8 Tips to Market Your Products for the Holidays

8 Tips to Market Your Products for the Holidays

The holidays are always a major boost in sales for most businesses, and getting a head start on marketing will help you get the most out of this time of year. Starting your holiday marketing plan early can ensure that you are prepared to for what the holidays might bring and also allow you to meet your sales goals. Here are some ideas on how to market your products for the upcoming holiday season.

  1. Think of Ways to Market Products as a Gift

Certain products may lend themselves to being sold as gifts but others may need a different approach so that consumers think of your products as options for their holiday shopping. Gift certificates and gift cards are always an easy way to get customers to think of you during the holidays. Even obscure products can work for the holidays if you come up with right angle and market it as a great gift idea through social media and your website.

  1. Use Repetition and Remarketing

People decide to do their holiday shopping at different times throughout the season, so marketing and remarketing often can get people to think of your product when they finally reach the buying stage. You can send multiple emails, direct mailers or holiday cards announcing sales so that your ads aren’t overlooked.

  1. Offer Great Deals or Discounts

People are spending more during the holidays than they do the rest of the year and they will appreciate discounts wherever they can find them. If you can bundle your products or services into a deal customers will be more inclined to choose you for their holiday shopping. Create a gift pack of several products that they can buy for family or friends at a good price.

Offering discounts on different days throughout the season can help you target people based on when they tend to shop for their gifts. You can reach people who are last minute shoppers and need to find a good deal right before Christmas.

  1. Create Seasonal Ad Word Campaigns

If you are working on an online campaign for your products you can add in holiday related search terms for your ad campaigns on Google. If you create a campaign to target holiday shoppers you can add in terms like “gift” or “holiday” and also create specific landing pages that offer incentives to shop at your store such as free shipping or free gift wrapping. Make sure the copy you use in your ads and landing pages is seasonal and festive to get people in a holiday shopping mood.

  1. Use Holiday Themes on Social Media

During the holidays, make sure to add lots of seasonal posts and incorporate certain festive touches here and there so that people associate your products with the season. You can even include a holiday giveaway on social media to get people involved on your site. Make sure to ask for engagement as part of the giveway such as comments, shares or likes to boost your posts.

  1. Incorporate Holiday Email Marketing

Using holiday themes in your email marketing campaigns is just as important as social media themes. Fun, seasonal emails can entice shoppers to read your message especially if they are looking for holiday deals or gift ideas. Make sure to include seasons words in your email subject line to catch the reader’s eye and also include any holiday discounts in the subject as well.

  1. Have a Black Friday or Cyber Monday SaleHave a Black Friday or Cyber Monday Sale

The biggest shopping day of the year is Black Friday and many people get a good percentage of their holiday shopping done on the day after Thanksgiving. Many businesses are beginning to extend their Black Friday sales over the whole weekend to get an even bigger boost in sales and incorporate an online sale on Cyber Monday. Make sure to promote every sale online and through email so that people know in advance what to expect.

  1. Tailor and Personalize Your Campaigns

Marketing campaigns during the holidays can be more effective if you create segmented campaigns that target a person’s specific interest. Make use of any user data you have to set up more personalized holiday marketing tactics by advertising to people who have expressed interest in certain products or services. Always use ad copy that is relevant to the user’s interest so that they will be more likely to engage.

Marketing during the holidays can be one of the best opportunities to reach new customers, get bigger sales numbers and expand your following. Incorporating holiday themes and promoting discounts and sales are some of the most effective ways to get people to buy your products throughout the season. Holiday marketing helps people associate your company with Christmas shopping and they may even end up being a returning customer next year.

5 Reasons Why You Need to Start Looking at Voice Search for Your Business

5 Reasons Why You Need to Start Looking at Voice Search for Your Business

The way people search for things online has been slowly changing because of voice command options like using Siri on an iphone or the Amazon Echo in their home. Instead of physically typing in something you are looking for, you can easily activate a voice command option and save time and effort. When people are on the go they might prefer to interact with a device through voice command to get an immediate answer.

Because voice search has become much more prevalent in our daily lives it is now more important than ever for businesses to start thinking about using it for marketing and optimizing for voice command searches. These are some of the key reasons why businesses should be looking into voice search as part of their marketing plans.

