8 Tips to Market Your Products for the Holidays

8 Tips to Market Your Products for the Holidays

The holidays are always a major boost in sales for most businesses, and getting a head start on marketing will help you get the most out of this time of year. Starting your holiday marketing plan early can ensure that you are prepared to for what the holidays might bring and also allow you to meet your sales goals. Here are some ideas on how to market your products for the upcoming holiday season.

  1. Think of Ways to Market Products as a Gift

Certain products may lend themselves to being sold as gifts but others may need a different approach so that consumers think of your products as options for their holiday shopping. Gift certificates and gift cards are always an easy way to get customers to think of you during the holidays. Even obscure products can work for the holidays if you come up with right angle and market it as a great gift idea through social media and your website.

  1. Use Repetition and Remarketing

People decide to do their holiday shopping at different times throughout the season, so marketing and remarketing often can get people to think of your product when they finally reach the buying stage. You can send multiple emails, direct mailers or holiday cards announcing sales so that your ads aren’t overlooked.

  1. Offer Great Deals or Discounts

People are spending more during the holidays than they do the rest of the year and they will appreciate discounts wherever they can find them. If you can bundle your products or services into a deal customers will be more inclined to choose you for their holiday shopping. Create a gift pack of several products that they can buy for family or friends at a good price.

Offering discounts on different days throughout the season can help you target people based on when they tend to shop for their gifts. You can reach people who are last minute shoppers and need to find a good deal right before Christmas.

  1. Create Seasonal Ad Word Campaigns

If you are working on an online campaign for your products you can add in holiday related search terms for your ad campaigns on Google. If you create a campaign to target holiday shoppers you can add in terms like “gift” or “holiday” and also create specific landing pages that offer incentives to shop at your store such as free shipping or free gift wrapping. Make sure the copy you use in your ads and landing pages is seasonal and festive to get people in a holiday shopping mood.

  1. Use Holiday Themes on Social Media

During the holidays, make sure to add lots of seasonal posts and incorporate certain festive touches here and there so that people associate your products with the season. You can even include a holiday giveaway on social media to get people involved on your site. Make sure to ask for engagement as part of the giveway such as comments, shares or likes to boost your posts.

  1. Incorporate Holiday Email Marketing

Using holiday themes in your email marketing campaigns is just as important as social media themes. Fun, seasonal emails can entice shoppers to read your message especially if they are looking for holiday deals or gift ideas. Make sure to include seasons words in your email subject line to catch the reader’s eye and also include any holiday discounts in the subject as well.

  1. Have a Black Friday or Cyber Monday SaleHave a Black Friday or Cyber Monday Sale

The biggest shopping day of the year is Black Friday and many people get a good percentage of their holiday shopping done on the day after Thanksgiving. Many businesses are beginning to extend their Black Friday sales over the whole weekend to get an even bigger boost in sales and incorporate an online sale on Cyber Monday. Make sure to promote every sale online and through email so that people know in advance what to expect.

  1. Tailor and Personalize Your Campaigns

Marketing campaigns during the holidays can be more effective if you create segmented campaigns that target a person’s specific interest. Make use of any user data you have to set up more personalized holiday marketing tactics by advertising to people who have expressed interest in certain products or services. Always use ad copy that is relevant to the user’s interest so that they will be more likely to engage.

Marketing during the holidays can be one of the best opportunities to reach new customers, get bigger sales numbers and expand your following. Incorporating holiday themes and promoting discounts and sales are some of the most effective ways to get people to buy your products throughout the season. Holiday marketing helps people associate your company with Christmas shopping and they may even end up being a returning customer next year.

5 Reasons Why You Need to Start Looking at Voice Search for Your Business

5 Reasons Why You Need to Start Looking at Voice Search for Your Business

The way people search for things online has been slowly changing because of voice command options like using Siri on an iphone or the Amazon Echo in their home. Instead of physically typing in something you are looking for, you can easily activate a voice command option and save time and effort. When people are on the go they might prefer to interact with a device through voice command to get an immediate answer.

