Most Effective Facebook Marketing Techniques

Most Effective Facebook Marketing TechniquesFacebook is one of the most widely used social media sites around the world for people to share their ideas, life events, pictures, videos and to communicate with friends and loved ones. Facebook is also a useful and powerful marketing tool. Many businesses create a page on Facebook and then share relevant content to their followers and people who have liked their page. This is just one of many ways to market a brand, product, or business on the site.

Here are a few techniques that can boost your Facebook marketing strategy:

  1. If you want to promote a brand, product, or other business on Facebook, then first you need to make a page of the brand and collect likes.
  2. Acquiring likes for your page can be challenging. Some companies can begin to generate interest or just make their page look more legitimate by purchasing likes.
  3. Once your business page has posted content and generated likes and followers, you should continue to share engaging content through the page. Those who follow or like your page will see that content in their newsfeed and continue to stay connected with your business.
  4. You can also use a paid Facebook campaign to promote any of your posts or fan page for genuine likes and comments. Facebook has given users a platform from which an ad campaign can be started. Just choose the settings and enjoy increased visibility for the page.
  5. Another good Facebook marketing technique is to comment on friends or other businesses’ posts. This can further increase your brand’s visibility and make you seem friendly and more approachable as a business.
  6. You must share interesting content through the page and get users engaged. The more you post quality content, the more you get recognition among people. Remember to change things up and be creative. Nothing turns users off more than posting the same content over and over.
  7. Be responsive. When anyone comments on your post or messages your business on Facebook, you should respond as soon as possible. This ensures that you keep customers happy and maintain a professional image.

These marketing techniques can help any business generate more followers, increase sales, and reach a bigger audience. The relationships you create through Facebook can be some of the most valuable ones for your business.

Why You Need To Do Paid Search Marketing

Why You Need To Do Paid Search MarketingThe trend of selling products and services online has become very common because the world is now a global village that allows people to easily connect and communicate via the Internet. Therefore, it has been easier for anyone to sell products online and be able to earn a living. You can now find various online shopping websites and marketplaces where people are selling different kinds of products. Almost any product sold in the real world can now also be found online. The practice of online selling and buying becomes more important every day.

Therefore, a person who launches a new brand and wants to sell products online prefers to do paid search marketing. When you first start a new business and launch a new brand, no one knows about your new endeavor. Once you start doing paid marketing, then people see the ads on search engines and visit your site to get to know about your products and services. This is the first step to getting recognition of a brand via paid search marketing. There are different kinds of paid search marketing that you can use for branding purposes.

Pay per Click

This is one of the most common paid search marketing tools that people do via Google AdWords. Through PPC, you can run the ads of a website for certain keywords and when anyone searches that specific keyword, your website ad will appear in the top position. There is a also a good possibility that a user will click directly on your ad and visit the website. This increases the conversion ratio. Pay per click is very common around the world and many businesses use it for marketing.

Paid Link Submission

Paid link posting is also done in the search engine optimization process. Basically, in the off page search optimization, you have to do a submission of your website pages’ links to a highly ranked website. These sites do charge a certain amount for posting the link. Therefore, you have to do a paid link submission to increase the chances of getting a good ranking. It is this type of paid search marketing that businesses do to boost their website’s ranking.

In addition to the strategies mentioned above, there are many other types of paid marketing platforms available to help your business get recognition.

Why People Prefer To Do PPC Advertising

Why People Prefer To Do PPC AdvertisingWhen anyone launches a new website, the first thing they want to do is take it to the top results on a search engine. But due to high competition, it is not possible to take a website to the top results within days of its launch. Therefore, the best way to get a website to reach that status is by doing paid advertising. The search engine allows people to advertise their website on the first page of the search engine via paid marketing.

The term PPC stands for pay per click. Basically, a search engine gives you a complete ad word tool through which you can create ads for the search engine for a specific keyword. When anyone searches for that particular keyword, then your website would appear in the first position. Therefore, they charge a certain price each time a user clicks on the website. But due to PPC marketing, the search engine boosts your website ranking and takes you on the top. As a result, it helps you with search engine optimization.

