YouTube Makes Video Marketing Better

Video marketing is an easy and engaging way to add custom content to your website. Specifically, YouTube has become more user-friendly for content creators, which should encourage you to start making or make more videos.

Social connections and sharing are one of the driving factors of YouTube videos and viral hits. To encourage community and relevancy, YouTube has improved video comments. Conversations will now be powered by Google+ on your channel’s discussion tab. Speaking of sharing, you’ll want to connect this back to your site somehow. And you can always do that with custom links. BUT you can also link to your YouTube channel to your other social profiles including: Google+ (naturally), Twitter, Facebook, Tumblr, Blogger and more.

As a small business, it’s important to utilize the sharing options out there so that your videos can be seen by relevant, potential customers. Like any other aspect of online marketing, you can’t just expect to slap together a video and call it a day. Social networks are now an extension of effective video marketing campaigns.

YouTube is constantly working to create a better user experience. One way they have recently done that is by removing the video response option. If you’ve seen these video responses, it’s mostly likely that they’re spammy videos or trying to piggyback off a much more popular video. YouTube stated that the clickthrough rate was about .0004% or 4 out of every million users. So long, video responses. We won’t miss you.

When a huge video site like YouTube helps improve UX, it helps visitors stay on your channel and explore your videos. Eliminating distractions or features that aren’t used will help give your channel a cleaner look so that your brand message will be more easily showcased and seen.

Creating creative and engaging videos is always a challenge. Good news for content creators as YouTube just launched 150 new royalty free tracks to use. Have fun! Why would music be an important part of a video for a business? Even if you’re doing a short tutorial, testimonial, or introduction, music is a small detail that will help add a professional touch to your video. After browsing their extensive selection, you’ll find that there’s a back track for almost every type of video you’re looking to create! Check out one of the new tracks below.

Also browse Emarketed’s YouTube channel for a small sample of our video work and click here if you have any more questions about video marketing for your small business.

Video Marketing is Worth a Million Words

Using online videos on your website and off-site to promote your business are great ways to strengthen your content marketing strategy. After all, having video on the landing page of your website makes it 53% more likely to show up on page 1 for Google! This makes sense as customers appreciate video because they’re able to see and hear your message at the same time. Check out more interesting video facts at our infographic below!

Where Should I Upload My Videos?
When we talk about video marketing, YouTube is obviously a platform that you want to be on. But there is so much more than just adding videos on YouTube. From a creation point of view, you want short, easy to digest videos that offer unique and quality content. Whether it’s a tutorial or intro video for your business, these are assets that you can also use for your benefit off YouTube. Sites like Vimeo and Daily Motion are also contenders, depending on your business and industry. Vine and Instagram videos are also great for short form content for e-commerce industries.

SEO and YouTube Videos
Aside from showcasing your knowledge and the human side of your business, videos are a great way to get SEO juice in the form of local citations and backlinks. Optimizing videos for YouTube can be a tedious task, but working on the details will be worth it. After all, since YouTube is backed by Google, you’ll want to play the game right. This means adding the correct and standardized mentions of your NAP (business name, address and phone number) when necessary. These mention in YouTube video descriptions count as a powerful local citation that will help just as much as a relevant link.

Getting backlinks from to relevant YouTube video also helps with diversifying your backlink profile and providing visitors with helpful information. This doesn’t mean that you have to add a link to your home page for every video but concentrate on deep linking to internal pages that are relevant. Having videos embedded on web pages is also a great way to share new content and get a link on sites like Google + (remember, they do follow!). Creating videos isn’t just a one time video but it’s the start of creating content that can be re-used, re-purposed and shared to bring more relevant visitors to your website.

The Future of Video Marketing
As our attention spans grow, you can definitely expect video marketing to grow. Remember, you don’t have to create the next keyboard cat. For businesses, videos don’t necessarily need to go viral to be helpful. The purpose is to sell, educate as well as entertain. Don’t expect video to die down any time soon. Two-thirds of the world’s mobile data traffic will be drive by video by 2016!

Let us know if you have any questions about video marketing. From shooting videos, mobile videos, website videos and sharing videos, Emarketed does it all!

Video Marketing Infographic

Emarketed

Using Vine for Video Marketing

Vine is an app (acquired by Twitter) that helps you create, post and share 6 second embeddable video clips. Forget about video production crews, video rendering and other technical edits. If you like animated-GIFs, you can think of these short videos as a fun way to use different content in your current social media campaigns. Here are some some things to remember if you’re thinking about using Vine for your business:

- Simplicity: Keeping it simple is always a good rule of thumb. But this matters even more when you’re dealing with 6 seconds of video! Whether you’re doing a quick product demo, office/staff intro, event announcement etc. make sure that your video showcases and achieves one main purpose.

