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	<title>Search Engine Marketing Blog &#187; paid search</title>
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		<title>Intel&#8217;s Advertising Overhaul</title>
		<link>http://emarketed.net/2010/03/30/intels-advertising-overhaul/</link>
		<comments>http://emarketed.net/2010/03/30/intels-advertising-overhaul/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 18:59:57 +0000</pubDate>
		<dc:creator>seo</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[organic seo]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://emarketed.net/?p=747</guid>
		<description><![CDATA[
Listened in to a webinar this morning with Corey Carrillo of Intel Corporation and Craig Macdonald of Covario about Paid Search and Big Brand Marketing: How Intel Coordinated Search Into a Global Ad Campaign. Most of the time, I find that big corporate presentations are kind of dry because they only cover really general topics [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Marketing During a Recession</title>
		<link>http://emarketed.net/2009/10/16/search-marketing-during-a-recession/</link>
		<comments>http://emarketed.net/2009/10/16/search-marketing-during-a-recession/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 18:18:21 +0000</pubDate>
		<dc:creator>seo</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[organic seo]]></category>
		<category><![CDATA[pay per click]]></category>

		<guid isPermaLink="false">http://emarketed.net/?p=380</guid>
		<description><![CDATA[
Think Positive
What should you do when it comes to your search marketing efforts during a recession? Many marketers believe that search marketing is somewhat recession-proof, but it pays to do your own research. It may be too soon to tell, so it doesn’t hurt to do some analysis. First, talk to your peers and ask [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making the Decision to use Broad Match</title>
		<link>http://emarketed.net/2009/08/03/use-broad-match/</link>
		<comments>http://emarketed.net/2009/08/03/use-broad-match/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 17:06:34 +0000</pubDate>
		<dc:creator>seo</dc:creator>
				<category><![CDATA[paid search]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://emarketed.net/?p=258</guid>
		<description><![CDATA[According to Google, about twenty percent of the queries that they receive on a given day, have not been viewed in the last three months. Some can avoid being part of this undesirable group by using broad match to help improve quality score. Quality score is determined by many variables including: historical performance of your [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Debate Between Paid and Organic Search Results</title>
		<link>http://emarketed.net/2009/07/30/paid-and-organic-search-results/</link>
		<comments>http://emarketed.net/2009/07/30/paid-and-organic-search-results/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 16:58:27 +0000</pubDate>
		<dc:creator>seo</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Keyword phrases]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Marketing]]></category>

		<guid isPermaLink="false">http://emarketed.net/?p=251</guid>
		<description><![CDATA[When it comes to paid and organic search results, many experts have their opinions on which is more effective. Many studies have shown that Internet users are more likely to click on the first few organic search results than the pay per click advertisements. This does not mean that PPC ads are without benefits. So, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How long does it take to improve the Google Quality Score?</title>
		<link>http://emarketed.net/2009/07/29/google-quality-score/</link>
		<comments>http://emarketed.net/2009/07/29/google-quality-score/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 18:51:56 +0000</pubDate>
		<dc:creator>seo</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[google quality score]]></category>

		<guid isPermaLink="false">http://emarketed.net/?p=247</guid>
		<description><![CDATA[We&#8217;ve been working on improving our client&#8217;s Google Quality Score for our paid search clients and we recently asked our dedicated Google team the following question:
How long does it take to improve the Google Quality Score?
For those of you who are new to paid search, Google now provides your ads with a quality score. The [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How Quality Score Can Help Or Hurt Your Adwords Campaign</title>
		<link>http://emarketed.net/2009/07/15/how-quality-score-can-help-or-hurt-your-adwords-campaign/</link>
		<comments>http://emarketed.net/2009/07/15/how-quality-score-can-help-or-hurt-your-adwords-campaign/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 23:20:17 +0000</pubDate>
		<dc:creator>seo</dc:creator>
				<category><![CDATA[Article Optimization]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://emarketed.net/?p=239</guid>
		<description><![CDATA[Quality score is a somewhat mysterious variable for Google Adwords campaigns that have a real effect on the cost of your advertising. The price of your pay per click ads is determined by a combination of your bid and your quality score, which means that a good quality score can get you a higher ranking [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Advertising and the Small Business: Do I Need a Middleman?</title>
		<link>http://emarketed.net/2009/06/24/web-advertising-and-the-small-business-do-i-need-a-middleman/</link>
		<comments>http://emarketed.net/2009/06/24/web-advertising-and-the-small-business-do-i-need-a-middleman/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 22:41:19 +0000</pubDate>
		<dc:creator>seo</dc:creator>
				<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo design tips]]></category>
		<category><![CDATA[organic seo]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[web advertising]]></category>

		<guid isPermaLink="false">http://emarketed.net/?p=214</guid>
		<description><![CDATA[Web advertising is becoming an increasingly self-serve business, allowing SMBs to run their own web campaigns. Now that anyone can purchase keywords on search engines and pay per click advertising, do SMBs really need a company to help them advertise?
Although the new age of advertising does offer unparalleled flexibility and affordablilty, wading through the sheer [...]]]></description>
		<wfw:commentRss>http://emarketed.net/2009/06/24/web-advertising-and-the-small-business-do-i-need-a-middleman/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to work with a search marketing company or consultant</title>
		<link>http://emarketed.net/2009/01/13/how-to-work-with-a-search-marketing-company-or-consultant/</link>
		<comments>http://emarketed.net/2009/01/13/how-to-work-with-a-search-marketing-company-or-consultant/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 01:30:34 +0000</pubDate>
		<dc:creator>seo</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search 101]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[google analtyics]]></category>
		<category><![CDATA[google reader]]></category>
		<category><![CDATA[google webmaster tools]]></category>
		<category><![CDATA[search engine guide]]></category>
		<category><![CDATA[search marketing company]]></category>
		<category><![CDATA[seo campaign]]></category>
		<category><![CDATA[seo moz]]></category>
		<category><![CDATA[seomoz]]></category>

		<guid isPermaLink="false">http://emarketed.net/?p=169</guid>
		<description><![CDATA[I thought this topic would be relavant to our customers as well as others out there that work with a search marketing company or consultant. I recently spoke to one of our paid search and search engine optimization (SEO) customers today and discovered some interesting data. The orginal intent of the call was to followup [...]]]></description>
		<wfw:commentRss>http://emarketed.net/2009/01/13/how-to-work-with-a-search-marketing-company-or-consultant/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google AdWords Editor Update</title>
		<link>http://emarketed.net/2009/01/07/google-adwords-editor-update/</link>
		<comments>http://emarketed.net/2009/01/07/google-adwords-editor-update/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 18:19:26 +0000</pubDate>
		<dc:creator>seo</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[cost-per-click]]></category>
		<category><![CDATA[cpc]]></category>
		<category><![CDATA[google adwords editor]]></category>
		<category><![CDATA[keyword opportunities]]></category>
		<category><![CDATA[keywords]]></category>

		<guid isPermaLink="false">http://emarketed.net/?p=152</guid>
		<description><![CDATA[Google is at it again with another update for the Google AdWords Editor. I look forward to testing this out. First page bid estimates for your keywords is now used in this version while the minimum cost-per-click (CPC) bids are no longer used. The quality score is now displayed for your keywords. You can also [...]]]></description>
		<wfw:commentRss>http://emarketed.net/2009/01/07/google-adwords-editor-update/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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