Because voice search has become much more prevalent in our daily lives it is now more important than ever for businesses to start thinking about using it for marketing and optimizing for voice command searches. These are some of the key reasons why businesses should be looking into voice search as part of their marketing plans.

  1. Voice Searches and Devices are Growing

Although physically typed searches still represent the majority, the amount of people using voice command to find specific answers is growing rapidly. It is estimated that by 2020 at least 50 percent of all searches will come from voice commands. As the searches themselves grow, the amount of devices catered to voice search continues to expand with new technology.

When Amazon released the Echo device, it represented a major shift in smart devices because it acts as a home assistant that can play music, answer questions and control other devices. With the popularity of the Echo, other companies like Google and Apple are now planning to release their own versions to compete with the product. It is likely that the market for smart devices that incorporate voice search will only continue develop and gain momentum.

  1. Keywords for Voice Searches are Different

Something that businesses using search engine optimization must consider is that when people use voice search they tend to use different terms and phrases to find what they are looking for. When people physically type something in, especially on their smartphone, they usually keep the search pretty short. Typically a typed in search would be about two words so that the user can quickly get a result and they don’t have to waste time typing in a long query.

With voice command devices, people tend to say longer phrases out loud because it requires less effort than typing and they can get more specific results. People are more likely to ask the voice search a longer question such as “where can I get the best vacation deals” instead of just typing “vacation deals”. People often ask things in the form of a question when using voice searches because they expect it to understand and respond like a human would.

  1. Stronger Search Intent

One of the things that marketers are trying to identify with certain search terms is the exact intent of the user when they are looking for specific information. The type of short two word phrases that normally occur when someone is typing a search can make it hard to figure out the person’s intent in their search. With voice searches, people tend to show much stronger intent that can be easily interpreted by search engines and ultimately benefits marketers.

When people use voice search they are usually using longer phrases that include question words like who what and where which tend to indicate a greater readiness for action. Marketers can start to optimize for these question keywords for voice searches and be able to convert customers who are ready to make a purchase.

  1. Local Businesses Benefit the Most

While most SEO is optimized for location, voice searches more often include terms such as “near me” or “nearby” which can bring in a lot of business to local stores. Mobile voice search is actually three times more likely to be used to find local establishments than through text searches. Businesses with a local physical presence stand to benefit the most from optimizing for voice search.

  1. Faster Response, Faster Results

One of the reasons people tend to favor voice searches when they are on the go is so they can get a quick answer and take immediate action. This is great news for businesses that want to convert customers and are able to get to the top of voice search results. People searching may choose you for the product or service they want without spending too much time comparing and reviewing other websites.

As long as you have listing on sites like Yelp with your hours, location and phone information you can get customers who need your services immediately.

Marketing for voice search can help businesses tap into a lot of new opportunities. Voice search is only going to become more important as people adjust to new devices that focus on voice command. Make sure to incorporate voice search in your digital marketing and SEO plan to get the best results.

Why SEO Isn’t Dead

Why SEO Isnt Dead

Search engine optimization has been an element of online marketing for nearly two decades since its earliest beginnings in the mid 90s. The technique has changed significantly over time but it has never completely lost its relevance. Even though some in the marketing world may believe that SEO is dead, it has simply evolved.

In a sense, the old way of doing SEO is over because so much about search engine optimization has changed. The earlier formula of simply optimizing H1s and meta tags is not enough to increase search rank. Now there is no one formula for getting results from SEO; instead there are different approaches that work differently for every business.

There have never been any guarantees that certain SEO practices will work immediately to increase search rank. If someone is unable to get results from traditional SEO then they might write it off as ineffective and assume that SEO is dead. The reality is that SEO works but you simply have to evolve with it as it continues to change.

How SEO has Changed

While in the past certain tweaks such as adding keywords to title tags may have worked to increase rank, there is now a lot more to consider. When Google Panda was released, it caused SEO to change significantly. The emphasis now is on creating a high quality experience for users through great content instead of “spammy” content for the sake of SEO.

