Why Should I Be Video Marketing On YouTube?

Well if you’re still not convinced that YouTube and video marketing is important to your search marketing campaign the below numbers will blow you away. The Google properties (just in case you didn’t know, Google bought YouTube several years ago for several billion dollars) tallied over 100 million video views in October, 99.5 million of which were on YouTube.

In the upcoming months we will be blogging more in depth on how to drive traffic to your site and/or blog through video marketing. There are millions of potential customers on YouTube and we hope to help our readers crack the YouTube code on website video marketing. Stay tuned!

Is video important to my search marketing campaign?
Is video important to my search marketing campaign?

Video Marketing Works

Online video is one of the best ways to capture an audience and convey a message. Increasingly popular is website video marketing. YouTube makes up 10% of all internet traffic, this makes YouTube an important resource for promoting yourself or message because there are millions of people actively searching for something. There are many sites you can post on for video marketing but because of YouTube already has such a large established network it is a community I suggest you join. If you are posting a video on YouTube one of the first things you should do is customize your social media account. Not only will you be able to change how your account looks, by altering colors and fonts, but you can also add links back to your business websites. Once you have done that you should begin to look for popular channels where the subscribers are active on YouTube. You should then build relationships with these active users, consider yourself the new member of a club, you need to be friendly and interesting. That way you can begin to build your list of friends and grow your network. These are just some basic steps that anyone considering YouTube marketing should look into. These days it is not enough to simply put your video out there and sit back. You have to be active and the more dedication you put into expanding your network, the greater the returns.

YouTube Video Marketing

I came across a video on YouTube the other night after the Obama victory speech that was promoting a DVD that a therapist in Florida produced. I was very impressed with this tactic of getting some potential viewers. The therapist that created the video included Obama in the title for the video.  I’m positive this YouTube video promoting a DVD got some decent traffic after the victory speech.  Video marketing on the web has become mainstream now so make sure and add this to your arsenal when it comes to search marketing. We will be posting more on video marketing in the upcoming months.