How to Determine Your SEO Content Needs

Website Seo And Analytics IconsIn today’s market, everyone knows that high quality content is more important than keyword density and we need to utilize content marketing on all websites to be successful. However, simply creating content without a clear strategy may not be as effective. You must first figure out the type of content that you need to reach your audience and define what works best. Identifying your target audience as well as their needs, interests and surfing habits can help begin the process of creating the right content. There are certain methods that can be helpful in defining your SEO content needs so that you are not spending too much time producing inefficient content.

Checking Out Search Results

If you have an idea for the type of content you want to produce you can first look into the popularity of that content, whether people are interested and how they are searching for that content. This can be done by simply taking a look at search results based on certain titles, keyword phrases and related topics so you know specifically what people are looking for and what type of content already exists. Searching for certain keywords can provide insight into whether people are looking for product and solution pages or more information-based content. When creating a content strategy, you must analyze search results so that you know whether your content idea is something buyers will like and can perform well in a search.

Analyzing Existing Content

To better understand what type of content you need you must also try to determine what information is necessary for customers to make a purchase. You can use analytics to evaluate what content is currently working or not working and how customers are interacting with the site. Using Google Analytics you can set up conversion paths and learn how visitors are moving through a site. Finding out what pages cause users to exit or which ones are performing well can help you evaluate what customers respond to the most. Looking into bounce rate and investigating the reasons why people navigate away from certain pages can help us understand what we need to give them in terms of content.

Understanding Customer Needs

Since creating successful content revolves around what customers are looking for, one of the most effective ways to define your SEO content needs is to find out directly from customers. Using customer surveys and emails to get immediate feedback on what is working with a website can help you improve your content. Live Chat can also be a useful tool to see what sorts of questions users are asking or what kind of content they are looking for. All these methods can contribute to a better understanding of what users want so that you can create the kind of content that people are searching for.

How Marketing On Bing Can Be Useful

How Marketing On Bing Can Be UsefulBing is a very popular search engine and many people from the United States prefer to use it to search for everything on the web.  Even those who use Google for searches and marketing will also use Bing to get the same effective results. Bing is a Microsoft search engine that is improving everyday when it comes to competing with more widely used search engines like Google.

Bing marketing is becoming increasingly common, especially with big businesses that run ads on the search engine. They begin by using a platform similar to Google to create ads, and then start running their ad campaigns on search engines. You can advertise your website on the top page of a Bing search. They provide all the same features that a Google search engine would provide.

Bing allows you to import all your ads from Google AdWords when you create a new account on the site. This eliminates the need to go back and create all the ads again on Bing. Further, through the keyword research tools you can find out how competitive each keyword is on the Bing search engine. You can do this research before starting an advertising campaign on the search engine.

By using the campaign planner tools, you can come to know what’s trending most for searches on Bing. For example, the number of people who have searched on Bing for outerwear will appear via statistics. You can then begin a campaign based on these statistics. Bing will let you know exactly how many people have searched this keyword in a certain month. So if you have the statistics like this at hand, it becomes easier for you to make a marketing decision.

Most of the people who have done Bing marketing and did not get positive results didn’t do the proper research before running their campaigns.  Instead of giving up on the search engine, do the research on your keywords and understand the criteria of the advertisements. Marketing on Bing requires a good knowledge of the techniques of doing advertising. For example, you have to target the audience and only run advertisements where you think the most customers would be interested. Timing of the ads is also important – you have to run ads when you know the maximum number of users are online.

Why People Prefer To Do PPC Advertising

Why People Prefer To Do PPC AdvertisingWhen anyone launches a new website, the first thing they want to do is take it to the top results on a search engine. But due to high competition, it is not possible to take a website to the top results within days of its launch. Therefore, the best way to get a website to reach that status is by doing paid advertising. The search engine allows people to advertise their website on the first page of the search engine via paid marketing.

The term PPC stands for pay per click. Basically, a search engine gives you a complete ad word tool through which you can create ads for the search engine for a specific keyword. When anyone searches for that particular keyword, then your website would appear in the first position. Therefore, they charge a certain price each time a user clicks on the website. But due to PPC marketing, the search engine boosts your website ranking and takes you on the top. As a result, it helps you with search engine optimization.

So it is always a good strategy to do PPC marketing for your website to reach the top on search results. Normally, people do not click on ads and go directly to the websites that organically appear on the top search. But those who are very interested in specific products and services will be more likely to click on the ads and see the product. So if you have products and services that are relevant to their search, a customer is more likely to click and create more sales for your business.

It is especially important to do PPC for a new website to take it to the top of a search and increase the odds for generating good sales. Before starting the PPC campaign on a search engine, you have to do research on the keywords which are in low competition. Once your website gets ranked on a search engine on low competitive keywords then it would be easier to take the website on a high competitive keyword. Do not start working initially on high competitive keywords because other brands are strong on those keywords, causing your site to take longer to reach that kind of status.

