More is always better, especially when it comes down to social media shares. Getting more Likes for your Facebook Page is always something to strive for. But the question really lies in how, why and when.
More Pictures and Less Words
It’s a no brainer, but you really have to focus on what you post on your Page. Did you know that pictures get 53% more Likes, 104% more comments and 84% more click-throughs than a regular update? And you don’t have to struggle with a lengthy post either, posts with 80 characters (or less) get 66% more engagement. Less IS more!
As for when to post to get more Likes, think of the concept of the middle. People are more likely to Like and engage with your posts at 3pm and on Wednesdays. Facebook helps people get over the “hump” in their day and week. View the infographic here. Thinking of the middle or a broad target audience can also help boost engagement. This is why question posts, even as innocuous as “What are your weekend plans?” garner so many responses. It’s something anyone can reply to in just a few seconds.
Advertising on Facebook
A quick Google search of “increase Facebook Likes” reveals a Facebook ad for Facebook Ads. Paid Facebook Ads are effective, even at a low daily budget that makes it manageable for small businesses to increase Likes and engagement. You can even be as as specific as to “Boost” certain Facebook posts that are time-sensitive that you really want/need to promote.
Contests Involving Fans
Facebook contests have always been a quick and easy way to attract attention and get Likes. While it’s nice to get Like bait, it’s best to tie the contest back to your company or industry when possible. A raffle for a free iPad is nice but what makes it memorable to your Fans? Don’t be afraid to make them work for it, as in create content (pictures, videos, posts) that tie into a certain topic. For example, starting a fan art based contest for the most popular item at your bakery. There are many ways to make Fans happy, Like your posts and get the chance to win something. Thinking of the best win-win outcome will help you gain and sustain Likes.
Why Do Likes Matter?
Facebook Likes don’t have a direct connection to your website rankings. But there are indirect social signals that may play a bigger role in the near future. For now, Facebook is a great place to showcase the human and social side of your business. Showing real people and giving a behind-the-scenes look makes your business seem more relate-able and trustworthy at the same time. Think of it as another platform to broadcast and manage your online reputation by socializing and sharing.
Make sure to connect with us on Facebook and let us know if you have any other easy-to-implement ideas or if you have any questions about getting more Likes: https://www.facebook.com/emarketed