Google Local Guides and The Importance of Reviews

Google Local Guides and The Importance of ReviewsYelp Elite Squad, meet Google Local Guides. Though Google’s program for City Experts was first launched in 2013, Google recently renamed and re-launched the program dubbed Google Local Guides in an effort to make a stronger local push.

What are Google Local Guides?

Much like Elite Yelpers, Google Local Guides have to sign up to participate in the program and meet certain criteria. Also like Yelp, Google’s program also benefits Local Guides based on a point system that is based on reviews. Local Guides get the opportunity to preview Google apps and services, receive 1 terabyte in Google Drive storage space, and even a chance to meet other top Local Guides at Google’s main campus!

What is Google’s Goal for Launching Local Guides?

Our first inclination is to “Yelp” a new or unfamiliar business. Yelp reviews can make or break a business. It can be said that the Local Guides program is Google’s effort to invite tech-savvy thought leaders to harness that energy and put it into Google Local instead of other third party review sites, like Yelp.

In influx in reviews for local businesses not only helps the business but it also helps Google. By bringing in more user-generated content, it gives searchers a reason to search, browse and stay on Google for a longer period of time…instead of clicking away and going onto another review site such as Yelp and Zagat.

Focus on Good Relations and Gaining Customer Reviews Naturally

Gaining user reviews in a “natural” way without explicitly asking is difficult and tricky. And yet Google and Yelp are making it more difficult for businesses to be visible without a good amount of positive reviews. Check out more about Google Local Guides in the video below and let us know what you think. Will you be signing up for Google’s Local Guide program any time soon?

Ways To Do Marketing Via Google

Ways To Do Marketing Via GoogleGoogle has been one of the biggest search engines around the world for awhile now. Everyday, millions of people around the world use the search engine to find websites and anything else they are looking for by putting keywords into the search bar and browsing the results. Many people rely on Google and other search engines on a day to day basis for shopping, communication, research, entertainment, and may others. Google uses an algorithm to present results each time a keyword is searched. This makes the search engine a powerful marketing tool. Here are a few ways that a business can market on Google.

Google AdWords

The Google ad word is one of the most exceptional tools through which you can do keyword research and find which keyword is most competitive and how many people have searched the keyword in a day, week, month or year. You can view all the statistics on Google AdWords that helps guide your marketing decisions. A business can run an advertisement campaign on Google through which your website will appear on top when anyone searches a specific keyword. This will cost some money, but it will encourage sales and increase exposure for your business. It is a good Google marketing technique.

SEO Vs. PPC

This commonly heard term in the marketing world stands for search engine optimization. It is the process that Google uses to get a website on the top search results organically. You do not need to pay anything to Google, but you have to continue to do search engine optimization of the website throughout the process to get on top. It is one of the greatest Google marketing techniques to build a brand reputation among the people.  Through the webmaster tool, you can manage SEO and analyze each of your page’s reputations in the eyes of Google.

Google Plus

Google Plus has been introduced recently but it hasn’t quite caught on like other social media websites. But you can still make your business page here for the sake of search engine optimization.

Ads on Google

You can also run an ad campaign through the ad word. In this ad campaign, you need to put images of your brand’s products and services to appear on other websites. This is so that when someone is browsing any other website, your banner will appear. It is one of the effective Google marketing techniques that can boost sales.

Why People Prefer To Do PPC Advertising

Why People Prefer To Do PPC AdvertisingWhen anyone launches a new website, the first thing they want to do is take it to the top results on a search engine. But due to high competition, it is not possible to take a website to the top results within days of its launch. Therefore, the best way to get a website to reach that status is by doing paid advertising. The search engine allows people to advertise their website on the first page of the search engine via paid marketing.

The term PPC stands for pay per click. Basically, a search engine gives you a complete ad word tool through which you can create ads for the search engine for a specific keyword. When anyone searches for that particular keyword, then your website would appear in the first position. Therefore, they charge a certain price each time a user clicks on the website. But due to PPC marketing, the search engine boosts your website ranking and takes you on the top. As a result, it helps you with search engine optimization.