So it is always a good strategy to do PPC marketing for your website to reach the top on search results. Normally, people do not click on ads and go directly to the websites that organically appear on the top search. But those who are very interested in specific products and services will be more likely to click on the ads and see the product. So if you have products and services that are relevant to their search, a customer is more likely to click and create more sales for your business.

It is especially important to do PPC for a new website to take it to the top of a search and increase the odds for generating good sales. Before starting the PPC campaign on a search engine, you have to do research on the keywords which are in low competition. Once your website gets ranked on a search engine on low competitive keywords then it would be easier to take the website on a high competitive keyword. Do not start working initially on high competitive keywords because other brands are strong on those keywords, causing your site to take longer to reach that kind of status.

Why Your Business Needs to Blog About Your Business

business-blog Blogging about your business might be the last thing on your list of things to do. Of all the other priorities, you might want to get to “real” topics in the industry for organic SEO purposes. Even if you have a regular writing schedule, be sure to put set aside some posts about your business and community when possible. Here are few reasons why blogging about your business and brand can actually be beneficial.

Humanize Your Business

Blogging about your business in relation to a community event or holiday focuses on the people that make up your business. It adds a special touch and sets your business apart from competitors. It will also help increase conversation when shared on social media, as friends, family, and peers will be more likely to comment on the posts & events.

Meet Customer Expectation

As a business, potential customers expect to see regular posts that are relevant and interesting. Along with these regularly scheduled posts, it’s important to push out branded blog posts where you fully control the message that is associated with your business name. This may be announcing a new free download or infographic or even a community event that you’ll be participating in. The point is that you can get your name out there and associated with things that are important to your business and location.

Help Establish Authority in the Industry

Attending an industry event or conference? Live blogging or posting a quick summary is also an easy way to blog about your business. It’s also a good way to get your brand name associated with topics at these much discussed events. Blogging in real time will help your  business establish itself as a true player in the industry. Not to mention that it will give you social media fuel, which can also up your game.

If you have questions about business blogging or need help, contact our Los Angeles copywriters today. We offer free consultations and site analysis.

Techniques Of Snapchat Marketing

Techniques Of Snapchat MarketingUsing Snapchat as an online marketing strategy is still a relatively new concept, but has proven to be very effective in promoting your brand to a younger audience in fun and engaging ways.  Basically, Snapchat is an app that you can use to send a message to anyone who is your contact. You can also add people through the search feature on Snapchat. Once you find your friends on the app, you can begin taking snaps and sharing them with individuals, or all of your followers.

Snapchat also allows people to create short stories and use them as a status for their followers, or you can choose to send short stories to all of your friends who are in your contacts. Once the popularity of Snapchat caught on, businesses began to realize the extraordinary potential of the app for marketing purposes. If you want to promote your business on Snapchat, simply make short stories about your products and services, and share with the people. There are so many possibilities for creating fun, creative content on the app that will keep followers engaged and coming back for more.

Snapchat also offers discover options for showing all the stories of the current day. With these short stories, you can spread the word about your products and services to all your followers. Millions of Snapchat users watch discover stories everyday. This makes stories on of the most effective ways to market on the app.

Snapchat is one of the most popular apps being used today by teenagers and young adults around the world. The discover option on the app promotes famous brands’ stories and shows them on top of the page. Therefore, if you become a famous brand on Snapchat then your stories would be on the top page and everyone would be able to see it. But the only way to do this is to make a strong Snapchat account by sharing regular stories with people following your brand.

It is not mandatory that you only share stories about your product and services. You can also share general stories that you know your followers will enjoy. The Snapchat app is very easy to download to any smartphone. You just need to install the application on your phone through play store or app store, and then create a business account. You can use Snapchat’s unique emoticons and visual effects to create snaps and stories. Overall, it is a great application to use for marketing purposes.

Why Pinterest Marketing Is Important

Why Pinterest Marketing Is ImportantPinterest is one of most widely used social media websites where people pin their pictures, videos, infographics, and other visuals. It has been a very useful platform for people to share anything that captures their fancy in the form of pin posts. You start out by creating an account on Pinterest and immediately begin creating boards and pins. Pinterest also allows users to follow other people and boards, as well as accrue their own followers. The more followers you acquire, the more exposure your pins, boards, and likes will get. The ratio of Pinterest referrals to a website is much higher than any other social media website. You can even connect your Pinterest page with other social media websites and adjust your settings to automatically share your Pinterest activity with followers on those other sites.

