Google’s Penguin update may have left you feeling down and out, but now isn’t the time to completely give up on SEO.
If you’ve been dabbling in black hat tactics, or even gray hat, that is obviously a big problem. But there are many marketers who have been “punished” by the algorithm updates, even if they have played it safe. Some sites have dropped a few spots, while others have felt a full on penalty by dropping 10+ pages. What does that mean for the future of SEO? Regardless of what you’ve read, search engine optimization isn’t “dead” as much as it has drastically evolved. It’s a matter of which businesses can hang on during this ever changing environment.
The Big Problem with No SEO
While this may lead to a focus on cranking out content without any optimization, there is a huge problem with that. The main problem with thinking about online marketing without SEO is that your content needs to be found and seen by search engines in order to be indexed and eventually ranked. Just think of it as if you have the greatest thing to share BUT no one will ever come across it because you’ve done no marketing or planning to bring the content to the people. A failure to plan for effective SEO may also affect other aspects of online marketing like social media marketing… things that’ can’t be found cannot be shared!
The best advice is to stay up to date on upcoming updates and to see how they are affecting your peers and industry. Gone are the days of building hundreds of links, pages, articles for a quick fix. As Google puts it, the face of SEO today yearns to reward high-quality content without unnatural links or methods that may seem to be created solely for the purpose of manipulating search results. If these updates teach you anything, it should be that you should have a balance in optimization tactics: content creation, inbound/outbound links, on and off page optimization. In other words, simple is better and less is more.