Facebook Ad Improvements for Businesses

As Facebook Page posts dwindle in organic visibility, it’s about time Facebook steps up their Ad-game. This summer, many new ad features have rolled out and will hopefully help small business owners.

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Easier to Manage on the Go

If you’re like me, you know how difficult it was to manage Ads before, when the Manager wasn’t optimized for mobile so that you would have to squeeze, squint and zoom, hoping that you’re clicking on the right option. It’s about time that Facebook as made their Ads Manager mobile friendly. With Facebook’s mobile Ad Manager, you can easily: pause/resume ad campaigns, edit budgets and respond to ad alerts. This feature has rolled out in the middle of July but is expected to roll out to all advertisers by the end of summer 2014.

Attention Retailers (and Buyers)!

Word on the street is that Facebook is testing a Buy feature right in your News Feed and Page(s). Buying on Facebook can be a convenient and seamless experience. But as everyone wants to know, Facebook is keeping privacy and security issues in mind.

Stock Performance and How It Affects Advertisers

As much as Facebook is for the people, they also have to be making a profit. And they certainly have as Facebook share prices have risen to a new high as Facebook mobile Ads have launched. Facebook is motivated to keep advertisers happy, which in turn will help their profits grow.

Customize Your Ads for Custom Audiences

Facebook Ads have expanded their reach by allowing advertisers to reach millions of people, some for the very first time – on any device anywhere in the world. How is this possible? Facebook now has options to target different users on low-bandwidth connections and is giving brands more opportunities with storytelling options. Here are different ways you can target and customize your audience: life-stage targeting (people who have graduated college or are about to retire) and geo-targeting (more options in high-growth countries).

Interested in Facebook Ads for Your Business?

Facebook Ads can be used to effectively promote your Page and website. Have questions about Facebook Ads? Like us on Facebook: https://www.facebook.com/emarketed and contact us for more information – (323) 340-4010.

Is Facebook Still Worthwhile for Businesses?

Facebook use amongst teens is on a sharp decline. Marketers have also been slowly backing away from the social media site. Even the number of interactions on Facebook have declined 3%. The reality is that Facebook’s growth seems to have hit a wall but there are other factors you need to focus on if you’re sticking with this social media site.

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A Shift in Visibility

Facebook is the fastest, easiest and most times, the cheapest way for your business to reach a targeted, broad audience. But visibility for businesses on Facebook is fading fast and becoming a pay to play game. This means paid ads, of course! You might have to consider investing in Facebook ads to make your time spent on Facebook more productive as “organic” posts are becoming pushed down and less visible in Feeds.

What Still Matters on Facebook

Although your posts may be less visible organically, it’s still important to maintain an active Facebook Page. This will be easier to engage and track ROI when you do decide to use Facebook Ads. Also, Reviews, Likes, comments, Check-Ins, and other interactions are still helpful for your business, as well as other potential customers.

Why Facebook Still Matters

Time spent online on social media sites is only increasing. As long as Facebook is a part of that, it’s helpful if your business is on there. Social signals, local citations, customer interaction, brand awareness and reputation management are all reasons why your business should still be active on Facebook. Facebook might have been more important for your online marketing in the past, but it’s just different now looking at it from a new point of view. The main point is to understand that it’s not as important as it once was and how your business can adjust to that.

Looking on the Bright Side

Many marketers predicted that it would come to this – paid ads. But there is a positive spin to this. Facebook Ads have a low barrier to entry and you can run a campaign for as little as a few dollars each day. Ads are extremely targeted and you can get the most bang for your buck, in terms of targeting users based on very detailed and niche demographics.

Is Facebook in Your Future?

Facebook marketing might not be the secret weapon to your online campaigns, but your social media strategy isn’t complete without it. What do you think of Facebook’s decline and can you still see it in the picture for your business in the long run? Let us know what you think! https://www.facebook.com/emarketed

What Facebook’s Acquisition of WhatsApp Means for Users

What’s WhatsApp?

WhatsApp is a messaging application that lets 450 monthly visitors users text, IM, and share media. The service also includes voice video video messages for individuals or groups. The appeal of this application is that it sends messages through your phone’s data network or a Wi-Fi connection. This way, it doesn’t cut into your monthly text allotment, if you still have one.

