5 Reasons Why You Need to Start Looking at Voice Search for Your Business

5 Reasons Why You Need to Start Looking at Voice Search for Your Business

The way people search for things online has been slowly changing because of voice command options like using Siri on an iphone or the Amazon Echo in their home. Instead of physically typing in something you are looking for, you can easily activate a voice command option and save time and effort. When people are on the go they might prefer to interact with a device through voice command to get an immediate answer.

Because voice search has become much more prevalent in our daily lives it is now more important than ever for businesses to start thinking about using it for marketing and optimizing for voice command searches. These are some of the key reasons why businesses should be looking into voice search as part of their marketing plans.

  1. Voice Searches and Devices are Growing

Although physically typed searches still represent the majority, the amount of people using voice command to find specific answers is growing rapidly. It is estimated that by 2020 at least 50 percent of all searches will come from voice commands. As the searches themselves grow, the amount of devices catered to voice search continues to expand with new technology.

When Amazon released the Echo device, it represented a major shift in smart devices because it acts as a home assistant that can play music, answer questions and control other devices. With the popularity of the Echo, other companies like Google and Apple are now planning to release their own versions to compete with the product. It is likely that the market for smart devices that incorporate voice search will only continue develop and gain momentum.

  1. Keywords for Voice Searches are Different

Something that businesses using search engine optimization must consider is that when people use voice search they tend to use different terms and phrases to find what they are looking for. When people physically type something in, especially on their smartphone, they usually keep the search pretty short. Typically a typed in search would be about two words so that the user can quickly get a result and they don’t have to waste time typing in a long query.

With voice command devices, people tend to say longer phrases out loud because it requires less effort than typing and they can get more specific results. People are more likely to ask the voice search a longer question such as “where can I get the best vacation deals” instead of just typing “vacation deals”. People often ask things in the form of a question when using voice searches because they expect it to understand and respond like a human would.

  1. Stronger Search Intent

One of the things that marketers are trying to identify with certain search terms is the exact intent of the user when they are looking for specific information. The type of short two word phrases that normally occur when someone is typing a search can make it hard to figure out the person’s intent in their search. With voice searches, people tend to show much stronger intent that can be easily interpreted by search engines and ultimately benefits marketers.

When people use voice search they are usually using longer phrases that include question words like who what and where which tend to indicate a greater readiness for action. Marketers can start to optimize for these question keywords for voice searches and be able to convert customers who are ready to make a purchase.

  1. Local Businesses Benefit the Most

While most SEO is optimized for location, voice searches more often include terms such as “near me” or “nearby” which can bring in a lot of business to local stores. Mobile voice search is actually three times more likely to be used to find local establishments than through text searches. Businesses with a local physical presence stand to benefit the most from optimizing for voice search.

  1. Faster Response, Faster Results

One of the reasons people tend to favor voice searches when they are on the go is so they can get a quick answer and take immediate action. This is great news for businesses that want to convert customers and are able to get to the top of voice search results. People searching may choose you for the product or service they want without spending too much time comparing and reviewing other websites.

As long as you have listing on sites like Yelp with your hours, location and phone information you can get customers who need your services immediately.

Marketing for voice search can help businesses tap into a lot of new opportunities. Voice search is only going to become more important as people adjust to new devices that focus on voice command. Make sure to incorporate voice search in your digital marketing and SEO plan to get the best results.

Why SEO Isn’t Dead

Why SEO Isnt Dead

Search engine optimization has been an element of online marketing for nearly two decades since its earliest beginnings in the mid 90s. The technique has changed significantly over time but it has never completely lost its relevance. Even though some in the marketing world may believe that SEO is dead, it has simply evolved.

In a sense, the old way of doing SEO is over because so much about search engine optimization has changed. The earlier formula of simply optimizing H1s and meta tags is not enough to increase search rank. Now there is no one formula for getting results from SEO; instead there are different approaches that work differently for every business.

There have never been any guarantees that certain SEO practices will work immediately to increase search rank. If someone is unable to get results from traditional SEO then they might write it off as ineffective and assume that SEO is dead. The reality is that SEO works but you simply have to evolve with it as it continues to change.

How SEO has Changed

While in the past certain tweaks such as adding keywords to title tags may have worked to increase rank, there is now a lot more to consider. When Google Panda was released, it caused SEO to change significantly. The emphasis now is on creating a high quality experience for users through great content instead of “spammy” content for the sake of SEO.