  1. Voice Searches and Devices are Growing

Although physically typed searches still represent the majority, the amount of people using voice command to find specific answers is growing rapidly. It is estimated that by 2020 at least 50 percent of all searches will come from voice commands. As the searches themselves grow, the amount of devices catered to voice search continues to expand with new technology.

When Amazon released the Echo device, it represented a major shift in smart devices because it acts as a home assistant that can play music, answer questions and control other devices. With the popularity of the Echo, other companies like Google and Apple are now planning to release their own versions to compete with the product. It is likely that the market for smart devices that incorporate voice search will only continue develop and gain momentum.

  1. Keywords for Voice Searches are Different

Something that businesses using search engine optimization must consider is that when people use voice search they tend to use different terms and phrases to find what they are looking for. When people physically type something in, especially on their smartphone, they usually keep the search pretty short. Typically a typed in search would be about two words so that the user can quickly get a result and they don’t have to waste time typing in a long query.

With voice command devices, people tend to say longer phrases out loud because it requires less effort than typing and they can get more specific results. People are more likely to ask the voice search a longer question such as “where can I get the best vacation deals” instead of just typing “vacation deals”. People often ask things in the form of a question when using voice searches because they expect it to understand and respond like a human would.

  1. Stronger Search Intent

One of the things that marketers are trying to identify with certain search terms is the exact intent of the user when they are looking for specific information. The type of short two word phrases that normally occur when someone is typing a search can make it hard to figure out the person’s intent in their search. With voice searches, people tend to show much stronger intent that can be easily interpreted by search engines and ultimately benefits marketers.

When people use voice search they are usually using longer phrases that include question words like who what and where which tend to indicate a greater readiness for action. Marketers can start to optimize for these question keywords for voice searches and be able to convert customers who are ready to make a purchase.

  1. Local Businesses Benefit the Most

While most SEO is optimized for location, voice searches more often include terms such as “near me” or “nearby” which can bring in a lot of business to local stores. Mobile voice search is actually three times more likely to be used to find local establishments than through text searches. Businesses with a local physical presence stand to benefit the most from optimizing for voice search.

  1. Faster Response, Faster Results

One of the reasons people tend to favor voice searches when they are on the go is so they can get a quick answer and take immediate action. This is great news for businesses that want to convert customers and are able to get to the top of voice search results. People searching may choose you for the product or service they want without spending too much time comparing and reviewing other websites.

As long as you have listing on sites like Yelp with your hours, location and phone information you can get customers who need your services immediately.

Marketing for voice search can help businesses tap into a lot of new opportunities. Voice search is only going to become more important as people adjust to new devices that focus on voice command. Make sure to incorporate voice search in your digital marketing and SEO plan to get the best results.

How to Determine Your SEO Content Needs

Website Seo And Analytics IconsIn today’s market, everyone knows that high quality content is more important than keyword density and we need to utilize content marketing on all websites to be successful. However, simply creating content without a clear strategy may not be as effective. You must first figure out the type of content that you need to reach your audience and define what works best. Identifying your target audience as well as their needs, interests and surfing habits can help begin the process of creating the right content. There are certain methods that can be helpful in defining your SEO content needs so that you are not spending too much time producing inefficient content.

Checking Out Search Results

If you have an idea for the type of content you want to produce you can first look into the popularity of that content, whether people are interested and how they are searching for that content. This can be done by simply taking a look at search results based on certain titles, keyword phrases and related topics so you know specifically what people are looking for and what type of content already exists. Searching for certain keywords can provide insight into whether people are looking for product and solution pages or more information-based content. When creating a content strategy, you must analyze search results so that you know whether your content idea is something buyers will like and can perform well in a search.

Analyzing Existing Content

To better understand what type of content you need you must also try to determine what information is necessary for customers to make a purchase. You can use analytics to evaluate what content is currently working or not working and how customers are interacting with the site. Using Google Analytics you can set up conversion paths and learn how visitors are moving through a site. Finding out what pages cause users to exit or which ones are performing well can help you evaluate what customers respond to the most. Looking into bounce rate and investigating the reasons why people navigate away from certain pages can help us understand what we need to give them in terms of content.

