The current trend for social media sites is to make business pages less like a static, boring old newspaper and more like an robust, engaging video channel. Check out this example of video as it’s featured on the ABC News Page. The video section on Facebook is becoming more in-your-face and this format is rolling out to Pages soon. Facebook isn’t the first or only social media site to take notice.
The idea of adding videos to Facebook Pages is transforming with current user behavior. As you might know, a majority of Facebook users don’t actually go to business Pages anymore. They consume posts directly from what they see updated from their Feed, without ever going to the actual page itself. And even with the individual post activity, that visibility is dwindling to single digit percentages when compared to the total number of fans.
The ideal length of an effective video depends on the business and target audience. On average, effective videos on YouTube are around 3 minutes long. Some say that more informative tutorial videos typically hit the 6 minute mark. Others argue that the average consumer doesn’t have that much time to spend and will only be willing to watch videos that are anywhere from 30 seconds to 1 minute & 30 seconds long.
If you’re interested in more options for your business, check out our reel to see what different options are available.
Videos give consumers something to look at and provide businesses with more content to work with on social media. This visual content serves the purpose of growing and maintaining a relationship with customers. Video can be used effectively even in the most “old-school” of social media tactics: email marketing. With the rise of HTML5, quick loading videos can be used in email blasts to establish authority, provide entertainment and increase conversions.
Throughout the rest of this year, expect the use of native video marketing to increase. If you need help or interesting ideas for video marketing for your business, call us today for a free consultation. We have different options including: green screen, product, bio, product videos and more.
Using Snapchat as an online marketing strategy is still a relatively new concept, but has proven to be very effective in promoting your brand to a younger audience in fun and engaging ways. Basically, Snapchat is an app that you can use to send a message to anyone who is your contact. You can also add people through the search feature on Snapchat. Once you find your friends on the app, you can begin taking snaps and sharing them with individuals, or all of your followers.
Snapchat also allows people to create short stories and use them as a status for their followers, or you can choose to send short stories to all of your friends who are in your contacts. Once the popularity of Snapchat caught on, businesses began to realize the extraordinary potential of the app for marketing purposes. If you want to promote your business on Snapchat, simply make short stories about your products and services, and share with the people. There are so many possibilities for creating fun, creative content on the app that will keep followers engaged and coming back for more.
Snapchat also offers discover options for showing all the stories of the current day. With these short stories, you can spread the word about your products and services to all your followers. Millions of Snapchat users watch discover stories everyday. This makes stories on of the most effective ways to market on the app.
Snapchat is one of the most popular apps being used today by teenagers and young adults around the world. The discover option on the app promotes famous brands’ stories and shows them on top of the page. Therefore, if you become a famous brand on Snapchat then your stories would be on the top page and everyone would be able to see it. But the only way to do this is to make a strong Snapchat account by sharing regular stories with people following your brand.
It is not mandatory that you only share stories about your product and services. You can also share general stories that you know your followers will enjoy. The Snapchat app is very easy to download to any smartphone. You just need to install the application on your phone through play store or app store, and then create a business account. You can use Snapchat’s unique emoticons and visual effects to create snaps and stories. Overall, it is a great application to use for marketing purposes.
Now that Facebook users have more control of what they see in their News Feed, give them a reason to engage with your business through video.
Did you know that Facebook counts a view of a video as something that has been watched for 3 seconds or less? Take advantage of this engagement factor today. By publishing short videos directly onto Facebook, your Page will potentially get more visibility as well as an increase in Likes, Shares, and comments – all of which are very vital to your Page’s success.
Here are few types of short videos you can share on your Page:
This is a generic category for videos but it can be as broad or specific as you like. Share tip directly related to your products/services, industry, or neighborhood. Consistent and helpful or entertaining videos can draw more engagement which leads to a wider audience reach.
Take fans behind the scenes of your business. It can be something as small as showing your unique desk space, the shared coffee machine, or the office pet. Short clips like this are personable, fun, and interesting. Take advantage of popular social media tags and themes such as: #MondayBlues #HumpDay #ThrowbackThursday.
Use video on Facebook as a platform for fans to ask questions and set aside a regular time during the week to answer them in a short video. Sometimes, a video is a much better way to answer a frequently asked question… especially if you give a clear and straightforward answer!
Join us on Facebook to learn more about video and Facebook marketing. We also offer a full range of services for scripted videos and ads.
Also, if you are in the Los Angeles area and are interested in a FREE workshop with Google about how to get your business online, register today. We have two dates for your convenience: Wednesday, July 29, 2015 and Wednesday, August 12, 2015 and look forward to meeting you!
Attention video content creators! YouTube has officially released video cards as an option to add to enhance your videos. The cards are applied to an individual video and are rendered for both desktop and mobile devices. The main benefit is that you can enhance calls to action on your videos.