Benefits of A Los Angeles Marketing Agency

Every brand wants to achieve worldwide recognition, and social media marketing along with other types of marketing are the best possible way to reach each potential customer. For example, if you are selling a specific prodBenefits of A Los Angeles Marketing Agencyuct and want to reach customers anywhere in the world via the Internet, then you would need to utilize marketing strategies to make it possible for these customers to connect with your site and learn as much as they can about your brand and services.

This is why many of today’s businesses now prefer to hire a Los Angeles marketing agency to carry out marketing strategies for their product and elevate their brand to a new level where their product, brand, or services are recognizable and accessible to a target audience. Outsourcing the marketing department is a convenient and common option for a brand because it reduces the hiring cost of the employer and you also get a complete daily report of the marketing work within a set budget.

If you are targeting a specific area for marketing, then these agencies can do exceptional work and also provide you with quality results in less time than it would take with an in-house marketing team. Marketing costs are commonly 70% less when done this way. Hiring a marketing agency also enables a company to set a marketing budget and stick to it. All you need to do is select a marketing package with the agency, and then leave the rest in their hands. They will provide your company with the results you want at a fixed price.

Other benefits of hiring a Los Angeles marketing agency is that you can quickly determine how the marketing is affecting your business and see clear changes in your brand popularity around the world. If you don’t see the kind of results you’re looking for in a few months, then you can change the package, adjust marketing strategies, or even try a different agency. There are many choices when it comes to marketing your business. That kind of flexibility allows for experimentation and creativity that can grow your brand and take it to new territories.

Another benefit is that you do not need to be in physically connected with these marketing agencies. Your business can be located anywhere in the world to be able to reach out to the marketing agency of your choice. Work and all communication between your business and the marketing team can be done remotely.

By hiring a marketing agency, you can also reduce the cost of business expenses, including the need to provide a physical location with the right equipment for an in house marketing team to work out of. Hiring a marketing agency brings about the results your business has been looking for at an affordable price.

“If You’re Not On the First Page, You Don’t Exist.”

They say a picture speaks a thousand words – but we beg to differ. Never underestimate the power of well-crafted copy written by a true wordsmith of the millennial generation. If you run a small to medium sized business in today’s fast-paced world, commissioning a talented and seasoned copywriter is one of your first keys to success.

You’ve probably heard of a little something called SEO. If you have – great. If you haven’t, this stands for Search Engine Optimization, and involves writing copy full to the brim with keywords that possess strong findability on search engines. Obviously, “If You’re Not On the First Page, You Don’t Exist.”Google being the top priority.

It’s all about optimizing your web page, and making sure it pops up on the first page of Google. After all, as the unwritten rule goes – if it’s not on the first page, it doesn’t exist. Flawlessly crafted copy in this regard will not only pump your recognition, but create something that people want to share, which will in turn boost your SEO even further.

But this is just the beginning, and we’re fully equipped with all of the word-molding tools to shift the global focus to your business, and slowly move your competitors to the sidelines.

Never underestimate the power of SEO copywriting! Call 800-WEB-5421 to take your business to the next level today.

Link Building Benefits of Real Life Meetups

group-meetup Have you ever browsed activities on sites such as Eventbrite, Meetup, or even events on Yelp? You might be surprised to know that organizing a local meetup can actually help your SEO and link building efforts.

Successful meetups are based on a common cause, so some events might include:

– A mixer for local businesses
– A free, informative presentation answering questions about your industry
– A social get together for alumni
– Getting together for a good cause or charity, like a beach clean-up weekend
– A gathering for a night hike
– If all else fails, your business can always sponsor a local event

Here are some reasons why these types of links will benefit your business:

It’s strengthens your link profile – Diversifying your links on local sites is always helpful and even if there is no SEO value (or the links are nofollow links), your site will benefit from the natural traffic from people who are looking for things to do in their area.

It’s essential for local SEO – Relevant citations are crucial and when your business is associated with local events in local businesses, it’s the best of both worlds! In terms of link building efforts, something like this would be more meaningful and helpful than auto-submitting your website to hundreds of directories!

Good publicity – Social media fans love supporting businesses for a good cause. Find one that speaks to you personally or your business as a whole. Depending on the event you are hosting or sponsoring, it will help your business brand to be associated with a good cause – helping others in need, cleaning up the environment, or supporting other local businesses.

It gives your business a chance to be part of the community – A free local event will always bring in traffic, virtually and in-person. While the link on the local meetup site will help your website, being at an event in-person will help your business by making connections that could never happen solely on the internet. This is what REAL networking is all about!

Explore different local meetup options for your business and let us know what you think!

