Tips For Etsy Marketing

etsyThere are several types of effective marketing techniques that you can use for selling products and offering services online, but you need the an expert when it comes to marketing your site. Setting up your own store online and making a living with e commerce is easier than ever these days with sites like Etsy, eBay, and others. But simply listing your products on sites like these isn’t enough. This is where marketing expertise comes into play. Here are the few tips that you can consider for Etsy marketing and other sites.

Use Good Product Photography

The first way to grab the attention of potential customers who are browsing through numerous listings is with good photography. Photos should always be clear, well lit, and make it easy for users to understand what you’re selling at first glance. Good product photography will also make your business look more professional and give the impression that you’re an honest, knowledgeable seller.

Take Advantage Of Social Media

Social media plays a vital role in making any brand stronger and more successful, and this is also true with sites like Etsy. You can make a page on social media sites like Facebook, Instagram, and Pinterest to showcase new and upcoming products, as well as post content that you feel is relevant to your brand. Fresh and interesting content will keep your store’s followers happy and inform them of any updates with your store.

Experiment With SEO

Search engine optimization is one of the best ways to promote any brand. People browsing for products on Google or other search engines can be directed right to your store. Therefore, if you get your website into the top ten search results, then people can click and visit your website. This is a great way to use SEO to draw customers from all over the web. Etsy also allows sellers to add a number of keywords to their listings.

Quality Customer Service

Customer service is especially important with a site like Etsy. When you start making your first sales, communicate with buyers to make sure they’re happy with their purchase and resolve any issues quickly. Feedback ratings are visible to everyone who visits your shop, so be sure to communicate with any buyers who leave less than satisfactory ratings and try to resolve them. Shipping items out in a timely manner and answering buyer questions quickly will also result in happy customers.

Promotions and discounts

Buyers love a good deal, and a great way to incorporate that into your store is to regularly offer promotions and discounts. It is one of the factors in a brand’s success. The Etsy On Sale app allows sellers to easily create promotions in their stores on multiple items for a set amount of time. Planning promotions around holidays or other special events is a great way to keep users interested in your store.

Send Promotional Email

You can also participate in email marketing and send promotions and discount offers via your email list to engage customers in new products and services.

How Useful Is Amazon Selling

How Useful Is Amazon Selling

Thousands of people and businesses are selling their products on Amazon because the site allows a variety of businesses to sell on their platform. It is one of the most recognizable and popular sites to sell any kind of product and make a good profit. Amazon provides an easy and simple to use admin portal from which you can manage listings, users, customers, orders, marketing, and many others. Amazon has provided a complete platform that enables you to easily manage all your listings and sell products.

Amazon also provides one of the best CMS tools to sellers through which you can easily create a listing, run advertising campaigns, and receive payments. As an Amazon seller, you can quickly and easily receive payments directly to your bank account. All you have to do is add your account information and Amazon will automatically transfer payments approximately every 15 days. A credit card can also be used as a backup funding source. Sellers are only able to begin using the CMS portal once a credit card is linked to the account.

Millions of Amazon users are purchasing a variety of products everyday. Users have the confidence to purchase on the site because of its reputation. In addition, Amazon provides buyers with an A to Z claim guarantee of 100% money back if they are not satisfied with their purchase. If a customer is not happy with a product and wants to return it, Amazon will file an A to Z claim and refund 100% amount of the customer’s purchase even if they purchased from a seller who does not offer returns. This guarantee is why many customers prefer to purchase on Amazon rather than choosing to buy from an individual.

Buyers can also find a huge variety of products on Amazon from sellers who offer them at a lower price. If you are a new seller and want to sell on the site, you can start out simply by creating an account and getting approval for your brand. Next, begin listing your products. Amazon is a wonderful place to sell any product, but as a seller, you have to maintain your account’s reputation and continue to sell high quality products. Keeping customers satisfied is necessary because feedback is another important part of being a successful seller on Amazon.  Potential customers can view comments and reviews from past buyers on each listing.

