Your Local Search Optimization Checklist for Success

checklistWhen it comes to search engine optimization for small businesses, local search is more important than ever. If your content isn’t focused on geo-specific keywords, it’s time to follow this simple checklist that will help you succeed. Remember, this content spans across your website, blogs, and even social media profiles!

  1. Are you on Google, Yahoo, Bing and Yelp local listings? If not, get on that NOW! It’s free and fill out as much information as possible. Descriptions are a great place to sprinkle in some of your local keywords for that extra SEO boost.
  2. Get visual. How about some pictures of your place of business or neighborhood to spruce up your site or social profile? Adding visuals of your business and/or employees adds a personal touch to your products/services. It will also give your potential customers a chance to “meet” you.
  3. Emphasize your local loyalty. Wherever possible, be sure to include a local phone number with the area code for your location.  I’ve seen plenty of SEO and web design sites with 800 numbers, no physical address – essentially making it impossible to find out where they’re located. No thank you – next.
  4. Use the right keywords. And I can’t stress this one enough! You’ll want to be using relevant keywords to your business that have a good amount of traffic so that you can capture some of that volume. What’s the point of ranking #1 for a term that  only gets 100 or so hits a month? Another thing, be thorough when choosing your location keywords. Are we talking about Glendale, CA or Glendale, AZ?
  5. Track your results. For the more SEO-savvy, SEJ just came out with a helpful article about how to track your progress.

If you think these extra steps are time consuming, think again. Properly optimized content will be a valuable asset for your business in the long run. What are some of your favorite, easy tips for local search optimization?

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