Here are few Pinterest marketing techniques that you can use to successfully promote a brand:

Start a Pinterest business account.

When you start doing marketing on Pinterest, you first need to create a business account on the site. There are no charges for making a Pinterest account. When you create the account, add some basic information about the business. It would be great if you can link to a website, store, or other social media pages.

Create a target pin board.

It is important to create a target pin board because it’s the best place for you to start using your marketing strategies and build recognition for your brand. In your target pin board, you can share information about your products and other relevant pins that might interest your followers.

Make your website pinnable.

After you have added a good amount of video and other visual content to your website, be sure that each of your images are pinnable. This ensures that both website visitors and Pinterest users know about your business and can interact with each platform.

Link your videos and pictures.

When you pin any pictures or video on your Pinterest account, you should make sure that each of the pins has the link to your website which can redirect. This ensures that Pinterest users can easily find out more about your products.

Spending time on Pinterest.

If you want to engage with more people on the site, then you have to regularly repin other people’s posts and engage them with your own content.

Social Media Marketing Agency In Los Angeles

Social Media Marketing Agency In Los AngelesSocial media marketing continues to be very important for any business because it plays the vital role in boosting a brand name around the world. Through social media and other sites, people can come to know your brand and become familiar with your products. Now when any person starts a business, they will create various social media accounts so that customers can come to know their product and stay connected with what’s new and exciting about the brand.

Today, many companies have a specific department just for doing social media and other online marketing. There are different types of social media marketing strategies that can be very effective for any kind of business. Normally people use sites like Facebook, Twitter, LinkedIn, Snapchat, Instagram, or Pinterest. A social media marketing department promotes the brand and creates awareness through these channels to create recognition and keep customers engaged.  For every business, social media marketing has become very essential. Many companies invest heavily in social media marketing because with  80% of world population now using social media, they know they will get results.

Social media has become a great source for companies to share their product information and find more customers. Many companies have also begun to outsource their social media marketing. There are a number of online companies out there who can manage your all social media accounts and share daily content related to your products and services. These companies can take care of the whole package when it comes to marketing your business online.

There are Los Angeles social media marketing agencies available that offer exceptional services to promote your business. They have a marketing staff who can work with your company to promote your brand around the world. They have all the knowledge and resources required for doing social media marketing for your brand. Hiring a marketing company can result in an increase of up to 30% of your business. You’ll also see improvements in your social media accounts and user engagement.

To sum things up, Los Angeles social media marketing agencies know how to boost any brand name on social media and increase traffic to your website. Their efforts will also increase your search engine optimization ranking because social media marketing supports the search engine efforts and improves rankings on Google.

Boost Facebook Engagement with Videos

Boost Facebook Engagement with VideosNow that Facebook users have more control of what they see in their News Feed, give them a reason to engage with your business through video.

Did you know that Facebook counts a view of a video as something that has been watched for 3 seconds or less? Take advantage of this engagement factor today. By publishing short videos directly onto Facebook, your Page will potentially get more visibility as well as an increase in Likes, Shares, and comments – all of which are very vital to your Page’s success.

Here are few types of short videos you can share on your Page:

Relevant Tips and Advice

This is a generic category for videos but it can be as broad or specific as you like. Share tip directly related to your products/services, industry, or neighborhood. Consistent and helpful or entertaining videos can draw more engagement which leads to a wider audience reach.

Meet and Greet

Take fans behind the scenes of your business. It can be something as small as showing your unique desk space, the shared coffee machine, or the office pet. Short clips like this are personable, fun, and interesting. Take advantage of popular social media tags and themes such as: #MondayBlues #HumpDay #ThrowbackThursday.

Ask and Answer Short Q&A

Use video on Facebook as a platform for fans to ask questions and set aside a regular time during the week to answer them in a short video. Sometimes, a video is a much better way to answer a frequently asked question… especially if you give a clear and straightforward answer!