Even though content needs to focus more on a positive user experience, that content still needs to be optimized and that is where SEO still maintains its relevance. SEO keywords can still be used effectively within the right content to get better results. Content needs to be seen by the largest possible audience and SEO can play a major role in helping that happen.

Old practices like title tag keywords have actually been found recently be much less effective than previously thought. A study discovered that the correlation between a keywords in a title tag and the ranking of that keyword was actually very minimal. Since Google has gotten better at understanding the context of a page keyword targeting doesn’t need to be nearly as explicit as it was in the past.

Now businesses working with SEO often benefit from more longer form content because it naturally includes terms that describe the topic and will be noted by Google. These terms that are related to the topic are now known as entities and are just as important as keywords once were in SEO. Businesses can now go beyond traditional keyword research into entity research to find more terms to be included in content.

Social Media and SEO

More businesses are focusing their marketing strategies on social media as it continues to expand its influence through different sites like Facebook and Instagram. SEO can helpful for social media marketing by boosting the rank of links to social media pages and ensuring that users will be led to those pages. People also use social media channels to search for things and search engine optimization can be useful in affecting these types of searches.

One thing to remember about SEO is that optimizing content can take on many different forms and does not have to follow what is traditionally thought of as SEO. Every business will still need to take efforts to ensure that their high quality content is seen by an audience online.

As SEO continues to evolve and change, people will always use it differently to reach the ultimate goal of boosting traffic. As long as people are able to get these results in new ways, SEO will continue to live on as a viable choice for marketing.

5 SEO Mistakes You Shouldn’t Make

5 SEO Mistakes You Shouldn’t Make

The strategies for search engine optimization have changed significantly over the past few years as SEO continues to evolve from its more traditional forms. SEO can still be a powerful way to boost traffic and bring users closer to making a purchase on your site. Because SEO is always shifting, it is important to stay on top of what the most successful modern practices are every year.

If you use SEO incorrectly you might not get the kind of results you are looking for and end up frustrated. Some practices may even be harmful in the long run so you should review what strategies are currently the norm. Here are some of the most common SEO mistakes to avoid making.

  1. Using the Wrong Keywords

You are not optimizing for the right keywords then most of your SEO efforts will be in vain. If you focus on generic or global keywords instead of more focused and localized words then you won’t be attracting the right kind of visitors to your site. Long-tail keywords usually work best because people that type very specific phrases are more often looking to buy something.

More generic keywords might attract people that just browsing, are not interested in what you offer or are not looking to make a purchase. Broad keywords can also have a lot more competition making it harder to boost your rank. Do some keyword research first or use an SEO company that specializes in finding keywords to start a more effective campaign.

2. Not Using Unique Title Tags and Meta Descriptions

In addition to having the right keywords you also need to focus on title tags and meta descriptions that are the most effective. If all of your pages have similar titles then it can be damaging to your SEO strategy. You need unique titles that are optimized and include specific keywords that are related to the content on the page.

Meta descriptions can also be useful for SEO because they appear within search results. A meta description should be persuasive and act as a sales pitch for your page. Each page throughout your site should include a meta description with some relevant keywords that will entice people to click on your link in search results.

3. Focusing on Quantity instead of Quality Links

Links are important in SEO but if you have a high number of bad links then you are only causing more harm than good. The quality of links is important when search engines are evaluating them for your ranking. One link from a popular blog will boost your rank more than hundreds of lesser quality links.

SEO Los Angeles strategies will get the most results from links that are relevant to your website and come from trusted sources rather than spammy sites.

4. Creating Unrelated Content

One of the problems that people experience with SEO is the tendency to produce content that isn’t directly related to your keywords. This happens when people want to rank for a certain keyword but are not effective at focusing the text on that topic. Google is looking for content that is the most relevant for search terms users type in and if your doesn’t answer the search specifically then your rank on the search engine results page will suffer.

5.Not Optimizing for Mobile

People use their smartphones for searches more than ever and it is a huge missed opportunity not to invest in a mobile friendly site. The quality of your website, especially how it performs on a mobile phone can be very crucial for your search rank. If your site isn’t mobile friendly, Google and other search engines will recognize it which can negatively affect your rating.

