7 Signs of Ineffective Video Marketing

When done the right way, video marketing is effective for marketers and beneficial to customers. When NOT done the right way, the results are severely lacking and may even be detrimental to your  business. Don’t fall victim to ineffective video marketing:

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1) Creating videos for the purpose of keyword stuffing – Some businesses think that they’re being super clever when they film and upload (essentially) the same video but only swap out a keyword or city. Think keyword stuffing written content translated into video.

This tactic isn’t worth it and even if the video does rank well, the likeliness that someone will convert from seeing that spammy video is slim to none. When it comes to video marketing, do it right or don’t do it at all! People over search engines, always!

2) Expecting to imitate success – Let’s say that you’ve read an article that discusses how a certain business experienced an 80% increase in conversions because they’ve started to include video in their email blasts. Naturally, your business would like to recreate that success… so you also add videos in your newsletters.

The ineffective video marketer would automatically expect the same results, just because they’ve jumped on the video bandwagon! In reality, videos are different across all industries and you can’t expect the same results for all businesses. It pays to do the research beforehand and track your progress as you go along, so that you can learn how/when/why your video marketing is working.

3) Videos are not reaching the intended audience – Bookmarking social sites and link submissions to hundreds or thousands of directories is no longer a viable tactic in SEO. Along that same line, video submissions to irrelevant, untrustworthy or low visit video websites are not worth your time. If an SEO company ever tries to bring this up as a selling point, please think twice before going with them! A video is not effective unless it reaches a business’ intended target on: the website, (active) social profiles, and email campaigns. Sites that are not appropriate to most businesses: MySpace, joke sites and other low quality video websites.

4) Making a video too long or too short – Depending on your business and industry, the ideal length of a video will vary. An intro video for your website will probably be shorter than an in-depth video on how to solve a specific problem.

Also, a video that is too short implies that it just a “teaser” in that you will have to go somewhere else, sign up, or download something to get the “real” answer. Although this is good click-bait tactic, it doesn’t really work in terms of conversions. A video that is too long can drag on or imply that you don’t have the skills or budget to properly edit the most effective parts of an informative video. Luckily with YouTube stats, you can get a good idea on where viewers start to drop off.

5) Spending too much or little (price wise) – Video production can be expensive but there are ways to make it work on a budget… without it looking like you’re on a budget. Do your research beforehand and take a look at competitor prices and what they offer. Video marketing is a long term investment and when done correctly and well, the assets will be able to be used for years to come.

6) Utilizing the wrong ad formats – Video marketing can give your business great exposure. Pre-roll ads can be a great way for your videos to get exposure. But in most cases, it is spending unnecessary money while bringing in clicks from users who leave the site quickly and visit 0 or very few additional pages. Don’t get scammed into buying video or page views to get some quick hits on your video or website. There are long term actions that may seem beneficial to videos in the short run, but can bring down your site as a whole, with increasing bounce rates and decreasing on-site time in the long run.

7) Not planning ahead – Lights, camera, action! That’s all you need, right? Actually, effective video marketing requires much more. Some people may think that they will just “go with the flow” when video day comes along so that they’ll be more “natural” on camera. But just like any other piece of content, you should plan and outline a script in order to make sure that it accurately contains the message you want to convey. You want to make sure that your video is useful and it answers what you say it will answer. Planning should cover all your bases.

If you’re ready to take the next step towards effective video marketing, take a look at our video production and marketing services here: http://www.emarketed.com/website-video-marketing and call us today for a free consultation.

Make the Most Out of Video in Social Media Marketing

The current trend for social media sites is to make business pages less like a static, boring old newspaper and more like an robust, engaging video channel. Check out this example of video as it’s featured on the ABC News Page. The video section on Facebook is becoming more in-your-face and this format is rolling out to Pages soon. Facebook isn’t the first or only social media site to take notice.

