Reasons Why a Large Site Should be Reorganized

Reasons Why a Large Site Should be ReorganizedSEO Friendly URL Structure

Over the years, you have probably accumulated many pages, articles, and press releases – some that probably have overlapping or duplicate topics. Organizing a big, messy site is a challenge but luckily it can be done in steps. The biggest mistake you can make is not starting.

It begins with taking inventory of all the pages on your website. Don’t forget about folders, folders in folders (if applicable), and any subdomains or other strange anomalies. Use a tool like Screaming Frog, Moz, or LinkSleuth to extract header/title tag information. In a spreadsheet, you can see which topics overlap.

Once the pages are organized by main category, you can rename them with an SEO friendly URL, minimizing repeating keywords and/or dashes where necessary. Take a look at this article: https://moz.com/blog/15-seo-best-practices-for-structuring-urls for some tips.

Easy to Navigate

For Users: Why should you bother to reorganize and restructure a website you ask? The #1 reason would be for enhancing user experience. With pages put in the appropriate directory, with URLs that accurately describe the content, potential customers will be able to easily tell where they are going and where they are.

For Internal Linking: Restructuring URLs to be more organized and intuitive will enhance with your own internal linking and SEO. Having a structured system means that your website is more easily crawled by search engines and that is always a good thing.

Reevaluate What You Really Need

The content on your website should be intuitive, intentional, and serve a specific purpose. If you have a random collection of content, it might not be the best to hold onto everything hoping that it will capture some of the right traffic. Having multiple pages on the same topic isn’t all that helpful and can even be diluting your link juice and ranking ability. Instead of having pages compete against each other on your own site, it may be helpful to combine them to make a longer, informative web page.

Technical Issues When Redirecting

Remember, pages can’t just be deleted and left alone. 301 redirects and changes in the .htaccess are important and your newly renamed URLs may cause havoc if these steps aren’t taken properly. You may need the assistance of an experienced webmaster to make sure that the right measures are taken so that your site doesn’t suffer from broken links and bad user experience.

How to Determine Your SEO Content Needs

Website Seo And Analytics IconsIn today’s market, everyone knows that high quality content is more important than keyword density and we need to utilize content marketing on all websites to be successful. However, simply creating content without a clear strategy may not be as effective. You must first figure out the type of content that you need to reach your audience and define what works best. Identifying your target audience as well as their needs, interests and surfing habits can help begin the process of creating the right content. There are certain methods that can be helpful in defining your SEO content needs so that you are not spending too much time producing inefficient content.

Checking Out Search Results

If you have an idea for the type of content you want to produce you can first look into the popularity of that content, whether people are interested and how they are searching for that content. This can be done by simply taking a look at search results based on certain titles, keyword phrases and related topics so you know specifically what people are looking for and what type of content already exists. Searching for certain keywords can provide insight into whether people are looking for product and solution pages or more information-based content. When creating a content strategy, you must analyze search results so that you know whether your content idea is something buyers will like and can perform well in a search.

Analyzing Existing Content

To better understand what type of content you need you must also try to determine what information is necessary for customers to make a purchase. You can use analytics to evaluate what content is currently working or not working and how customers are interacting with the site. Using Google Analytics you can set up conversion paths and learn how visitors are moving through a site. Finding out what pages cause users to exit or which ones are performing well can help you evaluate what customers respond to the most. Looking into bounce rate and investigating the reasons why people navigate away from certain pages can help us understand what we need to give them in terms of content.

Understanding Customer Needs

Since creating successful content revolves around what customers are looking for, one of the most effective ways to define your SEO content needs is to find out directly from customers. Using customer surveys and emails to get immediate feedback on what is working with a website can help you improve your content. Live Chat can also be a useful tool to see what sorts of questions users are asking or what kind of content they are looking for. All these methods can contribute to a better understanding of what users want so that you can create the kind of content that people are searching for.

The Concept Of SEO Marketing

The Concept Of SEO MarketingWhen you make a new website, no one knows that you have launched a new brand, product, or company until you start using SEO. Through the search engine optimization process, your site gets recognized by people browsing the Internet from all over the world. Basically, search engine optimization is a process through which your site gets ranked on a search engine for a certain keyword through which people are then able to access your website and find what they are looking for.

