Ways To Do Marketing Via Google

Ways To Do Marketing Via GoogleGoogle has been one of the biggest search engines around the world for awhile now. Everyday, millions of people around the world use the search engine to find websites and anything else they are looking for by putting keywords into the search bar and browsing the results. Many people rely on Google and other search engines on a day to day basis for shopping, communication, research, entertainment, and may others. Google uses an algorithm to present results each time a keyword is searched. This makes the search engine a powerful marketing tool. Here are a few ways that a business can market on Google.

Google AdWords

The Google ad word is one of the most exceptional tools through which you can do keyword research and find which keyword is most competitive and how many people have searched the keyword in a day, week, month or year. You can view all the statistics on Google AdWords that helps guide your marketing decisions. A business can run an advertisement campaign on Google through which your website will appear on top when anyone searches a specific keyword. This will cost some money, but it will encourage sales and increase exposure for your business. It is a good Google marketing technique.

SEO Vs. PPC

This commonly heard term in the marketing world stands for search engine optimization. It is the process that Google uses to get a website on the top search results organically. You do not need to pay anything to Google, but you have to continue to do search engine optimization of the website throughout the process to get on top. It is one of the greatest Google marketing techniques to build a brand reputation among the people.  Through the webmaster tool, you can manage SEO and analyze each of your page’s reputations in the eyes of Google.

Google Plus

Google Plus has been introduced recently but it hasn’t quite caught on like other social media websites. But you can still make your business page here for the sake of search engine optimization.

Ads on Google

You can also run an ad campaign through the ad word. In this ad campaign, you need to put images of your brand’s products and services to appear on other websites. This is so that when someone is browsing any other website, your banner will appear. It is one of the effective Google marketing techniques that can boost sales.

Tips For Doing Video SEO Online

Tips For Doing Video SEO OnlineVideo SEO is increasing in popularity because now many people prefer to quickly watch videos online instead of reading text on a website. Therefore, if anyone wants to let the people know about their website, product, or service they can present the information in a visually engaging way with a short video. Video SEO works by posting content on the front page of a website so that visitors can easily understand the main concept of the brand or business. There are also various video hosting sites that allow users to start an account and upload their videos for free or for a low monthly fee. A business can easily begin to take advantage of video SEO by incorporating visual content into their website or social media accounts.

As views of a specific video increase on a website, the more popular the content becomes on the video website channel. There are many video websites like YouTube, Dailymotion, Metacafe, Google Videos, Vimeo, and others that give users the opportunity to post their unique work and gain followers. Here are a few tips for doing video SEO with sites like these:

High definition video

Be sure to shoot with a good quality camera with enough lighting for your subject. A professional looking video will not only be fun and engaging, it will also look good.  If you upload low quality videos then followers will not take interest in watching the video.

Title of video

The title of the video should be interesting, unique, and relevant. Your followers should understand what they’re watching and what information you’re trying to convey.

Content of video

When it comes to the subject of your video, it should be authentic and informative. You should only use original content so that viewers take interest and your brand stands out from the others. Don’t be afraid to change things up and keep experimenting with new approaches.

Meta tag

This is one of the important things that you should to do when uploading a video. Meta tags make search engines able to recognize the videos and based on keywords, make them visible in searches. So always using highly competitive keywords so that your video has a better chance of appearing in the top search results.

Link your video

While uploading the video, hosting sites give the option to put in a website link. So if you want to promote your company, you can put the link along with the video so that user can be redirected to your website.

These tips for creating and using video SEO online will help promote your videos and brand. Choose a popular video site like Vimeo or Youtube to get more exposure and followers for your content.

How to work with a search marketing company or consultant

I thought this topic would be relavant to our customers as well as others out there that work with a search marketing company or consultant. I recently spoke to one of our paid search and search engine optimization (SEO) customers today and discovered some interesting data. The orginal intent of the call was to followup on a new 800 number to better track the calls coming through. The customer went on to discuss what keywords are most effective for their paid search and SEO campaigins. This customer surveys all potential customers to find out what search engine they found them on, what keyword was specifically used to find them, and what state they’re calling from. With these 3 pieces of data we were able to make adjustments in real time to their paid search campaign. The SEO campaign does not have this flexibility but when it’s time to renew thier SEO campaign we can add some of these words to their campagin. So make sure to keep your search marketing company up to date on what’s working for you. The more information you can provide, the better the company or consultant will be able to fine tune the search marketing campaign. This could be done through a weekly phone call or a weekly email. If you’re not already tracking this information, start today. It’s your money so you might as well get the best value out of your marketing spend.

Here’s a list of some helpful things you can do yourself to get the most out of your search marketing campaign:

  • Track site traffic through free Google Analytics
  • Use free Google Webmaster Tools (You might need some help from a webmaster to get this initially setup)
  • Track your data on a spread sheet (what search engines you were found on, what words, was it organic or a paid search ad?, etc.)
  • Stay in touch with your search marketing company on a weekly basis
  • Stay current with search marketing trends by reading blogs like ours and one or all of these: Search Engine Land, Search Engine Guide, or SEOMoz (I currently subscribe to these and 6 others through Google Reader which is a nice way to feed all of these sites into one reader.
  • Request your paid search log-ins for Google, Yahoo, and MSN and log-in yourself to see what’s working and what words are being advertised. Some search marketing companies will not give this information out and provide generic reports. At emarketed we give access to your accounts if you request this information. You can login and run all types of reports to find out what’s working and what’s not.

Well that’s it for now. I will post more tips to this post in the future so stay tuned. Please also feel free to comment if you have some ideas that can help.

Google SEO Starter Guide

Google just released a great SEO starter guilde that I have skimmed through and plan to tackle in the next week. It covers the basics and is coming from the mouth of Google so the information has to be in line with their standards. I think this will be helpful to anyone new to SEO or if you’re trying to do search engine optimization (SEO) yourself. The information here will be helpful across all of the major search engines. I’ll post a blog after I’ve reviewed and give an unbiased review. It’s a 22-page PDF that covers some of the following:

  • Page Titles
  • Meta Tag Descriptions
  • Site Navigation
  • Creating Quality Copy
  • Anchor Text (Links)
  • Heading Tags
  • Image Optimization
  • Robot.txt files

Please post a comment if you get a chance to review this.

How to Search Video

Just watched this video and thought it would be helpful to post here. It’s pretty basic but a lot of people out there using search engines don’t nessasarily know that you can use these methods to search to help narrow down your search results. The video teaches you how to do this in non technical jargon.
Enjoy! Let me know your thoughts.

Web Search Strategies in Plain English from leelefever on Vimeo.