Mastering Facebook Likes

More is always better, especially when it comes down to social media shares. Getting more Likes for your Facebook Page is always something to strive for. But the question really lies in how, why and when.

what-post-facebook

More Pictures and Less Words

It’s a no brainer, but you really have to focus on what you post on your Page. Did you know that pictures get 53% more Likes, 104% more comments and 84% more click-throughs than a regular update? And you don’t have to struggle with a lengthy post either, posts with 80 characters (or less) get 66% more engagement. Less IS more!

Think “Middle”

As for when to post to get more Likes, think of the concept of the middle. People are more likely to Like and engage with your posts at 3pm and on Wednesdays. Facebook helps people get over the “hump” in their day and week. View the infographic here. Thinking of the middle or a broad target audience can also help boost engagement. This is why question posts, even as innocuous as “What are your weekend plans?” garner so many responses. It’s something anyone can reply to in just a few seconds.

Advertising on Facebook

A quick Google search of “increase Facebook Likes” reveals a Facebook ad for Facebook Ads. Paid Facebook Ads are effective, even at a low daily budget that makes it manageable for small businesses to increase Likes and engagement. You can even be as as specific as to “Boost” certain Facebook posts that are time-sensitive that you really want/need to promote.

Contests Involving Fans

Facebook contests have always been a quick and easy way to attract attention and get Likes. While it’s nice to get Like bait, it’s best to tie the contest back to your company or industry when possible. A raffle for a free iPad is nice but what makes it memorable to your Fans? Don’t be afraid to make them work for it, as in create content (pictures, videos, posts) that tie into a certain topic. For example, starting a fan art based contest for the most popular item at your bakery. There are many ways to make Fans happy, Like your posts and get the chance to win something. Thinking of the best win-win outcome will help you gain and sustain Likes.

Why Do Likes Matter?

Facebook Likes don’t have a direct connection to your website rankings. But there are indirect social signals that may play a bigger role in the near future. For now, Facebook is a great place to showcase the human and social side of your business. Showing real people and giving a behind-the-scenes look makes your business seem more relate-able and trustworthy at the same time. Think of it as another platform to broadcast and manage your online reputation by socializing and sharing.

Make sure to connect with us on Facebook and let us know if you have any other easy-to-implement ideas or if you have any questions about getting more Likes: https://www.facebook.com/emarketed

Google+ Authorship Tips You Need to Know

Google Authorship is one reason, if not the main reason, for the fast growth and increasing importance of Google Plus. The use of Authorship helps connect your content to your social authority. This ultimately, indirectly boost your SEO efforts. Remember, there is no “official” link between better rankings and Google Plus/Authorship use. There are only close correlations in cases where this seems to be the case.

google-authorship-check

If Authorship isn’t set up on your site and/or blog yet, you’re missing out. But don’t forget to follow Google’s best practices on Authorship. Here are a few things you should know before implementing and being more active on Google+.

- Post Relevant Information

Although this goes without saying, there is a logical reason to posting information that’s relevant to your industry and website. Posting often on a wide variety of topics can send a confusing signal. Instead of being seen as an authority on a certain subject, you’re diluting your Authorship. In return, your authority signal won’t be as strong and this could even cause your Authorship picture to disappear from search engine results. We’ve seen a similar case where a client continued to post back on track in his field and his Authorship photo reappeared!

- Don’t Post Too Much of The Same Thing

On the other hand, posting too much of the same thing, or just posting content from your site or blog can be seen as spam, which violates Google’s terms of service. As a result, Google will mark your Google+ posts as flagged, where they can’t be seen by the general public. Even if you submit the posts for review, they still won’t be seen until Google gets to them… which means you have a pretty low chance! The lesson that can be learned here is to diversify your posts (but not too much) and post regularly (but sparingly) and always tie it back to your field when possible.

- Beware of Overoptimizing the About Section of Your Profile

This is something that happens far to often. Stuffing a bunch of keywords and links in your bio not only looks bad, but in most cases, it does more harm then good. Even to the regular viewer, it looks unnatural and spammy. From an SEO point of view, try to think about quality over quantity. If you post a link to your site on your bio, that’s a good signal and will count as a new referring domain. What’s the need for pointing 20 links to your site on your bio section?