First, you have to add your website to a search engine by using a webmaster tool. A search engine is then able to read website content and everything else on your site. It is a long process that takes few months, but eventually a website can reach one of top 10 positions on a search engine’s first page with a certain keyword. Basically, SEO is a kind of online marketing for getting a website on top of a search so that anyone can easily find it. SEO is a very popular method around the world for driving traffic to a website.

For example, if you are selling leather jackets through a website, then people will only be able to reach your store if you do search engine optimization on on the keyword “leather jacket”. When people search for “leather jacket”, your website appears on the top 10 page and the user would be lead directly to your store. The only way to get your store to the top search results for a “leather jacket” keyword search is to use SEO.

SEO includes two methods that can take your website to the top. The first way is ON page SEO, and the second one is OFF page SEO. These are the two most common strategies through which you can get your website on the top search page. If your ON page SEO is strong, then the OFF page SEO would automatically become stronger and you will be able to quickly get a good ranking

When you do OFF page optimization, it is important that you use high-quality content that is original. The search engine algorithm only gives preference to those websites that contain quality content closely related to the website’s subject. You cannot put any other subject content on the website. For example, if you are selling leather jackets, then all content on the website should relate to leather jackets.  Usually, the off page optimization takes place on other submission websites to build the ranking on a search engine.

Ways To Do Marketing Via Google

Ways To Do Marketing Via GoogleGoogle has been one of the biggest search engines around the world for awhile now. Everyday, millions of people around the world use the search engine to find websites and anything else they are looking for by putting keywords into the search bar and browsing the results. Many people rely on Google and other search engines on a day to day basis for shopping, communication, research, entertainment, and may others. Google uses an algorithm to present results each time a keyword is searched. This makes the search engine a powerful marketing tool. Here are a few ways that a business can market on Google.

Google AdWords

The Google ad word is one of the most exceptional tools through which you can do keyword research and find which keyword is most competitive and how many people have searched the keyword in a day, week, month or year. You can view all the statistics on Google AdWords that helps guide your marketing decisions. A business can run an advertisement campaign on Google through which your website will appear on top when anyone searches a specific keyword. This will cost some money, but it will encourage sales and increase exposure for your business. It is a good Google marketing technique.

SEO Vs. PPC

This commonly heard term in the marketing world stands for search engine optimization. It is the process that Google uses to get a website on the top search results organically. You do not need to pay anything to Google, but you have to continue to do search engine optimization of the website throughout the process to get on top. It is one of the greatest Google marketing techniques to build a brand reputation among the people.  Through the webmaster tool, you can manage SEO and analyze each of your page’s reputations in the eyes of Google.

Google Plus

Google Plus has been introduced recently but it hasn’t quite caught on like other social media websites. But you can still make your business page here for the sake of search engine optimization.

Ads on Google

You can also run an ad campaign through the ad word. In this ad campaign, you need to put images of your brand’s products and services to appear on other websites. This is so that when someone is browsing any other website, your banner will appear. It is one of the effective Google marketing techniques that can boost sales.

Why You Need To Do Paid Search Marketing

Why You Need To Do Paid Search MarketingThe trend of selling products and services online has become very common because the world is now a global village that allows people to easily connect and communicate via the Internet. Therefore, it has been easier for anyone to sell products online and be able to earn a living. You can now find various online shopping websites and marketplaces where people are selling different kinds of products. Almost any product sold in the real world can now also be found online. The practice of online selling and buying becomes more important every day.

Therefore, a person who launches a new brand and wants to sell products online prefers to do paid search marketing. When you first start a new business and launch a new brand, no one knows about your new endeavor. Once you start doing paid marketing, then people see the ads on search engines and visit your site to get to know about your products and services. This is the first step to getting recognition of a brand via paid search marketing. There are different kinds of paid search marketing that you can use for branding purposes.