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Why Did Facebook Spend $19 Billion on WhatsApp?

Facebook made a surprising purchase on WhatsApp and for it’s popularity, it is still relatively unknown to most people. Keep in mind, Facebook bought Instagram for a mere $1 billion, in comparision to WhatsApp.  As CEO Mark Zuckerberg explains,  “Our explicit strategy for the next several years is to focus on growing and connecting everyone in the world… Once we get to being a service with 1 billion, 2 billion, 3 billion people, there are many clear ways that we can monetize. I don’t personally think ads are the right way to monetize messaging.

Why Should Users Care About WhatsApp?

For one, if the cost of text messaging is a concern for you WhatsApp is an affordable solution. The application is free for the first year and $.99 for every year after that. If you’re a current user, you should be interested in what Facebook has in store for the application, including cost.

Privacy is also another concern. While WhatsApp’s stance on advertising on the application is firm (they don’t believe in using ads on the app), it will be interesting to see what changes, if any, will be made now that Facebook has bought it. With many privacy hiccups in the past, Facebook hasn’t exactly been the ideal image of trust when it comes to user privacy. This will also transfer to WhatsApp because of Facebook’s acquisition.

What Can Marketers Learn from WhatsApp?

There are two things you can take away from Facebook’s move in purchasing WhatsApp. First, Zuckerberg is quick to acknowledge that Facebook Ads aren’t the right place for the company to expect to make all their money. In other words, don’t put your eggs all in once basket and diversify your investments. Marketers can take this as good advice and not invest their budget into just one channel. It’s crucial to find the right marketing mix (multiple marketing channels) for your business.

Also, you might have also heard the inspiring story behind WhatsApp’s founder, Brian Acton. The former Yahoo engineer was turned down for positions at both Twitter and Facebook previously. Now, he holds the title for “biggest Silicon Valley acquisition in history”! Persistence and hard work pays off. Remember that, all you marketers out there!

What We Can Learn from the Death of Facebook’s Sponsored Results

Farewell, Facebook Sponsored Results… we barely knew you. Although these ads were first launched in August 2012, Facebook is decided to pull the plug. In an official statement from Facebook:

In keeping with the goal of streamlining our ad products, starting in July, advertisers will no longer be able to buy sponsored results. We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and page post link ads on desktop to achieve these same goals.

From the very start, there were strong supporters and opponents of having ads in searches. Some said that the ads were destined to fail, while some businesses saw small success from early campaigns. Here are a few things we can learn from Facebook’s efforts:

The Need to Monetize
Like their archenemy, Google, Facebook’ success is based on advertising. Although Facebook is free to use, users can expect some degree of advertising as the price of using the social networking site. The debate comes when asking the question when is there too much advertising? Facebook has seemed to have answered that question because not only were Sponsored Results killing the user experience, but they were failing to monetize these ads effectively.

Listen to Customers
Users were already complaining about inundated with regular Facebook ads. It’s another thing to take that next step and begin to integrate these sponsored advertisements into their social feed and search results.

Advertisers (aka the money makers) were also failing to see the right amount of ROI on Facebook Ads. And this doesn’t just go for small businesses. Big companies like GM have openly commented about how Facebook Ads weren’t a right fit for their marketing mix.

Testing is Important
Facebook’s next step involves developing new and better formats for ads so that they are fully able to take advantage of the new Graph Search. Another reason Facebook’s Sponsored Results didn’t work well as its other ads is that it wasn’t targeted to each specific user but rather, what they happened to type in.

Don’t Be Afraid to Fail
Without trying, you’ll never know what you can achieve. This isn’t a post to toot Facebook’s horn but rather, a takeaway for the complicated world of paid ads. Facebook took a risk with Sponsored Results but knew when to end the ads because they weren’t working out for users or businesses. The key is knowing when to stop and move on to something bigger and better. And as Albert Einstein once said, “You never fail until you stop trying”.

Announcing a Phone for Facebook

Is the world really ready for a Facebook Phone? On April 4, Mark Zuckerberg unveiled a phone solely dedicated to the social network. Can this phone compete with all the other smartphones currently out there. We shall see very soon. Check out this parody to see what naysayers think about the Facebook phone.

