Love it or hate it, link building is still an important part of SEO after the massive Google Panda updates.
The quality of your inbound links is becoming more important as Google Panda updates have shown us. Although these updates are aimed at getting rid of “content farms” and lower quality links, many people’s rankings have been hurt by the recent Google Panda 2.2 updates. For example, many people who used to rank well for certain phrases using article submission sites have now seen drastic drops. Of course, you know Google is already preparing version 2.3!
Because of these updates and changes to Google’s search algorithm, quality links have become increasingly important. Overall, the point of these updates is to help you recognize and ultimately remove low ranking on site pages and off site content in order to improve user/customer experience.
And with the debut of Google +, you bet that social media activity is becoming more important in determining your search engine rankings! Back to my point of link building – it’s crucial to continue your efforts on a consistent basis. Here are a few good link building resources that are sure to be helpful.