Pay per Click

This is one of the most common paid search marketing tools that people do via Google AdWords. Through PPC, you can run the ads of a website for certain keywords and when anyone searches that specific keyword, your website ad will appear in the top position. There is a also a good possibility that a user will click directly on your ad and visit the website. This increases the conversion ratio. Pay per click is very common around the world and many businesses use it for marketing.

Paid Link Submission

Paid link posting is also done in the search engine optimization process. Basically, in the off page search optimization, you have to do a submission of your website pages’ links to a highly ranked website. These sites do charge a certain amount for posting the link. Therefore, you have to do a paid link submission to increase the chances of getting a good ranking. It is this type of paid search marketing that businesses do to boost their website’s ranking.

In addition to the strategies mentioned above, there are many other types of paid marketing platforms available to help your business get recognition.

The Ideal Conversion Rate Is Like a Unicorn…

unicorn-conversionConversion rate optimization – three words never sounded so intimidating. A major obstacle in the way of perfecting the art of conversion is that there are many myths and false information floating around out there. It’s hard to know what the norm is for your industry and what it truly means to improve conversions.

In a way, the ideal conversion rate is like the unicorn… of the search marketing world. It’s magical, rare, and some doubt their existence! Feel free to ask our SEO specialists about conversions but be sure not to fall for these widely used & generalized myths:

1) Website changes have to be drastic to make a difference: The idea that you have to “Go big or go home” is overrated. Sometimes, the smallest changes can make a tangible difference. Some changes include: improving the call to action copy in your meta description, reducing the amount of fields on a contact form, or adding a more prominent phone number on your website. These small changes are easier to change, track and may yield better results (and save you resources) than an unnecessary website redesign.

2) The Three Click Rule ALWAYS applies: It’s long been touted that if a user can’t find what they’re looking for within 3 clicks on a website… poof – they’re gone. Although this is a great rule of thumb, it’s too general to apply across the board. It definitely depends on your industry and the type of customer your business caters to. For example, if you sell rare collectibles, you can bet on visitors digging around and clicking to their heart’s content until they find what they’re looking for. This doesn’t mean that you should make it hard(er) for them to find what they’re looking for… but don’t make things more complicated than they have to be.

3) No one reads anymore and long copy is bad: Short and long copy serves their purpose in different places. Instead of basing conversions on how long content is, focus on the purpose of the content and whether you’ve answered everything that needs to be addressed. Maximize the effectiveness of this long content by adding space, images, headings, videos, and making everything easy to find.

Read a case story here: http://www.conversion-rate-experts.com/seomoz-case-study/ about short vs long copy.

4) Figuring out conversion problems requires asking complex questions: The funny thing with conversion optimization is that it often involves “dumbing” things down. Websites with conversion problems may be too complicated or sophisticated for the target user. Instead of spending time and worrying about figuring out more complicated questions to ask, take a step back. Ask simple questions to get to the root of the problem instead over-complicating the analysis portion.

5) Conversion is the only factor that matters: As easy it is to focus on the numbers, it’s just as important to understand HOW your process leads to those conversions. If your website receives a lot of conversions, that’s great! But can you really pinpoint the steps you took to get there? There is a science to good conversions and you will want to know exactly what was done so that you can replicate the process.

Don’t like the process of conversion rate optimization scare you. Emarketed can help you “capture” your “unicorn” today!

SEO Changes for 2017

SEO Changes for 2017SEO is not a steady force. It changes like the wind, and any SEO expert can tell you about the bets they made for 2016’s SEO evolution. In the blink of an eye, 2017 is here, and we’ve collected the low-down on this year’s SEO trends set to help plan and strategize for SEO success this year.

In an effort to develop a more user-friendly web, Google are introducing an updated standard when it comes to the building of web content for mobile devices. This new initiative goes by the name of AMP, short for Accelerated Mobile Pages Project. It comprises a set of rules that, together, create a much lighter version of HTML.

Any pages that comply with AMP will load faster than ever on mobile devices across the globe. It was only launched in February 2017, and SEO experts are still approaching the concept with caution. Is it just another whimsical fad, or will it stand the test of time?