- You Can be An Author on Multiple Sites and Blogs

The first step is to put your Authorship tag on your pages on your site. You can also have multiple Authors for a blog that has different contributors (like Hubspot). This doesn’t give the go ahead for an Authorship free for all. Again, more isn’t necessarily better. It’s more logical and legitimate to Author a few sites where you can really showcase your expertise. Rather than being Author of dozens of sites where you rarely contribute.

- Don’t Create Multiple Google+ Profiles

If you can think of it, it’s probably been done. Many people have tried to game the Google Authorship system in order to send stronger signals to their website. Google wants an individual to create 1 account with their real name and true identity. There’s no need for keeping separate business and personal accounts. The last thing you want to do is confuse Google or make them think that you’re trying to take an unfair advantage by creating multiple accounts that all link up to the same site(s).

Join Emarketed on Google+ and let us know if you have any questions about Authorship.

What Valentine’s Day Card Fits Your Social Media Personality?

Whether you love or hate Valentine’s Day, there’s sure to be a card that’s just right for you and your significant other. Take a look at some picks below and let us know what you think. Feel free to share your cool/sweet/funny finds too!

vintage

You’re sucker for retro and vintage design. What’s old is new again! There’s no shame in liking all things cute and simple. When it comes to social media, you’re well prepared for big events and have the perfect options planned out and ready to share.

groupon

Romance? Who needs it? You like to tell it how it is and love a good deal. What’s better than enjoying a date with someone you really care about? How about… if it’s 70% off? Check, please!

Vday1

Twitter is your best friend and you want everyone to know how in love you are. You don’t care about the PDA and mushy picture over shares. You want all your followers to know what’s really on your mind and in your heart. Note: you might want to tone it down a notch before make us nauseous.

flappy

You have a sense of humor and love playing video games. You’re also probably a person who fills their Facebook and Instagram feeds with your latest, high Flappy Bird score ;) Remember, there is more to life than tapping a screen and don’t forget to enjoy it.

autocomplete

You’re a bit of a search geek but you love a clever Valentine’s Day card. Don’t get me wrong, there’s nothing wrong with the average drugstore greeting card, but you like to be different and unique.

rel-follow

Web or graphic design fanatic? You love a good Valentine’s Day message but it also has to look good and clean. After all, that’s the look you’re going for, even if it’s just posting pictures to your social media feeds.

ralph

Some Valentine’s Day cards are just timeless. Check out this classic from the Simpsons. Whether it’s a romantic love or love for a friend, you want to find the perfect card for someone who can appreciate it. You’re probably a fan of participating in #TBT (Throwback Thursday) and love sharing nostalgic memories.

bacon

Bah humbug. Let’s be honest, Valentine’s Day is one of the more commercialized holidays out there. If you really love and care about someone, why do you only have to show it 1 day of out the year? How about being a decent person the rest of the year? Sign.. not everyone understands you. But at least there will always be bacon.

walt

Pop culture references are your best friend. You love fitting them in however you can, especially if it has to do with marketing and/or Breaking Bad. Because, I mean, how can you not love Breaking Bad? Enjoy your “Blue Sky” themed Valentine’s Day candies!

Social Media Infographic Breakdown

This weekend, we review some helpful takeaways from a few social media infographics:

social-media-advertising-advantage

Advertising on Facebook

This infographic gives useful tips on how to grow your Facebook Likes. Some examples include cross promoting to make more connections, sharing original content, being active and hosting a contest. This specific portion of the infographic gives a great breakdown of exactly what type of advertising you can do to generate more Likes. Take a hint and don’t forget to split test to maximize your campaign’s effectiveness!

twitter-words

Twitter Words

The instant and quick nature of Twitter presses you to condense information into short, easy-to-consume Tweets. This means choosing your words wisely in order to make a “lasting” impression and to capture that click or RT. On Twitter, it comes to attention grabbing headlines that mentions words like these: free, top, follow, plrease, great, post, how to, help, check it out, new blog post. Although they sound mundane and not so special on their own, it’s about adding your own twist to these attention grabbing prompts.

positive-business-outcome

The State of Social Business

Although ROI on social media is often seen as an intangible asset, about 1 in 2 companies said that social media marketing has improved their business and 1 in 4 found that it has increased their revenue. For most businesses, social media is in it’s early stanges and many have a long way to go in order to build a stronger foundation. About a quarter (26%) of the companies reavled that they are using social media as a cross-enterprise level strategy.

push-pull-marketing

Push to Pull Marketing Strategy

Gone are the days where consumers are pushed around like sheep. In today’s world, pull marketing is all the rage. This means that outbound marketing (newspapers, magazines, radio, tv) is being used less. While inbound marketing (social media and search engines) is growing. The change in the marketing world isn’t going to be an easy one. And it’s still important to have a healthy mix of both. But the truth is that companies are unhappy with their current marketing, in terms of effectiveness, and looking for more ways to reap benefits that they can accurately measure.