How to Deal with Search Rank Fluctuations

HowToDealwithSearchRankFluctuations

If you are involved in an SEO marketing strategy then you are probably concerned with your website’s rank and check it on a regular basis. Your rank helps you determine if your SEO efforts are working and tells you how your website is fairing in a specific marketing. It is common for your rank to switch back and forth between a few numbers in the same range but if it is fluctuating all over the place then this can be a problem.

In order for your SEO rankings to work well there has to be some type of consistency. It can be frustrating for business owners to see their search results page rise one day and then have trouble locating it just a week later with the same keywords. Ranking fluctuations are a part of Google’s algorithm so it is important to do all you can to protect your page rankings.

What Causes Fluctuations

Before you can learn how to minimize rank fluctuations, you need to understand why they happen. There a few different factors that can go into causing a rank change but they tend to occur more often on pages that are lower down on the results page. Higher ranking pages might have smaller fluctuations but they also happen more often.

One of the reasons fluctuations occur is due to search engine algorithm updates which can cause your rank to increase or drop for a few weeks temporarily. Sometimes smaller updates go unannounced so you might not understand why your rank changed. Updating your own content and making major changes can also cause your rank to fluctuate as search engines crawl your new content.

If your website is having certain technical issues it also might affect your search rank and cause it to fluctuate. If you have implemented new strategies or incorporated some complicated code which is slowing down your site speed it could drop your rank due to lack of accessibility to crawlers. Other changes such as new inbound link strategies can cause a fluctuation because of the sudden influx of links which will cause your rank to rise dramatically.

How to React to Fluctuations

When you experience a serious fluctuation in your search engine ranking, you should avoid panicking and making more changes right away to combat the fluctuation. Since the rank drop may be due to recent changes to your site, going back and changing more tactics will not help the situation in the long run. Instead you can decide to wait and see if any negative fluctuation will bounce back on its own once it has adjusted to recent changes.

If you are really concerned about your site’s fluctuations it can also be a good idea to watch your competitors’ sites and see if they are experiencing similar changes in their rank. If this is the case then it might be due to the search terms being used. You should always make sure that keywords and tags are placed properly in order to help the situation.

Internal Linking and Site Speed

To help avoid rank fluctuations there are a few strategies that can allow you to keep a more consistently rising rank overall. One tactic is to use internal linking to help leverage keyword targeting in your own site. You should try to diversify and avoid using rich anchor text to prevent rank changes.

Another thing to keep in mind is that your site speed is included in Google’s search ranking algorithm. This has to do with the user experience because if a site loads too slowly, people are more likely to close your site and move onto something else. Always make sure that your site is loading quickly and efficiently to avoid any problems with your ranking.

Link Building Strategies

If you build a lot of links too quickly, search engines will recognize your site as gaining links at an unnatural rate especially when they are only to one page. This type of link building will set off red flags and might lead to even more ranking drops in the end.

A better strategy is to build links to a variety of different pages without using any rich anchor text. Using links to different pages can help stabilize and ultimately increase your search rankings without setting of any red flags. This type of link building will contribute to the authority of your site as a whole and boost your keywords at a site wide level.

Any time you notice search rank fluctuations, you can wait it out before making any changes or eventually start using more careful strategies to ensure that your page has a consistent rank. Being cautious about the strategies you use and keeping your page up to date can help you prevent any further fluctuations and allow your rank to steadily rise.

How to Determine Your SEO Content Needs

Website Seo And Analytics IconsIn today’s market, everyone knows that high quality content is more important than keyword density and we need to utilize content marketing on all websites to be successful. However, simply creating content without a clear strategy may not be as effective. You must first figure out the type of content that you need to reach your audience and define what works best. Identifying your target audience as well as their needs, interests and surfing habits can help begin the process of creating the right content. There are certain methods that can be helpful in defining your SEO content needs so that you are not spending too much time producing inefficient content.

