Ways To Do Marketing Via Google

Ways To Do Marketing Via GoogleGoogle has been one of the biggest search engines around the world for awhile now. Everyday, millions of people around the world use the search engine to find websites and anything else they are looking for by putting keywords into the search bar and browsing the results. Many people rely on Google and other search engines on a day to day basis for shopping, communication, research, entertainment, and may others. Google uses an algorithm to present results each time a keyword is searched. This makes the search engine a powerful marketing tool. Here are a few ways that a business can market on Google.

Google AdWords

The Google ad word is one of the most exceptional tools through which you can do keyword research and find which keyword is most competitive and how many people have searched the keyword in a day, week, month or year. You can view all the statistics on Google AdWords that helps guide your marketing decisions. A business can run an advertisement campaign on Google through which your website will appear on top when anyone searches a specific keyword. This will cost some money, but it will encourage sales and increase exposure for your business. It is a good Google marketing technique.

SEO Vs. PPC

This commonly heard term in the marketing world stands for search engine optimization. It is the process that Google uses to get a website on the top search results organically. You do not need to pay anything to Google, but you have to continue to do search engine optimization of the website throughout the process to get on top. It is one of the greatest Google marketing techniques to build a brand reputation among the people.  Through the webmaster tool, you can manage SEO and analyze each of your page’s reputations in the eyes of Google.

Google Plus

Google Plus has been introduced recently but it hasn’t quite caught on like other social media websites. But you can still make your business page here for the sake of search engine optimization.

Ads on Google

You can also run an ad campaign through the ad word. In this ad campaign, you need to put images of your brand’s products and services to appear on other websites. This is so that when someone is browsing any other website, your banner will appear. It is one of the effective Google marketing techniques that can boost sales.

How Marketing On Bing Can Be Useful

How Marketing On Bing Can Be UsefulBing is a very popular search engine and many people from the United States prefer to use it to search for everything on the web.  Even those who use Google for searches and marketing will also use Bing to get the same effective results. Bing is a Microsoft search engine that is improving everyday when it comes to competing with more widely used search engines like Google.

Bing marketing is becoming increasingly common, especially with big businesses that run ads on the search engine. They begin by using a platform similar to Google to create ads, and then start running their ad campaigns on search engines. You can advertise your website on the top page of a Bing search. They provide all the same features that a Google search engine would provide.

Bing allows you to import all your ads from Google AdWords when you create a new account on the site. This eliminates the need to go back and create all the ads again on Bing. Further, through the keyword research tools you can find out how competitive each keyword is on the Bing search engine. You can do this research before starting an advertising campaign on the search engine.

By using the campaign planner tools, you can come to know what’s trending most for searches on Bing. For example, the number of people who have searched on Bing for outerwear will appear via statistics. You can then begin a campaign based on these statistics. Bing will let you know exactly how many people have searched this keyword in a certain month. So if you have the statistics like this at hand, it becomes easier for you to make a marketing decision.

Most of the people who have done Bing marketing and did not get positive results didn’t do the proper research before running their campaigns.  Instead of giving up on the search engine, do the research on your keywords and understand the criteria of the advertisements. Marketing on Bing requires a good knowledge of the techniques of doing advertising. For example, you have to target the audience and only run advertisements where you think the most customers would be interested. Timing of the ads is also important – you have to run ads when you know the maximum number of users are online.

Tips For Doing Video SEO Online

Tips For Doing Video SEO OnlineVideo SEO is increasing in popularity because now many people prefer to quickly watch videos online instead of reading text on a website. Therefore, if anyone wants to let the people know about their website, product, or service they can present the information in a visually engaging way with a short video. Video SEO works by posting content on the front page of a website so that visitors can easily understand the main concept of the brand or business. There are also various video hosting sites that allow users to start an account and upload their videos for free or for a low monthly fee. A business can easily begin to take advantage of video SEO by incorporating visual content into their website or social media accounts.

