Top Email Marketing Strategies

Business Related Email Concept ShotWhile email may seem like a more traditional type of marketing compared with the hype of social media and other tools, email marketing is still alive and well in 2016. Marketing directly to interested customers through email newsletters can prove to be a valuable resource that can keep them connected to you and allow you to share the information you want them to hear. When you have a plan in mind as well as rich and interesting content you can gain a lot from your email marketing strategy. Setting up a newsletter template with a theme and varying content on a predictable schedule can be an effective way to reach people on a regular basis.

Content and Mobile Use

One of the important things to keep in mind when working on your email marketing campaign is to personalize the messages you send out based on your customer’s demographics and buying habits so that you are communicating directly to them. Think about your target market and how to overcome any obstacles that prevent them from buying. You should collect as much information as you can through helpful tracking tools and customer surveys so that you understand all of your customers’ needs and cater to them appropriately. Another important strategy when it comes to email marketing is optimizing your newsletters for mobile use. Most customers take their shopping experience with them on the go so your emails must use a simple layout that translates well onto a smart phone. An email that is too complicated will not load well and you risk people unsubscribing due to technical issues.

Choosing Topics and Tracking Results

When you are sending out marketing newsletters it is crucial to think about content and creating quality information that is useful to readers. Emails that are too “salesy” are likely to be ignored but educational topics that are full of helpful tips are something that customers are more inclined to take the time to read. Topics for email newsletters should be closely related to your products or services but also provide information that is universal. Content that addresses the concerns which most affect your customers will be more appreciated than an email simply asking them to buy something.

The final strategy that can help improve your email marketing campaign is using tracking techniques so that you know what works and what doesn’t. Determining the level of reader engagement through your email newsletters can help you gauge how to alter or tailor your emails to better suit your audience. Tracking to find out if customers are opening your emails, clicking on links, sharing, responding or even unsubscribing can give you a better idea of how effective your current campaign may be. Making adjustments and tracking their effects can be a great way to fine-tune your newsletters so that they are getting the results that you want for your company.

 

Mix It Up: Social, Email Marketing and More

marketing mixAccording to a survey by Pitney Bowes, 76% of small businesses believe that their ideal marketing mix should include a combination of both physical and digital communication.

A marketing mix is usually made up of 4 P’s:
Product, price, promotion and place.

The emphasis on this term is mix – meaning that there is no “right” combination of marketing methods. But the frantic nature of a  “mix up” is not always a bad thing. In the business world, it allows you to reach a different/wider range of customers.

Businesses Get Social

The popularity of social media marketing doesn’t mean that it is replacing all traditional forms of marketing but rather, complementing them. After all, small businesses can’t expect to find success by just using one marketing channel. That would be like having a website without SEO or PPC. Or distributing promotions without a website or customer service!

While social media serves as a great starting point for businesses to introduce themselves to customers, a small business cannot expect to succeed by solely relying on this channel. This will mean that you leave other customers behind. You’ll be surprised at the amount of customers who still rely on physical coupons, emails and even Yellow Pages listings!

Co-existing Marketing Channels

58% of small businesses in this survey use multi-channel marketing. While a slight majority of the businesses are optimizing their use of different marketing channels, that number may grow as owners see more options and opportunities available. The survey also suggests that 72% of small businesses would do more for marketing their business if they had the right tools for managing customer communication.

What are you waiting for? Take a look at our FREE whitepapers for a better idea of what you can do to help your business get found by using different marketing strategies.

Carmageddon & More for Your Targeted Email Campaign

If you live in or around Los Angeles, CONGRATS – you’ve survived Carmageddon! All weeklong, businesses big and small tried to capitalize on this event, from JetBlue’s limited $4 flights to local Pasadena eateries advertising $4.05 specials.

This email above from Amazon is just another example of a retailer trying to solve a problem customers faced this weekend: finding a source of entertainment. They are also doing a clever job of targeting by relating to the customer and relevant events that are happening around the. It makes sense that most people would try to avoid the freeways this weekend so retailers tried to entice them to do other things that didn’t involve traveling far. Or in Amazon’s case, involving any travel at all!

Why Choose Email?
Email has been and continues to be a strong source of marketing for businesses. Studies show that since last year: more emails are being sent, email unsubscribe rates have dropped and bounce rates have also declined.

Take a look at column one in this chart and you’ll see why other small business owners use email marketing campaigns: owners felt that email marketing was cost effective and that it had a high rate of response and sales in comparison to other marketing methods.

The Goal of Targeted Emails
In the end, you’ll want to remind customers that you have a solution to their problem. Establish a clear message (the shorter, the better) and make it easy for the customer to respond or take action.
If you’d like to learn more about the benefits of email marketing for your small business, make sure to contact us today!