How to Determine Your SEO Content Needs

Website Seo And Analytics IconsIn today’s market, everyone knows that high quality content is more important than keyword density and we need to utilize content marketing on all websites to be successful. However, simply creating content without a clear strategy may not be as effective. You must first figure out the type of content that you need to reach your audience and define what works best. Identifying your target audience as well as their needs, interests and surfing habits can help begin the process of creating the right content. There are certain methods that can be helpful in defining your SEO content needs so that you are not spending too much time producing inefficient content.

Checking Out Search Results

If you have an idea for the type of content you want to produce you can first look into the popularity of that content, whether people are interested and how they are searching for that content. This can be done by simply taking a look at search results based on certain titles, keyword phrases and related topics so you know specifically what people are looking for and what type of content already exists. Searching for certain keywords can provide insight into whether people are looking for product and solution pages or more information-based content. When creating a content strategy, you must analyze search results so that you know whether your content idea is something buyers will like and can perform well in a search.

Analyzing Existing Content

To better understand what type of content you need you must also try to determine what information is necessary for customers to make a purchase. You can use analytics to evaluate what content is currently working or not working and how customers are interacting with the site. Using Google Analytics you can set up conversion paths and learn how visitors are moving through a site. Finding out what pages cause users to exit or which ones are performing well can help you evaluate what customers respond to the most. Looking into bounce rate and investigating the reasons why people navigate away from certain pages can help us understand what we need to give them in terms of content.

Understanding Customer Needs

Since creating successful content revolves around what customers are looking for, one of the most effective ways to define your SEO content needs is to find out directly from customers. Using customer surveys and emails to get immediate feedback on what is working with a website can help you improve your content. Live Chat can also be a useful tool to see what sorts of questions users are asking or what kind of content they are looking for. All these methods can contribute to a better understanding of what users want so that you can create the kind of content that people are searching for.

The Concept Of SEO Marketing

The Concept Of SEO MarketingWhen you make a new website, no one knows that you have launched a new brand, product, or company until you start using SEO. Through the search engine optimization process, your site gets recognized by people browsing the Internet from all over the world. Basically, search engine optimization is a process through which your site gets ranked on a search engine for a certain keyword through which people are then able to access your website and find what they are looking for.

First, you have to add your website to a search engine by using a webmaster tool. A search engine is then able to read website content and everything else on your site. It is a long process that takes few months, but eventually a website can reach one of top 10 positions on a search engine’s first page with a certain keyword. Basically, SEO is a kind of online marketing for getting a website on top of a search so that anyone can easily find it. SEO is a very popular method around the world for driving traffic to a website.

For example, if you are selling leather jackets through a website, then people will only be able to reach your store if you do search engine optimization on on the keyword “leather jacket”. When people search for “leather jacket”, your website appears on the top 10 page and the user would be lead directly to your store. The only way to get your store to the top search results for a “leather jacket” keyword search is to use SEO.

SEO includes two methods that can take your website to the top. The first way is ON page SEO, and the second one is OFF page SEO. These are the two most common strategies through which you can get your website on the top search page. If your ON page SEO is strong, then the OFF page SEO would automatically become stronger and you will be able to quickly get a good ranking

When you do OFF page optimization, it is important that you use high-quality content that is original. The search engine algorithm only gives preference to those websites that contain quality content closely related to the website’s subject. You cannot put any other subject content on the website. For example, if you are selling leather jackets, then all content on the website should relate to leather jackets.  Usually, the off page optimization takes place on other submission websites to build the ranking on a search engine.

Ways To Do Marketing Via Google

Ways To Do Marketing Via GoogleGoogle has been one of the biggest search engines around the world for awhile now. Everyday, millions of people around the world use the search engine to find websites and anything else they are looking for by putting keywords into the search bar and browsing the results. Many people rely on Google and other search engines on a day to day basis for shopping, communication, research, entertainment, and may others. Google uses an algorithm to present results each time a keyword is searched. This makes the search engine a powerful marketing tool. Here are a few ways that a business can market on Google.

