I always like to hear about the latest viral marketing campaigns and see how big brands are trying to outdo each other.
Papa John’s Pizza Mania
First off, p-i-z-z-a! Papa John’s unveiled an online contest this week asking fans to share their special recipe. The contest, dubbed “Papa’s Specialty Pizza Challenges”, encourages pizza aficionados to submit their special recipe along with a short blurb about why their pizza is so special. Ten semi-finalists will get a chance to have their recipe tested at Papa John’s HQ. From there, three finalists will have their recipe featured on the Papa John’s menu in August. But the excitement doesn’t stop there! Of the final three, Papa John’s will hand out a $1000 budget for marketing.
The recipe with the most sales will get a permanent spot on the menu! The grand prize also includes free pizza for life and an appearance in a Papa John’s TV ad. Go to Papa John’s Facebook and take a look for yourself. I never thought that people could be so excited about pizza but as fan Diane writes on the Page’s Wall, “I don’t care for American Idol. But, a pizza right now sure sounds good.”
Honeymooning with Holiday Inn
Holiday Inn also launched a campaign this week targeting newlyweds who are looking for a good deal for their honeymoon. Appealing to members of their rewards program on Twitter, Holiday Inn’s month long “Honeymoon on Us” contest will give out free prizes. With wedding season around the corner, this is the right time for the InterContinental Hotels Group to focus their efforts on vacationing couples. The grand prize is pretty great too – a complete wedding registry!
Papa John’s and Holiday Inn are just two examples of how big brands are using social media to the fullest extent. Nike also just set a record with their new viral ad. Do you have any other examples you’d like to share? It doesn’t have to be a promotion that’s currently running.