5 Things You Need to Know About Google Pigeon

1) What is Google Pigeon?

At the end of July to mid-August, a local Google update began to roll out. Although Google has never really said much by way of an official announcement, this shakeup has been dubbed “Google Pigeon” in the SEO world. As always, the goal of this local update is to also provide more relevant and accurate search results.

google-pigeon

The rationale for the name comes from the fact that some birds (pigeons) fly in a “local” pattern. You can read more about it here on Search Engine Land, where the name first originated.

We all know that Google’s algorithm is updated all the time. Pigeon matters in local and organic search even though it’s not a penalty-based update, per se. As marketers, pinpointing major Google updates helps create a point of reference that we can look back on historically. Check out Moz’ Google Algorithm Change History here.

2) Google’s Local Search Landscape Has Been Seriously Flawed

For years now, Google Local has been royally screwed up, for lack of a better word! The back end has been hard for businesses to use and many have been stuck in Google hell waiting for their listing(s) to be updated with the correct information or un-suspended. On top of that, local search results seem to change by the hour and don’t really follow any rhyme or reason. Unlike organic and PPC, which has structure, local has been very mysterious, not to mention not transparent.

3) Your Business Should Not Rely on Local or Organic Search Placement For Traffic

In the past, some smaller businesses (or even large businesses) may have relied on being in the top of Local search results. The Local or 7 pack has drastically dropped for queries. Pre-Pigeon, it was estimated that the 7 pack showed up for about 12% of local search results. After Pigeon, the local pack only showed up for 3% if queries. That is a huge drop and many businesses may have felt that drop from a loss in traffic.

4) Local Directories are Becoming More Influential

Local search results were so volatile because Google was making changes to the ranking factors. It’s suspected that some of these factors include website authority which can be measured by directories, local directories, and authoritative review sites like Yelp. Customer reviews on third party websites are crucial for user experience but it seems like they have more weight not, especially when it comes to local search rankings.

Along with getting more customer reviews, it’s important that you have the basics covered. Meaning that your NAP (Name/Address/Phone Number) is correct throughout the internet where possible. Also, don’t forget about listing your business using the correct categories, locations, and keywords.

5) Local Search Is Becoming More Tied to Organic SEO

As much as you hate or love to admit it, local search is becoming an integral part of organic SEO. This means that you need to stay on top of what current best practices are. As we see from a recent example, preaching the importance of Google Authorship couldn’t be avoided. But Google took all that away within days! Even though Local 7 packs are disappearing or shifting at the moment, it doesn’t mean that it’s a permanent change. Be ready to stay on your toes and coordinate local as you would organic SEO.

Tweet us @Emarketed or contact us (323) 340-4010 if you have any questions or need help with these recent changes in Google Local. We’re here to help!

Unlocking the Key to Consumer Local Search Behavior

Consumers are constantly looking for things close to them. Nearby searches of restaurants, clothing stores and other local businesses fulfill a want and need. Going a step further, consumers are doing competitive research looking at pricing, hours, and products in stock. Although a definitive study can’t be done, Google sought out to understand this local search behavior as best they could. Google partnered with Ipsos MediaCT and Purchased® on research studies with 5,000+ U.S. smartphone users. These searches were logged and findings will help businesses get a better understanding of what consumers are looking for. View the entire study here.

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Key Findings on Consumers Taking Action

– When searching, location and proximity matters
– Half of participants who entered a local search on their phone, visited a store that very same day
– 4 in 5 consumers want ads based on their location and immediate surroundings
– What do customers look for? 54% were looking for business hours; 53% checked directions; 50% were looking for the address
– 18% of local searches (on a mobile device) lead to a same day purchase
– 73% of participants thought directions in ads were important and 70% thought having a call button is important

How Can Businesses Keep Up With Local Search Demand?

First and foremost, having prominent contact information on your website and ads is a must. Customers are looking for directions to your address and your local number (no 800 or call tracking numbers here, please!).

The second step is more difficult to keep up with, but it’s just as important. If you haven’t heard already, Google is changing their local landscape again… with the introduction of Google My Business. This is an “upgrade” to the disaster that was Places and merging of Local Plus. Google has announced that this will be a solid platform where businesses can address their customers’ needs. The good thing is that My Business will feature a full integration of Google Places and Google Plus. Theoretically, this should be a seamless transition that will make it easier for businesses and customers all together.

Read more about Google My Business here and call us at (323) 340-4010 if you have any questions. Your local search presence is too important to overlook!

The Ghost of Local Search Present from the Future

Local search marketing’s past, present, and future may not all be the same. But as a search marketer, that’s the interesting part of watching the local landscape evolve. According to BIA/Kelsey’s (www.bia.com and www.kelseygroup.com), 97% of consumers (nearly all!) use online media when researching products or services in their local area. It’s no wonder that marketers are recognizing the growing similarities and importance of optimizing for organic SEO and local search. In 2014, they will continue to grow in influence, especially for local businesses.

