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What’s the Point of Your Blog?

More, please.What does successful blogging mean to you?

If you have a blog, chances are there are many reasons that motivate you. Whether you like to provide helpful information, bring more visitors to your website or just like blogging as a creative outlet, there are many ways that you can improve your blog.

One thing’s for sure, you need to approach it as if it’s more than just content for search engines. Here are some things that I try to keep in mind:

  1. Expand on what you know best. Have you ever wondered why how-to and troubleshooting articles are so popular? People link and share these posts because they appreciate specific details and even narratives.
  2. Link to your content and other blog posts. Don’t treat a blog post as if it’s just a single entity. Your posts should be interconnected and relevant. This will also be helpful for readers looking for more information and help increase the amount of time they spend on your site or blog.
  3. Practice makes perfect, so be persistent. Blogging isn’t just a one shot deal. The work doesn’t after your fingers leave the keyboard. If you feel like you haven’t quite reached the  sweet spot as a blogger, it never hurts to try again. In fact, more helpful content can only help your business.
  4. What’s the point or call to action? At the end of the day, you want to leave a lasting message whether it’s getting the reader to call, continue reading, share the post with others or just comment. Like a story, an effective blog posts needs a beginning, middle and end that brings everything together.

Blogging and even micro-blogging are becoming more important to your business and online presence. What’s the point of your blog and what do you think you need to work on?

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