Understanding Customer Needs

Since creating successful content revolves around what customers are looking for, one of the most effective ways to define your SEO content needs is to find out directly from customers. Using customer surveys and emails to get immediate feedback on what is working with a website can help you improve your content. Live Chat can also be a useful tool to see what sorts of questions users are asking or what kind of content they are looking for. All these methods can contribute to a better understanding of what users want so that you can create the kind of content that people are searching for.

How Marketing On Bing Can Be Useful

How Marketing On Bing Can Be UsefulBing is a very popular search engine and many people from the United States prefer to use it to search for everything on the web.  Even those who use Google for searches and marketing will also use Bing to get the same effective results. Bing is a Microsoft search engine that is improving everyday when it comes to competing with more widely used search engines like Google.

Bing marketing is becoming increasingly common, especially with big businesses that run ads on the search engine. They begin by using a platform similar to Google to create ads, and then start running their ad campaigns on search engines. You can advertise your website on the top page of a Bing search. They provide all the same features that a Google search engine would provide.

Bing allows you to import all your ads from Google AdWords when you create a new account on the site. This eliminates the need to go back and create all the ads again on Bing. Further, through the keyword research tools you can find out how competitive each keyword is on the Bing search engine. You can do this research before starting an advertising campaign on the search engine.

By using the campaign planner tools, you can come to know what’s trending most for searches on Bing. For example, the number of people who have searched on Bing for outerwear will appear via statistics. You can then begin a campaign based on these statistics. Bing will let you know exactly how many people have searched this keyword in a certain month. So if you have the statistics like this at hand, it becomes easier for you to make a marketing decision.

Most of the people who have done Bing marketing and did not get positive results didn’t do the proper research before running their campaigns.  Instead of giving up on the search engine, do the research on your keywords and understand the criteria of the advertisements. Marketing on Bing requires a good knowledge of the techniques of doing advertising. For example, you have to target the audience and only run advertisements where you think the most customers would be interested. Timing of the ads is also important – you have to run ads when you know the maximum number of users are online.

Why People Prefer To Do PPC Advertising

Why People Prefer To Do PPC AdvertisingWhen anyone launches a new website, the first thing they want to do is take it to the top results on a search engine. But due to high competition, it is not possible to take a website to the top results within days of its launch. Therefore, the best way to get a website to reach that status is by doing paid advertising. The search engine allows people to advertise their website on the first page of the search engine via paid marketing.

The term PPC stands for pay per click. Basically, a search engine gives you a complete ad word tool through which you can create ads for the search engine for a specific keyword. When anyone searches for that particular keyword, then your website would appear in the first position. Therefore, they charge a certain price each time a user clicks on the website. But due to PPC marketing, the search engine boosts your website ranking and takes you on the top. As a result, it helps you with search engine optimization.

So it is always a good strategy to do PPC marketing for your website to reach the top on search results. Normally, people do not click on ads and go directly to the websites that organically appear on the top search. But those who are very interested in specific products and services will be more likely to click on the ads and see the product. So if you have products and services that are relevant to their search, a customer is more likely to click and create more sales for your business.

It is especially important to do PPC for a new website to take it to the top of a search and increase the odds for generating good sales. Before starting the PPC campaign on a search engine, you have to do research on the keywords which are in low competition. Once your website gets ranked on a search engine on low competitive keywords then it would be easier to take the website on a high competitive keyword. Do not start working initially on high competitive keywords because other brands are strong on those keywords, causing your site to take longer to reach that kind of status.

Benefits of A Los Angeles Marketing Agency

Every brand wants to achieve worldwide recognition, and social media marketing along with other types of marketing are the best possible way to reach each potential customer. For example, if you are selling a specific prodBenefits of A Los Angeles Marketing Agencyuct and want to reach customers anywhere in the world via the Internet, then you would need to utilize marketing strategies to make it possible for these customers to connect with your site and learn as much as they can about your brand and services.

This is why many of today’s businesses now prefer to hire a Los Angeles marketing agency to carry out marketing strategies for their product and elevate their brand to a new level where their product, brand, or services are recognizable and accessible to a target audience. Outsourcing the marketing department is a convenient and common option for a brand because it reduces the hiring cost of the employer and you also get a complete daily report of the marketing work within a set budget.