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Major Social Media Sites Highlighting Videos

The idea of adding videos to Facebook Pages is transforming with current user behavior. As you might know, a majority of Facebook users don’t actually go to business Pages anymore. They consume posts directly from what they see updated from their Feed, without ever going to the actual page itself. And even with the individual post activity, that visibility is dwindling to single digit percentages when compared to the total number of fans.

Ideal Length

The ideal length of an effective video depends on the business and target audience. On average, effective videos on YouTube are around 3 minutes long. Some say that more informative tutorial videos typically hit the 6 minute mark. Others argue that the average consumer doesn’t have that much time to spend and will only be willing to watch videos that are anywhere from 30 seconds to 1 minute & 30 seconds long.

If you’re interested in more options for your business, check out our reel to see what different options are available.

Increase Engagement by Boosting Consumption

Videos give consumers something to look at and provide businesses with more content to work with on social media. This visual content serves the purpose of growing and maintaining a relationship with customers. Video can be used effectively even in the most “old-school” of social media tactics: email marketing. With the rise of HTML5, quick loading videos can be used in email blasts to establish authority, provide entertainment and increase conversions.

Embrace Video

Throughout the rest of this year, expect the use of native video marketing to increase. If you need help or interesting ideas for video marketing for your business, call us today for a free consultation. We have different options including: green screen, product, bio, product videos and more.

Related Articles:
Can Product Videos Increase Conversion Rates?
Do Video Introductions Increase User Engagement?

Are Pre-Roll Ads Right for Your Business?

What is a Pre-Roll Ad?

A pre-roll ad (or in-stream video ad) is a promotional video advertisement that plays before a video selected by the user. Like the name suggests, there are also mid-roll and post-roll ads, which aren’t as widely used. You might be familiar with pre-roll ads from YouTube. They’re the short ads that can be skipped after about 5 seconds. The pre-roll ads themselves are typically 10 to 30 seconds long.

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What’s the Purpose of a Pre-Roll Ad?

Pre-roll ads are primarily used for branding purposes. In some instances, their objective is to also drive website traffic. Pre-roll ads so short because studies suggest that shorter, more targeted ads are more effective than a long-form, regular video ads. Some studies also found that users are less likely to skip pre-roll ads before viewing their intended video because of their brief nature.

Are Pre-Roll Ads Effective?

The use of pre-roll ads are increasing and becoming more common. Pre-roll ads are an affordable to expose your business to a wide, targeted demographic. They’re a cheaper and more modern alternative to other forms of ads, such as TV and radio ads. Depending on your budget and target audience, you could be paying a few pennies for each view of your ad. Pre-roll ads are an easy way for a business to utilize video marketing and its a win-win for consumers too, as it’s not as annoying or intrusive as other forms of advertisements. Not convinced? Check out this study that shows that pre-roll video ads are 2X as effective as banner ads.

Get More Information on the Right Type of Video Marketing for Your Business

If you’re interested in pre-roll ads or any type of video marketing for your business, read more here: http://www.emarketed.com/website-video-marketing and call us at (877) 959-5322 today.

Why Video Marketing Makes Sense for Your Business

When it comes down to it, there’s not one good reason why you shouldn’t have videos on your website. Showcasing videos introduces your potential customers to your business, brand, and staff in a way that photographs and words just can’t compete with. That’s the easy part. The more difficult part is the “how” and they “why” aspects of video marketing, which is something a marketing firm can help you with.

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Producing and Scripting Your Videos

Sure, almost anyone can shoot a video on a cell phone and upload it to YouTube. But for professional videos chosen to represent your business, it takes a lot more than that! From pre to post production, there are many aspects to follow up on.

The importance of good editing and a fitting script will do wonders for your video, no matter what topic you choose. In some cases, such as an interview style bio videos, non-scripted Q&A can best capture the essence of what you want to say about yourself and your business. Another option for the more camera-shy, is an overview video that sums up your business without even featuring a person or spoken word. There are options and solutions for whatever you’re looking for!

