An Instagram Approach for Your Brand for the Holidays

An Instagram Approach for Your Brand for the Holidays

The holidays are an important time for any business to get a big boost in their sales and start to get new customers interested in their brand through seasonal marketing strategies. Your marketing approach on social media is especially crucial because it can help drive a lot of traffic to your site and generate more online sales. Instagram offers an easy way to showcase your products visually and create more engagement with your brand through comments and likes.

To get the most out of your Instagram during the holidays it is a good idea to develop a plan for how you want to reach people and market your products as potential gifts. Using holiday themes and posts can help people associate your brand with the season and they will think of you when they are coming up with their shopping list. You can also come up with ways to get people more engaged with your posts throughout the holidays and build up your brand’s presence online.

Visual Holiday Themed Profile and Posts

People love to engage with visual content online and Instagram is one of the best resources for visually appealing posts. You can start getting ready for the holidays by updating your profile with a holiday themed bio and photo and maybe even updating the link to a holiday landing page. Your bio is important especially for mobile users to get directly to your website.

It is a good idea to make as many holiday-related posts as you can but make sure to keep them varied and unique so that they don’t seem repetitive. You can frame some of your posts as advice and provide gift ideas so that people feel that they are getting useful information from you. Make sure that you take the time and effort to craft your images by experimenting with angles, lighting and filters especially when you are posting photos of your products.

People always appreciate great images and content that tells a story. Your posts can introduce holiday crafting or gift wrapping tips and other DIY ideas that can get them involved with your profile. You use your content to showcase your products in a way that really connects with your audience and will keep them interested.

Encourage Engagement with Interactive Posts

Throughout the holidays people are viewing a lot of advertisements on different platforms and it can be hard for your business to stand out. To stay competitive with other brands you can generate more interest in your company by boosting engagement. Create posts that are designed to get people talking and interacting with you in a meaningful way.

A popular type of interactive post is the “this vs. that” photo comparing two different items and asking your audience their opinion on which they prefer. These types of posts that tend to stir up controversy can get people to engage by commenting and getting involved in discussions with you and other followers. If you create these posts with holiday themes such as “egg nog vs. hot chocolate” people will be thinking about your brand more during the holidays.

An easy way to get people to engage more with a post is to ask an open ended question that gets people to talk about themselves in a conversational way. You can keep questions short, simple and specific but with the intention of creating deeper engagement with your customers. You can ask about their holiday traditions and post an appealing holiday themed photo to get people in the spirit.

Getting people involved through contests is also a good strategy during the holidays especially when it incorporates your products. Brands tend to benefit a lot from user generated content and a contest asking followers to post a photo with your product along with a hashtag can get people more familiar with your brand and spread the word about a new product you want to advertise. Create an incentive for people to get involved in the contest with a giveaway for the best photo.

Promote Holiday Sales

An Instagram Approach for Your Brand for the HolidaysEngagement is necessary but what you want most out of your holiday Instagram campaigns is to convert customers to purchase your products as gifts. Make sure to use Instagram to promote any holiday sales and discounts that you are offering throughout the season. You can create short video ads providing information about the sale and include a link to your website or a landing page for the discounted products.

If you offer people good prices as well as fun, engaging posts then you can benefit enormously from holiday content. Stay creative and keep things light so that you aren’t selling your products too hard and are maintaining positive interactions with fans. The more you promote your brand during the holidays the more people will turn to your products for their holiday shopping.

Things to Know about Instagram Influencers

Things to Know about Instagram Influencers

Social media sites have become a platform that allows people to develop into internet celebrities that people follow to hear about trends and products. A social media influencer manages to establish credibility in whatever industry they are in and they become an authority on things like fashion, makeup, food or whatever they have a strong opinion about. One of the reasons people tend to pay attention to these influencers’ opinions is because they are authentic, everyday people who are sharing their lives and true thoughts on everything.