Benefits of A Los Angeles Marketing Agency

Every brand wants to achieve worldwide recognition, and social media marketing along with other types of marketing are the best possible way to reach each potential customer. For example, if you are selling a specific prodBenefits of A Los Angeles Marketing Agencyuct and want to reach customers anywhere in the world via the Internet, then you would need to utilize marketing strategies to make it possible for these customers to connect with your site and learn as much as they can about your brand and services.

This is why many of today’s businesses now prefer to hire a Los Angeles marketing agency to carry out marketing strategies for their product and elevate their brand to a new level where their product, brand, or services are recognizable and accessible to a target audience. Outsourcing the marketing department is a convenient and common option for a brand because it reduces the hiring cost of the employer and you also get a complete daily report of the marketing work within a set budget.

If you are targeting a specific area for marketing, then these agencies can do exceptional work and also provide you with quality results in less time than it would take with an in-house marketing team. Marketing costs are commonly 70% less when done this way. Hiring a marketing agency also enables a company to set a marketing budget and stick to it. All you need to do is select a marketing package with the agency, and then leave the rest in their hands. They will provide your company with the results you want at a fixed price.

Other benefits of hiring a Los Angeles marketing agency is that you can quickly determine how the marketing is affecting your business and see clear changes in your brand popularity around the world. If you don’t see the kind of results you’re looking for in a few months, then you can change the package, adjust marketing strategies, or even try a different agency. There are many choices when it comes to marketing your business. That kind of flexibility allows for experimentation and creativity that can grow your brand and take it to new territories.

Another benefit is that you do not need to be in physically connected with these marketing agencies. Your business can be located anywhere in the world to be able to reach out to the marketing agency of your choice. Work and all communication between your business and the marketing team can be done remotely.

By hiring a marketing agency, you can also reduce the cost of business expenses, including the need to provide a physical location with the right equipment for an in house marketing team to work out of. Hiring a marketing agency brings about the results your business has been looking for at an affordable price.

The Ideal Conversion Rate Is Like a Unicorn…

unicorn-conversionConversion rate optimization – three words never sounded so intimidating. A major obstacle in the way of perfecting the art of conversion is that there are many myths and false information floating around out there. It’s hard to know what the norm is for your industry and what it truly means to improve conversions.

In a way, the ideal conversion rate is like the unicorn… of the search marketing world. It’s magical, rare, and some doubt their existence! Feel free to ask our SEO specialists about conversions but be sure not to fall for these widely used & generalized myths:

1) Website changes have to be drastic to make a difference: The idea that you have to “Go big or go home” is overrated. Sometimes, the smallest changes can make a tangible difference. Some changes include: improving the call to action copy in your meta description, reducing the amount of fields on a contact form, or adding a more prominent phone number on your website. These small changes are easier to change, track and may yield better results (and save you resources) than an unnecessary website redesign.

2) The Three Click Rule ALWAYS applies: It’s long been touted that if a user can’t find what they’re looking for within 3 clicks on a website… poof – they’re gone. Although this is a great rule of thumb, it’s too general to apply across the board. It definitely depends on your industry and the type of customer your business caters to. For example, if you sell rare collectibles, you can bet on visitors digging around and clicking to their heart’s content until they find what they’re looking for. This doesn’t mean that you should make it hard(er) for them to find what they’re looking for… but don’t make things more complicated than they have to be.

3) No one reads anymore and long copy is bad: Short and long copy serves their purpose in different places. Instead of basing conversions on how long content is, focus on the purpose of the content and whether you’ve answered everything that needs to be addressed. Maximize the effectiveness of this long content by adding space, images, headings, videos, and making everything easy to find.

Read a case story here: http://www.conversion-rate-experts.com/seomoz-case-study/ about short vs long copy.

4) Figuring out conversion problems requires asking complex questions: The funny thing with conversion optimization is that it often involves “dumbing” things down. Websites with conversion problems may be too complicated or sophisticated for the target user. Instead of spending time and worrying about figuring out more complicated questions to ask, take a step back. Ask simple questions to get to the root of the problem instead over-complicating the analysis portion.

