So, I got to hear Joe Pulizzi of Vertical Measures speak today in a Search Marketing Now webcast. Content marketing and link building can be confusing to people as there are certain things to keep in mind:
- Keep your customers in mind. As Joe put it, don’t just talk about yourself. After all, people aren’t searching for a marketing pitch! They want answers.
- Marketers are becoming publishers but many are doing a bad job. Their main problem is they have a difficult time separating self-promotion with their ability to provide useful content.
- The secret to success is not really a secret at all. Most marketers will tell you the key to success is to be an expert in your niche and to dedicate content to customers.
These tips are a lot easier said than done – especially with the third point. So, what are some ways you can be more innovative with your content marketing? Joe provides a list of ideas to “steal”!
Steal These Ideas
- Create as much content as possible relating to your niche
- Incorporate a helpful video series
- Use Twitter as a channel for providing tips
- Develop a web or mobile application that is educational and helps solve problems
- Share a series on SlideShare
The Big Idea About Link Building
Don’t mix link building with lead generation!
Here’s a good starting point: find a handful of top blogs in your industry. Read them, stay up to date and comment to build a presence. Like I said before, these things aren’t really secrets. The real secret is how to keep consistent and measure your progress.