The good news for businesses marketing their products is that you can establish a relationship with social media influencers and have them promote your brand for you. This is especially useful on Instagram where people tend to follow influencers for ideas on what kinds of products to buy. The visual elements of Instagram allow people to immediately see the influencer wearing or using your product and it will give them a context, making the product more appealing.

Saving Money on Marketing

One thing to know if you are considering reaching out to Instagram influencers is that they can help you save money on your marketing campaigns. Since many marketing plans can be expensive and ineffective, influencers can offer you a chance to get a better return on your investment for a good price. A recent study found that influencer marketing can drive ROI 11 times higher than other types of online marketing

Influencers tend to have reasonable rates and they can create a lot of exposure for your brand or any new products you want people to know about. Eighty four percent of influencers actually charge less than $250 for one branded Instagram post and as much as ninety seven percent charge less than $500 per post. For a small price you are guaranteed to get your product seen by a large audience that respects the influencer’s opinion and taste making them more inclined to buy from you.

Instagram influencers also tend to generate more high quality leads which can lead to a higher return on investment. People following the influencer are already interested in the types of products that they showcase and they have most likely made purchases based on their reviews in the past. The influencer can easily boost visibility for your brand especially if they have a large following and their content is relevant to your business.

Finding the Right Influencer

Before you start to commit to a relationship with an Instagram influencer you should look for certain qualities in their posts and their online presence that will be most beneficial to you. It is important to find someone who will best represent your brand and has access to the type of audience that you want to target. You want to make sure that you are making a good investment before you spend money on a sponsored post.

You will need to find an influencer that has a strong, visually appealing aesthetic especially on Instagram which is a highly visual platform. Their aesthetic should also match your brand as best as possible. If you have bright colorful clothing, you shouldn’t choose an influencer who posts with dark colors or black and white photos for example.

A good Instagram influencer who is worth investing in will also be very consistent with their posts and will add interesting content on a regular basis. People tend to lose interest quickly in influencers if they are not posting often enough and providing them with new content. Someone who posts inconsistently most likely does not have a strong relationship with their audience and doesn’t spend enough effort on their social media presence.

The Instagram influencers that you want to look for are the ones that foster a relationship with their fans by interacting with them. In the same way that you want to interact with your own customers, you also want your influencer to represent you by answering questions, engaging with people and presenting a positive image. People that interact with their followers tend to care more about their role as an influencer and they will do a better job at promoting your brand.

Using Influencers to Promote

You might be able to find an influencer that you really trust by seeking someone who is already a fan of your brand and loves your products. Your partnership will seem more authentic to both your followers and the influencer’s audience if they genuinely like what you do and are able to express that in their posts. Whatever influencers you are able to find, make sure that they are doing their best to boost sales and are getting the results that you want.

Once you find the influencers that you want to work with you can continue asking them to promote your products periodically. You can use them as extra exposure whenever you launch a new product and want to generate interest. Influencers can be the perfect way to save money on marketing but still create enough buzz around your product for it to really sell.

The Importance of Social Media for Your Brand

The Importance of Social Media for Your Brand

There are now many facets to marketing your business online and one strategy that continues to grow is social media. More people than ever are joining social media sites and the amount of people using them daily is only expected to keep growing. Social media is not just a place for friends to connect anymore, it represents a huge opportunity for businesses to build their brand and reach a bigger audience.

Because social media has become so important for businesses, ignoring sites like Facebook and Twitter is not really an option anymore if you want to stay competitive in your industry. If people on these sites are more familiar with your competitors because of their social media marketing tactics then you are probably missing out on a lot of key demographics. Marketing on social media is not just a matter of moving with new trends, it is simply a means to communicate in the place where your target audience hangs out.

Engaging with Your Audience

Social media is a very useful marketing tool because it allows you to actually interact with your audience, gauge their interest in your products and your content while also letting you tailor your marketing strategies to what they want to see. Using social media can also help you provide better customer service to your audience which can build up your reputation and create loyal followers. Building up a positive image of your brand on social media can make your overall marketing strategy much easier.