Checking Out Search Results

If you have an idea for the type of content you want to produce you can first look into the popularity of that content, whether people are interested and how they are searching for that content. This can be done by simply taking a look at search results based on certain titles, keyword phrases and related topics so you know specifically what people are looking for and what type of content already exists. Searching for certain keywords can provide insight into whether people are looking for product and solution pages or more information-based content. When creating a content strategy, you must analyze search results so that you know whether your content idea is something buyers will like and can perform well in a search.

Analyzing Existing Content

To better understand what type of content you need you must also try to determine what information is necessary for customers to make a purchase. You can use analytics to evaluate what content is currently working or not working and how customers are interacting with the site. Using Google Analytics you can set up conversion paths and learn how visitors are moving through a site. Finding out what pages cause users to exit or which ones are performing well can help you evaluate what customers respond to the most. Looking into bounce rate and investigating the reasons why people navigate away from certain pages can help us understand what we need to give them in terms of content.

Understanding Customer Needs

Since creating successful content revolves around what customers are looking for, one of the most effective ways to define your SEO content needs is to find out directly from customers. Using customer surveys and emails to get immediate feedback on what is working with a website can help you improve your content. Live Chat can also be a useful tool to see what sorts of questions users are asking or what kind of content they are looking for. All these methods can contribute to a better understanding of what users want so that you can create the kind of content that people are searching for.

The Concept Of SEO Marketing

The Concept Of SEO MarketingWhen you make a new website, no one knows that you have launched a new brand, product, or company until you start using SEO. Through the search engine optimization process, your site gets recognized by people browsing the Internet from all over the world. Basically, search engine optimization is a process through which your site gets ranked on a search engine for a certain keyword through which people are then able to access your website and find what they are looking for.

First, you have to add your website to a search engine by using a webmaster tool. A search engine is then able to read website content and everything else on your site. It is a long process that takes few months, but eventually a website can reach one of top 10 positions on a search engine’s first page with a certain keyword. Basically, SEO is a kind of online marketing for getting a website on top of a search so that anyone can easily find it. SEO is a very popular method around the world for driving traffic to a website.

For example, if you are selling leather jackets through a website, then people will only be able to reach your store if you do search engine optimization on on the keyword “leather jacket”. When people search for “leather jacket”, your website appears on the top 10 page and the user would be lead directly to your store. The only way to get your store to the top search results for a “leather jacket” keyword search is to use SEO.

SEO includes two methods that can take your website to the top. The first way is ON page SEO, and the second one is OFF page SEO. These are the two most common strategies through which you can get your website on the top search page. If your ON page SEO is strong, then the OFF page SEO would automatically become stronger and you will be able to quickly get a good ranking

When you do OFF page optimization, it is important that you use high-quality content that is original. The search engine algorithm only gives preference to those websites that contain quality content closely related to the website’s subject. You cannot put any other subject content on the website. For example, if you are selling leather jackets, then all content on the website should relate to leather jackets.  Usually, the off page optimization takes place on other submission websites to build the ranking on a search engine.

Ways To Do Marketing Via Google

Ways To Do Marketing Via GoogleGoogle has been one of the biggest search engines around the world for awhile now. Everyday, millions of people around the world use the search engine to find websites and anything else they are looking for by putting keywords into the search bar and browsing the results. Many people rely on Google and other search engines on a day to day basis for shopping, communication, research, entertainment, and may others. Google uses an algorithm to present results each time a keyword is searched. This makes the search engine a powerful marketing tool. Here are a few ways that a business can market on Google.

Google AdWords

The Google ad word is one of the most exceptional tools through which you can do keyword research and find which keyword is most competitive and how many people have searched the keyword in a day, week, month or year. You can view all the statistics on Google AdWords that helps guide your marketing decisions. A business can run an advertisement campaign on Google through which your website will appear on top when anyone searches a specific keyword. This will cost some money, but it will encourage sales and increase exposure for your business. It is a good Google marketing technique.

SEO Vs. PPC

This commonly heard term in the marketing world stands for search engine optimization. It is the process that Google uses to get a website on the top search results organically. You do not need to pay anything to Google, but you have to continue to do search engine optimization of the website throughout the process to get on top. It is one of the greatest Google marketing techniques to build a brand reputation among the people.  Through the webmaster tool, you can manage SEO and analyze each of your page’s reputations in the eyes of Google.