As views of a specific video increase on a website, the more popular the content becomes on the video website channel. There are many video websites like YouTube, Dailymotion, Metacafe, Google Videos, Vimeo, and others that give users the opportunity to post their unique work and gain followers. Here are a few tips for doing video SEO with sites like these:

High definition video

Be sure to shoot with a good quality camera with enough lighting for your subject. A professional looking video will not only be fun and engaging, it will also look good.  If you upload low quality videos then followers will not take interest in watching the video.

Title of video

The title of the video should be interesting, unique, and relevant. Your followers should understand what they’re watching and what information you’re trying to convey.

Content of video

When it comes to the subject of your video, it should be authentic and informative. You should only use original content so that viewers take interest and your brand stands out from the others. Don’t be afraid to change things up and keep experimenting with new approaches.

Meta tag

This is one of the important things that you should to do when uploading a video. Meta tags make search engines able to recognize the videos and based on keywords, make them visible in searches. So always using highly competitive keywords so that your video has a better chance of appearing in the top search results.

Link your video

While uploading the video, hosting sites give the option to put in a website link. So if you want to promote your company, you can put the link along with the video so that user can be redirected to your website.

These tips for creating and using video SEO online will help promote your videos and brand. Choose a popular video site like Vimeo or Youtube to get more exposure and followers for your content.

Most Effective Facebook Marketing Techniques

Most Effective Facebook Marketing TechniquesFacebook is one of the most widely used social media sites around the world for people to share their ideas, life events, pictures, videos and to communicate with friends and loved ones. Facebook is also a useful and powerful marketing tool. Many businesses create a page on Facebook and then share relevant content to their followers and people who have liked their page. This is just one of many ways to market a brand, product, or business on the site.

Here are a few techniques that can boost your Facebook marketing strategy:

  1. If you want to promote a brand, product, or other business on Facebook, then first you need to make a page of the brand and collect likes.
  2. Acquiring likes for your page can be challenging. Some companies can begin to generate interest or just make their page look more legitimate by purchasing likes.
  3. Once your business page has posted content and generated likes and followers, you should continue to share engaging content through the page. Those who follow or like your page will see that content in their newsfeed and continue to stay connected with your business.
  4. You can also use a paid Facebook campaign to promote any of your posts or fan page for genuine likes and comments. Facebook has given users a platform from which an ad campaign can be started. Just choose the settings and enjoy increased visibility for the page.
  5. Another good Facebook marketing technique is to comment on friends or other businesses’ posts. This can further increase your brand’s visibility and make you seem friendly and more approachable as a business.
  6. You must share interesting content through the page and get users engaged. The more you post quality content, the more you get recognition among people. Remember to change things up and be creative. Nothing turns users off more than posting the same content over and over.
  7. Be responsive. When anyone comments on your post or messages your business on Facebook, you should respond as soon as possible. This ensures that you keep customers happy and maintain a professional image.

These marketing techniques can help any business generate more followers, increase sales, and reach a bigger audience. The relationships you create through Facebook can be some of the most valuable ones for your business.

Why You Need To Do Paid Search Marketing

Why You Need To Do Paid Search MarketingThe trend of selling products and services online has become very common because the world is now a global village that allows people to easily connect and communicate via the Internet. Therefore, it has been easier for anyone to sell products online and be able to earn a living. You can now find various online shopping websites and marketplaces where people are selling different kinds of products. Almost any product sold in the real world can now also be found online. The practice of online selling and buying becomes more important every day.

Therefore, a person who launches a new brand and wants to sell products online prefers to do paid search marketing. When you first start a new business and launch a new brand, no one knows about your new endeavor. Once you start doing paid marketing, then people see the ads on search engines and visit your site to get to know about your products and services. This is the first step to getting recognition of a brand via paid search marketing. There are different kinds of paid search marketing that you can use for branding purposes.

Pay per Click

This is one of the most common paid search marketing tools that people do via Google AdWords. Through PPC, you can run the ads of a website for certain keywords and when anyone searches that specific keyword, your website ad will appear in the top position. There is a also a good possibility that a user will click directly on your ad and visit the website. This increases the conversion ratio. Pay per click is very common around the world and many businesses use it for marketing.