One of the biggest reasons to get your brand active on social media is that your customers will expect you to be available on these sites so that they can learn more about your company. They also expect you to answer their questions and listen to their feedback. There are now millions of businesses using social media sites and not having your brand available on sites like Facebook could mean missing out on a huge audience.

Using Social Media for Ad Campaigns

A major benefit of getting your brand on social media is that you can create tailored and highly focused ad campaigns to market to specific groups. Most social media platforms offer their own paid advertising service such as Facebook Ads and Instagram Ads. These ad services are becoming more important to businesses as they experience a significant boost whenever they launch a social media campaign.

Social media ads make sense for businesses because they are much cheaper than more traditional advertising methods such as tv, radio and print media. You are also able to create your own free promotional posts for organic growth as often as you want. In other words, you can run social media ad campaigns periodically but post regular content on the site to save money.

What makes these ad campaigns especially desirable for businesses is the chance to tailor them to a specific audience through targeted reach strategies. You can show the ad to only certain demographics in order to increase conversions and get a better return. Other types of advertising can be wasteful because they are created for everyone and are often just a shot in the dark in terms of gaining people’s interest.

Another reason social media ad campaigns are helpful is that they provide real time analysis of how your campaigns are performing. You can gauge how much your audience is view and interacting with your ads to make sure you are getting a positive response. You will be able to constantly keep track of how well your ad is doing and find ways to tailor it so that you eventually get the type of results that you are looking for.

Building Brand Awareness

Even if you aren’t using social media ad campaigns very often, simply being involved on social media will help you build brand awareness. Most business leaders agree that social media has a definite impact on people’s familiarity and image of a brand. With social media you are in control of your brand image, can communicate with people and get direct feedback on how people see your brand.

You can use social media to start to build a more loyal following of people who know and love your brand. They might share your content with friends and mention you online so that your positive reputation continues to build. The more that you engage in conversations with people and share valuable content, the more you will be able to build up your brand awareness.

If you haven’t spend much time on social media, it is never too late to start working on your site and launching ad campaigns to get the ball rolling. Once you create a social media strategy you will be able to tailor your content based on your immediate results. The more time you spend on your social media platforms the more you will experience the benefits.

5 Ways to Snapchat Like Gary V

Gary Vaynerchuk

Social media pioneer and expert, Gary Vaynerchuk, has been touting Snapchat as the one of the most valuable marketing tools available. He uses his own Snapchat to push his personal brand and make meaningful connections with his followers. Even though many marketers ignore Snapchat assuming it only works for a teen audience, Gary V has found it works for him and his target audience – businesses who want to understand social media.

Here are some of the secrets to use Snapchat effectively like Gary:

1.Get Familiar with the Platform

If you have never used Snapchat then you should put some time into getting to know the app. Follow other brands that are similar to yours and see what type of content they are creating. Look at influencers on Snapchat and become more familiar with their strategies and how they use it to engage with people.

Snapchat marketing will be most effective when you put in the time to understand the app and what is unique about it. The app is very different from more basic tools like Facebook and Twitter so you will need to do some research and work on figuring it out before you can jump into it.

2. Focus on Great Content

In order to get the most out of Snapchat you need to know that you have the talent and ability to put out content that people will respond to. Even before you have built up a following you need to start by putting out the best content that you can even if no one is listening yet. If you are patient and use strategies to build up your Snapchat you will eventually get the audience that you want but only if your content is up to a certain standard.

3. Use Other Channels to Boost Your Snapchat

Once you have enough quality content you can try to build up your audience by promoting your Snapchat through all your other channels. Add a link to your Snapchat at the bottom of your email signature or send out an email specifically asking people to follow you. You can also post about it on Facebook, Twitter and Instagram linking to your Snapchat so people will know about it.