Google AdWords

The Google ad word is one of the most exceptional tools through which you can do keyword research and find which keyword is most competitive and how many people have searched the keyword in a day, week, month or year. You can view all the statistics on Google AdWords that helps guide your marketing decisions. A business can run an advertisement campaign on Google through which your website will appear on top when anyone searches a specific keyword. This will cost some money, but it will encourage sales and increase exposure for your business. It is a good Google marketing technique.

SEO Vs. PPC

This commonly heard term in the marketing world stands for search engine optimization. It is the process that Google uses to get a website on the top search results organically. You do not need to pay anything to Google, but you have to continue to do search engine optimization of the website throughout the process to get on top. It is one of the greatest Google marketing techniques to build a brand reputation among the people.  Through the webmaster tool, you can manage SEO and analyze each of your page’s reputations in the eyes of Google.

Google Plus

Google Plus has been introduced recently but it hasn’t quite caught on like other social media websites. But you can still make your business page here for the sake of search engine optimization.

Ads on Google

You can also run an ad campaign through the ad word. In this ad campaign, you need to put images of your brand’s products and services to appear on other websites. This is so that when someone is browsing any other website, your banner will appear. It is one of the effective Google marketing techniques that can boost sales.

How Marketing On Bing Can Be Useful

How Marketing On Bing Can Be UsefulBing is a very popular search engine and many people from the United States prefer to use it to search for everything on the web.  Even those who use Google for searches and marketing will also use Bing to get the same effective results. Bing is a Microsoft search engine that is improving everyday when it comes to competing with more widely used search engines like Google.

Bing marketing is becoming increasingly common, especially with big businesses that run ads on the search engine. They begin by using a platform similar to Google to create ads, and then start running their ad campaigns on search engines. You can advertise your website on the top page of a Bing search. They provide all the same features that a Google search engine would provide.

Bing allows you to import all your ads from Google AdWords when you create a new account on the site. This eliminates the need to go back and create all the ads again on Bing. Further, through the keyword research tools you can find out how competitive each keyword is on the Bing search engine. You can do this research before starting an advertising campaign on the search engine.

By using the campaign planner tools, you can come to know what’s trending most for searches on Bing. For example, the number of people who have searched on Bing for outerwear will appear via statistics. You can then begin a campaign based on these statistics. Bing will let you know exactly how many people have searched this keyword in a certain month. So if you have the statistics like this at hand, it becomes easier for you to make a marketing decision.

Most of the people who have done Bing marketing and did not get positive results didn’t do the proper research before running their campaigns.  Instead of giving up on the search engine, do the research on your keywords and understand the criteria of the advertisements. Marketing on Bing requires a good knowledge of the techniques of doing advertising. For example, you have to target the audience and only run advertisements where you think the most customers would be interested. Timing of the ads is also important – you have to run ads when you know the maximum number of users are online.

Tips For Doing Video SEO Online

Tips For Doing Video SEO OnlineVideo SEO is increasing in popularity because now many people prefer to quickly watch videos online instead of reading text on a website. Therefore, if anyone wants to let the people know about their website, product, or service they can present the information in a visually engaging way with a short video. Video SEO works by posting content on the front page of a website so that visitors can easily understand the main concept of the brand or business. There are also various video hosting sites that allow users to start an account and upload their videos for free or for a low monthly fee. A business can easily begin to take advantage of video SEO by incorporating visual content into their website or social media accounts.

As views of a specific video increase on a website, the more popular the content becomes on the video website channel. There are many video websites like YouTube, Dailymotion, Metacafe, Google Videos, Vimeo, and others that give users the opportunity to post their unique work and gain followers. Here are a few tips for doing video SEO with sites like these:

High definition video

Be sure to shoot with a good quality camera with enough lighting for your subject. A professional looking video will not only be fun and engaging, it will also look good.  If you upload low quality videos then followers will not take interest in watching the video.