Brand awareness: Vine is an awesome way for a business of any size to strengthen their online branding on social media. Whether it means showing your logo in a creative way or just literally showing your best products,

Shareability: The popularity of Vine videos are growing, even off Twitter where brands can now embed their videos on their website or blog. The flexibility of sharing these videos makes it appealing for businesses who want to grow their social media presence.

Personality: Even when using these short videos, it’s an easy and quick way to showcase the personality of your brand and employees and to give potential customers a brief look inside your company. Remember, you can also utilize the sound function to add music or quick voice-overs.

Read more about “The Do’s and Don’ts of Using Vine for Marketing” here and let us know what you think of Vine if you’ve tried it. Comment or contact us for any questions about video marketing.

Supplementary Sites for Effective Website Video Marketing

Video marketing is hotter than ever and as the views rack up, your business can’t afford to miss out on this opportunity. In our post, “Does Your Business Use Facebook Video?” we covered using videos on Facebook Pages… so, is there really anything else worth pursuing outside of YouTube? Of course!

LinkedIn – This is the place for professional networking. But, this social site is often accused of being too uptight and not personal enough. Luckily, there’s any easy way to add video to your LinkedIn profile using SlideShare. There are other ways to add video to your profile using using Box.net and Google Presentation. On top of Recommendations and active participation on the site, this is a great supplement to make your profile stand out.

Pinterest – Guess what? Pinterest isn’t just for pictures! For certain industries, (like online retailers) the traffic from Pinterest is something that they could only wish for! Not only can you pin videos, but you can also optimize titles, descriptions and customize the screen capture that is displayed. Make sure to pin it to a relevant board and reciprocate by pinning/sharing related videos and pictures.

Other Options are Endless – YouTube isn’t the only place to share your videos. Justin.tv, Vimeo, Mevio, MetaCafe, Daily Motion, eHow videos and so many more. Just as Google isn’t the only search engine (although it’s the biggest one), it’s important to use different platforms that are available. YouTube will help bring traffic to your website but depending on your business, it can be worth it to build authority on different social networking sites. These sites can help supplement your presences in your main website or YouTube and help bring more relevant visitors back to your site and keep them there for longer.

Helpful Resources:
YouTube Ranking Factors – Whiteboard Friday
10 Fascinating Video Marketing Stats for 2012
Online Video Marketing: This Time It’s Personal
10 Video Tips for Businesses on Pinterest

Video Marketing Opportunities for Small Businesses

youtube ad

Some small businesses may not be aware of how video marketing services can greatly benefit their online reputation. Let’s take a look at 3 ways videos can help your business:

1) Improve Customer Relations – Videos are a great platform to do webinars, short Q&A’s, tutorials and more. In these cases, the content is free and easily accessible so that you help establish your company as a credible source of information when customers need more assistance. On the other hand, some larger companies (Domino’s and Playstation) have used videos as a medium to quickly apologize and address unhappy customers. Either way, it helps to utilize and integrate a different form of communication via video.

2) Enhance Brand Awareness – When you create videos, this shows passion and knowledge that you have for your specific industry. Not to mention that putting a face to your business helps establish trust and a genuine representation of your company. (Just think of what Matt Cutts represents for Google and Rand Fishkin for SEOmoz.)

3) Reach a Larger Audience – If you’re interesting in using video ads to promote your business on YouTube, that’s now possible! In a way, it works like Adsense, where a company can bid on keywords that are related to their business. With more users on YouTube, don’t expect this ad trend to disappear. This is an area that small businesses can really embrace to find relevant customers.

Find out more about video marketing in these related blog posts:
Does Your Business Use Facebook Video?
Video Marketing for Your Business

Does Your Business Use Facebook Video?

facebook videoAs the world patiently awaits the widespread release of the Facebook Timeline feature, your business can get a head start by using Facebook Video for online marketing. Here are just a few reasons why you should get started:

1) Accessibility – Be where your customers are. Video marketing on Facebook is beneficial because you’ll be able to reach your target audience. Your customers are on Facebook and videos are an attractive way to get their attention. This means getting more Likes on your Page, which will help establish authority and boost your search engine rankings.

2) Ease of sharing – Facebook’s tagging feature is a great way to optimize social media content. You can engage your fans, other businesses and partners by tagging them in relevant videos that will also show up on their Facebook Page.

3) Length of videos – From a technical standpoint, Facebook Videos allow up to 20 minutes of video, whereas YouTube only allows 5 minutes. This gives you more opportunity to add tutorials, Q&A sessions, and other content that will be helpful to your customers.

4) Internal resources for your business – Facebook’s video chat and group chat options will give you a more efficient ways of conducting webinars, meetings, and other conference calls. This option will save your business time and money!

5) Facebook’s Timeline – If you haven’t seen the Timeline Layout yet, check it out here. The design is pretty bold and in your face. When you tag friends in photos or videos, they’ll show up on their wall as normal… but not! The video will be predominant in their feed and show up as a larger thumbnail than just a normal update or tagged post. People already love videos and a bigger video will be even more eye-catching. Think about that for your business!