If you are targeting a specific area for marketing, then these agencies can do exceptional work and also provide you with quality results in less time than it would take with an in-house marketing team. Marketing costs are commonly 70% less when done this way. Hiring a marketing agency also enables a company to set a marketing budget and stick to it. All you need to do is select a marketing package with the agency, and then leave the rest in their hands. They will provide your company with the results you want at a fixed price.

Other benefits of hiring a Los Angeles marketing agency is that you can quickly determine how the marketing is affecting your business and see clear changes in your brand popularity around the world. If you don’t see the kind of results you’re looking for in a few months, then you can change the package, adjust marketing strategies, or even try a different agency. There are many choices when it comes to marketing your business. That kind of flexibility allows for experimentation and creativity that can grow your brand and take it to new territories.

Another benefit is that you do not need to be in physically connected with these marketing agencies. Your business can be located anywhere in the world to be able to reach out to the marketing agency of your choice. Work and all communication between your business and the marketing team can be done remotely.

By hiring a marketing agency, you can also reduce the cost of business expenses, including the need to provide a physical location with the right equipment for an in house marketing team to work out of. Hiring a marketing agency brings about the results your business has been looking for at an affordable price.

“If You’re Not On the First Page, You Don’t Exist.”

They say a picture speaks a thousand words – but we beg to differ. Never underestimate the power of well-crafted copy written by a true wordsmith of the millennial generation. If you run a small to medium sized business in today’s fast-paced world, commissioning a talented and seasoned copywriter is one of your first keys to success.

You’ve probably heard of a little something called SEO. If you have – great. If you haven’t, this stands for Search Engine Optimization, and involves writing copy full to the brim with keywords that possess strong findability on search engines. Obviously, “If You’re Not On the First Page, You Don’t Exist.”Google being the top priority.

It’s all about optimizing your web page, and making sure it pops up on the first page of Google. After all, as the unwritten rule goes – if it’s not on the first page, it doesn’t exist. Flawlessly crafted copy in this regard will not only pump your recognition, but create something that people want to share, which will in turn boost your SEO even further.

But this is just the beginning, and we’re fully equipped with all of the word-molding tools to shift the global focus to your business, and slowly move your competitors to the sidelines.

Never underestimate the power of SEO copywriting! Call 800-WEB-5421 to take your business to the next level today.

Link Building Benefits of Real Life Meetups

group-meetup Have you ever browsed activities on sites such as Eventbrite, Meetup, or even events on Yelp? You might be surprised to know that organizing a local meetup can actually help your SEO and link building efforts.

Successful meetups are based on a common cause, so some events might include:

– A mixer for local businesses
– A free, informative presentation answering questions about your industry
– A social get together for alumni
– Getting together for a good cause or charity, like a beach clean-up weekend
– A gathering for a night hike
– If all else fails, your business can always sponsor a local event

Here are some reasons why these types of links will benefit your business:

It’s strengthens your link profile – Diversifying your links on local sites is always helpful and even if there is no SEO value (or the links are nofollow links), your site will benefit from the natural traffic from people who are looking for things to do in their area.

It’s essential for local SEO – Relevant citations are crucial and when your business is associated with local events in local businesses, it’s the best of both worlds! In terms of link building efforts, something like this would be more meaningful and helpful than auto-submitting your website to hundreds of directories!

Good publicity – Social media fans love supporting businesses for a good cause. Find one that speaks to you personally or your business as a whole. Depending on the event you are hosting or sponsoring, it will help your business brand to be associated with a good cause – helping others in need, cleaning up the environment, or supporting other local businesses.

It gives your business a chance to be part of the community – A free local event will always bring in traffic, virtually and in-person. While the link on the local meetup site will help your website, being at an event in-person will help your business by making connections that could never happen solely on the internet. This is what REAL networking is all about!

Explore different local meetup options for your business and let us know what you think!

5 Things You Need to Know About Google Pigeon

1) What is Google Pigeon?

At the end of July to mid-August, a local Google update began to roll out. Although Google has never really said much by way of an official announcement, this shakeup has been dubbed “Google Pigeon” in the SEO world. As always, the goal of this local update is to also provide more relevant and accurate search results.

google-pigeon

The rationale for the name comes from the fact that some birds (pigeons) fly in a “local” pattern. You can read more about it here on Search Engine Land, where the name first originated.

