Pay-per-click campaigns are an excellent choice for businesses of any size. But beware, changing search and user behaviors will make it more difficult for PPC success. From understanding goals & budgets to setting realistic landmarks, it’s time to start NOW to ensure the success of your business tomorrow.
Learn About the New Things
Nothing is truly “new” in the world of marketing or even when it comes to PPC. It’s all about what’s new and right for your business and industry. Dynamic ads for PPC is relatively new and quite successful in e-commerce settings.
Ads are more powerful when they create a tangible sense of urgency. See the difference between these two ads:
1) End of Year Sale – Today Only!
2) Shop Our End of Year Sale – 5 Hours Left!
It’s about replacing static text with dynamic text in ads and even landing pages, which can greatly improve your ROI. Users are more likely to respond in a positive way to engaging ads, and dynamic ads can be an answer to that problem.
Improve Tracking of Leads
Depending on your field, PPC can be quite competitive and expensive. Without accurate lead tracking through call and Analytics tracking, you might as well be wasting the money you’re spending. It’s ineffective if you’re not tracking how users convert, where they come from, and how much it’s costing your business. The bottom line of PPC isn’t just how much your budget is plus management fees, it’s proper tracking analysis of customers so that you can improve your campaigns and lower your costs to get those customers.
Focus on Potentially High Converters
Gain Insight with Better Scheduling
Over time, the history of your campaign becomes very valuable. This is, the ratio of conversions compared to clicks. This can be monitored with third party tools such as Raven Tools. You’ll be looking specifically to compare days, even down to the hours that occur for your best performing ads. For example, knowing that your customers are searching and clicking after work hours until bed time is valuable so that you can target most (if not all) of your efforts to that block during the day.
Contact a PPC Company Today
Analysis and understanding of PPC campaigns can be complicated. Make sure your paid search campaigns are ready for 2015 and contact Emarketed with any questions today.