Paid Link Submission

Paid link posting is also done in the search engine optimization process. Basically, in the off page search optimization, you have to do a submission of your website pages’ links to a highly ranked website. These sites do charge a certain amount for posting the link. Therefore, you have to do a paid link submission to increase the chances of getting a good ranking. It is this type of paid search marketing that businesses do to boost their website’s ranking.

In addition to the strategies mentioned above, there are many other types of paid marketing platforms available to help your business get recognition.

Why People Prefer To Do PPC Advertising

Why People Prefer To Do PPC AdvertisingWhen anyone launches a new website, the first thing they want to do is take it to the top results on a search engine. But due to high competition, it is not possible to take a website to the top results within days of its launch. Therefore, the best way to get a website to reach that status is by doing paid advertising. The search engine allows people to advertise their website on the first page of the search engine via paid marketing.

The term PPC stands for pay per click. Basically, a search engine gives you a complete ad word tool through which you can create ads for the search engine for a specific keyword. When anyone searches for that particular keyword, then your website would appear in the first position. Therefore, they charge a certain price each time a user clicks on the website. But due to PPC marketing, the search engine boosts your website ranking and takes you on the top. As a result, it helps you with search engine optimization.

So it is always a good strategy to do PPC marketing for your website to reach the top on search results. Normally, people do not click on ads and go directly to the websites that organically appear on the top search. But those who are very interested in specific products and services will be more likely to click on the ads and see the product. So if you have products and services that are relevant to their search, a customer is more likely to click and create more sales for your business.

It is especially important to do PPC for a new website to take it to the top of a search and increase the odds for generating good sales. Before starting the PPC campaign on a search engine, you have to do research on the keywords which are in low competition. Once your website gets ranked on a search engine on low competitive keywords then it would be easier to take the website on a high competitive keyword. Do not start working initially on high competitive keywords because other brands are strong on those keywords, causing your site to take longer to reach that kind of status.

Why Your Business Needs to Blog About Your Business

business-blog Blogging about your business might be the last thing on your list of things to do. Of all the other priorities, you might want to get to “real” topics in the industry for organic SEO purposes. Even if you have a regular writing schedule, be sure to put set aside some posts about your business and community when possible. Here are few reasons why blogging about your business and brand can actually be beneficial.

Humanize Your Business

Blogging about your business in relation to a community event or holiday focuses on the people that make up your business. It adds a special touch and sets your business apart from competitors. It will also help increase conversation when shared on social media, as friends, family, and peers will be more likely to comment on the posts & events.

Meet Customer Expectation

As a business, potential customers expect to see regular posts that are relevant and interesting. Along with these regularly scheduled posts, it’s important to push out branded blog posts where you fully control the message that is associated with your business name. This may be announcing a new free download or infographic or even a community event that you’ll be participating in. The point is that you can get your name out there and associated with things that are important to your business and location.

Help Establish Authority in the Industry

Attending an industry event or conference? Live blogging or posting a quick summary is also an easy way to blog about your business. It’s also a good way to get your brand name associated with topics at these much discussed events. Blogging in real time will help your  business establish itself as a true player in the industry. Not to mention that it will give you social media fuel, which can also up your game.

If you have questions about business blogging or need help, contact our Los Angeles copywriters today. We offer free consultations and site analysis.

Techniques Of Snapchat Marketing

Techniques Of Snapchat MarketingUsing Snapchat as an online marketing strategy is still a relatively new concept, but has proven to be very effective in promoting your brand to a younger audience in fun and engaging ways.  Basically, Snapchat is an app that you can use to send a message to anyone who is your contact. You can also add people through the search feature on Snapchat. Once you find your friends on the app, you can begin taking snaps and sharing them with individuals, or all of your followers.

Snapchat also allows people to create short stories and use them as a status for their followers, or you can choose to send short stories to all of your friends who are in your contacts. Once the popularity of Snapchat caught on, businesses began to realize the extraordinary potential of the app for marketing purposes. If you want to promote your business on Snapchat, simply make short stories about your products and services, and share with the people. There are so many possibilities for creating fun, creative content on the app that will keep followers engaged and coming back for more.