There are various types of YouTube Video Cards including:
5) Associated Website
6) Fan Funding
Read more here: https://support.google.com/youtube/answer/6140493
Depending on the amount of videos you have on your YouTube channel, it may be beneficial to go back and add relevant video cards. It’s especially beneficial for videos going forward. Here are a few more reasons you may want to consider using YouTube video cards:
1) Make videos more interesting and interactive for viewers
2) Help bring more traffic to your website
3) Help increase conversions
4) Improve visibility of calls to action
5) Interface is easier for businesses to use
There is also analytics reporting available so that you can monitor the performance of the video cards.
Questions about video marketing or YouTube? Don’t hesitate to call us today.
When done the right way, video marketing is effective for marketers and beneficial to customers. When NOT done the right way, the results are severely lacking and may even be detrimental to your business. Don’t fall victim to ineffective video marketing:
1) Creating videos for the purpose of keyword stuffing – Some businesses think that they’re being super clever when they film and upload (essentially) the same video but only swap out a keyword or city. Think keyword stuffing written content translated into video.
This tactic isn’t worth it and even if the video does rank well, the likeliness that someone will convert from seeing that spammy video is slim to none. When it comes to video marketing, do it right or don’t do it at all! People over search engines, always!
2) Expecting to imitate success – Let’s say that you’ve read an article that discusses how a certain business experienced an 80% increase in conversions because they’ve started to include video in their email blasts. Naturally, your business would like to recreate that success… so you also add videos in your newsletters.
The ineffective video marketer would automatically expect the same results, just because they’ve jumped on the video bandwagon! In reality, videos are different across all industries and you can’t expect the same results for all businesses. It pays to do the research beforehand and track your progress as you go along, so that you can learn how/when/why your video marketing is working.
3) Videos are not reaching the intended audience – Bookmarking social sites and link submissions to hundreds or thousands of directories is no longer a viable tactic in SEO. Along that same line, video submissions to irrelevant, untrustworthy or low visit video websites are not worth your time. If an SEO company ever tries to bring this up as a selling point, please think twice before going with them! A video is not effective unless it reaches a business’ intended target on: the website, (active) social profiles, and email campaigns. Sites that are not appropriate to most businesses: MySpace, joke sites and other low quality video websites.
4) Making a video too long or too short – Depending on your business and industry, the ideal length of a video will vary. An intro video for your website will probably be shorter than an in-depth video on how to solve a specific problem.
Also, a video that is too short implies that it just a “teaser” in that you will have to go somewhere else, sign up, or download something to get the “real” answer. Although this is good click-bait tactic, it doesn’t really work in terms of conversions. A video that is too long can drag on or imply that you don’t have the skills or budget to properly edit the most effective parts of an informative video. Luckily with YouTube stats, you can get a good idea on where viewers start to drop off.
5) Spending too much or little (price wise) – Video production can be expensive but there are ways to make it work on a budget… without it looking like you’re on a budget. Do your research beforehand and take a look at competitor prices and what they offer. Video marketing is a long term investment and when done correctly and well, the assets will be able to be used for years to come.
6) Utilizing the wrong ad formats – Video marketing can give your business great exposure. Pre-roll ads can be a great way for your videos to get exposure. But in most cases, it is spending unnecessary money while bringing in clicks from users who leave the site quickly and visit 0 or very few additional pages. Don’t get scammed into buying video or page views to get some quick hits on your video or website. There are long term actions that may seem beneficial to videos in the short run, but can bring down your site as a whole, with increasing bounce rates and decreasing on-site time in the long run.
7) Not planning ahead – Lights, camera, action! That’s all you need, right? Actually, effective video marketing requires much more. Some people may think that they will just “go with the flow” when video day comes along so that they’ll be more “natural” on camera. But just like any other piece of content, you should plan and outline a script in order to make sure that it accurately contains the message you want to convey. You want to make sure that your video is useful and it answers what you say it will answer. Planning should cover all your bases.
If you’re ready to take the next step towards effective video marketing, take a look at our video production and marketing services here: http://www.emarketed.com/website-video-marketing and call us today for a free consultation.
A pre-roll ad (or in-stream video ad) is a promotional video advertisement that plays before a video selected by the user. Like the name suggests, there are also mid-roll and post-roll ads, which aren’t as widely used. You might be familiar with pre-roll ads from YouTube. They’re the short ads that can be skipped after about 5 seconds. The pre-roll ads themselves are typically 10 to 30 seconds long.
Pre-roll ads are primarily used for branding purposes. In some instances, their objective is to also drive website traffic. Pre-roll ads so short because studies suggest that shorter, more targeted ads are more effective than a long-form, regular video ads. Some studies also found that users are less likely to skip pre-roll ads before viewing their intended video because of their brief nature.
The use of pre-roll ads are increasing and becoming more common. Pre-roll ads are an affordable to expose your business to a wide, targeted demographic. They’re a cheaper and more modern alternative to other forms of ads, such as TV and radio ads. Depending on your budget and target audience, you could be paying a few pennies for each view of your ad. Pre-roll ads are an easy way for a business to utilize video marketing and its a win-win for consumers too, as it’s not as annoying or intrusive as other forms of advertisements. Not convinced? Check out this study that shows that pre-roll video ads are 2X as effective as banner ads.