Google Plus

Google Plus has been introduced recently but it hasn’t quite caught on like other social media websites. But you can still make your business page here for the sake of search engine optimization.

Ads on Google

You can also run an ad campaign through the ad word. In this ad campaign, you need to put images of your brand’s products and services to appear on other websites. This is so that when someone is browsing any other website, your banner will appear. It is one of the effective Google marketing techniques that can boost sales.

How Marketing On Bing Can Be Useful

How Marketing On Bing Can Be UsefulBing is a very popular search engine and many people from the United States prefer to use it to search for everything on the web.  Even those who use Google for searches and marketing will also use Bing to get the same effective results. Bing is a Microsoft search engine that is improving everyday when it comes to competing with more widely used search engines like Google.

Bing marketing is becoming increasingly common, especially with big businesses that run ads on the search engine. They begin by using a platform similar to Google to create ads, and then start running their ad campaigns on search engines. You can advertise your website on the top page of a Bing search. They provide all the same features that a Google search engine would provide.

Bing allows you to import all your ads from Google AdWords when you create a new account on the site. This eliminates the need to go back and create all the ads again on Bing. Further, through the keyword research tools you can find out how competitive each keyword is on the Bing search engine. You can do this research before starting an advertising campaign on the search engine.

By using the campaign planner tools, you can come to know what’s trending most for searches on Bing. For example, the number of people who have searched on Bing for outerwear will appear via statistics. You can then begin a campaign based on these statistics. Bing will let you know exactly how many people have searched this keyword in a certain month. So if you have the statistics like this at hand, it becomes easier for you to make a marketing decision.

Most of the people who have done Bing marketing and did not get positive results didn’t do the proper research before running their campaigns.  Instead of giving up on the search engine, do the research on your keywords and understand the criteria of the advertisements. Marketing on Bing requires a good knowledge of the techniques of doing advertising. For example, you have to target the audience and only run advertisements where you think the most customers would be interested. Timing of the ads is also important – you have to run ads when you know the maximum number of users are online.

Tips For Doing Video SEO Online

Tips For Doing Video SEO OnlineVideo SEO is increasing in popularity because now many people prefer to quickly watch videos online instead of reading text on a website. Therefore, if anyone wants to let the people know about their website, product, or service they can present the information in a visually engaging way with a short video. Video SEO works by posting content on the front page of a website so that visitors can easily understand the main concept of the brand or business. There are also various video hosting sites that allow users to start an account and upload their videos for free or for a low monthly fee. A business can easily begin to take advantage of video SEO by incorporating visual content into their website or social media accounts.

As views of a specific video increase on a website, the more popular the content becomes on the video website channel. There are many video websites like YouTube, Dailymotion, Metacafe, Google Videos, Vimeo, and others that give users the opportunity to post their unique work and gain followers. Here are a few tips for doing video SEO with sites like these:

High definition video

Be sure to shoot with a good quality camera with enough lighting for your subject. A professional looking video will not only be fun and engaging, it will also look good.  If you upload low quality videos then followers will not take interest in watching the video.

Title of video

The title of the video should be interesting, unique, and relevant. Your followers should understand what they’re watching and what information you’re trying to convey.

Content of video

When it comes to the subject of your video, it should be authentic and informative. You should only use original content so that viewers take interest and your brand stands out from the others. Don’t be afraid to change things up and keep experimenting with new approaches.

Meta tag

This is one of the important things that you should to do when uploading a video. Meta tags make search engines able to recognize the videos and based on keywords, make them visible in searches. So always using highly competitive keywords so that your video has a better chance of appearing in the top search results.

Link your video

While uploading the video, hosting sites give the option to put in a website link. So if you want to promote your company, you can put the link along with the video so that user can be redirected to your website.

These tips for creating and using video SEO online will help promote your videos and brand. Choose a popular video site like Vimeo or Youtube to get more exposure and followers for your content.