Any SEO guru will know the rule of thumb – never overdo redirects. A few months back, Google shocked the SEO world to the core with the announcement that redirects will no longer cause loss of PageRank. People are free to utilize any 3xx redirection – minus the fear. But it’s not all sunshine and roses. Christoph C. Cember (LinkResearchTools) believes 301 redirects can do more harm than good, interfering with how pages pass their topic relevance through anchor text.

2017 will see voice search continue to become the frontier of online searches.

Brand new sites are going to have a harder time ranking on its SERPs that a site with indexed age.

Google wants to see that you’ve got a quality link profile boasting authority, as well as underlying content.

This is just the beginning. If you want to dominate SEO in 2017, it’s vital to stay ahead of the times. With more than 200 factors influencing online success, continuous homework is a necessity! We hope this helped. Don’t hesitate to contact us at any time to demystify the fluctuating world of SEO.

10 Reasons You Should Be Using Online Marketing To Grow Your Business

For entrepreneurs and business owners, the landscape is rapidly changing in exciting ways. Many traditional ways of adver10 Reasons You Should Be Using Online Marketing To Grow Your Businesstising are quickly being supplanted by internet and social media based forms of marketing. Here are some of the ways creating a strong online presence can be some of the strongest ways to market your business in today’s world.

1. A Level Playing Field
Traditional marketing often related on mediums such as billboards and television ads, that were controlled by outside forces. They are very expensive, requiring a huge investment that smaller and starter companies often could rarely afford. By contrast, a website, that you can set up and control yourself, is much more inexpensive, and something you can do to spread the word about your business from the very beginning. This enables smaller and medium companies to be able to become just as recognizable among some people as huge corporations.

2. Cost-Effective
A report from HubSpot shows that online marketing can generate 3 times as many leads as traditional advertising, and yet cost 62 percent less. With a website, you can spend less money on content that will be seen by far more people. If you are a small business struggling to find the capital to do the necessary work of advertising, online tools are the most cost effective opportunities to let people know about the services you can provide for them.

3. Targeted Audiences
Traditional advertising is seen by everybody, with no way to control who gets the message or focus only on the people likely to be responsive. In contrast, paid online marketing allows you to choose the people who receive your marketing content, or tailor your message to a specific audience. Knowing and controlling the people with whom you communicate can dramatically increase the effectiveness of your message.

4. Building Credibility
Online communication is instantaneous and interactive. When you deliver on your promises, it can make a huge difference with your customers. The internet gives these satisfied customers a platform to share their positive experiences with others. In this way, your online presence can be significantly amplified as loyal customers become your brand ambassadors, tellings other about the services you provide.

5. Possibilities of Search Ratings
According to Internet Live States, 88.5 percent of people in the U.S. have access to the internet through a cell phone or computer. This means almost everyone has gotten used to using a search engine as one of their primary ways to find information. With the help of experts at Emarketed, we can show you how to increase your search ratings so they are likely to be found on the first page of someone’s search results. This will enable your company to come to the awareness of anyone who might be seeking your services.

6. Trackable Data
WIth traditional advertising, it is sometimes difficult to evaluate the difference your marketing was doing. It was often hard to tell how many people see a television or print advertisement, or how it affected their purchasing decisions. Online marketing comes equipped with different tracking and analytics tools, so you can see who visited your website or saw your content, in real time. These resources allow you to see just how effective a marketing campaign is, or whether you should make changes.

7. Give Convenient Ways To Respond
Marketing’s primary goal is to get potential customers to respond to a call to action, by buying the product or service being offered. Online marketing content can easily also be an online store, allowing someone to respond to your message instantaneously upon hearing it. This allows for a degree of impulsivity when your messsage is likely to reach maximum impact, and a convenience that creates few barriers to allow a customer to respond.

8. Test-Drive New Ideas
Whether it’s through a website, social media, or e-mails, there are a wide variety of options and different ways to create online content that communicates a desired message. There is room for creativity, trying out new things. Lower costs mean lower risks for experimenting, and seeing how effective a particular message can be. The possibilities are potentially limitless.