Get The Right Attention

Seeing a person in a video automatically grabs a visitors attention. This engagement is increased even more when you give them a reason to gain their trust. There are a number of ways to do that: entertain, explain, convey different emotions, and give a strong call to action. Videos will help keep a visitor on your site for longer and keep them anticipating something more.

Videos do say something explicitly about your business. But it also gives customers and competitors a sense that you care about your image and are keeping up with current marketing trends. Even added a new, well-edited video can give your “old” website an updated feeling.

YouTube Discusses Intro Videos to Boost Your Channel

If Google highlights something or gives you tools to help with your marketing campaign, take it as a good sign. In this case, YouTube gives a small but helpful tip. The tip is that you can add an unlisted 3 second video which can be used as branding and applied to your videos. These intros can be changed and updated at anytime.

Create Compelling Videos Today

Ready to begin? Check out our video reel here and visit our website for more on video production and marketing.

Harness The Power of Video Marketing

If there’s one thing customers can’t get enough of, it is videos. A new infographic and study by Animoto shows that 96% of customers find videos helpful when deciding to make an online purchase.

Increasing Trustworthiness and Leaving a Positive Impression

Out of 1000+ participates, the survey reveals that 58% of consumers believe that companies that produce videos are more trustworthy than those that don’t. 71% of customers say that those videos leave a positive impression on the company and 77% of customers consider companies that produce videos to be more engaged with their consumer base.

The set up and funding for videos are a one time thing, but once videos are on your website and social profiles, they will grow to be valuable assets that will help you gain more customers over time. Video’s impact leaves a lasting impression on consumers and that is only expected to grow.

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How Can Videos Help Certain Industries?

When you think of video, you might automatically be drawn to the entertainment and music industry. But for use in online marketing, videos can be applied to almost every field! The survey shows that consumers want to consume more videos. The electronics is the most sought after industry with 57% of consumers who want to see more videos in that area. The rest include restuarants (39%), travel (34%), fitness (33%), automotive (31%) and events (30%).

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What Types of Videos Do Consumers Find Interesting?

Most importantly comes what type of videos consumers want to see. Find out what customers are watching the most of: 67% view instructional videos; 64% watch product/service videos and 64% watch funny videos.

Although videos that often ring up the most shares elicit emotional response (viral videos that are funny, touching or scary), informative videos are up there in terms of importance and usefulness.

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View the entire infographic here.

Make sure to check our video on video marketing below. Let us know what you think and contact us if you’re ready for videos for your small business!

8 Video Marketing Ideas You Can Use Today

Emarketed Reel from Emarketed on Vimeo.

Video marketing is a great supplement to content marketing. Businesses should really embrace the idea of using videos in their marketing because it’s an affordable way to reach a larger audience. Here are 8 ideas you can use to implement video marketing today:

8) About Your Business

Intro videos are a great way to introduce yourself, your business and your products/services. This quick overview is great on an About Us page and will help bring your words to life and make your business more personable.

7) Company Tour & Employee Introduction

A company overview is a great way to accompany your about us video. Internally, it can also be used to help new employees learn more about the work environment and what to expect on the job.

6) Product Showcase

CNET uses product demo videos all the time, especially when they’re reviewing the latest gadgets. You can definitely use this same approach on your own products. It’s nice to be able to see product details and how it looks in movement, not just laying flat on a screen. Even online retailers have taken the hint on the popularity and usefulness of videos. Top clothing retailer ASOS features videos of clothing being worn by models as they strut the runway. Talk about seeing your product in action!

5) Client Testimonials & Reviews

A video testimonial from a genuinely satisfied customer says more about your business than a written review ever can. Video is great to capture human emotion and show potential customers that you can provide the same service for them. Instead of telling them how good your business is, videos help you show them in an interesting and meaningful way.

4) How-To Tutorial

Put your products to good use and show customers how to use that product in order to solve a problem. Whether it’s how to weather-proof a door or do tricks on a scooter, these tips will help bring in interest while making your product the star of the show.