Snapchat also offers discover options for showing all the stories of the current day. With these short stories, you can spread the word about your products and services to all your followers. Millions of Snapchat users watch discover stories everyday. This makes stories on of the most effective ways to market on the app.

Snapchat is one of the most popular apps being used today by teenagers and young adults around the world. The discover option on the app promotes famous brands’ stories and shows them on top of the page. Therefore, if you become a famous brand on Snapchat then your stories would be on the top page and everyone would be able to see it. But the only way to do this is to make a strong Snapchat account by sharing regular stories with people following your brand.

It is not mandatory that you only share stories about your product and services. You can also share general stories that you know your followers will enjoy. The Snapchat app is very easy to download to any smartphone. You just need to install the application on your phone through play store or app store, and then create a business account. You can use Snapchat’s unique emoticons and visual effects to create snaps and stories. Overall, it is a great application to use for marketing purposes.

Why Pinterest Marketing Is Important

Why Pinterest Marketing Is ImportantPinterest is one of most widely used social media websites where people pin their pictures, videos, infographics, and other visuals. It has been a very useful platform for people to share anything that captures their fancy in the form of pin posts. You start out by creating an account on Pinterest and immediately begin creating boards and pins. Pinterest also allows users to follow other people and boards, as well as accrue their own followers. The more followers you acquire, the more exposure your pins, boards, and likes will get. The ratio of Pinterest referrals to a website is much higher than any other social media website. You can even connect your Pinterest page with other social media websites and adjust your settings to automatically share your Pinterest activity with followers on those other sites.

Here are few Pinterest marketing techniques that you can use to successfully promote a brand:

Start a Pinterest business account.

When you start doing marketing on Pinterest, you first need to create a business account on the site. There are no charges for making a Pinterest account. When you create the account, add some basic information about the business. It would be great if you can link to a website, store, or other social media pages.

Create a target pin board.

It is important to create a target pin board because it’s the best place for you to start using your marketing strategies and build recognition for your brand. In your target pin board, you can share information about your products and other relevant pins that might interest your followers.

Make your website pinnable.

After you have added a good amount of video and other visual content to your website, be sure that each of your images are pinnable. This ensures that both website visitors and Pinterest users know about your business and can interact with each platform.

Link your videos and pictures.

When you pin any pictures or video on your Pinterest account, you should make sure that each of the pins has the link to your website which can redirect. This ensures that Pinterest users can easily find out more about your products.

Spending time on Pinterest.

If you want to engage with more people on the site, then you have to regularly repin other people’s posts and engage them with your own content.

Social Media Marketing Agency In Los Angeles

Social Media Marketing Agency In Los AngelesSocial media marketing continues to be very important for any business because it plays the vital role in boosting a brand name around the world. Through social media and other sites, people can come to know your brand and become familiar with your products. Now when any person starts a business, they will create various social media accounts so that customers can come to know their product and stay connected with what’s new and exciting about the brand.

Today, many companies have a specific department just for doing social media and other online marketing. There are different types of social media marketing strategies that can be very effective for any kind of business. Normally people use sites like Facebook, Twitter, LinkedIn, Snapchat, Instagram, or Pinterest. A social media marketing department promotes the brand and creates awareness through these channels to create recognition and keep customers engaged.  For every business, social media marketing has become very essential. Many companies invest heavily in social media marketing because with  80% of world population now using social media, they know they will get results.

Social media has become a great source for companies to share their product information and find more customers. Many companies have also begun to outsource their social media marketing. There are a number of online companies out there who can manage your all social media accounts and share daily content related to your products and services. These companies can take care of the whole package when it comes to marketing your business online.

There are Los Angeles social media marketing agencies available that offer exceptional services to promote your business. They have a marketing staff who can work with your company to promote your brand around the world. They have all the knowledge and resources required for doing social media marketing for your brand. Hiring a marketing company can result in an increase of up to 30% of your business. You’ll also see improvements in your social media accounts and user engagement.

To sum things up, Los Angeles social media marketing agencies know how to boost any brand name on social media and increase traffic to your website. Their efforts will also increase your search engine optimization ranking because social media marketing supports the search engine efforts and improves rankings on Google.