Daily time spent on a mobile device is at an all time high. Today, people spend about 3 hours on their mobile device. Five years ago, the average time spent was less than 1 hour a day! The results from this study are clear – if your website isn’t responsive or properly optimized for mobile devices, your business is missing out. Take a look at how you can improve mobile conversions with these 5 tips:
1) Put contact forms and other important fields well above the fold
The obstacle with optimizing for mobile devices is the fact that users have to scroll so much to see what they want to see. So it is intuitive that a contact form on your mobile site fits above the fold, before users have to scroll down to input more information. Name, phone number and/or email address are the standard fields to include. Forget about address, where did you hear about us from, favorite color, first pet’s name, etc.!
2) Improve the checkout process
Nowadays, customers want to buy with ease. Instant gratification is at their finger tips, so make the buying process as easy as possible. Less clicks, shorter contact forms with less fields are a bonus because the font is bigger and allows more space for typing (or big fingers). Bonus tip: Don’t forget to have the proper SSL certificates installed.
3) Use local info and content
Ranking well in search results for a mobile device is more competitive than regular desktop results. Results on a phone are based on user location and many times, ranking in Google Local is the only way to get visibility. As you know, the map listings are more prominent and take up more space in results. As well as being in the actual city, optimizing your business NAP, having regional content is also a must have. Take a look at more best practices here.
4) Create and promote a sense of urgency
Want your customers to call immediately, book a reservation, or simply checkout? Having a call to action button that is visible and prominent is the key to promoting mobile conversions. On top of that, you can also promote deals or discounts for customers who act immediately: 10% off if you buy within the next 15 minutes, Happy Hour until 6pm, etc.
5) Check and improve site speed
Last but not least, continuously work on improving your mobile site speed. A bad connection or clunky code could cause a contact form not to load properly or not at all. As much time as users are spending browsing from a phone, they don’t have time for a slow site to load.