So it is always a good strategy to do PPC marketing for your website to reach the top on search results. Normally, people do not click on ads and go directly to the websites that organically appear on the top search. But those who are very interested in specific products and services will be more likely to click on the ads and see the product. So if you have products and services that are relevant to their search, a customer is more likely to click and create more sales for your business.

It is especially important to do PPC for a new website to take it to the top of a search and increase the odds for generating good sales. Before starting the PPC campaign on a search engine, you have to do research on the keywords which are in low competition. Once your website gets ranked on a search engine on low competitive keywords then it would be easier to take the website on a high competitive keyword. Do not start working initially on high competitive keywords because other brands are strong on those keywords, causing your site to take longer to reach that kind of status.

How Effective Is Adwords Marketing For A Brand?

How Effective Is Adwords Marketing For A Brand?Adword marketing can be a very effective tool for any brand or company. It’s important to first carry out the research needed to create a successful marketing campaign with adwords. This involves selecting the keywords most relevant to your campaign and target audience. Keyword planner tools can help with that. Failure to do this research before beginning an adword campaign can result in poor performance. Timing is also of the utmost importance.

Keyword planner tools help you choose keywords that receive the most hits, and which are most and least competitive. Product categories are also taken into consideration. Certain categories will receive more hits than others. This helps your campaign focus on the keywords and categories that are getting the most hits and that people are searching for the most. Keyword planner tools help your company make the right decisions for creating an effective adword marketing strategy.

Another thing to take into consideration is the appeal and authenticity of your ads. This has an effect on the quality of your ads. The search engine gives scores for each of the ads and charges a price based on the ad’s quality score. If your ad’s quality score is on the higher side (around 9 or 10) then the price of the ads will be lower. If the quality score is lower (around 5 to 7) then a search engine will charge a higher price for the ads.

Timing is another thing to take into consideration when running an ad campaign. Determine what audiences you want to reach, where they live, and the time of day they’ll most likely be online. You have to run the campaign when the maximum number of people are online using a laptop, mobile device, or tablet. It would be ineffective to run a campaign at all hours of the day because not everyone is your target.

If your campaign requires a more specific audiences, such as residents in a certain city or a certain gender, then you must also take those factors into account. The search engine is very smart and targets the audience accurately and generates a good sale if you run the campaign properly. The adword marketing is very effective and useful for the point of view of search engine optimization of the websites. It really helps to build keyword ranking on a search engine. The adword campaign has a direct connection with organic optimization of website keywords.

Social Media Tactics For Your Business

Social Media Tactics For Your Business

Mastering Social Media is no easy feat. Its relatively new when looking at the history of the web, but we can learn a thing or two from the pros when it comes to connecting with your audience on a deeper level, and making Social Media work for your business. It’s all about your approach. If you’re a business struggling to make the most of social media, we’ve gathered some pro tips to simplify your efforts.

First off, it’s vital to be different. There are tens (if not hundreds) of thousands of companies just like yours. With that kind of competition, try telling out-of-the-box stories. Create content that aligns with your value proposition. Even if your industry is not traditionally “exciting”, there’s always a chance to spice things up a bit with intriguing blog posts, fun explainer videos, unique narratives and more.

If there’s one thing to acknowledge in the millennial generation, it’s that attention spans are at an all-time low. According to global studies, 50% of users only stay on sites for a maximum of 10 seconds. Hence the call for short but sweet micro-content. Less text, more visuals. Less detail, more vibrancy, color and design. Use simple words that get straight to the point, and ALWAYS use a POWERFUL call-to-action.

Another concept making waves in the world of social media is the ability to connect in real-time through live video. Periscope and Facebook are at the top of the global list. Live videos allow you to hold “in-the-moment” Q&As, show your customers what your business looks like during work hours, and most importantly, ignite more loyalty – giving you the chance to amplify your personality.

