The Top 3 Facebook Marketing Strategies

The Top 3 Facebook Marketing Strategies

Facebook is one of the more established social media sites that has been around much longer than newer trends like Instagram or Snapchat. Even though it is one of the first major social media platforms it has not lost its relevance especially for marketers that need to represent their brand and connect with customers. The platform actually more to offer businesses than many other sites as far as advertising.

As a business it might be difficult to find the right focus for your Facebook marketing strategies so that you are having as much impact as possible. How do you make sure that your Facebook is effective at reaching your target audience? Here are the top marketing strategies that will help you get to results you want on Facebook.

1. Study Demographics and Locate Your Target Audience
Facebook is one of the most universally enjoyed social media sites with a wider range of demographics. There are millions of people scrolling through Facebook everyday so you will need to do some research to figure out who you want to reach and how. Studying up to date demographics is also important as the audience on the site has fluctuated over the years.

Some studies have shown that women tend to use Facebook more often than men and the core age group is 18 to 29. That being said there are still a variety of different age groups on the site including those 65 and older which tend to use Facebook rather than any other social media platform.

As you research demographics on Facebook you can start narrowing down your audience based on age, location, gender, and interests to focus on more specific groups who you are hoping to market to. You can also use tools on the site such as graph search or audience insights to find what type of people like your page and what other pages they like as well.

It is important to understand your target audience and have a better idea of where they are coming from including their related interests, where they live and their income level. The more you know about who your target audience is, the easier it will be to find new ways to connect with them.

2. Get People to Engage and Interact with Them
The most successful Facebook pages are the ones that fans are the most active on. It is up to you to keep up the communication and do everything you can to try to get people to engage with your Facebook. Remember that social media is not just about promotion, it is about facilitating a relationship with customers that will keep them coming back.
In order to get people to engage you need to have both compelling content and an angle that will get people talking so that you create a two-way conversation. Sometimes the easiest way is to simply ask questions about something you know your audience is interested in and will be passionate about discussing. Open-ended questions will spark a discussion get people to respond in the comment section.

Another way to get people to interact with your page is to set up contests that will require people to get involved. This could mean having them post a photo of themselves with your product or simply having them comment in response to a question. When you give people the opportunity to express themselves and potentially win something they are more likely to remember you and keep coming back to your brand.

3. Invest in Facebook Ads
Your business’ Facebook page can work as an effective type of free advertising tool so that you can reach and interact with fans. However, you can get more out of your Facebook and reach new people if you come up with a strategy for using paid ads. Organic reach can only go so far on social media so having an extra boost from Facebook Ads can help you reach your business goals faster.

Facebook Ads act as a cost-effective way to drive conversions if you have specific goal in what you want to build such as likes or engagement. The ads themselves should be high-quality and engaging with something that will catch the attention of your audience either by being witty or offering them a great deal.

To avoid spending too much on paid ads you need to make sure that you are effectively targeting people who are interested in what you provide. The ad should be relevant to the people who are seeing it, unless your goal is to advertise to a very broad audience. This can be helpful at times but ultimately you will save money and see better results with targeted ads.

Make sure to keep your ad content fresh because it will be seen often by people scrolling through their newsfeed.

8 Secrets To Instagram Marketing

8 Secrets To Instagram Markting

Instagram has slowly become one of the major social media platforms where businesses want to establish their presence and engage with people. One of the things that people tend to like about Instagram is how visual it is, especially marketers hoping to promote their products with carefully crafted and appealing images. Although the sheer amount of content on Instagram can make it hard to stand out you can still get some great results if you focus on a few strategies.

1. Use Hashtags Effectively
By now most people understand the importance of hashtags in getting more visibility for your posts and increasing engagement. If your post is marked with the right hashtags, users browsing through photos with these tags will most likely stumble on your photo and respond or even begin following you.

