Google is at it again with another update for the Google AdWords Editor. I look forward to testing this out. First page bid estimates for your keywords is now used in this version while the minimum cost-per-click (CPC) bids are no longer used. The quality score is now displayed for your keywords. You can also now change the language and location for the Keyword Opportunities tool within the Google AdWords Editor. There are some other updates but these are the biggest.
Here’s a quick recap for you newbies out there that aren’t sure what I’m talking about. This tool allows you to manage your Google AdWords account offline through a software interface. If your managing 100 words or less than this tool might not be for you. It’s really geared for larger campaigns and is idea for search marketing companies or consultants that manage multiple accounts. Some of the more tedious work such as updating your ads online can be done fairly quicking with the editor. All you need to do is download the software and install. It will ask you for your user and password and then it will download your AdWords account info so that you can start editing. Your changes are pushed through to your account when you save your data.
Well I contine to here more about Twitter and have started to get caught up in the buzz myself. As of this writing we have 518 followers and are following 2,000. In short, for you newbies out there that haven’t started tweeting, Twitter is a live way to follow other companies/individuals and also a way for yourself to update people following you with short blurbs (140 characters or less). We have actually hit a cap with the amount of companies/people we can follow. There’s nothing about this as far as I can tell on the Twitter site but after digging around online a bit I found that we have to increase our followers in order to follow more. I’m not sure exactly how many more followers we have to have but it’s a little frustrating at this point since I’m continuing to come across others I’d like to add to our company twitter profile. After reading a great article by Guy Kawasaki who we follow on Twitter, How To Use Twitter as Twool (a must read if you’re interested in Twitter), I was compelled to setup a twitter account for my name as well so I can start gathering a following and following others with my name, Matt Ramage (Click my name if you’d like to follow me!). This was just setup last night so no jokes on how I have no followers at the moment. Guy, in case you don’t know, is a successful author/blogger who has a huge following on Twitter! Over 41k following him at this moment. Guy also runs an online magazine I just discovered yesterday called Alltop which is basically a huge RSS feed of resources from various magazines.
Back to the Twitter buzz! Sites are now poping up to provide various services to enhance your Twitter experience. You can read about the main ones if you click the article that Guy wrote above. There are stand alone applications and also extensions you can add to your browser to help with notifications, managing multiple twitter profiles, reading twitts, and much more. emarketed has also setup a stand alone Twitter feed blog using WordPress and twitter feed so that every time we update twitter our blog gets posted to with fresh content for the search engines. We also have this same feed working off this blog so that everytime we post to our search marketing blog it will post on Twitter with a link to our new blog post. Well that’s it for now on Twitter. I’ll let Guy show you some other helpful Twitter Tips!
If you found this blog post helpful please start following us on Twitter by clicking here or inviting your friends to follow us if you’re already an emarketed follower.
I just stumbled across this ebook on Facebook advertising by Matt Dickman. I’d suggest checking it out to get a better idea of how Facebook advertising works and to learn more about social media marketing. As Facebook and social networking sites continue to grow this will become more important. It’s literally changing the search marketing industry! The days of running search engine optimization and paid search campaigns alone to drive traffic to your site is becoming outdated. Reaching a broader audience through Facebook, YouTube, MySpace, LinkedIn, Twitter and other social sites is imperative to your search marketing campaign.
emarketed now offers this as a stand alone service or as an addon to current search engine optimization and paid search customers. Stay tuned for more social media updates as this emerging method of advertising expands. You can also follow us on twitter for short updates.
Just came across PETA (People for the ethical treatment of animals) website last night through facebook. One of my facebook friends had an award PETA had won for a blog posted on her profile. So I checked out the blog and the various PETA web properties, one of which was their YouTube channel. They have over 3,000 subscribers on YouTube and over 200 videos. Some of these videos are commercials that have been banned from TV. They also have a sexy celebrity channel. I’m sure they get a ton of traffic from these sexy videos so of course I had to check some of them out. 😉 I was doing some market research! They didn’t have the same volume of traffic as the blender YouTube channel we blogged about last week but some of their top videos were brining in over 100k views in a 90 day period. You can check this one out with Jenna Jameson below. Sex sells so PETA is using this to their advantage in promoting their message! Brillant job PETA!
