Sometimes, research for keyword advertisting can be totally redundant and uninteresting. If you’re feeling like you’re stuck in a rut, here are few ideas that will hopefully revitalize you and hopefully give you that spark that you need:
Related terms and synonyms – Need a better idea of what keywords to use? In your next Google search, use the tilde ~ in front of a term that you’re interested in. For example, “~creative social media campaigns” will give results such as:
– create social media strategy
– best social media campaigns
– design a social media campaign
– creative engagement in online and social media campaigns
After writing awhile on the same topic, you can find that you start to use the same phrases and words. This search option is a good way to find alternative anchor text to link, come up with page titles and use phrases to use in meta descriptions.
Visualize your keywords – Keyword Eye is a keyword visualization tool that can help with your pay per click landing pages as well as give you ideas for your copywriting. This tool has a free option which is easy to use. Below, you can see an example I tried:
For PPC campaigns, the keywords are color coded for search competition and the size represent search volume. There is also a chart and list version to help you with further keyword analysis.
Self-Analysis and Social Media - Think about your most popular products and services as your customers would perceive them. After making a list of keywords you want, you can add a social touch by researching sites like Topsy and Social Mention. You can also find new synonyms here and add them to your list.
Let us know if you have any go-to methods when it comes to keyword research!