One thing to keep in mind is that while more general hashtags may get you more likes, they will not be as effective at getting new followers and engaged fans as more relevant tags that are specific to your product or location. If you can include a trending hashtag that happens to be relevant to your business then that will have the most impact.

2. Keep Drafts and Schedule Your Content
Social media marketing works best if you have a consistent stream of content that is posted periodically throughout the week. In order to make sure you have enough content it is a good idea to have a queue of photos ready to post. You can keep drafts of posts when you come up with an idea and publish them later.

Scheduling content is also a great way to have a store of posts that you’ve already created that will be posted at specific times. Scheduling and using drafts can help save you time and you won’t have to worry as much about what you should post on instagram every day.

3. Post User-Created Content
A good way to keep your content unique and also get fans engaged with your brand is to post photos from followers that include some of your products or are taken at your retail location. You can do this either by creating a contest or simply asking fans to post photos with a certain hashtag.

Remember that Instagram is a platform for original content and does not have a reposting feature so you will have to make sure that you have permission to use any photo that your fans publish. Most fans of your brand will be excited to be included in your official instagram.

4. Mix Videos and Photos
Although it was initially a photo app, Instagram added a video feature a few years ago that allows you to post short clips for your followers to watch. Make sure to have a good balance between some photo posts and some video so that your content does not seem to repetitive and you are taking advantage of both features. You can upload a pre-made video or use the Instagram app to record a few different shots and quickly edit it for posting.

5. Take Advantage of Sponsored Ads
Another more recent addition to Instagram has been the paid ads tool which allows you to promote a post to people who are not yet following your account. Sponsored ads are now becoming a regular occurrence on users’ timelines and they can help you reach your target audience and expand your fanbase. You can focus your advertising both to existing fans and potential customers on Instagram.

6. User Graphics that are Shareable
When creating your content you can mix in some different types of graphics so that you are not heavily focusing on products or promotion. A graphic with an inspiring quote or a practical tip can be more shareable than a photo in some cases. Quotes tend to be popular on Instagram and including a number of relevant hashtags in the caption can increase the chances that it will be shared.

7. Reach Out to Influencers
Just like YouTube, Instagram is a social media platform that creates its own internet celebrities. Influencers often are interested in industries like fashion, beauty, wellness, food or fitness and usually have a large following that trusts their opinion on these subjects. If you connect with these influencers they might partner with you to review your products or help promote your brand.

8. Post Discounts and Promotions
Brands often focus on the aesthetic of their Instagram or establishing their presence and forget about driving revenue on the platform. Occasionally posting discounts or promotional sales can quickly get people to become customers who are following your account or viewing your sponsored ad. If you post special promotions from time to time, customers are more likely to continue following you so they won’t miss out on any good deals.

How to Get More Mileage Out of Your Social Media Posts and Website Assets

content-social-mileage With social media marketing, it’s usually a “one and done” type of deal. A post is posted, shared, or Tweeted, never to be repeated again. At least, that used to be the idea of how things were to be done. Nowadays, there are ways to extend the life of your website assets and even share them multiple times on social media. Here are a few ways you can get more mileage from your website assets through social media marketing:

Take Advantage of Trends Like #TBT and #FBF

Throwback Thursdays and Flashback Fridays are very popular social media trends and the good thing is that you can participate every week! Whether it’s re-sharing an old post, or re-posting a nostalgic Instagram post, these are all acceptable ways of keeping your old content and social media posts alive. As we near the end of 2015, sites like Facebook are keen to remind us of past events. Don’t be afraid to incorporate these trends into your social media campaigns.

Keep Adding to Evergreen Pages and Let People Know About It

The purpose of evergreen content is that they stand the test of time. This wouldn’t be possible if you weren’t constantly adding new content, information, and features. Even though the content exists on the same web page and URL, feel free to re-share it on social media once you get a new features such as: video, Q&A, infographics, reviews, and more.