If you’re interested in pre-roll ads or any type of video marketing for your business, read more here: http://www.emarketed.com/website-video-marketing and call us at (877) 959-5322 today.
When it comes down to it, there’s not one good reason why you shouldn’t have videos on your website. Showcasing videos introduces your potential customers to your business, brand, and staff in a way that photographs and words just can’t compete with. That’s the easy part. The more difficult part is the “how” and they “why” aspects of video marketing, which is something a marketing firm can help you with.
Sure, almost anyone can shoot a video on a cell phone and upload it to YouTube. But for professional videos chosen to represent your business, it takes a lot more than that! From pre to post production, there are many aspects to follow up on.
The importance of good editing and a fitting script will do wonders for your video, no matter what topic you choose. In some cases, such as an interview style bio videos, non-scripted Q&A can best capture the essence of what you want to say about yourself and your business. Another option for the more camera-shy, is an overview video that sums up your business without even featuring a person or spoken word. There are options and solutions for whatever you’re looking for!
Seeing a person in a video automatically grabs a visitors attention. This engagement is increased even more when you give them a reason to gain their trust. There are a number of ways to do that: entertain, explain, convey different emotions, and give a strong call to action. Videos will help keep a visitor on your site for longer and keep them anticipating something more.
Videos do say something explicitly about your business. But it also gives customers and competitors a sense that you care about your image and are keeping up with current marketing trends. Even added a new, well-edited video can give your “old” website an updated feeling.
If Google highlights something or gives you tools to help with your marketing campaign, take it as a good sign. In this case, YouTube gives a small but helpful tip. The tip is that you can add an unlisted 3 second video which can be used as branding and applied to your videos. These intros can be changed and updated at anytime.
If there’s one thing customers can’t get enough of, it is videos. A new infographic and study by Animoto shows that 96% of customers find videos helpful when deciding to make an online purchase.
Out of 1000+ participates, the survey reveals that 58% of consumers believe that companies that produce videos are more trustworthy than those that don’t. 71% of customers say that those videos leave a positive impression on the company and 77% of customers consider companies that produce videos to be more engaged with their consumer base.
The set up and funding for videos are a one time thing, but once videos are on your website and social profiles, they will grow to be valuable assets that will help you gain more customers over time. Video’s impact leaves a lasting impression on consumers and that is only expected to grow.
When you think of video, you might automatically be drawn to the entertainment and music industry. But for use in online marketing, videos can be applied to almost every field! The survey shows that consumers want to consume more videos. The electronics is the most sought after industry with 57% of consumers who want to see more videos in that area. The rest include restuarants (39%), travel (34%), fitness (33%), automotive (31%) and events (30%).
Most importantly comes what type of videos consumers want to see. Find out what customers are watching the most of: 67% view instructional videos; 64% watch product/service videos and 64% watch funny videos.
Although videos that often ring up the most shares elicit emotional response (viral videos that are funny, touching or scary), informative videos are up there in terms of importance and usefulness.
View the entire infographic here.
Make sure to check our video on video marketing below. Let us know what you think and contact us if you’re ready for videos for your small business!
Video marketing is a great supplement to content marketing. Businesses should really embrace the idea of using videos in their marketing because it’s an affordable way to reach a larger audience. Here are 8 ideas you can use to implement video marketing today:
Intro videos are a great way to introduce yourself, your business and your products/services. This quick overview is great on an About Us page and will help bring your words to life and make your business more personable.
A company overview is a great way to accompany your about us video. Internally, it can also be used to help new employees learn more about the work environment and what to expect on the job.
CNET uses product demo videos all the time, especially when they’re reviewing the latest gadgets. You can definitely use this same approach on your own products. It’s nice to be able to see product details and how it looks in movement, not just laying flat on a screen. Even online retailers have taken the hint on the popularity and usefulness of videos. Top clothing retailer ASOS features videos of clothing being worn by models as they strut the runway. Talk about seeing your product in action!
A video testimonial from a genuinely satisfied customer says more about your business than a written review ever can. Video is great to capture human emotion and show potential customers that you can provide the same service for them. Instead of telling them how good your business is, videos help you show them in an interesting and meaningful way.
Put your products to good use and show customers how to use that product in order to solve a problem. Whether it’s how to weather-proof a door or do tricks on a scooter, these tips will help bring in interest while making your product the star of the show.
This type of video will help customers get to know who they’re working with. For example, if you provide B2B services, it will be helpful for clients to get to know their project manager or contact person. Staff videos can also help attract the talent you want when you’re putting up a job ad as many job seekers are interested in the work atmosphere.
If you’re attending a local event, company function or industry conference, video highlights are a good way to display your involvement in the community. This inside look is interesting because it provides customers with a behind-the-scenes look of what your company does outside of office hours!
Training a new employee or client can be difficult but it doesn’t have to be. You can only do so much with email or verbal instructions over the phone. This is where video saves the day. Training videos are an effective way to learn how to use just about anything: new product, software, machine, or email template.
Call us today at 877-959-8019 for more information on how you can use video for your business.