amount of people on Google+ are more engaged and tuned in. And it looks like email shares still reign supreme over social networking sites. Even Tumblr shares seem to be worth more than Pinterest shares, which is surprising since Pinterest is pretty much centered around ecommerce and sharing cool products.

It’s also interesting to note that StumbleUpon accounts for TWICE as much traffic as email, but the worth of a share is diluted due to the weak conversion rate caused by the wide array of diverse topics. You info also relates back to website traffic, as it’s not about getting more and more traffic. But fine tuning traffic and bringing the right about of relevant customers back to your site.

Page Speed & E-Commerce Performance

Radware recently released a report and infographic on e-commerce web page performance. From their findings of 2000 top retailers, 22% of the sites included were found to be slower than they were in 2012! Shocking? In terms of load time and usability, not even top retail stores were not keeping up. It doesn’t help that websites are becoming more complicated as businesses try to cram everything they can onto one page.

Here are some other notable finds:

– Since 2012, load times suffered across all 3 browsers (Firefox 17, Chrome 23 and Internet Explorer 9)
– The median page is 28% slower than the previous year
– The median load time for the top 2000 sites was 7.25 seconds (using IE 9), 22% slower than the previous year
– Only 25% of top 2000 e-commerce sites in the report use CDN (content delivery networks)

If your site is suffering from slow speeds, it could be a result of many things: unorganized site structure, lack of image/file compression, bad website hosting, relying on too many script requests, messy HTML code, using too many ads, and much more. Contact us for a free website evaluation today.

Related blog posts:
Tracking Site Speed for Landing Page Optimization
5 Timeless Landing Page Optimization Tips

What to Look for When Choosing a CMS for Your E-commerce Store

Using a content management system might be more convenient but there are still many elements to look at, especially when choosing a CMS for your e-commerce store. Here are a few things you should keep in mind:

Shopping cart: Is your shopping cart secure and easy to use? This is the most important part of keeping track of your orders and making sure that you have enough goods in stock. Security and ease is also a part of it, which is why most e-commerce site owners use an e-commerce shopping cart from Yahoo!, Google Checkout, PayPal or plugins that enable these. Other popular alternatives include Magento, Shopify and many other WordPress plugins.

Easy to use backend: Do you plan on having a lot of different products? Make sure to choose a CMS that lets you easily name (and change if necessary) a page name. Your store should be structured into specific folders and sub-folders for easy navigation and organization. Many custom CMS allows different users with different editing abilities so that you can’t accidentally erase an existing product/page.

Design: Don’t be fooled by the limited, generic templates available on WordPress. Using a CMS doesn’t mean that your site has to look like hundreds of other online stores. There’s always a way to edit or customize an e-commerce site design to your specific wants and needs. Just like with any other website, it also doesn’t hurt to think about display options for mobile. Perhaps, responsive website design is an option for your site.

Customization: It all comes back to customization and what you need for your e-commerce store. Some owners will put up all the products they need at once and just update the quantity. Other stores might have new additions every month or have a different rotating stock of merchandise based on seasons. Although content management systems like WordPress have custom fields, they might not be customized enough to your specific needs. Especially when it comes to pricing, product details and everything that is important to an e-commerce store that wouldn’t be a concern for a normal site.

There’s a lot more to a content management system and managing an e-commerce site than meets the eye. If you have any more questions about the flexibility of a custom CMS, feel free to contact us for more information.