My new website shows up on Yahoo, but not on Google. Why?
In our answer to Question #1, we mentioned “each search engine uses different algorithms to determine the relevance of a website’s content, the objective is the same: to find text within the site that correlates to a specific set of search terms.”
When your site shows up on one search engine, but not another, the reason can usually be traced to the difference between those algorithms.
Another possibility may be at play here, as well. Perhaps your site shows up in a highly-ranked position on one search engine, but it’s so low in another search engine’s rankings, you can’t even find it. Why?
It’s simple. Yahoo (for purposes of this discussion) thinks your site is relevant. Google, on the other hand, doesn’t think your site is any more relevant than all the other websites that do show up in higher positions.
There are several things you can do to get your site listed higher in all search engine rankings, and these steps are the essence of all Search Engine Marketing activities:
1. Optimizing your site to target specific search terms your prospects
would use to find your product or service. These terms need to be within
the visible text on the home page (the first place search engines will
look). Google isn’t going to consider your site relevant if those terms
don’t even appear on your most important page.
2. Building your site’s “link popularity” with other thematically similar sites.
According to the editors of the website MarketingTerms.Com, link
popularity (also known as “link pop”) can be defined as “a measure of
the quantity and quality of [other] websites that link to your site. It is an
example of the move by search engines towards ‘off-the-page’ criteria
to determine quality content. In theory, off-the-page criteria adds the
aspect of impartiality to search engine rankings.”
3. Improving and adding to your site’s content on a regular basis, including
more information that’s valuable to your target prospects. This will result
in your site becoming more popular among potential customers, as well
as being considered more relevant to search engines.