Refresh Your Social Media Campaigns

Refresh Your Social Media CampaignsRunning a social media marketing campaign without a clear plan is like sailing a ship without a captain. You don’t want to be left aimlessly floating at sea or even worse… shipwrecked. If your campaigns have been on auto pilot for awhile, it’s easy to feel burned out. But don’t give up yet!

Keep Updating

Consistency is one of the hardest parts of maintaining an active social media account. If you feel tired or burned out, it’s not a good reason to give your social accounts a break. Regular posts are needed to keep your accounts in active order. Even if it means posting about articles that aren’t your own, interesting videos, inspirational quotes or pictures. These are also things that will help break up the monotony of your usual “business” posts. Although it can seem tedious, it’s the beginning of the battle into keeping a fresh social media account.

Get Interactive

You may have seen athletes, big businesses, or even local accounts incorporate prize giveaways into their social media posts. On Instagram, EnjoyPasadena does a good job of promoting a scavenger hunt through a series of posts and getting followers to use the hashtag. The idea is that EnjoyPasadena posts a clue or riddle about a location in the area where the prize is located. The first Instagram follower to find it will get the prize! This is much like the Hidden Cash Social Media accounts that caused a frenzy last year. But when done in this matter, encourages engagement while promoting local businesses.

Align Your Business Goals with Social Media Goals

Synergy. Your business is more likely to succeed when the goals are aligned. Luckily, this is very possible through social media. For example, if your business aims to increase referrals you can attack it from all social angles: email blasts, Facebook posts (and Sponsored posts), Twitter updates, and Instagram pictures.

Revive Your Outlook on Social Media

Nowadays, it’s rare that you’ll discover a new social media tactic that hasn’t been utilized before. But the purpose is to try what’s new and effective for your industry. Follow us on Twitter, Instagram, Facebook, and Google+ and contact us for more information or ideas for your social campaigns.

Make the Most Out of Video in Social Media Marketing

The current trend for social media sites is to make business pages less like a static, boring old newspaper and more like an robust, engaging video channel. Check out this example of video as it’s featured on the ABC News Page. The video section on Facebook is becoming more in-your-face and this format is rolling out to Pages soon. Facebook isn’t the first or only social media site to take notice.

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Major Social Media Sites Highlighting Videos

The idea of adding videos to Facebook Pages is transforming with current user behavior. As you might know, a majority of Facebook users don’t actually go to business Pages anymore. They consume posts directly from what they see updated from their Feed, without ever going to the actual page itself. And even with the individual post activity, that visibility is dwindling to single digit percentages when compared to the total number of fans.

Ideal Length

The ideal length of an effective video depends on the business and target audience. On average, effective videos on YouTube are around 3 minutes long. Some say that more informative tutorial videos typically hit the 6 minute mark. Others argue that the average consumer doesn’t have that much time to spend and will only be willing to watch videos that are anywhere from 30 seconds to 1 minute & 30 seconds long.

If you’re interested in more options for your business, check out our reel to see what different options are available.

Increase Engagement by Boosting Consumption

Videos give consumers something to look at and provide businesses with more content to work with on social media. This visual content serves the purpose of growing and maintaining a relationship with customers. Video can be used effectively even in the most “old-school” of social media tactics: email marketing. With the rise of HTML5, quick loading videos can be used in email blasts to establish authority, provide entertainment and increase conversions.

Embrace Video

Throughout the rest of this year, expect the use of native video marketing to increase. If you need help or interesting ideas for video marketing for your business, call us today for a free consultation. We have different options including: green screen, product, bio, product videos and more.

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Integrating Instagram Ads into Social Media Marketing

KIEV UKRAINE - APRIL 30 2015: Hand holds Instagram logoIn terms of social media networks, Instagram is one of the fastest-growing and widely used platforms around the world. It has experienced a meteoric rise since its $1 billion purchase by Facebook three years ago and the network now has 400 million active users making it a high ranking industry giant. Instagram can help maximize your impact with social media marketing and increase your search rank along with high quality content. With a new ad format that was recently introduced to advertisers, Instagram now offers us the chance to more frequently integrate the platform into a social media strategy. With a relatively young audience of 53 percent under the age of 29 it represents a premier opportunity for brands to expand their reach to millennials. Currently 32.5 percent of U.S. companies now use Instagram for marketing purposes and that number is expected to reach over 70 percent by 2017, eventually passing Twitter.

