SEM Blog (SEO, PPC, and more!)

Search Engine Marketing (commonly abbreviated as SEM) is the term used to encompass all the elements involved in using search engines as tools for online marketing. The more often heard abbreviation, SEO, stands for Search Engine Optimization, which is a very effective tool used in online marketing. Coming in a close second in terms of effectiveness is Paid Search Engine Marketing.

Both tools attempt to allow a particular website to be “found” easily by the most popular search engines, and rank highly in the search results. It stands to reason that when a prospect is searching … Continue Reading

How To Make Your Website Work Harder—And Smarter

Introduction

Thanks for visiting eMarketed’s website and downloading our new book, Understanding Search Engine Marketing: How To Make Your Website Work Harder—And Smarter.

There’s no shortage of information on the Internet about ways to improve your website’s search engine rankings, how to use various pay-per-click services, and so many other topics related to online marketing.

Almost all these sources of information share two common problems:

… Continue Reading