Title of video

The title of the video should be interesting, unique, and relevant. Your followers should understand what they’re watching and what information you’re trying to convey.

Content of video

When it comes to the subject of your video, it should be authentic and informative. You should only use original content so that viewers take interest and your brand stands out from the others. Don’t be afraid to change things up and keep experimenting with new approaches.

Meta tag

This is one of the important things that you should to do when uploading a video. Meta tags make search engines able to recognize the videos and based on keywords, make them visible in searches. So always using highly competitive keywords so that your video has a better chance of appearing in the top search results.

Link your video

While uploading the video, hosting sites give the option to put in a website link. So if you want to promote your company, you can put the link along with the video so that user can be redirected to your website.

These tips for creating and using video SEO online will help promote your videos and brand. Choose a popular video site like Vimeo or Youtube to get more exposure and followers for your content.

Why People Prefer To Do PPC Advertising

Why People Prefer To Do PPC AdvertisingWhen anyone launches a new website, the first thing they want to do is take it to the top results on a search engine. But due to high competition, it is not possible to take a website to the top results within days of its launch. Therefore, the best way to get a website to reach that status is by doing paid advertising. The search engine allows people to advertise their website on the first page of the search engine via paid marketing.

The term PPC stands for pay per click. Basically, a search engine gives you a complete ad word tool through which you can create ads for the search engine for a specific keyword. When anyone searches for that particular keyword, then your website would appear in the first position. Therefore, they charge a certain price each time a user clicks on the website. But due to PPC marketing, the search engine boosts your website ranking and takes you on the top. As a result, it helps you with search engine optimization.

So it is always a good strategy to do PPC marketing for your website to reach the top on search results. Normally, people do not click on ads and go directly to the websites that organically appear on the top search. But those who are very interested in specific products and services will be more likely to click on the ads and see the product. So if you have products and services that are relevant to their search, a customer is more likely to click and create more sales for your business.

It is especially important to do PPC for a new website to take it to the top of a search and increase the odds for generating good sales. Before starting the PPC campaign on a search engine, you have to do research on the keywords which are in low competition. Once your website gets ranked on a search engine on low competitive keywords then it would be easier to take the website on a high competitive keyword. Do not start working initially on high competitive keywords because other brands are strong on those keywords, causing your site to take longer to reach that kind of status.

Why People Do Marketing On LinkedIn

Why People Do Marketing On LinkedInLinkedIn is not a site that you would normally think of when it comes to marketing because it is a place where people search for highly qualified candidates for job openings. But many multinational companies prefer to hire people from LinkedIn because of people on the site share their resumes and it is easy to browse for candidates with the skills and experience you’re looking for. Therefore, many companies successfully find  highly qualified people through the site and hire them.

However if you want to use LinkedIn for marketing, the site also allows you to run advertisement campaigns through which you can get the attention of your target audience and increase their exposure to your brand. It is a perfect place for a business to do marketing. You can also meet with vendors through the site. If you are manufacturing any product, then you can find the right company to distribute and sell your product. This is just one example of the many ways Linkedin can be very useful for marketing and other business purposes.

Through LinkedIn marketing, you get the attention of those customers who need your products the most and also connect with important business contacts. For example, if you need a content writing service for a specific project, you can browse candidates on the site who are able to do content writing work. So you can find services easily and get the work done quickly and professionally. You can also choose to advertise the position your company is hiring for on the site, and candidates will come to you. So in both cases, it is a useful place to do advertising.

The biggest reason for doing marketing on LinkedIn is to get people to know about your brand and to get in touch will good business contacts. Through this method, you can develop a good brand presence on LinkedIn and connect with different vendors who need your services and products. Further, it is a great place for doing email marketing. If you connect with thousands of people, then you can easily send promotional emails through which they would become able to engage with your brand and know about new products and services.