4. Interact and Respond to People

The key to being successful on social media always has to do with engagement and giving back to your followers. If you don’t take the time to respond to people’s comments and just talk to people online then you will not be able to build up a loyal fanbase. People are on social media for interaction and you need to care enough about your fans to give them what they are looking for.

Many Snapchat marketing Los Angeles companies start a profile but don’t realize that they need to put in a lot more work to get people interested. Putting in some effort to engage is all it takes to be better at the app.

5. Get to Know Influencers

Every social media app has its major influencers that dominate the channel and have a huge fanbase. Find out about influencers on Snapchat, especially those in a similar industry to your own business. You can talk to them and even ask them to cross promote with you so that they can help boost your audience.

Snapchat influencers may be open to connecting with you and they can also give you ideas on how to reach people every time you view their content. Take notes on how they operate on the app so that you can make content as effective as theirs.

If you can’t afford to hire Gary Vaynerchuk for your Snapchat campaign give us a call at 800-WEB-5421.

5 LinkedIn Marketers To Follow

5 LinkedIn Marketers to FollowLinkedIn has become a much more powerful platform for marketing and helping businesses connect with a target audience as well as other businesses. What’s especially useful about LinkedIn is that it allows you to follow thought leaders and experts in marketing that can provide you with up to date tips.

LinkedIn influencers are providing people with insights into different kinds of marketing tactics and how to approach their efforts in new ways.

More people are turning to LinkedIn to find useful advice rather than spending time and money on the latest conference of thought leaders. Once you follow these LinkedIn marketers you can benefit from seeing their posts appear on your homepage so that you won’t miss any of their valuable insights.

Here are 5 of the best marketers to follow on LinkedIn:

  1. Beth Comstock – Chief Marketing Officer at GE

Comstock focuses on important topics like business innovation which has become central to how General Electric operates.

She references the tv show “MacGyver” as a model for how businesses can rediscover their innovation and creativity to solve problems. She also shares personal stories and advice on how to deal with leadership challenges and her experiences with the “lean in” trend.

  1. Brian Solis – Principal at Altimeter Group

The Altimeter Group produced a report called “The Six Stages of Social Business Transformation” and Solis is known for discussing social business strategy with some of these insights.

Solis believes that businesses need more than just a social presence but also a greater strategic process on social media. He provides information on the best ways for businesses to evolve and improve their social media efforts in order to get the results that they want.

  1. David Edelman- Partner at McKinsey and Company

Edelman specializes in digital marketing strategies and discusses topics such as how to improve the content you create and change your approach for better results.

His insights into digital marketing are well-balanced as he educates people on subjects like social media, big data and analytics as well as consumer research.

Edelman also analyzes issues of communication in marketing and discusses how we can potentially use language to more effectively connect people in the marketing world.

  1. Don Peppers – Co-founders of Peppers and Rogers Group

Peppers focuses not only on marketing but how to improve your business and get ahead in order to reach your goals. He encourages followers to keep striving for more and learning about new technologies and business models so that they can evolve in their company.

He also discusses how to become trustworthy in the eyes of your audience and gain customer loyalty by growing and developing that trust.

  1. Steve Rubel- Chief Content Strategist at Edelman

Rubel offers advice for businesses on how to boost creativity and create a content engine inside your company that make marketing more effective. He believes that for modern marketers to be successful they first need to master content marketing.

Rubel provides steps on how brands can develop their content engine to become successful publishers and reach more of their marketing goals with less of a struggle when it comes to writing and producing content.

These LinkedIn influencers are all experts in their field and understand how to grow and evolve as digital marketing continues to change. They stay current with the latest trends and following them will help keep you connected to what’s new in the marketing world.

There will soon be many more LinkedIn influencers as the program expands but these are the essential leaders that can give you the advice that you can use to immediately benefit your business.

