Infographic: Social Sharing and Sales

Father’s Day is just around the corner and that means a lot of opportunities for shoppers to buy and for businesses to advertise. A post on Bing’s blog shows that 30% of shoppers make purchases two weeks prior, 28% one week prior and 12% are last minute shoppers.

Last year, Father’s Day shoppers spent about $12.7 billion in gifts and 2013 is expected to be an even bigger year! This is why it’s even more important to better target their ads, to ensure a relevant and useful shopping experience. (Psst, make sure to contact us if you need assistance with display ads, retargeting and more!) Check out the different categories here:

Social sharing has become an important part of online shopping. Take a look at this full here, where AddShoppers analyzed $5 million worth of ecommerce from over 10,000 online retailers via transactions on their platform.

Actually, it’s not surprising to see Google+ drive most shares to electronics and business. Just browsing the profiles you can see the the types of products fit the audience very well! On the other hand, Facebook drives most sharing to apparel, clothing, children, jewelry and all that good stuff.

This portion of the infographic probably contains the holy grail of information for businesses who are looking to market on social networking sites. It’s all about ROI and it’s nice when you can actually put a number (or average) to different sites.

Who knew that shares on Google+ were more valuable than on Facebook? It can be argued that the smaller amount of people on Google+ are more engaged and tuned in. And it looks like email shares still reign supreme over social networking sites. Even Tumblr shares seem to be worth more than Pinterest shares, which is surprising since Pinterest is pretty much centered around ecommerce and sharing cool products.

It’s also interesting to note that StumbleUpon accounts for TWICE as much traffic as email, but the worth of a share is diluted due to the weak conversion rate caused by the wide array of diverse topics. You info also relates back to website traffic, as it’s not about getting more and more traffic. But fine tuning traffic and bringing the right about of relevant customers back to your site.

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