5) Conversion is the only factor that matters: As easy it is to focus on the numbers, it’s just as important to understand HOW your process leads to those conversions. If your website receives a lot of conversions, that’s great! But can you really pinpoint the steps you took to get there? There is a science to good conversions and you will want to know exactly what was done so that you can replicate the process.

Don’t like the process of conversion rate optimization scare you. Emarketed can help you “capture” your “unicorn” today!

Connect with Customers on Your Website Via Facebook Messages

facebook-messenger Facebook Messenger makes it easy to keep in touch with your friends and loved ones. It’s so convenient that it’s no wonder that some people prefer it over traditional emails or texting. Being connected on Messenger is reminiscent of the good old days on AOL Instant Messenger, when you could instantly reach/chat with a friend if they are online. The same idea is applied here, as Facebook has introduced a feature, a Facebook Page plugin for messages and events on your site.

Improving Customer Service and Satisfying Instant Gratification

Integrating Messages into your Page or website simplifies the communication cycle and makes it more fluid. If you have dedicated staff to monitor these Messages, it makes things easier for the business, as well as customer who is looking for a quick way to solve their problem. Even though it serves the same idea as an email or any other message communication, the “chat” function on a website is very helpful and sought after as it satisfies the customer’s need for instant gratification. The idea of talking to a real person is much more appealing than getting an automated email or response if you communicate in any other manner. And with the new plugin, it makes it even more convenient as visitors won’t even have to leave your Page or website.

For small businesses, this function is a great solution to improving customer service in 2016. Remember, if customers have a question or a problem, they will want to hear back from your business as soon as possible. Cutting down on the response wait time can only help. Read more here: https://developers.facebook.com/blog/post/2015/12/02/page-plugin-enhancements/ and let us know what you think or head on over to Facebook for further discussion.

Marketing Conferences 2017

Marketing Conference 2017

The marketing world is constantly changing, especially with the impact of digital marketing, this industry its more exciting than ever.

It’s important to stay ahead of new trends rather than linger slowly behind and utilize outdated or ineffective marketing methods. Attending a marketing conference can not only put you first in line to hear new ideas but also meet others that want their business strategy to be ahead of the trend.

Each conference can emphasize a different aspect of marketing and attending one that fits your needs is important. Whether it be about social media, seo, marketing technology or marketing strategy you will leave the conference with a better understanding of this every changing industry and a solid plan of action to hit your goals.

Check out these sites to find out about the latest marketing conferences:

Forbes- Marketing Conferences To Check Out in 2017

Marketing Insider Group- Best Marketing Conferences 2017

2017 Digital Marketing Conferences

Social Media Tactics For Your Business

Social Media Tactics For Your Business

Mastering Social Media is no easy feat. Its relatively new when looking at the history of the web, but we can learn a thing or two from the pros when it comes to connecting with your audience on a deeper level, and making Social Media work for your business. It’s all about your approach. If you’re a business struggling to make the most of social media, we’ve gathered some pro tips to simplify your efforts.

First off, it’s vital to be different. There are tens (if not hundreds) of thousands of companies just like yours. With that kind of competition, try telling out-of-the-box stories. Create content that aligns with your value proposition. Even if your industry is not traditionally “exciting”, there’s always a chance to spice things up a bit with intriguing blog posts, fun explainer videos, unique narratives and more.

If there’s one thing to acknowledge in the millennial generation, it’s that attention spans are at an all-time low. According to global studies, 50% of users only stay on sites for a maximum of 10 seconds. Hence the call for short but sweet micro-content. Less text, more visuals. Less detail, more vibrancy, color and design. Use simple words that get straight to the point, and ALWAYS use a POWERFUL call-to-action.

Another concept making waves in the world of social media is the ability to connect in real-time through live video. Periscope and Facebook are at the top of the global list. Live videos allow you to hold “in-the-moment” Q&As, show your customers what your business looks like during work hours, and most importantly, ignite more loyalty – giving you the chance to amplify your personality.