Increasing Your Presence

For companies already using Instagram as a marketing tool, they may know how to use the platform as a kind of digital photo album to increase brand awareness through images and hashtags. High quality images that look natural and less like an advertisement usually get the best response especially for more visual brands. Hashtags can also increase engagement with the photos, allowing you the chance to utilize popular and trending hashtags which can increase your search rank. While this approach is valuable, using the new ad format can add much more to a marketing strategy and help expand awareness of your company. There are now three types of Instagram ads available to marketers- image ads, video ads and carousel ads. These types of ads are closely related to their Facebook counterparts being that the platform is now owned by Facebook.

Using the Ad Format

Image ads are similar to Facebook link ads but have a heavier emphasis on the visual. These provide the ability to add a call-to-action button to an ad to help drive web visits and while still raising brand awareness. Carousel ads allow you to add multiple images within the same ad to showcase more pictures and calls to action with a single targeting option. With video ads you can add up to 30 seconds of moving images; however call-to-action buttons are not yet available for that type of ad. With the new ad format Instagram can be seamlessly integrated with Facebook so that marketers can take advantage of numerous advanced targeting methods. Integrating both platforms with the new Power editor can ensure that you can reach your target audience through a variety of channels. Utilizing Instagram and especially the new ad capabilities can be a huge boost to your social media marketing strategy. If you are looking to enhance your presence and spread awareness of your brand these new ads could be the right choice.

Techniques Of Snapchat Marketing

Techniques Of Snapchat MarketingUsing Snapchat as an online marketing strategy is still a relatively new concept, but has proven to be very effective in promoting your brand to a younger audience in fun and engaging ways.  Basically, Snapchat is an app that you can use to send a message to anyone who is your contact. You can also add people through the search feature on Snapchat. Once you find your friends on the app, you can begin taking snaps and sharing them with individuals, or all of your followers.

Snapchat also allows people to create short stories and use them as a status for their followers, or you can choose to send short stories to all of your friends who are in your contacts. Once the popularity of Snapchat caught on, businesses began to realize the extraordinary potential of the app for marketing purposes. If you want to promote your business on Snapchat, simply make short stories about your products and services, and share with the people. There are so many possibilities for creating fun, creative content on the app that will keep followers engaged and coming back for more.

Snapchat also offers discover options for showing all the stories of the current day. With these short stories, you can spread the word about your products and services to all your followers. Millions of Snapchat users watch discover stories everyday. This makes stories on of the most effective ways to market on the app.

Snapchat is one of the most popular apps being used today by teenagers and young adults around the world. The discover option on the app promotes famous brands’ stories and shows them on top of the page. Therefore, if you become a famous brand on Snapchat then your stories would be on the top page and everyone would be able to see it. But the only way to do this is to make a strong Snapchat account by sharing regular stories with people following your brand.

It is not mandatory that you only share stories about your product and services. You can also share general stories that you know your followers will enjoy. The Snapchat app is very easy to download to any smartphone. You just need to install the application on your phone through play store or app store, and then create a business account. You can use Snapchat’s unique emoticons and visual effects to create snaps and stories. Overall, it is a great application to use for marketing purposes.

Why Pinterest Marketing Is Important

Why Pinterest Marketing Is ImportantPinterest is one of most widely used social media websites where people pin their pictures, videos, infographics, and other visuals. It has been a very useful platform for people to share anything that captures their fancy in the form of pin posts. You start out by creating an account on Pinterest and immediately begin creating boards and pins. Pinterest also allows users to follow other people and boards, as well as accrue their own followers. The more followers you acquire, the more exposure your pins, boards, and likes will get. The ratio of Pinterest referrals to a website is much higher than any other social media website. You can even connect your Pinterest page with other social media websites and adjust your settings to automatically share your Pinterest activity with followers on those other sites.

Here are few Pinterest marketing techniques that you can use to successfully promote a brand:

Start a Pinterest business account.

When you start doing marketing on Pinterest, you first need to create a business account on the site. There are no charges for making a Pinterest account. When you create the account, add some basic information about the business. It would be great if you can link to a website, store, or other social media pages.

Create a target pin board.

It is important to create a target pin board because it’s the best place for you to start using your marketing strategies and build recognition for your brand. In your target pin board, you can share information about your products and other relevant pins that might interest your followers.

Make your website pinnable.

After you have added a good amount of video and other visual content to your website, be sure that each of your images are pinnable. This ensures that both website visitors and Pinterest users know about your business and can interact with each platform.