Even though content needs to focus more on a positive user experience, that content still needs to be optimized and that is where SEO still maintains its relevance. SEO keywords can still be used effectively within the right content to get better results. Content needs to be seen by the largest possible audience and SEO can play a major role in helping that happen.

Old practices like title tag keywords have actually been found recently be much less effective than previously thought. A study discovered that the correlation between a keywords in a title tag and the ranking of that keyword was actually very minimal. Since Google has gotten better at understanding the context of a page keyword targeting doesn’t need to be nearly as explicit as it was in the past.

Now businesses working with SEO often benefit from more longer form content because it naturally includes terms that describe the topic and will be noted by Google. These terms that are related to the topic are now known as entities and are just as important as keywords once were in SEO. Businesses can now go beyond traditional keyword research into entity research to find more terms to be included in content.

Social Media and SEO

More businesses are focusing their marketing strategies on social media as it continues to expand its influence through different sites like Facebook and Instagram. SEO can helpful for social media marketing by boosting the rank of links to social media pages and ensuring that users will be led to those pages. People also use social media channels to search for things and search engine optimization can be useful in affecting these types of searches.

One thing to remember about SEO is that optimizing content can take on many different forms and does not have to follow what is traditionally thought of as SEO. Every business will still need to take efforts to ensure that their high quality content is seen by an audience online.

As SEO continues to evolve and change, people will always use it differently to reach the ultimate goal of boosting traffic. As long as people are able to get these results in new ways, SEO will continue to live on as a viable choice for marketing.

5 SEO Mistakes You Shouldn’t Make

5 SEO Mistakes You Shouldn’t Make

The strategies for search engine optimization have changed significantly over the past few years as SEO continues to evolve from its more traditional forms. SEO can still be a powerful way to boost traffic and bring users closer to making a purchase on your site. Because SEO is always shifting, it is important to stay on top of what the most successful modern practices are every year.

If you use SEO incorrectly you might not get the kind of results you are looking for and end up frustrated. Some practices may even be harmful in the long run so you should review what strategies are currently the norm. Here are some of the most common SEO mistakes to avoid making.

  1. Using the Wrong Keywords

You are not optimizing for the right keywords then most of your SEO efforts will be in vain. If you focus on generic or global keywords instead of more focused and localized words then you won’t be attracting the right kind of visitors to your site. Long-tail keywords usually work best because people that type very specific phrases are more often looking to buy something.

More generic keywords might attract people that just browsing, are not interested in what you offer or are not looking to make a purchase. Broad keywords can also have a lot more competition making it harder to boost your rank. Do some keyword research first or use an SEO company that specializes in finding keywords to start a more effective campaign.

2. Not Using Unique Title Tags and Meta Descriptions

In addition to having the right keywords you also need to focus on title tags and meta descriptions that are the most effective. If all of your pages have similar titles then it can be damaging to your SEO strategy. You need unique titles that are optimized and include specific keywords that are related to the content on the page.

Meta descriptions can also be useful for SEO because they appear within search results. A meta description should be persuasive and act as a sales pitch for your page. Each page throughout your site should include a meta description with some relevant keywords that will entice people to click on your link in search results.

3. Focusing on Quantity instead of Quality Links

Links are important in SEO but if you have a high number of bad links then you are only causing more harm than good. The quality of links is important when search engines are evaluating them for your ranking. One link from a popular blog will boost your rank more than hundreds of lesser quality links.

SEO Los Angeles strategies will get the most results from links that are relevant to your website and come from trusted sources rather than spammy sites.

4. Creating Unrelated Content

One of the problems that people experience with SEO is the tendency to produce content that isn’t directly related to your keywords. This happens when people want to rank for a certain keyword but are not effective at focusing the text on that topic. Google is looking for content that is the most relevant for search terms users type in and if your doesn’t answer the search specifically then your rank on the search engine results page will suffer.

5.Not Optimizing for Mobile

People use their smartphones for searches more than ever and it is a huge missed opportunity not to invest in a mobile friendly site. The quality of your website, especially how it performs on a mobile phone can be very crucial for your search rank. If your site isn’t mobile friendly, Google and other search engines will recognize it which can negatively affect your rating.