With users already complaining about layout changes and privacy issues with the new Graph Search, is this phone really going to help with Facebook’s reputation and/or stock prices? Users have always seemed to have a love-hate relationship with Facebook. Let’s take a look:

Distraction – Just imagine it: Facebook Home will revolve around people, instead of applications. How convenient, or should I say distracting. Check out this productivity study from 2012, where it was found that if students checked Facebook just once during the 15-minute study period, they were worse students!

Updates and Changes – Although Facebook Home won’t feature ads just yet, that could someday (soon) become a reality. The new Facebook phone will be touted for constant new updates but is this really a selling point when users are already complaining about interface changes and ads in their feed? For now, monthly updates are in the works.

Privacy – In a sense, it will be like giving Facebook full access to your phone. While this is exciting for a handful of people, I’m guessing that most people won’t be too thrilled. Permissions, data collection, and chat monitoring are just a few privacy concerns.

If you’re really interested and would like a sneak peek, Facebook Home will be available as a free download on Google’s Play Store on April 12, 2013. Although it will will work only on a handful on Android phones. Also, for your Saturday entertainment, make sure to check out: Mark Zuckerberg’s (alleged) embarrassing childhood Angelfire website!

What to Expect from Facebook’s Graph Search

Facebook announced Graph Search last month and there’s been a lot of buzz to what it is, how it affects user privacy and if it’s really going to change the face of search. (You can sign up to join the waiting list for the beta version now.)

What is it?
Simply put, Graph Search helps you better find people, places and things you’re interested in. Perhaps, this is finally Facebook’s answer to Google + and Twitter’s recent updates, but one thing is for sure, they want to make a good impression on investors since stocks have started sliding.

In Mark Zuckerberg’s on words, “Graph search is designed to take a precise query and return to you the answer, not links to other places where you might get the answer.”

What about my privacy settings?
According to Facebook, each user will see different results. Regardless of what Facebook reveals (or doesn’t), it’s important to be aware of what you put on your profile and what can be seen, especially if there’s a bug or glitch that potentially reveal more than you’re comfortable with to the public eye. Here’s a quote that is a good summary for those who are concerned with their privacy on Facebook:

So, no, Facebook Graph search isn’t notable just because it can help you find a nice restaurant or a pleasant place to get a drink. It marks another step into a future where corporations are able to peer inside our lives to a far greater extent than we would ever allow a government to do.” (Read more here.)

What does the future hold?
Current employers of people who like Racism, Married people who like Prostitutes and so on. Take a look at more actual Facebook Graph searches. It’s no wonder that some people are mocking Graph Search for its invasion of privacy. It’s not really clear what Graph Search can do for businesses but it can help from an HR and reputation point of view.

Although we haven’t gotten our hands on the new Graph Search yet, it will be definitely interesting to see what the fuss is about. Sign up and let us know what your trial run is like!

Infographic Time: Do Facebook Ads Work for You?

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As a small business owner, it’s important to think about ROI as it applies to paid ads, even on Facebook. Take a look at some findings above and check out the full infographic by WordStream here.

Depending on your business, Facebook could be a great place to target new fans and potential customers. Although Facebook ad options do a great job of expanding your advertising reach, there are also complaints that could greatly impact a small business so that these ads don’t work so much to your advantage.

Some argue that is perhaps the only benefit of Facebook ads, the potential to reach such a great audience. But then again, that might be just enough to convince some to try out this form of social media advertising. Another benefit is having easy control of your ad budget with the option to run and test campaigns for $20 or even $10 at a time!

Here are some cons when dealing with Facebook ads:

– Extremely small and limited ad format – small pictures and limited text is never fun
– Difficulty with ad approval (check out: Advanced Facebook Ads: How to Beat Disapproval)
– Not enough ad targeting options
– Noise in users’ News Feed makes it harder for ads to be noticed
– Potential for appearing to be invasive and spam users

In Quarter 1 of 2012, Facebook made $1.06 billion in ads while the Google Display Network made $2.9 billion. As you can see, Facebook Ads will continue to grow and we can expect Facebook to continue to make it a better experience for both advertisers and users. Be sure to contact us with any questions about running a Facebook Ad campaign. There is nothing to big or small when it comes to these social media ads!