Let us know what you think of using Facebook Video for your business.

Video Marketing for Your Business

There’s no better way to describe your brand than capturing it with video marketing. Although SEO content has the magic touch, video is the only way to bring your brand personality to life and engage customers in a way that words can’t.

Marketing your website through video is about making a more personal connection with the customer. This is a crucial point where they can learn more about what you have to offer and decide to buy from you, learn more or leave. Most small businesses are using social media but video is a channel that is under utilized. Don’t you want to get ahead of the game?

Nowadays, people are more interested in consuming video content online. According to comScore stats,  the average person watched approximately 15.9 hours of online video per month (in May). That’s a lot of content! And top sources include YouTube and Facebook, where you can make your video channel completely accessible!

And of course, the best thing about videos is that they can be SEO optimized. If your video ranks well for certain terms, you can take advantage of top and first page result rankings if there is few or no competition in your niche. Video results also stand out amongst text for website results when people search for keywords.

Check out these helpful resources if you’re interested:

- Why Your Site Needs Video
Small Business News: Video Marketing Guide
4 Inspiring Small Business Video Successes
Online Video Offers Low-Cost Marketing For Your Company

So, what are you waiting for? Contact us today about video marketing for your small business!

Is Video Chat the Next Social Networking Trend?

facebook video chatEveryday, social media networking is becoming more personal. So, does video chat sound like a good thing? Facebook thinks so as they unveiled their new joint venture with Skype today.

Video isn’t a new idea but Apple fans still went crazy over the FaceTime feature, which was the selling point of Apple’s iPhone 4 last summer. For now, there are many one on one chat services but look for group video chats and conferencing in the future. This way, businesses can really get into the game of using video chat as a communication tool.

I don’t expect to be using video chat anytime soon but I think it can be a helpful tool if utilized properly. Other critics pointed out that Skype and Google Video Chat have been around for a long time, so this new feature wouldn’t necessarily be considered “groundbreaking” on Facebook’s part.

What do you think of video chat from the perspective of the consumer and business? I could see this being useful to complement webinars, Tweetups and other social networking events.

Optimizing Your YouTube Videos

The American Dream film

There’s nothing worse than the misconception of, “If you build it, they will come.” Of course, this also applies to your website video marketing. YouTube views don’t just add up by themselves!

Just like Google’s search engine algorithm changes on an everyday basis, YouTube’s search engine also has a system for ranking your videos as it applies to related terms and keywords. So, in order to make the most out of the hard work you put into making a great video, it’s important to look at a few different ways you can improve your YouTube search rankings.

Titles, descriptions and tags – When choosing these keywords, remember that you’re not just appealing to the YouTube search engine but more importantly, the viewers. It’s important to use interesting terms that people would actually want to click on when your video shows up in their search results.

Positive user interaction – YouTube considers the number of views, comments, subscribers and ratings of your videos. Make it easy for your viewers to comment on and rate your videos. (Depending on the nature of your video, you’ll also have to keep a sharp eye out for YouTube trolls.)

Encouraging clicks – Make sure to add your site URL in your video descriptions and main channel info. Keep your viewers engaged with a call to action such as “Visit our site” or “Support our cause”. Also if you receive video responses, you can accept the links to also help increase the visibility of your videos.

PS) Remember to also optimize the technical aspects of your YouTube videos and don’t forget to check out The American Dream Film.

Webinar: How to Harness Internet Video Marketing

Emarketed video marketingIt’s Tuesday and we attended a webinar with Firm Media this morning about “how to harness internet video marketing to promote your business online”.

Video Marketing is Useful
The most important thing about video marketing is that it can help create conversions. How exactly does that work? It depends on the planning and execution you put into your videos. The goal is to create quality videos that stand out from the crowd and your competitors. On the webinar, we found out that 75% of customers would rather see a video in place of lengthy text on your website. Search engines also prefer videos if you optimize and use keywords in title tags and descriptions. If you think pictures add a personal touch, think of the impression that videos will make on your customers!

Different Types of Videos
There are a variety of videos that you can incorporate onto your website. Here are some common ones that were discussed:

  1. Testimonials
  2. Introducing your team
  3. Showcasing the user experience of your service/product.

Whether you own a restaurant or an online marketing firm, the benefits of video is that it helps you accomplish something that you CAN’T with copy. If you own a restaurant, a video can really show the ambiance and food that your business has to offer. If you own an online marketing firm, it can add a human touch to what some consider a “sterile and cold” business.

What are you waiting for?

There are times for informative videos and experimental viral videos. Today, the point is not to give your best “elevator pitch”. Don’t you think customers are tired of this? It’s a chance for you to convey emotion and show your human side. Your customers can get a chance to meet you before they actually make a connection. This could even be the deciding factor in their decision. People like to actually see and hear WHO it is that will be helping them.