How long does it take to improve the Google Quality Score?

google quality scoreWe’ve been working on improving our client’s Google Quality Score for our paid search clients and we recently asked our dedicated Google team the following question:

How long does it take to improve the Google Quality Score?

For those of you who are new to paid search, Google now provides your ads with a quality score. The above link goes more into detail if you’re interested. In short, Goolge wants to make sure that they’re providing relevant ads for the search and will reward you if your ad and landing page relates to the search phrase.

Here’s the response from Google:

There really isn’t a set time frame. All we know is that changes to Quality Score will not happen immediately. The system may take up to a few weeks to reassess the keyword’s Quality Score in the context of the ads and landing page. Please note that during this time you may see stronger fluctuations in Quality Score than usual, as the system processes the new information.

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