5 Ways to Incorporate Off-Page SEO

5 Ways to Incorporate Off-Page SEO

When people develop an SEO strategy they usually focus all their energy toward on page tactics within their own website to increase search rank. Creating content for the site, optimizing the speed, internal linking and all the other ways we make our website more search friendly is considered on-page SEO. However, off-page SEO can be equally useful in increasing your site’s search engine rank.

Off-page SEO is any kind of technique beyond website design that promotes your site and helps make you more visible online. Here are 5 off-page SEO strategies that can be helpful to incorporate into your overall SEO plan.

  1. Link Building

Probably one of the most popular off-page SEO strategies is link building because it is one of the most effective tools to increase search rank. By building more external links to your website you can increase your page’s relevance and start to bypass your competition. If someone else links to your website it tells search engines that you offer useful information and your page qualifies as an authority.

Link building has to be accomplished legitimately because if you try to trick search engines with artificial links to your site you could be penalized and your rank will suffer. You should make an effort to build natural links by publishing interesting and useful content that other sites will be more likely to reference by linking to you. You can always boost your links by contacting other people or sites that might find your content relevant and ask them to link to you.

  1. Social Media Presence and Marketing

While your main concern is always the ranking of your company web page, you can help manage your online reputation and build traffic to your main page through social media sites like Facebook, Instagram and Twitter. It is more important than ever to have a strong presence on social media because it helps people learn more about your brand and interact with you directly.

Having a good social media presence means being as responsive as possible to people and engaging with them as much as you can. You can answer people’s questions and get them involved so that they become loyal customers and spread the word about your company. You should try to be proactive on social media and post interesting content on a regular basis so that you generate more engagement all the time.

  1. Forums and Discussion Boards

Getting involved in forums that are related to your site’s niche can help create more interest and discussion about your brand. Find the right forums online and get involved within the community by replying to threads, answering people’s questions and offering useful advice. This will all help build up your reputation as an expert within your company’s niche.

Make sure to also use “Do-Follow” forums so you can include a link to your site within your signature and help to boost your backlinks. You can get more quality links to your site while getting engaged on discussion boards so that people know more about your company. If you are regularly active on a few discussion boards you will start to see more traffic on your site.

  1. Blogging and Social Bookmarking

If you already have a blog on your site it is important to make sure it is always updated with new and varied types of content including video, photos and articles. You can start to promote your blog by submitting it to blog directories that are related to your niche as well as to blog search engines. You can post comments on other blogs and include your link in the comment section so that people will check out your blog as well.

You can submit your content to bookmarking sites like reddit, stumbleupon, scoop.it and delicious to help promote your blog. The content on these sites is updated very frequently which is great for ranking on search engines. If you use social bookmarking carefully and handle the tags properly you can greatly increase traffic to your site.

  1. Local Listings and Reviews

If you are a local business within a certain niche you might benefit from listing your company in local directories. Using local listings is a way to avoid facing huge competition and instead narrowing it down to your city or area. If you list your site locally search engines can easily view your website and crawl the content.

You can reach a more targeted audience by submitting to sites like Google Maps and Yelp which will show customers where you are located and include a brief introduction to your business. Your website will show up when people search for your niche in your local area. You can also encourage people to review you on yelp which will give you more validity in the eyes of search engines

How to Deal with Search Rank Fluctuations

HowToDealwithSearchRankFluctuations

If you are involved in an SEO marketing strategy then you are probably concerned with your website’s rank and check it on a regular basis. Your rank helps you determine if your SEO efforts are working and tells you how your website is fairing in a specific marketing. It is common for your rank to switch back and forth between a few numbers in the same range but if it is fluctuating all over the place then this can be a problem.

In order for your SEO rankings to work well there has to be some type of consistency. It can be frustrating for business owners to see their search results page rise one day and then have trouble locating it just a week later with the same keywords. Ranking fluctuations are a part of Google’s algorithm so it is important to do all you can to protect your page rankings.

What Causes Fluctuations

Before you can learn how to minimize rank fluctuations, you need to understand why they happen. There a few different factors that can go into causing a rank change but they tend to occur more often on pages that are lower down on the results page. Higher ranking pages might have smaller fluctuations but they also happen more often.