Back to business here. I almost fell down the YouTube hole where one video leads to another and all of a sudden you’ve watched 20 short 2 minute videos. 😉 I was very impressed with PETA’s use of social media buzz on their site. They do a good job of highlighting their different social media properties through links to Facebook, Myspace, and YouTube. They also have PETA TV where they promote these videos directly on their site. Another site the promote is peta2.com where you can find tools for helping animals, class projects, online activism and much more. Another site they highlight is the petakids.com website where they have games and contests for kids. All of this is creating social media buzz for their mission. They seem to have content for all ages and demographics from sexy ads to games for kids.
Take some time to go through a few of the PETA web properties to get some ideas on how to market your business through social media buzz. I’d love to find out how emarketed can start promoting some sexy models on YouTube to drive traffic for our business. But in the end it comes down to conversions and would this traffic really be ideal for emarketed? It would be fun and exciting to do but would be very expensive and not generate the type of traffic that would lead to conversions.
PETA gets an A+ in our book for creating social media buzz!
I just attended a webinar today put on by HubSpot that discussed search engine optimization, blogging, and social media. I will write a blog post later today about the webinar. It was filled with great content! But the moderator pointed out a viral campaign on YouTube that was very impressing!
So I did a search on YouTube for “blender” and found a bunch of videos put out by this blending company called Blendtec that sells a high end blender. The videos are very entertaining and the video I watched is below. I don’t know if they used some special effects here but they blended an iphone. At the end they pour out a bunch of ash and parts. The videos they put out are called “Will it blend?” and it seems they just choose different items to put in their high powered blenders. They’ve litterly received millions of views since their YouTube channel went live in July of 2007. The iphone video alone received over 6 million views.
At this point after watching the video I was still not really sure what the company was about that was promoting this video so I went to their YouTube channel and found their company website which sells the high end blender. If you visit the website you’ll see on the right column links to their videos and a seperate site that just promotes these funny videos. They also have a banner promoting a free trip to blendtec.
Blendtec gets an A+ in my book for viral marketing. This is a great case study and something to strive for with regards to viral marketing. The costs for putting these videos on was probably pretty high but the exposure they’ve gotten from YouTube and other channels was well worth the investment.
Well I just mentioned Twitter in my last blog entry and just came across this link with over 140 twitter tools! I will devote some time later this week to go through this page and pickout some helpful tools that can help with your Twitter social media campaign. Stay tuned for some Twitter tips. Try saying that 10 times fast! 😉
I just finished a webinar by ClickZ titled “Conversational Marketing: How to Develop a Successfull Social Media Strategy” presented by Dave Evans, author of Social Media Marketing: An Hour a Day. The webinar should be available later today or tomorrow to watch. Dave Evans is a social media guru and was able to do a good job in the limited time he had to discuss this subject.
One of the key takeaways for me was that you can’t ignore social media. It’s here to stay and he gave a great example of a user that created a fake ExxonMobil twitter account and amassed a huge following while ExxonMobil was not aware of this. They finally found out and shut down the twitter account. Click here to see this shut down account. Mr. Evans thought that the better use of this twitter account with the following it had amassed would of been for the company to actually take it over and start using the twitter account for PR. I agree.
The webinar also talked about how social media is just one function of your overall marketing campaign and how this should be integrated in with your print, tv, and any other advertising campaign you’re running.
Social media involves participating with your potential customer or existing customers. Social media inlcudes some of the following mediums: blogs, microblogs (twitter), photos, audio, and videos
Get started today! emarketed currently is ramping up as well with social media and is offering this as a service to enhance your search marketing campaign. Sign up for a Twitter account today and start following us on Twitter and follow other companies in your related industry to see what they are doing in the social media space. Also start a blog with a free account through WordPress and follow other bloggers in your space. Also signup to YouTube as well if you have some videos or presentations to share with others. We’ve been using YouTube more agressively over the last few months and have found it beneficial to our business. You can preview our channel to see some of the videos we’ve created for our clients which has been part of a social media campaign for our clients which involved website video marketing. And lastly also sign up for a Facebook account and start using facebook even if you don’t plan on using it for your business right away. It’s imperative that you start using Facebook so you can see how people are using it and how adverters are starting to target their demographics.
Well if you’re still not convinced that YouTube and video marketing is important to your search marketing campaign the below numbers will blow you away. The Google properties (just in case you didn’t know, Google bought YouTube several years ago for several billion dollars) tallied over 100 million video views in October, 99.5 million of which were on YouTube.
In the upcoming months we will be blogging more in depth on how to drive traffic to your site and/or blog through video marketing. There are millions of potential customers on YouTube and we hope to help our readers crack the YouTube code on website video marketing. Stay tuned!