5 Steps to Social Media Domination

5 Steps to Social Media Domination

When it comes to marketing on social media, some companies may not know where to begin and how to get more people involved with their sites. Having an effective social media strategy means understanding what works on certain platforms and what doesn’t.

Performing well on social media does not necessarily mean hitting it hard with a lot of aggressive marketing and posting. It means tailoring your content to reach a target audience and being consistent in your efforts to voice your brand and get people involved. Following up each campaign by studying analytics and constantly fine tuning your techniques can also make a big different in the impact you have on social media.

Here are 5 ways that you can boost your social media strategy:

  1. Focus on the Right Platforms

There are more options than ever for social media channels where marketing can work but you need to make sure that they make sense for your particular brand. Instead of setting up a profile on every social media site you can find, instead look at the demographics of who hangs out on certain channels and consider whether it would benefit you to be there. If you’re not sure you can start with the basics such as Facebook marketing and Twitter posts and then decide if you want to expand to options like Pinterest or Snapchat.

Remember that more social media profiles does not always equal better when it comes to market. Focusing your energy on just a few sites and getting high engagement rates is more useful in the long run than balancing several that aren’t performing as well.

  1. Find Your Audience

While more general social media marketing campaigns may seem like they have broad appeal, it is actually more effective to create custom campaigns that target specific groups. For each campaign you create you can think about your ideal customer based on their age, gender, occupation, interests and other traits to really narrow down the market.

Social media lends itself to this kind of focused marketing because people make this information readily available on their profiles. Tools like Facebook Ads allow you to create custom advertisements that will be shown to the type of audience you choose.

  1. Work on a Content Calendar

As important as what you post is also when and how often you post. Adding content too often can deter people from following you because they will be overwhelmed with too much information. Too little content could mean that people forget about your company and engage more with something else.

It can be helpful to schedule your posts so that you can keep track of the frequency of what you’re posting and don’t end up alienating followers in any way.

  1. Boosting Engagement

One of the crucial aspects of social media marketing is not just creating content but making sure that people interact and engage with it as much as possible. Try to take time to respond to followers and answer their questions or get them involved through tactics such as photo contests. The more you engage with them the more likely they are to remain interested in your brand.

  1. Use Analytics to Your Advantage

In order to understand what works and what doesn’t on your social media page you need to measure engagement and make use of the analytics the site offers. You should always track your social media ROI to determine if your campaigns were successful. Measuring results often allows you to constantly tailor your marketing efforts so that you know what strategies are working as you go.

Using Instagram Ads to Boost Traffic

UsingInstagramAdstoBoostTraffic

Instagram offers a great opportunity for organic marketing and promoting your brand but as the app gets more popular it also becomes more competitive for businesses. More and more brands are joining Instagram to try to reach their target audience which can make it hard to stand out. It can be much easier to engage with specific groups on the app through their paid ad service called Instagram ads.

Instagram ads were launched in 2015 using the Facebook advertising system which helps businesses target certain users and place sponsored ads in their newsfeed. These sponsored ads on Instagram look almost no different from a normal post and can often entice users to click through if their interests line up with what you are offering. Users tend to see these ads as less invasive because they appear occasionally as part of their normal newsfeed and don’t interrupt their experience.

To get started using Instagram ads you can think about what type of audience you are targeting as well as the type of image and copy that you believe would appeal to them. You will also need to learn more about the technical aspects of how to make the ad and consider how it will fit into your marketing budget.

Creating Your Instagram Ad

Getting started with an Instagram ad program can be fairly simple especially if you have ever set up a Facebook Ad before. The Instagram Ad system is essentially the same as Facebook because they use the same platform. You can create the ad either through your Facebook Ads Manager page or within the Instagram app.

When using the Facebook Manager page you will need to go through several steps including:

– choosing a marketing objective

– naming your campaign

-defining your audience, placements budget and schedule

-creating the ad itself

The first step is choosing a marketing objective which includes a few different options to choose from. You can boost your posts, send people to your website, increase conversions on your site, increase installs or engagement on your app or get video views. You can click through these options and choose which objective you think will best suit this particular campaign.