Connect with Emarketed

Join us on Facebook to learn more about video and Facebook marketing. We also offer a full range of services for scripted videos and ads.

Also, if you are in the Los Angeles area and are interested in a FREE workshop with Google about how to get your business online, register today. We have two dates for your convenience: Wednesday, July 29, 2015 and Wednesday, August 12, 2015 and look forward to meeting you!

How Effective Is Adwords Marketing For A Brand?

How Effective Is Adwords Marketing For A Brand?Adword marketing can be a very effective tool for any brand or company. It’s important to first carry out the research needed to create a successful marketing campaign with adwords. This involves selecting the keywords most relevant to your campaign and target audience. Keyword planner tools can help with that. Failure to do this research before beginning an adword campaign can result in poor performance. Timing is also of the utmost importance.

Keyword planner tools help you choose keywords that receive the most hits, and which are most and least competitive. Product categories are also taken into consideration. Certain categories will receive more hits than others. This helps your campaign focus on the keywords and categories that are getting the most hits and that people are searching for the most. Keyword planner tools help your company make the right decisions for creating an effective adword marketing strategy.

Another thing to take into consideration is the appeal and authenticity of your ads. This has an effect on the quality of your ads. The search engine gives scores for each of the ads and charges a price based on the ad’s quality score. If your ad’s quality score is on the higher side (around 9 or 10) then the price of the ads will be lower. If the quality score is lower (around 5 to 7) then a search engine will charge a higher price for the ads.

Timing is another thing to take into consideration when running an ad campaign. Determine what audiences you want to reach, where they live, and the time of day they’ll most likely be online. You have to run the campaign when the maximum number of people are online using a laptop, mobile device, or tablet. It would be ineffective to run a campaign at all hours of the day because not everyone is your target.

If your campaign requires a more specific audiences, such as residents in a certain city or a certain gender, then you must also take those factors into account. The search engine is very smart and targets the audience accurately and generates a good sale if you run the campaign properly. The adword marketing is very effective and useful for the point of view of search engine optimization of the websites. It really helps to build keyword ranking on a search engine. The adword campaign has a direct connection with organic optimization of website keywords.

Benefits of Social Media Advertising

Benefits of Social Media AdvertisingSocial media has become one of the most powerful platforms for people to share their thoughts, feelings, and viewpoints, as well as quickly communicate their ideas with others. Today, there are several options for social media users to express their personalities and personalize the way they use any one platform. Some social media outlets are more visual, like Instagram and Snapchat where users share photos and short videos with their followers. Twitter mainly focuses on text. Other outlets like Facebook give users more options when it comes to connecting with followers. Facebook users can post text updates, photos, or videos. All of these social media outlets provide valuable opportunities and outlets when it comes to marketing a brand or business.

Today, social media outlets have become sophisticated enough for businesses to tailor their marketing to specific locations, audiences, or a desired demographic. You can choose where and when you want ads to appear on each site. This ensures that your brand’s message reaches the right people and places, and that you are one step ahead of the competition. A marketing agency will use social media strategies to provide your company with the best results. You can also determine how much you want to spend on a specific marketing campaign before it gets started. Social media sites allow advertisers to place bids. The higher the bid, the more exposure your advertising gets.

Social media marketing gives companies exceptional results because it places your brand where your audience can’t miss it. Some brands have even begun selling exclusively through social media. Whatever method you choose, social media can be a powerful tool for building your brand and keeping customers engaged with your product. This keeps customers coming back and also engages new ones. Businesses that choose social media marketing enjoy higher revenues and are even able to engage with new audiences they have never been able to connect with before.  A company can effectively use social media to change its image or appeal to a younger demographic.

The effectiveness of using social media marketing to target specific kinds of customers is why many companies use it to connect with certain age groups and/or genders. This type of targeted marketing has proven to be one of the effective ways to grow a brand or sell a product.

Social media also feels more personal than other types of marketing, so followers are more likely to stay engaged with a company or brand if they continue to post relevant and entertaining content. Social media marketing allows you to build strong and long lasting relationships with your customers.