One of the reasons fluctuations occur is due to search engine algorithm updates which can cause your rank to increase or drop for a few weeks temporarily. Sometimes smaller updates go unannounced so you might not understand why your rank changed. Updating your own content and making major changes can also cause your rank to fluctuate as search engines crawl your new content.

If your website is having certain technical issues it also might affect your search rank and cause it to fluctuate. If you have implemented new strategies or incorporated some complicated code which is slowing down your site speed it could drop your rank due to lack of accessibility to crawlers. Other changes such as new inbound link strategies can cause a fluctuation because of the sudden influx of links which will cause your rank to rise dramatically.

How to React to Fluctuations

When you experience a serious fluctuation in your search engine ranking, you should avoid panicking and making more changes right away to combat the fluctuation. Since the rank drop may be due to recent changes to your site, going back and changing more tactics will not help the situation in the long run. Instead you can decide to wait and see if any negative fluctuation will bounce back on its own once it has adjusted to recent changes.

If you are really concerned about your site’s fluctuations it can also be a good idea to watch your competitors’ sites and see if they are experiencing similar changes in their rank. If this is the case then it might be due to the search terms being used. You should always make sure that keywords and tags are placed properly in order to help the situation.

Internal Linking and Site Speed

To help avoid rank fluctuations there are a few strategies that can allow you to keep a more consistently rising rank overall. One tactic is to use internal linking to help leverage keyword targeting in your own site. You should try to diversify and avoid using rich anchor text to prevent rank changes.

Another thing to keep in mind is that your site speed is included in Google’s search ranking algorithm. This has to do with the user experience because if a site loads too slowly, people are more likely to close your site and move onto something else. Always make sure that your site is loading quickly and efficiently to avoid any problems with your ranking.

Link Building Strategies

If you build a lot of links too quickly, search engines will recognize your site as gaining links at an unnatural rate especially when they are only to one page. This type of link building will set off red flags and might lead to even more ranking drops in the end.

A better strategy is to build links to a variety of different pages without using any rich anchor text. Using links to different pages can help stabilize and ultimately increase your search rankings without setting of any red flags. This type of link building will contribute to the authority of your site as a whole and boost your keywords at a site wide level.

Any time you notice search rank fluctuations, you can wait it out before making any changes or eventually start using more careful strategies to ensure that your page has a consistent rank. Being cautious about the strategies you use and keeping your page up to date can help you prevent any further fluctuations and allow your rank to steadily rise.

7 SEO Strategies To Get Your Site Found

7 SEO Strategies To Get Your Site Found
If you are trying to improve your website’s search results then you might consider looking into the types of SEO tools that can change your rank more quickly and effectively. While one of the main focuses of SEO is using certain keywords to your advantage, there are also other factors that can affect your rank. Familiarizing yourself with all of the strategies that get the best results will help you use SEO more efficiently.

1. Use High Quality Content
When users spend more time on your website it tends to increase your search rank. You can get users to stay longer by providing them with useful content that they will want to read through in its entirety. Longer content that is full of relevant information tends to improve search rank the most because it has more value to the user and more keywords overall.

Your SEO strategy overall will be more effective if you make an effort to create well-written content that attracts users because it provides them with answers to their questions.

2. Do Keyword Research
Your content needs to have plenty of keywords but you have to make sure that you are using the right ones. It is always beneficial to research which keywords are likely to drive the most traffic and will be the least competitive in your industry.

Using the most effective keywords and placing them strategically in high quality content is what tends to create the best results. You will need to research what types of keywords tend to work well in your industry and focus on long tail keywords with more specific descriptions of what the customer is looking for. There are plenty of keyword research tools available that can help you discover the right terms to use.

3. Focus on Backlinks
Aside from the links in your own content, you can also look for ways to get other people to link to you. Powerful backlinks can work to quickly increase your search rank because it generates more quality links to your site.

You can create more backlinks by contacting popular blogs in your niche or submitting press releases about another company. Recommending your content to influencers and people interested in your industry will help you develop more backlinks and get better SEO results.

4. Optimize for Mobile
Search rankings can suffer if you do not have your site properly optimized for use on a smartphone or other mobile device. Although it may not have had a significant impact on your ranking several years ago, now it is crucial to have a mobile-ready website.

You need to make sure that your site is designed to account for different screen sizes and will load quickly and work efficiently on a smartphone. You can also get a higher ranking on Google if you apply SEO to your app if you currently have one.