Targeting to a Specific Audience

When choosing your audience you will have a lot of different options available to help narrow down exactly who you want to advertise to. If you don’t know the exact demographics yet you can play around with different options until you find the one that works the best. You can target the ad based on things like:

– location

-gender

-language

-demographics

-generation

-interests

-behaviors

-connection

In addition to these factors you can also create a custom audience to reach people who have already been engaging with your business online. After you choose your target audience the Ads manager will show you how broad your audience is and your estimated reach for the ad. You can then choose the placement of the ad whether you want it on both Facebook and Instagram or only one of the apps.

Setting Your Budget and Schedule

Once you have specified your audience you can start the next step which is determining how much you will spend on the ad. You can set a daily or lifetime budget meaning that you can limit the average amount that you’ll spend on ads every day or the total amount you’ll spend over the lifetime of your ads. With the daily budget the algorithm will automatically pace your spending per day as the ad runs continuously throughout the day.

You will then need to set your schedule and figure out exactly when you want your ad to start running and when it will finish. You can set parameters so that your ad runs only during certain hours of the day or specific days of the week. You can also do an accelerated delivery of your ads to reach your audience quickly if you have time sensitive ads.

Formatting and Making an Ad

Once you have set all of these parameters you can start creating the ad itself. You will start by naming the ad set so that you can identify it later. Then you can decide on the format such as single image, carousel (multiple images), slideshow, or video. Adding multiple images comes at no extra cost and might be useful for a particular type of ad format.

Once you choose the format you can upload the media you have such as your images or video and type in a caption. Instagram typically uses a square image format so it is recommended that you use an image size of about 1080x 1080 pixels. The last step is to add in a website URL so that you can drive more traffic to your site through the ad and use a call to action button so that users will click on your ad to reach your site.

4 Common Social Media Marketing Myths

4 Common Social Media Marketing Myths

The way that people use social media and the way that businesses market on different platforms continues to evolve and change every year. Brands that are new to social media marketing may have trouble figuring out what their best strategy or approach should be. There are a number of myths and misconceptions that can hinder your ability to be successful on social media.

Understanding these common marketing myths can help you learn more about how to use social media to your advantage.

  1. You Need to Market on Every Social Media Platform

There are social media apps that come and go with their popularity but businesses might feel pressure that they need to be using every new platform available. Some companies might make the extra effort to engage with people on as many social networks as they can but in a lot of cases it may not be necessary. Expending extra energy on a platform that doesn’t suit your brand or where your target audience doesn’t hang out won’t make sense in the long run.

Instead of spreading yourself too thin and diluting your presence online it is a better strategy to focus on platforms where you will get the best results. Even if you are only on a few major platforms it won’t matter as long as you are able to target your audience and reach them directly through those networks. You can also think about which options help to showcase what your brand is about and represent your product or service most effectively.

As long as you focus your attention on a few platforms and are able to generate the results that you want from them there is no reason to add new social media sites to your marketing strategy.

  1. Your Audience Will Come Naturally

Some companies may feel frustrated when they aren’t able to get the type of results they want simply from posting high quality content. People in marketing may believe that as long as you are creating the right material that people want to see then the audience will naturally follow. Unfortunately this is not always the case especially for startups or lesser known brands that are struggling to find their audience.

Even with good content you might need the initially push from paid ads and promotional campaigns to get people to see your brand. Once people are more aware of your company you might see more organic growth through sharing among the audience members. The best strategy however is to start out with some sponsored ads until you see the kind of results you are looking for from social media.

  1. You Need a lot of Followers to Be Successful

While it is always good to have a large amount of followers, it doesn’t always mean that you are getting the kind of interaction that you want from them. Many of your followers may not even be reading your posts or engaging with them which makes the number less meaningful. For smaller companies, the goal is not always just to increase the number of followers but rather to increase engagement.