Social media marketing isn’t easy for businesses, but if you’ve got patience and a knack for keeping up with the times, it’ll be much easier than you think. Engage, engage, engage, and make sure your efforts always align with the heart of your proposition. Good luck – and don’t hesitate to get in touch with us at any time for more advice!

Is Twitter Still Effective for Marketing My Business?

Is Twitter Still Effective for Marketing My Business?

We are living in an online world, where Social Media is king. There are ongoing debates as to who is the strongest of them all, and one of the main conversations revolves around twitter. Countless businesses still use the platform to market their businesses. While some have enjoyed success, a lot have also moved on to platforms that provide ‘better’ marketing results such as Facebook. Every company differs.

Twitter is a fantastic way of getting short and sweet messages out to the public – be it colleagues or customers. Yes, Twitter can be a great marketing tool. But it can also be your worst enemy. Let’s say you sell cars, and your customer isn’t happy. He tweets about it, and the whole world sees it thanks to the reality of hashtags. If you’re going to be active on Twitter for your business, make sure you know how to keep your customers smiling.

On a more positive note, Twitter is ideal for use as a media outlet – such as posting news or updates. It’s vitally important, however, to use “Twitter Etiquette”. The easiest way to adhere to this is to write a quick, catchy sentence about your latest news/product, leaving a link to a longer article should the readers wish to continue.

Massive companies such as Dell regularly post promotions on Twitter – with great success. Twitter is mainly about instant conversation and breaking news, not lengthy status updates or rants. Make it conversational and personalized. People look to TV for ads. Not to Twitter, which is essentially all about conversation. It’s a chance for your customers to tag you and communicate with you directly, developing a stronger bond – and more powerful marketing efforts.

If you’re not tweeting yet, or are worried about the platform’s worth, there’s still plenty of merit in it. Just always be cautious, do your homework, and you’ll be fine! Don’t hesitate to get in touch with us at any time to find out more hints and tips with evolving Social Media trends.

SEO Changes for 2017

SEO Changes for 2017SEO is not a steady force. It changes like the wind, and any SEO expert can tell you about the bets they made for 2016’s SEO evolution. In the blink of an eye, 2017 is here, and we’ve collected the low-down on this year’s SEO trends set to help plan and strategize for SEO success this year.

In an effort to develop a more user-friendly web, Google are introducing an updated standard when it comes to the building of web content for mobile devices. This new initiative goes by the name of AMP, short for Accelerated Mobile Pages Project. It comprises a set of rules that, together, create a much lighter version of HTML.

Any pages that comply with AMP will load faster than ever on mobile devices across the globe. It was only launched in February 2017, and SEO experts are still approaching the concept with caution. Is it just another whimsical fad, or will it stand the test of time?

Any SEO guru will know the rule of thumb – never overdo redirects. A few months back, Google shocked the SEO world to the core with the announcement that redirects will no longer cause loss of PageRank. People are free to utilize any 3xx redirection – minus the fear. But it’s not all sunshine and roses. Christoph C. Cember (LinkResearchTools) believes 301 redirects can do more harm than good, interfering with how pages pass their topic relevance through anchor text.

2017 will see voice search continue to become the frontier of online searches.

Brand new sites are going to have a harder time ranking on its SERPs that a site with indexed age.

Google wants to see that you’ve got a quality link profile boasting authority, as well as underlying content.

This is just the beginning. If you want to dominate SEO in 2017, it’s vital to stay ahead of the times. With more than 200 factors influencing online success, continuous homework is a necessity! We hope this helped. Don’t hesitate to contact us at any time to demystify the fluctuating world of SEO.

2017 Ecommerce Conferences

If you are involved in any aspect of ecommerce you will no doubt want to keep up to date with all the latest developments and news that could have an impact on this rapidly evolving and growing sector.2017 Ecommerce Conferences

One of the best ways to do this is to network with other people who share a common interest and find a way to get the lowdown on new developments in the pipeline.

Conferences are designed to tick all of those boxes and more, so you might want to make use of this comprehensive list of ecommerce conferences  to check out what events are scheduled.

You can use filters to find the unmissable events that are relevant to you and put them in your diary so you don’t miss out.