Create a Multi-Part Series and Post the Old Ones to Refresh Peoples’ Memory

Do you have a particular popular blog post that you’re proud of? Feel free to follow-up on that subject to make a part 2,3 or A,B. This also creates linking opportunities for SEO.

If you have an engaging Facebook post with a lot of engagement, you can easily take a screenshot of that and re-ask or ask additional questions. Even if you want to just focus on one particular comment, you can take a screenshot or create a new image from that UGC (user-generated content) to give that topic new life.

Tie Your Existing Content to Current News and Trends

There are many ways that your products/services can relate to current events. For example, if a skateboard manufacturer can tie their posts into recent news of hoverboards catching on fire… specifically to show people that their skateboards don’t spontaneously combust. Be creative!

Repurposing content and social media posts/ideas doesn’t have to be repetitive or trite. The key is to not overdo it and reuse at appropriate times! Check us out on Twitter and Facebook for more information and ideas.

Refresh Your Social Media Campaigns

Refresh Your Social Media CampaignsRunning a social media marketing campaign without a clear plan is like sailing a ship without a captain. You don’t want to be left aimlessly floating at sea or even worse… shipwrecked. If your campaigns have been on auto pilot for awhile, it’s easy to feel burned out. But don’t give up yet!

Keep Updating

Consistency is one of the hardest parts of maintaining an active social media account. If you feel tired or burned out, it’s not a good reason to give your social accounts a break. Regular posts are needed to keep your accounts in active order. Even if it means posting about articles that aren’t your own, interesting videos, inspirational quotes or pictures. These are also things that will help break up the monotony of your usual “business” posts. Although it can seem tedious, it’s the beginning of the battle into keeping a fresh social media account.

Get Interactive

You may have seen athletes, big businesses, or even local accounts incorporate prize giveaways into their social media posts. On Instagram, EnjoyPasadena does a good job of promoting a scavenger hunt through a series of posts and getting followers to use the hashtag. The idea is that EnjoyPasadena posts a clue or riddle about a location in the area where the prize is located. The first Instagram follower to find it will get the prize! This is much like the Hidden Cash Social Media accounts that caused a frenzy last year. But when done in this matter, encourages engagement while promoting local businesses.

Align Your Business Goals with Social Media Goals

Synergy. Your business is more likely to succeed when the goals are aligned. Luckily, this is very possible through social media. For example, if your business aims to increase referrals you can attack it from all social angles: email blasts, Facebook posts (and Sponsored posts), Twitter updates, and Instagram pictures.

Revive Your Outlook on Social Media

Nowadays, it’s rare that you’ll discover a new social media tactic that hasn’t been utilized before. But the purpose is to try what’s new and effective for your industry. Follow us on Twitter, Instagram, Facebook, and Google+ and contact us for more information or ideas for your social campaigns.

Make the Most Out of Video in Social Media Marketing

The current trend for social media sites is to make business pages less like a static, boring old newspaper and more like an robust, engaging video channel. Check out this example of video as it’s featured on the ABC News Page. The video section on Facebook is becoming more in-your-face and this format is rolling out to Pages soon. Facebook isn’t the first or only social media site to take notice.

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Major Social Media Sites Highlighting Videos

The idea of adding videos to Facebook Pages is transforming with current user behavior. As you might know, a majority of Facebook users don’t actually go to business Pages anymore. They consume posts directly from what they see updated from their Feed, without ever going to the actual page itself. And even with the individual post activity, that visibility is dwindling to single digit percentages when compared to the total number of fans.

Ideal Length

The ideal length of an effective video depends on the business and target audience. On average, effective videos on YouTube are around 3 minutes long. Some say that more informative tutorial videos typically hit the 6 minute mark. Others argue that the average consumer doesn’t have that much time to spend and will only be willing to watch videos that are anywhere from 30 seconds to 1 minute & 30 seconds long.

If you’re interested in more options for your business, check out our reel to see what different options are available.