Further, you can make a group for your brand where you share different updates about your products and services, and also offer jobs to people in your network. Once you start posting updates, then many people will join the group and love to see news about your brand.

Benefits of A Los Angeles Marketing Agency

Every brand wants to achieve worldwide recognition, and social media marketing along with other types of marketing are the best possible way to reach each potential customer. For example, if you are selling a specific prodBenefits of A Los Angeles Marketing Agencyuct and want to reach customers anywhere in the world via the Internet, then you would need to utilize marketing strategies to make it possible for these customers to connect with your site and learn as much as they can about your brand and services.

This is why many of today’s businesses now prefer to hire a Los Angeles marketing agency to carry out marketing strategies for their product and elevate their brand to a new level where their product, brand, or services are recognizable and accessible to a target audience. Outsourcing the marketing department is a convenient and common option for a brand because it reduces the hiring cost of the employer and you also get a complete daily report of the marketing work within a set budget.

If you are targeting a specific area for marketing, then these agencies can do exceptional work and also provide you with quality results in less time than it would take with an in-house marketing team. Marketing costs are commonly 70% less when done this way. Hiring a marketing agency also enables a company to set a marketing budget and stick to it. All you need to do is select a marketing package with the agency, and then leave the rest in their hands. They will provide your company with the results you want at a fixed price.

Other benefits of hiring a Los Angeles marketing agency is that you can quickly determine how the marketing is affecting your business and see clear changes in your brand popularity around the world. If you don’t see the kind of results you’re looking for in a few months, then you can change the package, adjust marketing strategies, or even try a different agency. There are many choices when it comes to marketing your business. That kind of flexibility allows for experimentation and creativity that can grow your brand and take it to new territories.

Another benefit is that you do not need to be in physically connected with these marketing agencies. Your business can be located anywhere in the world to be able to reach out to the marketing agency of your choice. Work and all communication between your business and the marketing team can be done remotely.

By hiring a marketing agency, you can also reduce the cost of business expenses, including the need to provide a physical location with the right equipment for an in house marketing team to work out of. Hiring a marketing agency brings about the results your business has been looking for at an affordable price.

SEO Changes for 2017

SEO Changes for 2017SEO is not a steady force. It changes like the wind, and any SEO expert can tell you about the bets they made for 2016’s SEO evolution. In the blink of an eye, 2017 is here, and we’ve collected the low-down on this year’s SEO trends set to help plan and strategize for SEO success this year.

In an effort to develop a more user-friendly web, Google are introducing an updated standard when it comes to the building of web content for mobile devices. This new initiative goes by the name of AMP, short for Accelerated Mobile Pages Project. It comprises a set of rules that, together, create a much lighter version of HTML.

Any pages that comply with AMP will load faster than ever on mobile devices across the globe. It was only launched in February 2017, and SEO experts are still approaching the concept with caution. Is it just another whimsical fad, or will it stand the test of time?

Any SEO guru will know the rule of thumb – never overdo redirects. A few months back, Google shocked the SEO world to the core with the announcement that redirects will no longer cause loss of PageRank. People are free to utilize any 3xx redirection – minus the fear. But it’s not all sunshine and roses. Christoph C. Cember (LinkResearchTools) believes 301 redirects can do more harm than good, interfering with how pages pass their topic relevance through anchor text.

2017 will see voice search continue to become the frontier of online searches.

Brand new sites are going to have a harder time ranking on its SERPs that a site with indexed age.

Google wants to see that you’ve got a quality link profile boasting authority, as well as underlying content.

This is just the beginning. If you want to dominate SEO in 2017, it’s vital to stay ahead of the times. With more than 200 factors influencing online success, continuous homework is a necessity! We hope this helped. Don’t hesitate to contact us at any time to demystify the fluctuating world of SEO.

