Summer’s finally here, even though the June gloom in Los Angeles says otherwise! Is there anything that says ‘summer’ more than hitting the beach? Take a look at the photos above: if you were to compare your website content to a beach body, would you say that it’s HOT (left) or NOT (right)? Not quite ready for the hot category? Here are 3 easy tips that will help you be more self aware of your onsite content:
Making a Commitment – Just like your health routine and physique, SEO content is something that requires care all year round. Not just when summer (or any another peak season) happens to roll around. After all, do you really expect to hit the beach after a few weeks of preparation?! I think not! It’s never too late to better your SEO efforts by having a consistent plan for maintenance, review and improvement.
Quality over Quantity – This means having a ‘less is more’ mindset. But less is definitely more when it comes to certain aspects of your online marketing efforts. Shorter, concise pages will help customers and draw their attention without leaving them bored. Having less keywords on a page is always better than keyword stuffing. If you can get your point across in 100 words, why would you do it in 1000? The truth is, your customers don’t have the time or interest to stay on your pages for that long.
Don’t Let Your Content Stand Alone – Who really wants to be alone at the beach when you can go with a good group of friends? If you publish content and think that’s it, your SEO efforts will truly suffer. Think of social media and networking like the other components that will make your beach party shine. We’ve also talked about different types of content that can be thrown into the mix, besides just standard text. Pictures, PDFs, videos and sound clips are all interesting complements to your content.
So, what do you think is on the hot or not list for SEO this summer?