Reaching Out to Location-Based Consumers

A recent infographic reveals how location-based data is more useful for bringing brands to a shopper’s attention. There are different tactics to use for delivering targeted mobile offers, such as sending brand or product-centric suggestions to shoppers’ phones as they browse. For example, if you’re shopping at a Westfield Mall, you could get coupons or offers on your phone as you pass certain department stores. Pretty cool and useful!

Currently only about 23% of marketers use location-based data in their current mobile efforts. But we can certainly expect those numbers to grow. Check out the infographic here.

micro-location

Come Up with a Solid Plan

For local businesses, the most crucial part is to establish a standardize plan for local search marketing. You can read more here but it can be easy as coming up with a 3 step plan.
1) Identify your local market opportunity
2) Optimize business listings For accuracy & consistency
3) Optimize, publish & distribute
Standardization, spreadsheets and persistence will be your best friends when working on local SEO efforts. Even though marketers recognize that this can be the hardest part of local search marketing, it’s a surprise that 46% of participants admin that they don’t use any NAP tactics. Check out more of the results below.

What Do Other Marketers Think? And What Can You Expect?

If you haven’t sign up for InsideLocal’s webinar series here. The results of their recent survey are as below:

– 62% of participants said that local search marketing is getting harder
– 32% say that review generation and reputation management are the most difficult parts
– 28% say that citation and link building are hardest
– 49% say they have made changes to their strategy (due to Google’s changing algorithm for displaying local results)

Moving Forward

Local search might have been on the bottom rung of importance in the past, but it’s definitely been proven that you can’t forget about the local factor nowadays. As with all aspects of online marketing, local businesses in less competitive areas can benefit more from local SEO (with less effort), than their counterparts in large, highly competitive areas. For example, a plumber in a small town can skyrocket to the top of local search with little on-page optimization and just by using the city in the title tag. Whereas a locksmith a big city will have to compete with more aggressive tactics and competitors.

The interesting part of local search is that there are so many different case studies where several factors are tested. Even though correlation isn’t causation, it can certainly help us get one step closer to doing things right in order to show up on local and organic search results.

Similarities Between Organic SEO and Local Search

Last month, we discussed how social media marketing is closely tied to blogging in this blog post. Today, we’ll explore the close relationship between organic search engine optimization and local search marketing.

similar-organic-local

The local search ecosystem is one of the most confusing in the world of online marketing. It’s hard to categorize it with organic SEO as it has evolved to be its very own monster. Let’s explore a few ways local search is closely related to organic search. You can’t have success if these two don’t work together!

Structured Data and Schema Markup
Implementing Schema markup involves technical knowledge of coding, as well as the discipline to maintain consistent NAP (name, address, phone) throughout all of your listings and contact information. This is one example of how organic and local search must work in unison in order to work at all! Many search marketers liken local search to SEO including something that goes beyond.

That extra factor applies to the external influence that local search deals with. Whereas you can only do so much with traditional on-page SEO, local search allows your business to go one step further to get the right exposure.

Links and Citations Go Hand in Hand
Links used to be the bottom line for SEO where citations are highly sought after in local. The concept of quality over quantity applies to both these fields. So much of optimization techniques nowadays rely on the basis of credibility, trustworthiness, being diverse and natural. With that being said, you want to look at links and citations as reputable mentions that you want your business to get.

The “Unknown” Factor
Organic and local search are both like wild animals that marketers are constantly trying to wrangle. It doesn’t help that there is really no technical support in these areas (on Google’s end). They’re both plagued with crazy ranking fluctuations, sporadic testing/experiments and conflicting ideas of what Google really wants you to do. Google is quick to punish websites and suspend local listings or profiles, but aren’t as quick to explicitly tell you what is wrong so that you can correct the problem. This can lead to wild speculation, change in tactics without merit and changing other things that can further screw up your local listings! Not good… but if there’s something you can learn, it’s to 1) test, test and test 2) keep track of what you’re changing to see what it works. Whatever you do, don’t just blindly make changes and hope that a few things work out!

Local and Organic are Evolving with Mobile Search
As mobile search results are undergoing important changes, it’s only expected that local search and organic search results will also change. With the popularity of Carousel, visibility of paid ads and increase/decrease of blending listings, it’s even more important that your organic and local search campaigns are working in cooperation with each other. The last thing you want to do is to treat them as two completely different entities that don’t need to interact with one another. If you can picture content being tied to social media marketing, it’s just as important to put organic in a box with local search. Grouping these different processes together will help you be more organized and get a better, bigger picture view of your overall online marketing plan.