The success of your online business is in part determined by the visibility of your website. If people are not actively exploring your website in droves, you can pretty much wish upon a star for an increased customer base and profit. Because driving traffic to your site is so important, you should consider various marketing tactics that will generate browers interest and direct them to your homepage. You can increase traffic to your website through organic content management system. Organic CMS is an effective, and inexpensive way to drive people to your site. You can do organic CMS in a number of ways including search engine optimization and link building. In search engine optimization you are increasing your websites’ ranking on major search engines like Google and Yahoo. An essential element in successful search engine optimization is utilizing the right keywords. You want to first identify what keywords best describe your business and then embed them in the content of your website. In doing so, major search engines will pick up on your keywords and highlight your business when an individual searches for those terms. For instance if you are a catering company using keywords like “catering”, “special events”, and “cater weddings” is a way to do organic marketing. It is important that you use appropriate keywords to describe your service. This is actually a little more complicated than it sounds because you also want to make sure those terms are also being search by the customers you want to attract. As a result you should consider working with a keyword consultant to help generate a list of terms that will be most effective in search engine optimization.