Archive for category webinar

Email’s Not Dead

Posted by seo in facebook, social media, webinar on January 29, 2010

The topic of yesterday’s webinar was social media and email marketing presented by Peggy Hatch with Blaine Mathieu. With the emerging world of social media, email marketing efforts can easily get left behind. While there are problems with email marketing, the solution may lie in combining it with social media efforts.

The Problem with Email
My favorite point that Blaine brought up was the email is the first form of social media. Remember how excited the world was when email peaked? Who could forget the classic, You’ve Got Mail? After all, when we want to share something with friends or family, a majority of us jump to email. According to marketing studies, only 22% of internet users use social media sites to share, while a majority still rely on email. When utilizing email for marketing campaigns, marketers have problems knowing where to start and how to properly integrate email into their overall efforts.

Social Media Sharing is the Answer
According to researchers, social media is not slowing. the growth of social media is not slowing. In fact, 8 out of 10 marketers agree that these sites are a great place to extend their reach. Why not create a dynamic duo of social media and email marketing? In a simple but effective example, Mabel & Zora sees sharing opportunities in their email campaigns. In all their emails, they provide social sharing opportunities where users can share with their friends. Maybe this means posting a coupon deal on their Facebook. In turn, their friends can share with their own network via Twitter, blogs, etc. As this webinar showed, the reach of email is wide reaching. Marketers can benefit from incorporating social media efforts in their emails and users will get an enhanced experience.

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Just Attended: Writing for the Web in 2010

Posted by seo in Article Optimization, webinar on January 20, 2010

We love TopRank Online, so I was thrilled to catch a webinar with Lee Odden this morning. The topics were of new strategies to make better use of SEO tactics in online press releases and vice versa. So much to absorb in 1 hour and there was little time for questions at the end. Anyways, here are some important things that I took from the presentation:

Starting out with SEO Basics
As Lee puts it, “If content can be searched on, then it can be optimized for better performance in search”. However the definition of SEO is changing nowadays. You can make the most of your resources and you can also optimize your video, images, and even audio. As always, we emphasize that this is possible through relevant content and links. They are your friends and don’t forget it!

More SEO Tips
- After you have compiled a keyword glossary, use a keyword tool to target your audience more efficiently.- Keyword placement is up for debate, but Lee recommends that the important ones are placed upwards towards the top
- Optimize your content for your readers first. Then, you can go back and make adjustments to make it more search engine friendly. (Doing it the other way around!)
- Don’t overlook the importance of using keywords in the title, subheading, and text body. The title is the most important place for your keywords to be. At the same time, you don’t want your content to be overflowing with keywords. It helps to use variation and synonyms to make your piece more visually appealing and easier to digest. In a normal 500 word press release, you’ll want to use a targeted keyword around 2-4 times.

Making a Press Release Work
Traditionally, you may think that a press release is just a type of announcement. An online press release is so much different, in that you can do more than just pitch a message or event. You’ll want to inspire a call to action, whether it is having readers click through to your website, add you on Facebook, or make a call. You can direct them to a landing page for optimization analysis. Think of a press release as more than a one-time thing. A credible piece may be passed along by journalists, readers, and bloggers. With your links in place, a press release can be a very valuable investment and asset.

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