5. Improve Readability and Design
Your website will tend to rank better and get more active users if it is easy to read and designed well enough so that users can quickly navigate through to find what they want. Your text needs to be easy to read and understand so that users don’t lose interest and click away from your site.

You need to review the type of font, the size of the type and the line height and length to make sure that users can quickly read through content. Sans-serif fonts are much easier to read onscreen such as Arial and Helvetica and the size should be big enough to read but not so big that it takes up too much space, usually around 16 pixels is best.

6. Incorporate Social Media
Sites like Facebook, Instagram and Twitter are becoming more important than ever in terms of promoting and getting more recognition for your brand. You will tend to get more interaction on these sites if you apply some SEO strategies to incorporate social media platforms and increase their search rank.

It is important for your main website to show up first in search results but following closely behind in rank should be your Facebook and other sites that are updated and full of engaging content. Users will then have the option of clicking either on your website or your social media sites to have a sense of your brand and what you can offer them.

7. Benefit from Product Images
While content filled with useful information may be the number one focus of SEO, you can also consider how your images rank online. Users who are searching for products may not only look at the main search engine, they might also review image results. As long as you include quality images of your products on your site with relevant keywords you can have images that rank well in the results.
Users will be more likely to click on an image which will lead them to find your store and ultimately drive up more traffic.

Reasons Why a Large Site Should be Reorganized

Reasons Why a Large Site Should be ReorganizedSEO Friendly URL Structure

Over the years, you have probably accumulated many pages, articles, and press releases – some that probably have overlapping or duplicate topics. Organizing a big, messy site is a challenge but luckily it can be done in steps. The biggest mistake you can make is not starting.

It begins with taking inventory of all the pages on your website. Don’t forget about folders, folders in folders (if applicable), and any subdomains or other strange anomalies. Use a tool like Screaming Frog, Moz, or LinkSleuth to extract header/title tag information. In a spreadsheet, you can see which topics overlap.

Once the pages are organized by main category, you can rename them with an SEO friendly URL, minimizing repeating keywords and/or dashes where necessary. Take a look at this article: https://moz.com/blog/15-seo-best-practices-for-structuring-urls for some tips.

Easy to Navigate

For Users: Why should you bother to reorganize and restructure a website you ask? The #1 reason would be for enhancing user experience. With pages put in the appropriate directory, with URLs that accurately describe the content, potential customers will be able to easily tell where they are going and where they are.

For Internal Linking: Restructuring URLs to be more organized and intuitive will enhance with your own internal linking and SEO. Having a structured system means that your website is more easily crawled by search engines and that is always a good thing.

Reevaluate What You Really Need

The content on your website should be intuitive, intentional, and serve a specific purpose. If you have a random collection of content, it might not be the best to hold onto everything hoping that it will capture some of the right traffic. Having multiple pages on the same topic isn’t all that helpful and can even be diluting your link juice and ranking ability. Instead of having pages compete against each other on your own site, it may be helpful to combine them to make a longer, informative web page.

Technical Issues When Redirecting

Remember, pages can’t just be deleted and left alone. 301 redirects and changes in the .htaccess are important and your newly renamed URLs may cause havoc if these steps aren’t taken properly. You may need the assistance of an experienced webmaster to make sure that the right measures are taken so that your site doesn’t suffer from broken links and bad user experience.

How to Determine Your SEO Content Needs

Website Seo And Analytics IconsIn today’s market, everyone knows that high quality content is more important than keyword density and we need to utilize content marketing on all websites to be successful. However, simply creating content without a clear strategy may not be as effective. You must first figure out the type of content that you need to reach your audience and define what works best. Identifying your target audience as well as their needs, interests and surfing habits can help begin the process of creating the right content. There are certain methods that can be helpful in defining your SEO content needs so that you are not spending too much time producing inefficient content.

Checking Out Search Results

If you have an idea for the type of content you want to produce you can first look into the popularity of that content, whether people are interested and how they are searching for that content. This can be done by simply taking a look at search results based on certain titles, keyword phrases and related topics so you know specifically what people are looking for and what type of content already exists. Searching for certain keywords can provide insight into whether people are looking for product and solution pages or more information-based content. When creating a content strategy, you must analyze search results so that you know whether your content idea is something buyers will like and can perform well in a search.