10 Reasons You Should Be Using Online Marketing To Grow Your Business

For entrepreneurs and business owners, the landscape is rapidly changing in exciting ways. Many traditional ways of adver10 Reasons You Should Be Using Online Marketing To Grow Your Businesstising are quickly being supplanted by internet and social media based forms of marketing. Here are some of the ways creating a strong online presence can be some of the strongest ways to market your business in today’s world.

1. A Level Playing Field
Traditional marketing often related on mediums such as billboards and television ads, that were controlled by outside forces. They are very expensive, requiring a huge investment that smaller and starter companies often could rarely afford. By contrast, a website, that you can set up and control yourself, is much more inexpensive, and something you can do to spread the word about your business from the very beginning. This enables smaller and medium companies to be able to become just as recognizable among some people as huge corporations.

2. Cost-Effective
A report from HubSpot shows that online marketing can generate 3 times as many leads as traditional advertising, and yet cost 62 percent less. With a website, you can spend less money on content that will be seen by far more people. If you are a small business struggling to find the capital to do the necessary work of advertising, online tools are the most cost effective opportunities to let people know about the services you can provide for them.

3. Targeted Audiences
Traditional advertising is seen by everybody, with no way to control who gets the message or focus only on the people likely to be responsive. In contrast, paid online marketing allows you to choose the people who receive your marketing content, or tailor your message to a specific audience. Knowing and controlling the people with whom you communicate can dramatically increase the effectiveness of your message.

4. Building Credibility
Online communication is instantaneous and interactive. When you deliver on your promises, it can make a huge difference with your customers. The internet gives these satisfied customers a platform to share their positive experiences with others. In this way, your online presence can be significantly amplified as loyal customers become your brand ambassadors, tellings other about the services you provide.

5. Possibilities of Search Ratings
According to Internet Live States, 88.5 percent of people in the U.S. have access to the internet through a cell phone or computer. This means almost everyone has gotten used to using a search engine as one of their primary ways to find information. With the help of experts at Emarketed, we can show you how to increase your search ratings so they are likely to be found on the first page of someone’s search results. This will enable your company to come to the awareness of anyone who might be seeking your services.

6. Trackable Data
WIth traditional advertising, it is sometimes difficult to evaluate the difference your marketing was doing. It was often hard to tell how many people see a television or print advertisement, or how it affected their purchasing decisions. Online marketing comes equipped with different tracking and analytics tools, so you can see who visited your website or saw your content, in real time. These resources allow you to see just how effective a marketing campaign is, or whether you should make changes.

7. Give Convenient Ways To Respond
Marketing’s primary goal is to get potential customers to respond to a call to action, by buying the product or service being offered. Online marketing content can easily also be an online store, allowing someone to respond to your message instantaneously upon hearing it. This allows for a degree of impulsivity when your messsage is likely to reach maximum impact, and a convenience that creates few barriers to allow a customer to respond.

8. Test-Drive New Ideas
Whether it’s through a website, social media, or e-mails, there are a wide variety of options and different ways to create online content that communicates a desired message. There is room for creativity, trying out new things. Lower costs mean lower risks for experimenting, and seeing how effective a particular message can be. The possibilities are potentially limitless.

9. Generating Higher Revenues
For all these reasons, online marketing can greatly help your business’ revenues. According to Google, effectively used digital marketing strategies can make a business grow 2.8 times better than expected otherwise. This is especially true for smaller businesses, that can increase their revenues by as much as 3.3 times as much. Online marketing can be like rocket fuel that causes your business to take off, and find opportunities for customers that are otherwise not possible.

10. Go Where Customers Are
The internet is already being used by most people on earth, giving people access to receive information that before would not have been possible. In the future, even more people will come more and more to rely on the internet as one of their main sources of information. If your business doesn’t have an online presence, you are missing out on one of the biggest ways to attract attention to your business. Just a few simple steps can open your way to limitless possibilities for your business’ growth.