Notice a drastic change in SERPs this summer? Google denies a Panda or Penguin refresh or even an update to benefit sites that went HTTPS. The volatile update has been dubbed a core update to the algorithm.
Results of Update
Reports confirm that news and magazine sites benefited from the Google update. Sites like the Wall Street Journal, USA Today, Time and the Daily Mail saw a 11-20% increase in SEO visbility! Of course with all this shifting, many smaller businesses and brands were pushed down.
Freshness of Web Content
Since this update, there has been much speculation to what Google is trying to achieve. On one hand, it seems unfair that the bigger brands and news sources are getting a drastic push because let’s face it, a small business can’t compare with Time Magazine or Wikipedia. To continue with Google’s goal of satisfying the consumer, Google has been favoring recent and even real time news over static web pages and sites. In this way, it makes sense why they would prioritize reputable news sources and give them a boost with this recent update.
Assess Your Website’s Health
If you’ve suffered a drop in rankings or traffic, it’s time to assess your website’s health. Take a look at Google Analytics and Search Console to see if the drops coincide with the timeline of the core update. If the drops go back even further, your website may have suffered from the Quality update in May or even Mobilegeddon in April of 2015. Contact the SEO specialists at Emarketed today for a free site review and consultation. If you’re still suffering from a Google Penalty and aren’t sure what to do, we can help.