The number of followers you have can be a good metric for knowing how many people know about your brand and like you enough to subscribe to your posts. When it comes to the audience members that actually are making purchases and getting involved with your brand, that usually is based on engagement. Your success on social media can be determined by how many meaningful interactions you have with your audience and not just the size of the audience itself.

You can start to measure the impact that your ads or regular posts have on social media by looking at engagement data such as likes, comments and shares. Keeping track of these can give you a better idea of your success on social media.

  1. Social Media Strategy is Separate from Other Marketing

Although in some ways social media marketing can stand on its own as an independent strategy, it actually works best when it is used in conjunction with other tactics. It is a good idea to connect your social media strategy with your content marketing, SEO, influencer marketing and personal branding. Even if you have figured how to target your audience and know the best times to post you also need the right kind of content to encourage engagement

Your other marketing strategies draw support and power from your efforts on social media and vice versa. Even if your social media strategy is going well you will need to continue your other marketing efforts and combine them for the best results.

Once you break through these myths about social media marketing you might have a better idea of how to make the most out of all of your advertising and promotional strategies online.

Why Your Business Shouldn’t Be On Snapchat

Why Your Business Shouldn't Be On SnapchatSnapchat has become one of the most popular social media platforms among young teens in the past few years and marketers are beginning to set their sights on the app to reach new people. It might be useful for certain industries but does every business need to be on Snapchat?

Businesses might feel that they are missing out on an opportunity if they are not involved in every new trend but the reality is that a platform like Snapchat is not going to be an effective marketing tool for everyone. It really is only useful for certain people and certain brands.

Your Target Demographic and Brand

One important thing to realize about Snapchat is that in spite of the enormous hype, the platform is really only popular among a relatively niche demographic. The majority of users on Snapchat are between the ages of 13 to 34 and about 70 percent of them are women. If this is your target audience then Snapchat might be something to at least look into but otherwise it might not be worth the effort.

If you are the type of brand that needs to be “on trend”and  relatable to teens or appeal to young people in general then you might genuinely be missing out if you are not on snapchat. Other brands might actually hurt their reputation by using Snapchat if they are trying to hard to be relatable to an audience that will not respond to them. If you typically get the most response for your brand from middle-aged men, then they are not likely to be on the app themselves and the younger audience might simply ignore you.

You need to be consistent with your brand and the kind of content you produce. If Snapchat does not allow you the opportunity to accurately reflect your brand’s voice then you don’t need to be on it. Trying to fit your brand into the style of the app just because it’s popular will be detrimental to the image that you have already established.

Snapchat Demographics

 

Your Goals for Growth

The people that do well on Snapchat typically already have large audiences on other platforms or are brands with enough resources to spend a lot of money on marketing. If you are a small to mid-sized business and are mainly using social media to help grow your brand then Snapchat is probably not the best choice.

Most successful businesses on Snapchat are personality-based and have already grown an audience through other means. They are simply using Snapchat to help create a more intimate relationship with their existing audience. The platform does not really offer newer businesses a chance to expand their audience and start establishing themselves.

If you really want to get involved in Snapchat then you might benefit from spending time on another platform that is more growth friendly first such as YouTube or Instagram. Once you have a bigger audience that is within the Snapchat demographic then you might find the app more useful for marketing.

Your Resources, Time and Energy

One thing to realize about an app like Snapchat is that can be expensive and time-consuming to start a marketing campaign. Some of the tools that the platform offers can be costly such as Snapchat Filters which can cost up to $200,000 per day and Snapchat Discover which can be up to $700,000 per day. Bigger brands with a lot of money might be more willing to gamble on a new app but others might not have the same kind of means.

Another issue with Snapchat is that the younger demographic tends to be much more active online and your brand will have to keep up. Posts on the app are designed to disappear after they are viewed so users on the site tend to continue posting several times throughout the day to stay involved. If you want to be visible on the app you can’t rely on the type of content schedule that you use for platforms like Facebook.