Analyzing Existing Content

To better understand what type of content you need you must also try to determine what information is necessary for customers to make a purchase. You can use analytics to evaluate what content is currently working or not working and how customers are interacting with the site. Using Google Analytics you can set up conversion paths and learn how visitors are moving through a site. Finding out what pages cause users to exit or which ones are performing well can help you evaluate what customers respond to the most. Looking into bounce rate and investigating the reasons why people navigate away from certain pages can help us understand what we need to give them in terms of content.

Understanding Customer Needs

Since creating successful content revolves around what customers are looking for, one of the most effective ways to define your SEO content needs is to find out directly from customers. Using customer surveys and emails to get immediate feedback on what is working with a website can help you improve your content. Live Chat can also be a useful tool to see what sorts of questions users are asking or what kind of content they are looking for. All these methods can contribute to a better understanding of what users want so that you can create the kind of content that people are searching for.

The Concept Of SEO Marketing

The Concept Of SEO MarketingWhen you make a new website, no one knows that you have launched a new brand, product, or company until you start using SEO. Through the search engine optimization process, your site gets recognized by people browsing the Internet from all over the world. Basically, search engine optimization is a process through which your site gets ranked on a search engine for a certain keyword through which people are then able to access your website and find what they are looking for.

First, you have to add your website to a search engine by using a webmaster tool. A search engine is then able to read website content and everything else on your site. It is a long process that takes few months, but eventually a website can reach one of top 10 positions on a search engine’s first page with a certain keyword. Basically, SEO is a kind of online marketing for getting a website on top of a search so that anyone can easily find it. SEO is a very popular method around the world for driving traffic to a website.

For example, if you are selling leather jackets through a website, then people will only be able to reach your store if you do search engine optimization on on the keyword “leather jacket”. When people search for “leather jacket”, your website appears on the top 10 page and the user would be lead directly to your store. The only way to get your store to the top search results for a “leather jacket” keyword search is to use SEO.

SEO includes two methods that can take your website to the top. The first way is ON page SEO, and the second one is OFF page SEO. These are the two most common strategies through which you can get your website on the top search page. If your ON page SEO is strong, then the OFF page SEO would automatically become stronger and you will be able to quickly get a good ranking

When you do OFF page optimization, it is important that you use high-quality content that is original. The search engine algorithm only gives preference to those websites that contain quality content closely related to the website’s subject. You cannot put any other subject content on the website. For example, if you are selling leather jackets, then all content on the website should relate to leather jackets.  Usually, the off page optimization takes place on other submission websites to build the ranking on a search engine.

Ways To Do Marketing Via Google

Ways To Do Marketing Via GoogleGoogle has been one of the biggest search engines around the world for awhile now. Everyday, millions of people around the world use the search engine to find websites and anything else they are looking for by putting keywords into the search bar and browsing the results. Many people rely on Google and other search engines on a day to day basis for shopping, communication, research, entertainment, and may others. Google uses an algorithm to present results each time a keyword is searched. This makes the search engine a powerful marketing tool. Here are a few ways that a business can market on Google.

Google AdWords

The Google ad word is one of the most exceptional tools through which you can do keyword research and find which keyword is most competitive and how many people have searched the keyword in a day, week, month or year. You can view all the statistics on Google AdWords that helps guide your marketing decisions. A business can run an advertisement campaign on Google through which your website will appear on top when anyone searches a specific keyword. This will cost some money, but it will encourage sales and increase exposure for your business. It is a good Google marketing technique.

SEO Vs. PPC

This commonly heard term in the marketing world stands for search engine optimization. It is the process that Google uses to get a website on the top search results organically. You do not need to pay anything to Google, but you have to continue to do search engine optimization of the website throughout the process to get on top. It is one of the greatest Google marketing techniques to build a brand reputation among the people.  Through the webmaster tool, you can manage SEO and analyze each of your page’s reputations in the eyes of Google.

Google Plus

Google Plus has been introduced recently but it hasn’t quite caught on like other social media websites. But you can still make your business page here for the sake of search engine optimization.

Ads on Google

You can also run an ad campaign through the ad word. In this ad campaign, you need to put images of your brand’s products and services to appear on other websites. This is so that when someone is browsing any other website, your banner will appear. It is one of the effective Google marketing techniques that can boost sales.