Increase Engagement by Boosting Consumption

Videos give consumers something to look at and provide businesses with more content to work with on social media. This visual content serves the purpose of growing and maintaining a relationship with customers. Video can be used effectively even in the most “old-school” of social media tactics: email marketing. With the rise of HTML5, quick loading videos can be used in email blasts to establish authority, provide entertainment and increase conversions.

Embrace Video

Throughout the rest of this year, expect the use of native video marketing to increase. If you need help or interesting ideas for video marketing for your business, call us today for a free consultation. We have different options including: green screen, product, bio, product videos and more.

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Integrating Instagram Ads into Social Media Marketing

KIEV UKRAINE - APRIL 30 2015: Hand holds Instagram logoIn terms of social media networks, Instagram is one of the fastest-growing and widely used platforms around the world. It has experienced a meteoric rise since its $1 billion purchase by Facebook three years ago and the network now has 400 million active users making it a high ranking industry giant. Instagram can help maximize your impact with social media marketing and increase your search rank along with high quality content. With a new ad format that was recently introduced to advertisers, Instagram now offers us the chance to more frequently integrate the platform into a social media strategy. With a relatively young audience of 53 percent under the age of 29 it represents a premier opportunity for brands to expand their reach to millennials. Currently 32.5 percent of U.S. companies now use Instagram for marketing purposes and that number is expected to reach over 70 percent by 2017, eventually passing Twitter.

Increasing Your Presence

For companies already using Instagram as a marketing tool, they may know how to use the platform as a kind of digital photo album to increase brand awareness through images and hashtags. High quality images that look natural and less like an advertisement usually get the best response especially for more visual brands. Hashtags can also increase engagement with the photos, allowing you the chance to utilize popular and trending hashtags which can increase your search rank. While this approach is valuable, using the new ad format can add much more to a marketing strategy and help expand awareness of your company. There are now three types of Instagram ads available to marketers- image ads, video ads and carousel ads. These types of ads are closely related to their Facebook counterparts being that the platform is now owned by Facebook.

Using the Ad Format

Image ads are similar to Facebook link ads but have a heavier emphasis on the visual. These provide the ability to add a call-to-action button to an ad to help drive web visits and while still raising brand awareness. Carousel ads allow you to add multiple images within the same ad to showcase more pictures and calls to action with a single targeting option. With video ads you can add up to 30 seconds of moving images; however call-to-action buttons are not yet available for that type of ad. With the new ad format Instagram can be seamlessly integrated with Facebook so that marketers can take advantage of numerous advanced targeting methods. Integrating both platforms with the new Power editor can ensure that you can reach your target audience through a variety of channels. Utilizing Instagram and especially the new ad capabilities can be a huge boost to your social media marketing strategy. If you are looking to enhance your presence and spread awareness of your brand these new ads could be the right choice.

Techniques Of Snapchat Marketing

Techniques Of Snapchat MarketingUsing Snapchat as an online marketing strategy is still a relatively new concept, but has proven to be very effective in promoting your brand to a younger audience in fun and engaging ways.  Basically, Snapchat is an app that you can use to send a message to anyone who is your contact. You can also add people through the search feature on Snapchat. Once you find your friends on the app, you can begin taking snaps and sharing them with individuals, or all of your followers.

Snapchat also allows people to create short stories and use them as a status for their followers, or you can choose to send short stories to all of your friends who are in your contacts. Once the popularity of Snapchat caught on, businesses began to realize the extraordinary potential of the app for marketing purposes. If you want to promote your business on Snapchat, simply make short stories about your products and services, and share with the people. There are so many possibilities for creating fun, creative content on the app that will keep followers engaged and coming back for more.

Snapchat also offers discover options for showing all the stories of the current day. With these short stories, you can spread the word about your products and services to all your followers. Millions of Snapchat users watch discover stories everyday. This makes stories on of the most effective ways to market on the app.