Share Your Own Thoughts

Thoughts about any of these tips? And if you haven’t seen our social media infographic yet, check it out today!

Is Facebook’s 5-Star Rating Unfair?

In the past few weeks, you may have noticed the option to rate a local business on the Facebook app on your phone. You can rate the business on a scale of 5 stars and there are murmurs that this option will soon translate to Facebook’s regular desktop version. As if Facebook Likes weren’t scrutinized enough, with Page owners scrambling to gain numbers, you’ll now have an additional number to worry about!

facebook-star

What is it?

In addition to Recommendations, Likes, Shares and Starred Reviews, Facebook is continuously trying new ways to track user engagement. Likes signify a general interest. Brand affinity is expressed in comments and Recommendations. To get the visual and numerical worth of a Page, the 5 star rating has been implemented in this test round. The 5 star rating system is really considered to be a standard that most people are familiar with, which is why so many other sites use them (Google, Yelp and old-Zagat).

Why is it important?

Reviews and user generated content go beyond what business and Page owners are able to fully control. And yet, this influence will play a big role on how visible their brand is. Seems kindof unfair, doesn’t it? Some experts predict that ratings may play a role Graph Search and how News Feed stories are distributed. Which makes sense. Facebook is definitely testing this rating system and collecting data because they intend to do something meaningful with it.

What does it mean?

Whether you like it or not, one thing is for sure. As a business owner, you’ll have to be more aware of reviews (mostly negative) and how they impact your online brand reputation. This means increased monitoring your Page for comments, questions and complaints, as well as paying more attention to individual star ratings, which could potentially bring down your overall high score. Unfortunately, it looks like these star ratings are anonymous for now, unless you happen to be friends with a person who has rated the business.

Why does it matter?

Another way to rate businesss will always present itself with positives and negatives. For a booming business with tons of happy customers, it’s a great way to take advantage of customers who are willing to give you 5 stars. You can even invite friends, co-workers, employees, family members etc. to give 5 star ratings as well! On the other hand, if someone really wanted to, they could harness all that energy and give a competitor 1 star ratings.

The problem here is that star ratings count immediately towards the overall score without any sure way to know that the person who actually gave the rating dealt with the business at all. With Amazon, reviewers are verified to ensure that they actually purchased the item. For Yelp, “legitimate” reviews are shown by users who regularly visit different businesses and leave reviews. Meaning that a regular Joe can’t just sign up on Yelp, leave 1 negative or positive review, leave, and expect their review to count. Google reviews are now tied to your real name. But for Facebook, you can go around leaving 1-5 star ratings as you please!

This system is just in the test phase for now and if Facebook wants to take it to the next step, they should look deeper into the situation to make the ratings fair for business owners while being easy for customers.

Let us know what you think about the 5 star rating system and check out Emarketed on Facebook.

Social Media and Halloween Costume Ideas 2013

It’s the week before Halloween and you still have time to prepare if you’re not ready! What costumes do you think will be popular at parties this year? According to Yahoo and Google, some of the most popular costume searches include: Minions, Miley Cyrus, Breaking Bad, zombies and hot dog costumes for dogs! Here are some easy, quick and funny costume ideas to spark your own creative costumes!


Drake Hands – Embarrasing and widely mocked video of a guy sending a girl an unsolicited video

beyonceSelfie of a Selfie – Sure, Beyonce did it first. But you can jump on the bandwagon too!

grumpy-catGrumpy Cat – The world’s most lovable, cynical cat.


dog-tightsDog in Tights
– Because sure, why not?

mine-craft
Mine Craft
– You can easily be a creeper or a pixelated version of yourself!


Sharknado – Is it a shark? Is it a tornado? It’s a Sharknado!! Pay homage to the best worst movie of the year.

candy-crush
Candy Crush Saga
– Another favorite to hate, I’m sure you love all those Facebook notifications from friends!