Social media marketing isn’t easy for businesses, but if you’ve got patience and a knack for keeping up with the times, it’ll be much easier than you think. Engage, engage, engage, and make sure your efforts always align with the heart of your proposition. Good luck – and don’t hesitate to get in touch with us at any time for more advice!

“If You’re Not On the First Page, You Don’t Exist.”

They say a picture speaks a thousand words – but we beg to differ. Never underestimate the power of well-crafted copy written by a true wordsmith of the millennial generation. If you run a small to medium sized business in today’s fast-paced world, commissioning a talented and seasoned copywriter is one of your first keys to success.

You’ve probably heard of a little something called SEO. If you have – great. If you haven’t, this stands for Search Engine Optimization, and involves writing copy full to the brim with keywords that possess strong findability on search engines. Obviously, “If You’re Not On the First Page, You Don’t Exist.”Google being the top priority.

It’s all about optimizing your web page, and making sure it pops up on the first page of Google. After all, as the unwritten rule goes – if it’s not on the first page, it doesn’t exist. Flawlessly crafted copy in this regard will not only pump your recognition, but create something that people want to share, which will in turn boost your SEO even further.

But this is just the beginning, and we’re fully equipped with all of the word-molding tools to shift the global focus to your business, and slowly move your competitors to the sidelines.

Never underestimate the power of SEO copywriting! Call 800-WEB-5421 to take your business to the next level today.

Top 5 SEO Trends for 2016 That You Should Know About

2016-seo-trendsThe beginning of a new year is always filled with excitement and also apprehension. Luckily, SEO trends for 2016 aren’t completely “new” and shouldn’t take you by surprise. Here are 5 important ones to focus on:

1) Focus on Conversion Rate Optimization (CRO)

We have talked a lot about optimizing conversion rates and we’ll say it again – CRO will be even more important in the years to come. The trick about this trend is that there are many different types of conversions and ways to track and optimize.

2) Search Query Trends Affected by “Digital Assistants”

Who, what, how, when, where, and why. These question-type queries will increase with the increasing use of digital assistance such as Siri (Apple), Cortana (Windows) and Google Now. Instead of focusing on singular keyword or keyword phrases, the trend has been going towards long-tail queries that are similar to natural speech when asking a question. This is perfect for meeting Google Hummingbird and RankBrain standards.

3 & 4) Domination of Google Knowledge Graph… and Google in General

If you haven’t noticed, Google has been making a great effort to keep searchers on the actual search results page without leaving or clicking through. Google Knowledge Graph (top or top right box in SERPs) is very prominent and useful. It has even been attributed to a drop in website traffic. A lot of people think this is unfair because Google pulls the information in the Knowledge Graph from other websites, in an effort to reduce the need for users to actually go to those websites.

As if Google’s Knowledge Graph isn’t enough competition, 2016 will be the year of even more of Google’s presence in search results. Whether it takes the form of the carousel, paid ads, or local packs, it only makes sense that Google will dominate Google search results.

5)Social Media Indexed in Search Engines

Google has been crawling and indexing social media sites such as Twitter, Instagram, and LinkedIn for some time now. The biggest change this year occurred in November, when Google announced that Facebook would begin to allow more of their pages to be indexed, even in-app content. Google has a similar deal with Twitter to crawl and index Tweets. The result? An even stronger relationship between social media and SEO.

If you have questions or need help with your marketing efforts in 2016, don’t hesitate to call Emarketed at (323) 340-4010 for a FREE consultation.

How Will Google’s New RankBrain Affect SEO?

What Exactly is Rank Brain?

google-rankbrain You may have heard about Google’s new artificial intelligence (AI) system, RankBrain. Before visions of Skynet start coming to mind, we’d like to confirm that it’s not exactly that. RankBrain is actually Google’s latest effort to help better process search results. In short, it helps with the output of the “correct” answer when users input more long-tail and complicated questions. RankBrain is not a new system for ranking but now part of Google’s overall search algorithm. RankBrain does not “learn” in real-time (yet!), but rather, it is given historical data offline, where it learns to make future predictions and continues to “learn”.