If you create a Snapchat you need to make sure that you have the time and energy to be as active as your audience is. A company account that rarely creates content will leave a bad impression on followers. When your business doesn’t seem interested in engaging, followers will lose interest.

Even though it might seem appealing to try to be a part of something new and trendy that seems to have a big audience, you need to make sure that it will actually be worth it to you. Everyone wants to be a part of the next big thing but in some cases it might not be the best choice.

Before jumping into Snapchat, make sure that you will benefit from the app based on your audience and resources. Otherwise, focus on platforms that better suit your brand and your marketing goals.

The Top 3 Facebook Marketing Strategies

The Top 3 Facebook Marketing Strategies

Facebook is one of the more established social media sites that has been around much longer than newer trends like Instagram or Snapchat. Even though it is one of the first major social media platforms it has not lost its relevance especially for marketers that need to represent their brand and connect with customers. The platform actually more to offer businesses than many other sites as far as advertising.

As a business it might be difficult to find the right focus for your Facebook marketing strategies so that you are having as much impact as possible. How do you make sure that your Facebook is effective at reaching your target audience? Here are the top marketing strategies that will help you get to results you want on Facebook.

1. Study Demographics and Locate Your Target Audience
Facebook is one of the most universally enjoyed social media sites with a wider range of demographics. There are millions of people scrolling through Facebook everyday so you will need to do some research to figure out who you want to reach and how. Studying up to date demographics is also important as the audience on the site has fluctuated over the years.

Some studies have shown that women tend to use Facebook more often than men and the core age group is 18 to 29. That being said there are still a variety of different age groups on the site including those 65 and older which tend to use Facebook rather than any other social media platform.

As you research demographics on Facebook you can start narrowing down your audience based on age, location, gender, and interests to focus on more specific groups who you are hoping to market to. You can also use tools on the site such as graph search or audience insights to find what type of people like your page and what other pages they like as well.

It is important to understand your target audience and have a better idea of where they are coming from including their related interests, where they live and their income level. The more you know about who your target audience is, the easier it will be to find new ways to connect with them.

2. Get People to Engage and Interact with Them
The most successful Facebook pages are the ones that fans are the most active on. It is up to you to keep up the communication and do everything you can to try to get people to engage with your Facebook. Remember that social media is not just about promotion, it is about facilitating a relationship with customers that will keep them coming back.
In order to get people to engage you need to have both compelling content and an angle that will get people talking so that you create a two-way conversation. Sometimes the easiest way is to simply ask questions about something you know your audience is interested in and will be passionate about discussing. Open-ended questions will spark a discussion get people to respond in the comment section.

Another way to get people to interact with your page is to set up contests that will require people to get involved. This could mean having them post a photo of themselves with your product or simply having them comment in response to a question. When you give people the opportunity to express themselves and potentially win something they are more likely to remember you and keep coming back to your brand.

3. Invest in Facebook Ads
Your business’ Facebook page can work as an effective type of free advertising tool so that you can reach and interact with fans. However, you can get more out of your Facebook and reach new people if you come up with a strategy for using paid ads. Organic reach can only go so far on social media so having an extra boost from Facebook Ads can help you reach your business goals faster.

Facebook Ads act as a cost-effective way to drive conversions if you have specific goal in what you want to build such as likes or engagement. The ads themselves should be high-quality and engaging with something that will catch the attention of your audience either by being witty or offering them a great deal.

To avoid spending too much on paid ads you need to make sure that you are effectively targeting people who are interested in what you provide. The ad should be relevant to the people who are seeing it, unless your goal is to advertise to a very broad audience. This can be helpful at times but ultimately you will save money and see better results with targeted ads.

Make sure to keep your ad content fresh because it will be seen often by people scrolling through their newsfeed.