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Social Media Site – Pinterest, Facebook, Twitter, Tumblr.

Google+ Tips for N00bs

The Google+ landscape and can be scary and intimidating if you’re not used to it. Of all the social networking sites, Google+ is highly regarded in terms of carrying SEO weight. Here are some tips for getting started:

google-plus-tips

Link Authorship: One of the top benefits of using your Google+ profile is claiming your website content through Google Authorship. But the fun doesn’t just stop at your own website. Your Authorship can also show up for guest blogs and press releases (like PR Web). This helps establish your credibility in the social world as well as helps boost click through rate on your site where your your Google+ profile and picture show up on the search results.

Link Back to Your Properties and Vice Versa: You might be tempted to just use Google+ to post links back to your website. That’s a big no-no! Make sure to vary the types of posts and links you post. On the website side, make sure to add social share buttons on your website and blog.

Explore and Join Circles and Communities: Google+ is the perfect place to build up your network and discover new people and communities. Research and take a look at the dialogue before you join. You’ll want to make sure the Communities you join are relevant to your industry and that people are actually active and engaging.

Optimize Your Profile: Thoroughly optimizing your profile is the best way to get the most out of Google+. Not only do you want to accurately describe yourself (and business) to your community of peers, but you’ll also want to get all the link juice you can get. This means linking to your website, social profiles, adding correct contact info, and watching for bad grammar/misspellings. Another thing to watch out for is overoptimizing or keyword stuffing your posts and About section. Write for people over search engines!

Be Efficient: As with many other social networks, Google+ can be an efficiency killer if you don’t plan out time that should be spent on the site. Maybe, you’ll want to update and check-in a few times a week. Even if you are active on a daily basis, you might want to set aside a small chunk of time, let’s say at the end of the day, where all the important things are done and you can wind down. Don’t get distracted by distractions and update your settings to control how and what types of Google+ notifications you get.

Mind Your Manners and Post Appropriate Content: Google+ isn’t a place to be rude/crude, cause unnecessary drama and spam your Circles. Leave that to Twitter… (kidding!). In terms of posting, Google+ isn’t as “professional” as LinkedIn or “casual” as Facebook, so you have to find a middle ground. Don’t forget that active Circles and Communities can be close knit, so you won’t want to stand out for the wrong reasons.

Join Emarketed on Google+ and let us know if you have any questions about getting started!

Facebook Updates: Story Bumping & Last Actor

Do you ever feel like there’s too much to keep up with on Facebook and that you’re missing out on people and stories that you actually want to hear from? Facebook is working to fine tune the stories you see in your News Feed, as the average person “has about 1500 stories they could see”. (Read more about that here). This month, Facebook has released some rather interesting News Feed updates: facebook-bumps

Story Bumping
This new update doesn’t just show you posts that have been made since you last looked at your Feed, but also includes recent stories that you haven’t seen yet. Yes, Facebook is becoming more aware and showing you “older” (and relevant) stories because it knows that you haven’t seen them yet!

From initial tests of this Feed update, Facebook has showed an increase in user engagement. For businesses, the best part is that the visibility of stories increase from 57% to 70%. People will be able to see more of your posts! Story bumping has also started to roll out on Facebook Mobile.

Last Actor
If you’ve had a feeling that Facebook has been monitoring your interactions and showing you what you want to see, you’re right! Bravo, Facebook. The Last Actor portion of the update looks at the top 50 people you’ve recently interacted with. Interactions count as comments, Likes and even just viewing their profile and pictures! Your News Feed will now show more updates from the people that you “interact” with most.

Why It Matters for Businesses
Facebook’s News Feed algorithm is getting more complicated and some people think that it’s getting pretty ridiculous. Did you know they use MORE than 1,000 different factors to determine what stories show up in your News Feed? In terms of algorithm factor complexity, this is getting on Google’s level!

Facebook’s VP of Product Chris Cox says that these changes should be relatively small. So don’t expect any drastic changes just yet. Facebook’s goal is to become more transparent about similar types of updates in the future. Make sure to bookmark it here.

The most important takeaway from these changes is what it means for Facebook Pages. Luckily the strategy for effective engagement remains the same. This means focusing on creating engaging content and thinking about what your Fans want to see in their Feed. Timing, relevancy and credibility all still remain an important part of Facebook Page updates. If it all pans out in the end, you should be rewarded in Likes and engagement.