3) Staff Highlight

This type of video will help customers get to know who they’re working with. For example, if you provide B2B services, it will be helpful for clients to get to know their project manager or contact person. Staff videos can also help attract the talent you want when you’re putting up a job ad as many job seekers are interested in the work atmosphere.

2) Event Recap

If you’re attending a local event, company function or industry conference, video highlights are a good way to display your involvement in the community. This inside look is interesting because it provides customers with a behind-the-scenes look of what your company does outside of office hours!

1) Training Video

Training a new employee or client can be difficult but it doesn’t have to be. You can only do so much with email or verbal instructions over the phone. This is where video saves the day. Training videos are an effective way to learn how to use just about anything: new product, software, machine, or email template.

Call us today at 877-959-8019 for more information on how you can use video for your business.

YouTube Makes Video Marketing Better

Video marketing is an easy and engaging way to add custom content to your website. Specifically, YouTube has become more user-friendly for content creators, which should encourage you to start making or make more videos.

Social connections and sharing are one of the driving factors of YouTube videos and viral hits. To encourage community and relevancy, YouTube has improved video comments. Conversations will now be powered by Google+ on your channel’s discussion tab. Speaking of sharing, you’ll want to connect this back to your site somehow. And you can always do that with custom links. BUT you can also link to your YouTube channel to your other social profiles including: Google+ (naturally), Twitter, Facebook, Tumblr, Blogger and more.

As a small business, it’s important to utilize the sharing options out there so that your videos can be seen by relevant, potential customers. Like any other aspect of online marketing, you can’t just expect to slap together a video and call it a day. Social networks are now an extension of effective video marketing campaigns.

YouTube is constantly working to create a better user experience. One way they have recently done that is by removing the video response option. If you’ve seen these video responses, it’s mostly likely that they’re spammy videos or trying to piggyback off a much more popular video. YouTube stated that the clickthrough rate was about .0004% or 4 out of every million users. So long, video responses. We won’t miss you.

When a huge video site like YouTube helps improve UX, it helps visitors stay on your channel and explore your videos. Eliminating distractions or features that aren’t used will help give your channel a cleaner look so that your brand message will be more easily showcased and seen.

Creating creative and engaging videos is always a challenge. Good news for content creators as YouTube just launched 150 new royalty free tracks to use. Have fun! Why would music be an important part of a video for a business? Even if you’re doing a short tutorial, testimonial, or introduction, music is a small detail that will help add a professional touch to your video. After browsing their extensive selection, you’ll find that there’s a back track for almost every type of video you’re looking to create! Check out one of the new tracks below.

Also browse Emarketed’s YouTube channel for a small sample of our video work and click here if you have any more questions about video marketing for your small business.

Video Marketing is Worth a Million Words

Using online videos on your website and off-site to promote your business are great ways to strengthen your content marketing strategy. After all, having video on the landing page of your website makes it 53% more likely to show up on page 1 for Google! This makes sense as customers appreciate video because they’re able to see and hear your message at the same time. Check out more interesting video facts at our infographic below!

Where Should I Upload My Videos?
When we talk about video marketing, YouTube is obviously a platform that you want to be on. But there is so much more than just adding videos on YouTube. From a creation point of view, you want short, easy to digest videos that offer unique and quality content. Whether it’s a tutorial or intro video for your business, these are assets that you can also use for your benefit off YouTube. Sites like Vimeo and Daily Motion are also contenders, depending on your business and industry. Vine and Instagram videos are also great for short form content for e-commerce industries.

SEO and YouTube Videos
Aside from showcasing your knowledge and the human side of your business, videos are a great way to get SEO juice in the form of local citations and backlinks. Optimizing videos for YouTube can be a tedious task, but working on the details will be worth it. After all, since YouTube is backed by Google, you’ll want to play the game right. This means adding the correct and standardized mentions of your NAP (business name, address and phone number) when necessary. These mention in YouTube video descriptions count as a powerful local citation that will help just as much as a relevant link.