Snapchat is one of the most popular apps being used today by teenagers and young adults around the world. The discover option on the app promotes famous brands’ stories and shows them on top of the page. Therefore, if you become a famous brand on Snapchat then your stories would be on the top page and everyone would be able to see it. But the only way to do this is to make a strong Snapchat account by sharing regular stories with people following your brand.

It is not mandatory that you only share stories about your product and services. You can also share general stories that you know your followers will enjoy. The Snapchat app is very easy to download to any smartphone. You just need to install the application on your phone through play store or app store, and then create a business account. You can use Snapchat’s unique emoticons and visual effects to create snaps and stories. Overall, it is a great application to use for marketing purposes.

Why Pinterest Marketing Is Important

Why Pinterest Marketing Is ImportantPinterest is one of most widely used social media websites where people pin their pictures, videos, infographics, and other visuals. It has been a very useful platform for people to share anything that captures their fancy in the form of pin posts. You start out by creating an account on Pinterest and immediately begin creating boards and pins. Pinterest also allows users to follow other people and boards, as well as accrue their own followers. The more followers you acquire, the more exposure your pins, boards, and likes will get. The ratio of Pinterest referrals to a website is much higher than any other social media website. You can even connect your Pinterest page with other social media websites and adjust your settings to automatically share your Pinterest activity with followers on those other sites.

Here are few Pinterest marketing techniques that you can use to successfully promote a brand:

Start a Pinterest business account.

When you start doing marketing on Pinterest, you first need to create a business account on the site. There are no charges for making a Pinterest account. When you create the account, add some basic information about the business. It would be great if you can link to a website, store, or other social media pages.

Create a target pin board.

It is important to create a target pin board because it’s the best place for you to start using your marketing strategies and build recognition for your brand. In your target pin board, you can share information about your products and other relevant pins that might interest your followers.

Make your website pinnable.

After you have added a good amount of video and other visual content to your website, be sure that each of your images are pinnable. This ensures that both website visitors and Pinterest users know about your business and can interact with each platform.

Link your videos and pictures.

When you pin any pictures or video on your Pinterest account, you should make sure that each of the pins has the link to your website which can redirect. This ensures that Pinterest users can easily find out more about your products.

Spending time on Pinterest.

If you want to engage with more people on the site, then you have to regularly repin other people’s posts and engage them with your own content.

Social Media Marketing Agency In Los Angeles

Social Media Marketing Agency In Los AngelesSocial media marketing continues to be very important for any business because it plays the vital role in boosting a brand name around the world. Through social media and other sites, people can come to know your brand and become familiar with your products. Now when any person starts a business, they will create various social media accounts so that customers can come to know their product and stay connected with what’s new and exciting about the brand.

Today, many companies have a specific department just for doing social media and other online marketing. There are different types of social media marketing strategies that can be very effective for any kind of business. Normally people use sites like Facebook, Twitter, LinkedIn, Snapchat, Instagram, or Pinterest. A social media marketing department promotes the brand and creates awareness through these channels to create recognition and keep customers engaged.  For every business, social media marketing has become very essential. Many companies invest heavily in social media marketing because with  80% of world population now using social media, they know they will get results.

Social media has become a great source for companies to share their product information and find more customers. Many companies have also begun to outsource their social media marketing. There are a number of online companies out there who can manage your all social media accounts and share daily content related to your products and services. These companies can take care of the whole package when it comes to marketing your business online.

There are Los Angeles social media marketing agencies available that offer exceptional services to promote your business. They have a marketing staff who can work with your company to promote your brand around the world. They have all the knowledge and resources required for doing social media marketing for your brand. Hiring a marketing company can result in an increase of up to 30% of your business. You’ll also see improvements in your social media accounts and user engagement.

To sum things up, Los Angeles social media marketing agencies know how to boost any brand name on social media and increase traffic to your website. Their efforts will also increase your search engine optimization ranking because social media marketing supports the search engine efforts and improves rankings on Google.