Like Us on Facebook and leave a comment or share your Page with us!

Benefitting from Targeted Facebook Ads

Many business owners may ask, “Is social media advertising really worth it?“. Nowadays, there are so many different ad formats and targeting options. Social media ads can be an affordable and effective way to supplement your organic search traffic with targeted clicks. Let’s take Facebook ads as an example.

Why Facebook Ads?
News Feed, Right Column ads, Sponsored Stories and even 15 second video ads? It’s no wonder that 64% of advertisers planned to increase their social media ad budgets this year. Take a look at the image below and you can see why businesses are purchasing more social media ads. As you can see, there is quite a good mix of respondents who wanted to boost branding as well as those who wanted to invoke a direct response.social-ads

Target Audience: As Specific or Broad as You Want
There are options for every need and budget. If you’re starting out and would like to experiment, you can always test the waters with a small campaign that has a budget of $5 – $10 a day. But Facebook ads aren’t just for small businesses. Big brands will likely have a high budgeted campaigns that are ongoing in order to keep the amount of engagement and branding up.

Take a look at Action Specs and see how you could actually target users by the actions they take in Open Graph apps and on Facebook. The time frame is less than 14 days where you could actually target people who listened to a certain song or Liked a specific Page.

Should I Go Big or Small?
interestBroad categories, precise interests, location, age, gender, workplaces. These are all things you can fill it with as much or little detail as you’d like.

Although it’s common to want to go after a huge audience, it might not be the best idea to cast such a big net initially. Especially when it comes down to paid ads, you want to make decisions that are the most cost effective with tangible conversions and returns. It’s always a better idea to start with small success and see you that translates when you’re visible to a larger audience.

Are You Ready?
Here are some more reasons you might want to try Facebook ads out, you can: increase brand awareness, encourage engagement, increase website traffic, engage target audience, grow and gather leads. These are just a few reasons Facebook ads are worth a try. Check out the Emarketed Facebook Page and contact us with any questions.

July 2013: Social Media Mashup

Are you getting the most out of your social media campaigns? Take a look at some of the latest social networking trends and take a look at what you can try out today:

mash-upInstagram Video: Instagram’s not one to be outdone, so it’s about time they out with 15 second videos! Take that Vine’s 6 second videos. Whether it’s photos or videos, this site is a great place for big brands and small businesses alike. Especially those who are looking to appeal to customers who are aware of the latest trends and tech savvy.

Instagram videos can be transformed with 13 different filters and there’s also a feature that can make your shots more steady. Most importantly, don’t forget about the point of Instagram. It’s not a place for traditional ads but rather a creative place where you can better share and relate to your audience. (Don’t forget to check out Emarketed’s Instagram!)

Google+: Google+ isn’t the ghost town it’s made out to be and many exciting changes are bringing in more users. These changes aren’t new but you should pay more attention if you haven’t been active. Larger cover photos, the capability for duo streams, custom URLs, tie-ins with Google Authorship and Local make it the place to be for businesses.

Even if you think it’s not the right place for your business in the social media world, it’s worth it to give the site a spin. Try customized your content, tagging it and linking it appropriately on your website for maximum visibility. The social signals and possible influences on search engine rankings are worth the effort alone, wouldn’t you say?

LinkedIn: Some marketers and (even CEOs) speculate the rise of LinkedIn over Facebook. The reasoning? LinkedIn has more potential for serious growth while Facebook will continue to grow and be seen as a “birthday network”. The argument is that LinkedIn will be more valuable for data researchers and employers.

In the long run, especially for specific industries, it might be worthwhile to invest the time into building a strong LinkedIn presence. You can take advantage of being on the site since many consumers see it as more trustworthy and professional. What do you think? How soon will it be before people tire of Facebook and does LinkedIn really have staying power?

Facebook: If you’re looking to start or expand your Facebook ad campaign, you’re in luck. While they currently have 27 different types of advertisements, Facebook is looking to drastically streamline by cutting that amount in half. For example, setting up Sponsored Stories to a domain that you own is an inexpensive and easy way to bring traffic to your website. Check out how to maximize CTR and get more visitors by checking out this post on Social Media Examiner.

What ads or methods on social networks do you think are most effective? Comment and let us know in the comments below.