How is RankBrain Tied to Google Hummingbird?

We all know about Google Hummingbird and how it is also part of Google’s overall search algorithm. Think about RankBrain as being a new part of the Hummingbird algorithm. RankBrain is so closely related to Hummingbird as its main purpose is to interpret searches, mostly questions. Even though the query may not contain the actual keyword or phrase, it’s RankBrain’s job to figure out what the intention of the search is – in other words, reading between the lines.

Will RankBrain Change SEO?

RankBrain is new and definitely important. Note that Google has deemed it the THIRD most important ranking signal. While they will not reveal the top two factors, it is a big deal that their emphasis on RankBrain is so public. While the thought of RankBrain completely changing SEO can be frightening, the reality is that organic SEO has been changing for some time now.

SEOs are probably very worried and/or intrigued about how RankBrain will affect organic optimization. Although we don’t have any definitive proof or information of RankBrain’s affect on SEO yet, the bottom line is still to optimize content and websites for the human user experience. That means writing naturally and staying away from rigid goals of keyword usage. It involves thinking about topics and concepts in an all encompassing manner, instead of just piecemeal, as it is done with traditional keywords.

If you have any thoughts, questions, or predictions about RankBrain, be sure to let us know!

 

What’s New with Google: October 2015 Edition

google-october-2015

What’s new with Google? Find out more about a new compression algorithm, a new warning for repeated violations, and a shake up in the Local Pack that includes paid (sponsored) listings!

Brotli and Compression

Yes, compression on the internet is a big thing and you don’t have to watch Silicon Valley to know that. Efficient compression is important, especially when optimizing for people and search engines. Named after the Swiss German ‘small bread’, Brotli is a new compression algorithm. In the future, hopefully most browsers will support this algorithm for faster page load times.

Repeated Violations of Google’s Webmaster Guidelines

Moving on to penalty news. If website conversions are down and you suspect that your site may be affected, make sure to check out the Manual Action notification section of your Google Search Console. If your website has been affected, make sure to take all necessary steps to fix a penalty. This means complying with best practices and keeping things that way moving forward, even after the penalty has been removed! Some naughty webmasters may revert to their old ways after a penalty or manual unnatural linking action has been cleared. But be warned, Google is too smart to be outsmarted!

Google’s Frustrating and Shrinking Local Pack

Google’s Local 7 pack has been effectively shrunken down to 3 for some time now. This can be incredibly frustrating as this is where a lot of click-throughs occur, increasingly so on mobile devices. Though this has some heated opinions, Google has begun testing a new paid sponsored 3 pack in local results. They have been testing this in industries which are prone to spam and false locations, such as: plumbers and locksmiths. You can read more about that here.

Let us know what you think about this and more by visiting our Facebook page or emailing us at: info@emarketed.com.

Take Advantage of Schema Markup in Search Results

Describe Your Content the Right Way

schema-serps-example Structured data markup is an easy way to describe and annotate your content so that search engines have a better understanding of what your website is all about. Recently, web pages marked up with Schema markup have been showing up more in organic search results. Although search engines are very good and finding and categorizing information, structured data helps search engines better classify the most important parts of your website content.

Benefits of Stars, Ratings, and More

Structured markup such as star ratings and client reviews help a website stand out on a search results page. It can definitely help with click through and conversion rates, especially if your website prominently displays stars while competitors do not. Although Google officially states that Schema markup does not affect search rankings, it doesn’t hurt to implement this markup in the event that Google does want to display it. Make sure that each individual page and section is marked up accurately. Google is less likely to display structured data markup if it is the same across your entire website.

Is It Worth the Time and Effort?

Remember, the last time Google allowed markup to show up regularly in search results? That was way back in 2013, and then everyone started jumping on board, so that didn’t last very long. Implementing specific structured data on your website isn’t difficult or time consuming, there are plugins and generators that can help you get started. The window of time for benefits may be closing in, so take advantage of it while you still can because you never know when Google will change its mind and pull the plug again!