Getting backlinks from to relevant YouTube video also helps with diversifying your backlink profile and providing visitors with helpful information. This doesn’t mean that you have to add a link to your home page for every video but concentrate on deep linking to internal pages that are relevant. Having videos embedded on web pages is also a great way to share new content and get a link on sites like Google + (remember, they do follow!). Creating videos isn’t just a one time video but it’s the start of creating content that can be re-used, re-purposed and shared to bring more relevant visitors to your website.

The Future of Video Marketing
As our attention spans grow, you can definitely expect video marketing to grow. Remember, you don’t have to create the next keyboard cat. For businesses, videos don’t necessarily need to go viral to be helpful. The purpose is to sell, educate as well as entertain. Don’t expect video to die down any time soon. Two-thirds of the world’s mobile data traffic will be drive by video by 2016!

Let us know if you have any questions about video marketing. From shooting videos, mobile videos, website videos and sharing videos, Emarketed does it all!

Video Marketing Infographic

Emarketed

Using Vine for Video Marketing

Vine is an app (acquired by Twitter) that helps you create, post and share 6 second embeddable video clips. Forget about video production crews, video rendering and other technical edits. If you like animated-GIFs, you can think of these short videos as a fun way to use different content in your current social media campaigns. Here are some some things to remember if you’re thinking about using Vine for your business:

- Simplicity: Keeping it simple is always a good rule of thumb. But this matters even more when you’re dealing with 6 seconds of video! Whether you’re doing a quick product demo, office/staff intro, event announcement etc. make sure that your video showcases and achieves one main purpose.

Brand awareness: Vine is an awesome way for a business of any size to strengthen their online branding on social media. Whether it means showing your logo in a creative way or just literally showing your best products,

Shareability: The popularity of Vine videos are growing, even off Twitter where brands can now embed their videos on their website or blog. The flexibility of sharing these videos makes it appealing for businesses who want to grow their social media presence.

Personality: Even when using these short videos, it’s an easy and quick way to showcase the personality of your brand and employees and to give potential customers a brief look inside your company. Remember, you can also utilize the sound function to add music or quick voice-overs.

Read more about “The Do’s and Don’ts of Using Vine for Marketing” here and let us know what you think of Vine if you’ve tried it. Comment or contact us for any questions about video marketing.

Supplementary Sites for Effective Website Video Marketing

Video marketing is hotter than ever and as the views rack up, your business can’t afford to miss out on this opportunity. In our post, “Does Your Business Use Facebook Video?” we covered using videos on Facebook Pages… so, is there really anything else worth pursuing outside of YouTube? Of course!

LinkedIn – This is the place for professional networking. But, this social site is often accused of being too uptight and not personal enough. Luckily, there’s any easy way to add video to your LinkedIn profile using SlideShare. There are other ways to add video to your profile using using Box.net and Google Presentation. On top of Recommendations and active participation on the site, this is a great supplement to make your profile stand out.

Pinterest – Guess what? Pinterest isn’t just for pictures! For certain industries, (like online retailers) the traffic from Pinterest is something that they could only wish for! Not only can you pin videos, but you can also optimize titles, descriptions and customize the screen capture that is displayed. Make sure to pin it to a relevant board and reciprocate by pinning/sharing related videos and pictures.

Other Options are Endless – YouTube isn’t the only place to share your videos. Justin.tv, Vimeo, Mevio, MetaCafe, Daily Motion, eHow videos and so many more. Just as Google isn’t the only search engine (although it’s the biggest one), it’s important to use different platforms that are available. YouTube will help bring traffic to your website but depending on your business, it can be worth it to build authority on different social networking sites. These sites can help supplement your presences in your main website or YouTube and help bring more relevant visitors back to your site and keep them there for longer.

Helpful Resources:
YouTube Ranking Factors – Whiteboard Friday
10 Fascinating Video Marketing Stats for 2012
Online Video Marketing: This Time It’s Personal
10 Video Tips for Businesses on Pinterest