Link your videos and pictures.

When you pin any pictures or video on your Pinterest account, you should make sure that each of the pins has the link to your website which can redirect. This ensures that Pinterest users can easily find out more about your products.

Spending time on Pinterest.

If you want to engage with more people on the site, then you have to regularly repin other people’s posts and engage them with your own content.

Social Media Marketing Agency In Los Angeles

Social Media Marketing Agency In Los AngelesSocial media marketing continues to be very important for any business because it plays the vital role in boosting a brand name around the world. Through social media and other sites, people can come to know your brand and become familiar with your products. Now when any person starts a business, they will create various social media accounts so that customers can come to know their product and stay connected with what’s new and exciting about the brand.

Today, many companies have a specific department just for doing social media and other online marketing. There are different types of social media marketing strategies that can be very effective for any kind of business. Normally people use sites like Facebook, Twitter, LinkedIn, Snapchat, Instagram, or Pinterest. A social media marketing department promotes the brand and creates awareness through these channels to create recognition and keep customers engaged.  For every business, social media marketing has become very essential. Many companies invest heavily in social media marketing because with  80% of world population now using social media, they know they will get results.

Social media has become a great source for companies to share their product information and find more customers. Many companies have also begun to outsource their social media marketing. There are a number of online companies out there who can manage your all social media accounts and share daily content related to your products and services. These companies can take care of the whole package when it comes to marketing your business online.

There are Los Angeles social media marketing agencies available that offer exceptional services to promote your business. They have a marketing staff who can work with your company to promote your brand around the world. They have all the knowledge and resources required for doing social media marketing for your brand. Hiring a marketing company can result in an increase of up to 30% of your business. You’ll also see improvements in your social media accounts and user engagement.

To sum things up, Los Angeles social media marketing agencies know how to boost any brand name on social media and increase traffic to your website. Their efforts will also increase your search engine optimization ranking because social media marketing supports the search engine efforts and improves rankings on Google.

Benefits of Social Media Advertising

Benefits of Social Media AdvertisingSocial media has become one of the most powerful platforms for people to share their thoughts, feelings, and viewpoints, as well as quickly communicate their ideas with others. Today, there are several options for social media users to express their personalities and personalize the way they use any one platform. Some social media outlets are more visual, like Instagram and Snapchat where users share photos and short videos with their followers. Twitter mainly focuses on text. Other outlets like Facebook give users more options when it comes to connecting with followers. Facebook users can post text updates, photos, or videos. All of these social media outlets provide valuable opportunities and outlets when it comes to marketing a brand or business.

Today, social media outlets have become sophisticated enough for businesses to tailor their marketing to specific locations, audiences, or a desired demographic. You can choose where and when you want ads to appear on each site. This ensures that your brand’s message reaches the right people and places, and that you are one step ahead of the competition. A marketing agency will use social media strategies to provide your company with the best results. You can also determine how much you want to spend on a specific marketing campaign before it gets started. Social media sites allow advertisers to place bids. The higher the bid, the more exposure your advertising gets.

Social media marketing gives companies exceptional results because it places your brand where your audience can’t miss it. Some brands have even begun selling exclusively through social media. Whatever method you choose, social media can be a powerful tool for building your brand and keeping customers engaged with your product. This keeps customers coming back and also engages new ones. Businesses that choose social media marketing enjoy higher revenues and are even able to engage with new audiences they have never been able to connect with before.  A company can effectively use social media to change its image or appeal to a younger demographic.

The effectiveness of using social media marketing to target specific kinds of customers is why many companies use it to connect with certain age groups and/or genders. This type of targeted marketing has proven to be one of the effective ways to grow a brand or sell a product.

Social media also feels more personal than other types of marketing, so followers are more likely to stay engaged with a company or brand if they continue to post relevant and entertaining content. Social media marketing allows you to build strong and long lasting relationships with your customers.

Why People Do Marketing On LinkedIn

Why People Do Marketing On LinkedInLinkedIn is not a site that you would normally think of when it comes to marketing because it is a place where people search for highly qualified candidates for job openings. But many multinational companies prefer to hire people from LinkedIn because of people on the site share their resumes and it is easy to browse for candidates with the skills and experience you’re looking for. Therefore, many companies successfully find  highly qualified people through the site and hire them.