9. Generating Higher Revenues
For all these reasons, online marketing can greatly help your business’ revenues. According to Google, effectively used digital marketing strategies can make a business grow 2.8 times better than expected otherwise. This is especially true for smaller businesses, that can increase their revenues by as much as 3.3 times as much. Online marketing can be like rocket fuel that causes your business to take off, and find opportunities for customers that are otherwise not possible.

10. Go Where Customers Are
The internet is already being used by most people on earth, giving people access to receive information that before would not have been possible. In the future, even more people will come more and more to rely on the internet as one of their main sources of information. If your business doesn’t have an online presence, you are missing out on one of the biggest ways to attract attention to your business. Just a few simple steps can open your way to limitless possibilities for your business’ growth.

Is Branded Content Ever Good for SEO?

What is Branded Content?

branded-content The easiest way to think about branded content is “sponsored content”. This can take the form of written content, videos, webinars, tv commercials, or images and infographics. Although the main purpose is to be interesting or entertaining, by nature, it can often be highly self promotional. There are pros and cons to using branded content in marketing so it’s wise to set a goal before getting started.

How Can Branded Content Be Used Effectively?

Written branded content is often prone to feeling overly self serving. The advertorial style of branded content is not very effective or popular. Depending on your business and industry, this can still be done. Take Adobe for example, they have tons of branded content that includes their products but also have branched out completely with a separate site CMO.com. This is a hub that is separate from their core products but completely sponsored by Adobe to deliver marketing insights and inspiration for and by marketing leaders.

Other branded forms of content are becoming more popular and effective. Some common forms you may have seen are webinars or whitepapers. The goal is to be helpful but ultimately, the goal is to make a sale. There is a fine line when it comes to branded content and advertorials.

Use Branded Content with Caution

Branded content may seem duplicitous, especially if you are promising answers to one question but selling your product/services as that answer. What may seem like an effective branded content marketing campaign for a big company may not work so well for a small business. Bigger companies have the benefit of brand awareness and a wider audience, so that they might not even have to put their brand name on the branded content in order for it to still be effective.

At the end of the day, branded content can be innovative and interesting but it can also be stale when overdone. Take a look at competitors and big players in the industry to see how you can incorporate effective pieces of branded content into your marketing plan.

How to be Smart about Your SEM Efforts

business-plan A failure to plan is a plan to fail. As a business owner, monitoring your marketing plan is just as important as your taking initiative on your actual business plan. There are mistakes that owners new to online marketing make – don’t fall victim to these mentalities:

1) Don’t throw everything at the wall just to see what sticks

Whether you are throwing money, time, and/or resources at internet marketing, it’s crucial to have a step by step plan and measure the progress along the way. If you are first starting out, it may seem like a good idea, or even necessary to do it all: SEO, PPC, local, social, email, video, and more. With this approach, it is also hard to track which tactics work and which don’t. Instead of going full speed on all aspects of online marketing, focus and do research to see which medium would be best for your business.

2) Do not obsessively compare your business to competitors

Competitive research is a necessary step when starting out and part of a regular routine. It gives a good idea of effective strategies for your business model. Just because something seems to be working out for a competitor (or at least, if that’s what you hear or they tell you), remember that it is not the whole story. So the next time you hear that a competitor is benefiting from something, whether it is: paid links, broad terms for PPC, billboard, radio, or TV ads, think again.

On the business side of things, duplicating a competitor certainly won’t give you the same success. It’s about differentiating your business in what you do best – and it may even be something a competitor is missing out on, like good customer service and word of mouth referrals.

3) Instead of just talking about your goals, write it down and revisit often

It’s easy to get carried away and go off on tangents when brainstorming about your website and business. Make sure to take notes of what you want to achieve and what you see is going well or not so well. By putting your goals down on paper, you are more likely to follow through. Make it your mantra! Once the notes are laid out, you can develop a strategy and build a road map that will help you reach those goals. It may take some time and be frustrating but it is important to have a central place for all your goals and progress. Reasonable time frames will also help motivate your team to meet goals. Goals and thoughts won’t get put into action if they just sit there!