We all know that Google’s algorithm is updated all the time. Pigeon matters in local and organic search even though it’s not a penalty-based update, per se. As marketers, pinpointing major Google updates helps create a point of reference that we can look back on historically. Check out Moz’ Google Algorithm Change History here.

2) Google’s Local Search Landscape Has Been Seriously Flawed

For years now, Google Local has been royally screwed up, for lack of a better word! The back end has been hard for businesses to use and many have been stuck in Google hell waiting for their listing(s) to be updated with the correct information or un-suspended. On top of that, local search results seem to change by the hour and don’t really follow any rhyme or reason. Unlike organic and PPC, which has structure, local has been very mysterious, not to mention not transparent.

3) Your Business Should Not Rely on Local or Organic Search Placement For Traffic

In the past, some smaller businesses (or even large businesses) may have relied on being in the top of Local search results. The Local or 7 pack has drastically dropped for queries. Pre-Pigeon, it was estimated that the 7 pack showed up for about 12% of local search results. After Pigeon, the local pack only showed up for 3% if queries. That is a huge drop and many businesses may have felt that drop from a loss in traffic.

4) Local Directories are Becoming More Influential

Local search results were so volatile because Google was making changes to the ranking factors. It’s suspected that some of these factors include website authority which can be measured by directories, local directories, and authoritative review sites like Yelp. Customer reviews on third party websites are crucial for user experience but it seems like they have more weight not, especially when it comes to local search rankings.

Along with getting more customer reviews, it’s important that you have the basics covered. Meaning that your NAP (Name/Address/Phone Number) is correct throughout the internet where possible. Also, don’t forget about listing your business using the correct categories, locations, and keywords.

5) Local Search Is Becoming More Tied to Organic SEO

As much as you hate or love to admit it, local search is becoming an integral part of organic SEO. This means that you need to stay on top of what current best practices are. As we see from a recent example, preaching the importance of Google Authorship couldn’t be avoided. But Google took all that away within days! Even though Local 7 packs are disappearing or shifting at the moment, it doesn’t mean that it’s a permanent change. Be ready to stay on your toes and coordinate local as you would organic SEO.

Tweet us @Emarketed or contact us (323) 340-4010 if you have any questions or need help with these recent changes in Google Local. We’re here to help!

Unlocking the Key to Consumer Local Search Behavior

Consumers are constantly looking for things close to them. Nearby searches of restaurants, clothing stores and other local businesses fulfill a want and need. Going a step further, consumers are doing competitive research looking at pricing, hours, and products in stock. Although a definitive study can’t be done, Google sought out to understand this local search behavior as best they could. Google partnered with Ipsos MediaCT and Purchased® on research studies with 5,000+ U.S. smartphone users. These searches were logged and findings will help businesses get a better understanding of what consumers are looking for. View the entire study here.

local-thought

Key Findings on Consumers Taking Action

– When searching, location and proximity matters
– Half of participants who entered a local search on their phone, visited a store that very same day
– 4 in 5 consumers want ads based on their location and immediate surroundings
– What do customers look for? 54% were looking for business hours; 53% checked directions; 50% were looking for the address
– 18% of local searches (on a mobile device) lead to a same day purchase
– 73% of participants thought directions in ads were important and 70% thought having a call button is important

How Can Businesses Keep Up With Local Search Demand?

First and foremost, having prominent contact information on your website and ads is a must. Customers are looking for directions to your address and your local number (no 800 or call tracking numbers here, please!).

The second step is more difficult to keep up with, but it’s just as important. If you haven’t heard already, Google is changing their local landscape again… with the introduction of Google My Business. This is an “upgrade” to the disaster that was Places and merging of Local Plus. Google has announced that this will be a solid platform where businesses can address their customers’ needs. The good thing is that My Business will feature a full integration of Google Places and Google Plus. Theoretically, this should be a seamless transition that will make it easier for businesses and customers all together.

Read more about Google My Business here and call us at (323) 340-4010 if you have any questions. Your local search presence is too important to overlook!