However if you want to use LinkedIn for marketing, the site also allows you to run advertisement campaigns through which you can get the attention of your target audience and increase their exposure to your brand. It is a perfect place for a business to do marketing. You can also meet with vendors through the site. If you are manufacturing any product, then you can find the right company to distribute and sell your product. This is just one example of the many ways Linkedin can be very useful for marketing and other business purposes.

Through LinkedIn marketing, you get the attention of those customers who need your products the most and also connect with important business contacts. For example, if you need a content writing service for a specific project, you can browse candidates on the site who are able to do content writing work. So you can find services easily and get the work done quickly and professionally. You can also choose to advertise the position your company is hiring for on the site, and candidates will come to you. So in both cases, it is a useful place to do advertising.

The biggest reason for doing marketing on LinkedIn is to get people to know about your brand and to get in touch will good business contacts. Through this method, you can develop a good brand presence on LinkedIn and connect with different vendors who need your services and products. Further, it is a great place for doing email marketing. If you connect with thousands of people, then you can easily send promotional emails through which they would become able to engage with your brand and know about new products and services.

Further, you can make a group for your brand where you share different updates about your products and services, and also offer jobs to people in your network. Once you start posting updates, then many people will join the group and love to see news about your brand.

Social Media Tactics For Your Business

Social Media Tactics For Your Business

Mastering Social Media is no easy feat. Its relatively new when looking at the history of the web, but we can learn a thing or two from the pros when it comes to connecting with your audience on a deeper level, and making Social Media work for your business. It’s all about your approach. If you’re a business struggling to make the most of social media, we’ve gathered some pro tips to simplify your efforts.

First off, it’s vital to be different. There are tens (if not hundreds) of thousands of companies just like yours. With that kind of competition, try telling out-of-the-box stories. Create content that aligns with your value proposition. Even if your industry is not traditionally “exciting”, there’s always a chance to spice things up a bit with intriguing blog posts, fun explainer videos, unique narratives and more.

If there’s one thing to acknowledge in the millennial generation, it’s that attention spans are at an all-time low. According to global studies, 50% of users only stay on sites for a maximum of 10 seconds. Hence the call for short but sweet micro-content. Less text, more visuals. Less detail, more vibrancy, color and design. Use simple words that get straight to the point, and ALWAYS use a POWERFUL call-to-action.

Another concept making waves in the world of social media is the ability to connect in real-time through live video. Periscope and Facebook are at the top of the global list. Live videos allow you to hold “in-the-moment” Q&As, show your customers what your business looks like during work hours, and most importantly, ignite more loyalty – giving you the chance to amplify your personality.

Social media marketing isn’t easy for businesses, but if you’ve got patience and a knack for keeping up with the times, it’ll be much easier than you think. Engage, engage, engage, and make sure your efforts always align with the heart of your proposition. Good luck – and don’t hesitate to get in touch with us at any time for more advice!

Is Twitter Still Effective for Marketing My Business?

Is Twitter Still Effective for Marketing My Business?

We are living in an online world, where Social Media is king. There are ongoing debates as to who is the strongest of them all, and one of the main conversations revolves around twitter. Countless businesses still use the platform to market their businesses. While some have enjoyed success, a lot have also moved on to platforms that provide ‘better’ marketing results such as Facebook. Every company differs.

Twitter is a fantastic way of getting short and sweet messages out to the public – be it colleagues or customers. Yes, Twitter can be a great marketing tool. But it can also be your worst enemy. Let’s say you sell cars, and your customer isn’t happy. He tweets about it, and the whole world sees it thanks to the reality of hashtags. If you’re going to be active on Twitter for your business, make sure you know how to keep your customers smiling.

On a more positive note, Twitter is ideal for use as a media outlet – such as posting news or updates. It’s vitally important, however, to use “Twitter Etiquette”. The easiest way to adhere to this is to write a quick, catchy sentence about your latest news/product, leaving a link to a longer article should the readers wish to continue.

Massive companies such as Dell regularly post promotions on Twitter – with great success. Twitter is mainly about instant conversation and breaking news, not lengthy status updates or rants. Make it conversational and personalized. People look to TV for ads. Not to Twitter, which is essentially all about conversation. It’s a chance for your customers to tag you and communicate with you directly, developing a stronger bond – and more powerful marketing efforts.

If you’re not tweeting yet, or are worried about the platform’s worth, there’s still plenty of merit in it. Just always be cautious, do your homework, and you’ll be fine! Don’t hesitate to get in touch with us at any time to find out more hints and tips with evolving Social Media trends.