New Google Site For Advertisers

Well Google is at it again with another new site. This brings the Google site count up to 6,341*. Wow! There newest addition is for advertisers! There’s plenty of information on it which will help you in the advertising world. There’s a great case study on the home page which is a ‘worst case’ case study of a pet stick campaign. I love it! I’ve inserted the image here for a laugh. google-advertising-site1

The pet stick case study shows you the various tools you can use to market your product which I hope is better than a pet stick. Although I’m sure people would buy the pet stick! So from media planning, new keyword tools, buidling a social media site through OpenSocial, setting up ads on Google, creating a YouTube video, engaging YouTubers, (just learned this is an actual word) you can see how Google can help. The site gets into how TV and mobile ads work as well.

My favorite section was the free marketing section. We’ve discussed some of these tools in past posts, such as Webmaster Tools and the Local Business Center, but there are many more such as Product Search, FeedBurner, Gadgets, OpenSocial, Maps API, and YouTube. I recommend reviewing these free tools and making them work for your site.

larry-and-sergeyIt just occurred to me that a lot of these free tools were companies that Google bought out. We’re actually in the process of creating a tool for our clients so maybe Google will try to buy us out in a few years. We shall see! Please forward this blog URL to Larry Page and Sergey Brin (Google Co-Founders) so they can start preparing for the buyout!

* just kidding – I’m sure there are plenty but I just picked this number out of thin air 😉

New Google Keyword Tool

Google just released another tool to help you find keywords for your pay per click campaign and/or your overall search marketing campaign. First you’ll need to input your website and some of your target keywords and click submit to see the results. See below for a screen shot of the search results that I received when testing this out. I entered in emarketed.com and the following keywords: seo, ppc, web marketing, web design, website video marketing, cms, seo cms, organic cms, search engine optimization

google keyword tool
Google keyword tool

And it gave me 810 suggestions showing me monthly searches, competition level, and search trends. You can click the magnifying glass icon to see the search trends for a specific keyword. A new window will open with Google Insights for Search which provides some very interesting data. You can see how many searches are done wordwide and have it broken down by country, state, and city level. The below screen shot shows what I found when I drilled down on “web design” and then selected United States and California. I was able to see that San Francisco had the most searches for this keyword with Los Angeles coming in 4th. It also displayed “google web design” as a rising search term so this would be a good word for us to optmize. Please disregard this last statement if you’re an SEO and/or web design company. Wink Wink 😉

Google Insights for Search
Google Insights for Search
Google Insights for Search
Google Insights for Search

Free Broken Link Tool

I recently read about this tool and was inspired to test it out. The program is called Xenu and I was able to get it going in a few minutes. The download was small and the program setup in less then a minute. You just pop in your URL (http://www.yourdomain.com) and the tool goes to your site and checks your pages for the following criteria: size, title, last update, outgoing links, inbound links, and much more! I’ve included a screen shot below of the start up menu where you enter your domain and an image of the results. It also shows the results in a web browser when the report is finished. The report crawled 230 URLs in about twenty seconds!