Now that you know about how Facebook ranks Top News posts (see previous post), you’re probably wondering how you can optimize your posts for optimal viewing.
To optimize your posts, you’ll need: regular updates that are also engaging.
As easy and simple as that sounds, you’ll find that there is much more to it, especially when you have to apply it to your target audience. Speaking of, here are a few things you can try:
- Target your Facebook updates by region. Before you post an update, hit the Everyone/Customize button (next to Share) to choose specific states or even cities. Depending on your product/service type, this can really help you zero in on your audience and experiment with the best types of updates for them
- Encourage comments. If you’re unsure of where to start, you can start with simple yes/no, this/that posts. Giving users direction will often help illicit responses rather than just open-ended ‘please comment’-type posts.
- Use different media. Your Facebook Page updates shouldn’t be filled with all text, picture or video updates. Mix it up from time to time to give your fans something different to look at.
- Give them a reason to keep coming back. Do you want to offer helpful information, great deals, weekly updates or just entertainment? You can’t expect repeat visits if people don’t have a reason to do so
This is a great example of a post that works because of the right elements. Adventure Time is a Cartoon Network show and this update includes: a video, a connection to being a fan of their Facebook Page, and a reminder of when you can watch their show.
So, the next time you think that just making a Facebook update will automatically make it visible to all your fans – think again! Social media marketing takes a lot of hard work and time and that’s why it continues to be such a big deal.