Happy Movember from MOmarketed

Greetings, MoBros and MoSistas! Forget about November… it’s all about Movember.

Contrary to what most people think, Movember is more than just a silly excuse to grow facial hair:

During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces, in the US and around the world. With their Mo’s, these men raise vital awareness and funds for men’s health issues, specifically prostate and testicular cancer initiatives.

In other words, it’s a great month to raise awareness for men’s health and to have fun while doing so. The growing popularity of Movember wouldn’t be possible without sharing via social media. Check out these stats from last year by Radian 6:

– Terms that increased in November include: “getting checked”, “make an appointment” and “see a doctor”
– Mentions of “MoBros” on social media = nearly 18,000
– Mentions of prostate cancer has increased month to month since August

It’s expected that 1.6 million men will raise over $120 million this Movember. While traditional social networks are great for spreading the word about worthy causes, this article on TechCruch also explores the world of social networking for collaborative research. How great is it for scientists and researchers to share their findings and work on a more sophisticated social networking? Now this is a step in the right direction that we can all get behind.

Make sure to check out our team page:
http://us.movember.com/team/659789 and share your progress with us if you’re partaking in Movember this year. In the words of our comrades: Let the mustache madness begin!

Facebook, What Have You Done for Me Lately?

Facebook for businessesCompetition is always good for customers, right? Some people believe that all these new Facebook features are an aggressive response to Google +. Whether you think so or not, there’s no doubt that Facebook wants to be the star of the show in the social media world.
On September 30 (or 29th, depending on the source), Facebook will be launching a new Timeline feature. If you can’t wait to see it, Mashable has an easy guide that you can follow to get a sneak preview.

New features are great for consumers, but what about businesses? One thing that I noticed with this new Timeline interface is that the space for paid ads on the right has been greatly reduced. Where will these ads go and how do businesses take advantage of this new layout? You can bet on it – Facebook has a thing or two up its sleeve for small businesses. In fact, Facebook is launching an education program for small businesses. This initial outreach will consist of informative webinars and case studies where owners can learn more about Facebook marketing.

But wait, there’s more! In October, Facebook is sponsoring “road shows” across the country as a part of it’s Small Business Boost. This injection into the small business community will continue into 2012, where some small businesses will be eligible to receive $50 of advertising credit.

Social media is always evolving but the changes are motivating, as it always makes you think about how new changes will effect businesses. What are your thoughts on the new Timeline, small business features and anything else Facebook related?

Facebook Marketing: Do You Feel Left in the Dark?

If you use Facebook, you’ll know that there are constant updates and policy changes. For businesses, these changes can have a big impact on the way you use Facebook as a platform.

Companies Leave Facebook

Recently, Facebook denied drug companies the option to disable public comments on their Wall. As a result, companies such as Bayer and Purdue Pharma have removed affiliated Pages from Facebook. Public comments can make small businesses feel uneasy but is it best to run and hide? In the case of these pharmaceutical companies, the situation is more complicated than what a local business will normally encounter. The actions depend on the situation and the outcome is a strong reflection of the brand.

Are Fans Ignoring Your Page?

Managing  a Facebook Page takes a  special balance of skills. Patience, creativity and common sense will come in handy, but what happens when customers are ignoring your status updates or not interacting as much? If this is the case, they most likely aren’t interested in your updates.  A customer can like your brand but keep scrolling past updates that they can’t relate to. For example on the Emarketed Facebook Page, we don’t just update about SEO. We like to post about all the different aspects of internet marketing.

Another reason why fans might not be interacting with your Page is that your posts will disappear from their default News Feed if they continuously pass your posts by! I noticed this when certain Pages I Like and Friends’ posts weren’t showing up in my Feed. Here’s how to fix the problem:

Login and as you look at your News Feed click the Most Recent dropdown.
Click Edit Options (at the very bottom) and then in the Show posts from area, click: ‘All of your friends and pages’.
The default option is ‘Show posts from: Friends and pages you interact with most’.

Need Help with Social Media Marketing?

A crucial part of marketing on Facebook is analyzing your improvement and adapt whenever and wherever necessary. We know what it takes to invest time and effort to keep up with all the constant changes. If you’re interested in social media marketing for your small business but don’t know where to start, we are here to help – contact us today!